The Ateneo Collegiate Society of Advertising (CoSA) announces Ad Camp 2022, an advertising case competition happening from April 29 to May 14, 2022. The event makes a return after a 2-year hiatus caused by the pandemic.
Through Ad Camp, CoSA offers a different take on the standard case competition by focusing on the creative strategic thinking utilized in the advertising industry. It’s with this difference of direction that this year’s Ad Camp has the theme “Above the Plain.”
Ad Camp 2022 will consist of two phases, with each one culminating in a case that the teams will have to crack by building an advertising pitch for their client. The event will also feature talks from prominent speakers in the advertising field and mentorship activities to hone the teams’ skills and aid them in producing their pitch. With each case, the number of teams that progress will get smaller until three teams are left standing.
₱25,000 in cash, vouchers, and gift certificates awaits the team that goes above the plain in the final phase.
To find out more about Ad Camp 2022 and how to register your team, stay tuned to CoSA’s social media pages at @ateneocosa on Facebook and @cosaateneo on Instagram.
