Since opening its doors on March 13, 2026 at 52 Tras Street, Tanjong Pagar, Mary Grace Café’s first-ever international branch has drawn a steady, eager stream of guests as Filipinos in Singapore find a comforting taste of home and locals embrace the brand’s signature warmth and flavors for the first time.
The opening was met with an immediate and enthusiastic reception, reflecting its broad appeal across diverse communities. Filipinos expressed a surge of Pinoy pride, thrilled that a beloved brand they grew up with—or frequently visited in Manila—was now easily accessible. This palpable excitement was evident on opening day, with queues of guests lining up for take-away baked goods.
Beyond the diaspora, Singaporeans demonstrated a genuine curiosity, first observed during the brand’s successful web-based pop-ups in September 2025. International residents also showed significant interest, readily exploring the café.
This warm welcome underscores how Mary Grace’s “Goodness of Home,” built on cherished traditions and authentic flavors, has earned its place on the global stage. “I have always believed that what we serve is more than food. It is the feeling of being taken cared of, of being home,” said Mary Grace Dimacali, Founder, President, and CEO of Mary Grace Foods Inc. “When I started Mary Grace 30 years ago, I was simply trying to share what I knew best—good ingredients, heartfelt cooking, and a warm table for everyone. It fills my heart that we have brought this feeling to a whole new community in Singapore.”
Extending the “Goodness of Home” Beyond the Philippines
From the very beginning, Mary Grace Café was an extension of home—a place where the smell of freshly baked ensaymada meant comfort, where a warm cup of hot chocolate meant belonging, and where every corner table held a story worth telling.
The decision to plant Mary Grace’s first international location in Singapore was both strategic and sentimental. Singapore is home to a vibrant and thriving Filipino community—professionals, families, and creatives who have built their lives in the Lion City while carrying the Philippines close to their hearts. At the same time, Singapore’s cosmopolitan, food-forward culture and its appetite for authentic, quality-driven dining experiences made it the ideal first frontier for the brand.
The location at Tanjong Pagar—in the heart of one of Singapore’s most beloved heritage neighborhoods—reflects this intention: to be accessible, to be welcoming, and to earn a place not just among Filipinos abroad, but among Singaporeans and international guests discovering Filipino warmth.
“We wanted every detail in Singapore to feel like Mary Grace,” said Chiara Dimacali-Hugo, Executive Director of Mary Grace International. “My mother built this brand with her deep belief in what a home should feel like. It is our family’s privilege to carry that forward into Singapore, and to make sure that every single guest who walks through that door—whether they are a Tita who grew up eating our ensaymada in Manila, or a Singaporean who has never heard of us before—feels exactly the same thing: that they are welcome, that they are cared for, and that they are home.”
Unveiling the Limited-Edition Pandan Coconut Cake
In honor of the international expansion, Mary Grace Café introduced a limited-edition Pandan Coconut Cake, available exclusively at Mary Grace locations across the Philippines. Inspired by the flavors of Singapore, this specialty product is a fragrant pandan almond cake with toasted coconut white chocolate crunch, silky coconut crémeux, and light-as-a-cloud whipped pandan ganache—crafted together for a cake that’s light and indulgent at once.
What’s Next for Mary Grace Café
The Singapore opening marks a significant milestone, yet it is truly just the beginning. As Mary Grace embarks on its next decade, the priority for this first international outpost is to uphold the brand’s renowned quality and consistency, mirroring its esteemed reputation in the Philippines. The vision extends to cultivating a deep connection within Singapore, striving to expand the Mary Grace customer base and establish the café as a cherished “home” for everyone.
Future plans include thoughtfully expanding the menu with beloved Filipino favorites from Manila and introducing innovative Singapore-exclusive creations, with aspirations for additional café branches and kiosks across the island.
While the potential for broader international expansion remains a long-term aspiration, for now, nurturing the Singapore café to thrive amidst the dynamic F&B landscape is paramount, ensuring it continues to bring the “Goodness of Home” and its unique blend of Filipino warmth and quality to all who experience its charm.
