Award-winning singer-songwriter and OPM’s Falsetto Prince Jeff Cifra is back with a joyful new anthem. His latest single, “Ang Aking True Love,” dropped on May 9 across all major digital streaming platforms, bringing with it a fresh yet nostalgic vibe that fans will love. Best known for his expressive falsetto and smooth vocal runs, Cifra delivers a standout performance on the track, channeling a bright and buoyant energy that perfectly captures the thrill of discovering true love. It’s a refreshing follow-up to his emotional ballad “Dalawang Araw, Dalawang Buwan,” this time offering something more playful and festive.
A Joyful Ode to Love
“Ang Aking True Love” isn’t just a new single, it is a collaboration rooted in creativity and history. Co-written by Jeff Cifra, Dennis Sebastian (a former film producer), John Michael Acol, Joshua Carbajal, and Jhune Osuna, the song was originally part of the 2014 romantic film LABYU, directed by Jill Urdaneta.
Though nearly a decade has passed since it first featured in the movie, Cifra and his team have breathed new life into the track, giving it a fresh arrangement and a wider audience reach. “Ang Aking True Love” was produced by Cifra and Osuna under JNJ Studios, and officially released through Cali Sound Laboratory.
What makes the track even more special is the musical inspiration behind it. The arrangement pays tribute to the historic marching bands of Bacoor, Cavite, an iconic symbol of Filipino community life. These bands are a staple in town fiestas and festivals, rallying people together in celebration.
By weaving these cultural elements into the song’s composition, Cifra adds a distinctly Pinoy touch that resonates with listeners who grew up attending local town parades and fiestas. The result? A feel-good, proudly Filipino love song that hits the heart.
True Love, Streaming Everywhere
Whether you’re a longtime fan of Cifra’s falsetto-led tracks or just discovering his music, “Ang Aking True Love” is worth adding to your playlist. It’s now available for streaming and download on Spotify, Apple Music, and YouTube Music. So go ahead, turn up the volume, feel the rhythm, and maybe even find your own “true love” along the way.
From weeknight dinners to weekend get-togethers, Filipino kitchens have long relied on trusted staples to bring family meals to life. Now, one of the country’s go-to Asian food brands, Good Life, is rolling out a new look across its product line—without changing what matters most: quality you can count on.
Whether you’re cooking pancit for merienda or whipping up stir-fry on a busy night, Good Life helps make every dish delicious, effortless, and full of flavor.
A Refreshed Look with the Same Trusted Quality
ou’ll notice something new on shelves—Good Life’s sleek new packaging, wrapped with a gold ribbon that signals both premium quality and a modern, refined feel.
“We’re proud to unveil our new and refreshed packaging, which has been met with positive response,” shares Kristine Domingo, Senior Brand Manager of Good Life. “Beyond the new look, what truly matters is that we continue to deliver the same high-quality ingredients Filipino families rely on. Good Life brand believes in always inspiring and enabling home cooks to prepare abundantly for their family as a way of giving them The Good Life.”
The cohesive and elegant design reflects the brand’s commitment to quality while standing out in every pantry. But more than just a visual upgrade, it’s a reminder of what Good Life stands for: helping home cooks create meals filled with flavor, care, and abundance.
Making Asian Home Cooking Easy and Exciting
Good Life is all about making flavorful meals within reach. From everyday lunches to celebration staples, their products are inspired by the rich flavors of Asian cuisine and made for the home kitchen.
Whether you’re a seasoned cook or just starting to explore new recipes, Good Life’s range of pantry must-haves makes it easier to serve restaurant-quality dishes in the comfort of your home.
Here’s a closer look at some kitchen favorites:
Good Life Vermicelli
Bring home that soft, springy texture you love in pancit dishes. Good Life Premium Vermicelli is made with real potato starch, delivering crystal-clear, smooth, and firm noodles that hold up well in soups, saucy dishes, and stir-fries.
For everyday cooking, there’s Good Life Regular Vermicelli, a blend of pea and potato starch that gives your meals that perfect bite—ideal for hearty noodle soups and Asian-style stir-fries.
Good Life Egg Noodles
A staple in many Filipino households, Good Life Egg Noodles are made with real eggs and are steamed—not fried—making them a healthier pick. Enjoy them in your go-to Pancit Guisado or explore new recipes like Asian-style noodle bowls. Their chewy texture and authentic taste make them a family favorite.
Good Life Sesame Oil
Add that toasty, nutty aroma that instantly transforms a dish. Good Life Sesame Oil is made from quality toasted sesame seeds and brings a warm, rich finish to stir-fries, soups, and marinades.
For an even more premium option, Good Life Premium Sesame Oil is cold-pressed from the finest roasted sesame seeds—offering bold flavor and depth for dishes that need that extra wow factor.
Good Life Bread Crumbs
Love that golden, crispy crunch? Good Life Bread Crumbs deliver just that, thanks to premium wheat flour processed using advanced Japanese technology. Perfect for tonkatsu, tempura, and breaded chicken, it gives you that crispy-on-the-outside, juicy-on-the-inside finish every time.
Good Life Bihon
No Filipino gathering is complete without pancit, and Good Life Bihon makes it easy to serve up this well-loved dish. Made from quality corn starch, it retains a firm texture from start to finish—great for Bihon Guisado and other stir-fried noodle recipes that bring everyone to the table.
Good Life Oyster Sauce
Made with real oyster extract, Good Life Oyster Sauce adds the perfect mix of sweet and savory to your stir-fries, marinades, and saucy dishes. Its thick consistency and deep umami flavor bring balance and richness to every meal.
Always Inspiring, Always Enabling Filipino Home Cooks
From breakfast to dinner, everyday meals to special occasions, Good Life has made it their mission to support every Filipino home cook. Whether you’re cooking for one or for a big family celebration, their product range is designed to simplify meal prep and elevate flavors.
At the heart of Good Life’s philosophy is the belief that food is a way to express love, generosity, and care. With its upgraded packaging and the same dependable quality, the brand continues to empower home cooks to bring abundance and joy to their kitchens.
Where to Shop and Stay Connected
Ready to stock your pantry? Good Life products are available in leading supermarkets, groceries nationwide, and online via Lazada, Shopee, TikTok Shop, and Ace Market.
Want more recipe ideas, special offers, and updates? Join the Good Life Kitchen Club community and follow them on social media:
Lazada just hosted its biggest celebration of content creators yet! The Lazada Affiliate Southeast Asia Awards 2025took over the W Hotel in Bangkok on May 23 with an inspiring night full of music, recognition, and new milestones for digital entrepreneurs.
Over 20 LazAffiliate partners from the Philippines flew in for the event, joining fellow creators and affiliate marketing pros from all over the region.
Filipino Content Creators Take Center Stage
The Philippines showed up in full force, with beauty, fashion, and lifestyle creators like Toni Sia, Jaz Reyes, CK De Leon, Jax Reyes, and Ashley Sandrine Yap stealing the show. These content creators weren’t just there to mingle, they brought home some serious hardware. Toni Sia snagged the Category Champion Award for Beauty, while Ashley Sandrine Yap took the crown for Groceries. Meanwhile, Ecomobi Corporation clinched the prestigious Affiliate of the Year 2024 award, cementing their status as a powerhouse in the affiliate marketing game.
What’s the secret behind their success? Toni Sia shared some golden advice: “Be authentic with what you choose to recommend—only products you have tried, tested, and loved.” Ashley Sandrine Yap echoed the sentiment, saying, “Know your audience and stay consistent. It’s okay to start small—just keep showing up.” Their words are a reminder that authenticity and persistence are key in the fast-paced world of affiliate marketing
From Corporate to Content: A Pinoy Success Story
The event wasn’t just about awards, it was a celebration of dreams coming true. John Derick Callanta and Janine Callanta of AE Digital Marketing shared their inspiring journey, from leaving their corporate jobs to hitting their financial goals through the LazAffiliate program. Their story is proof that with the right platform, a side hustle can turn into a full-blown career. It’s the kind of tale that makes you want to grab your phone and start creating content right now.
Lazada’s Big Bet on Creators
Lazada isn’t just cheering from the sidelines, they’re doubling down on their commitment to creators with a massive US$100 million annual investment in the LazAffiliate Program. Announced at the awards, this game-changing move is set to revolutionize creator-driven commerce across Southeast Asia. The goal? To empower everyone from mega-influencers to everyday shoppers, to turn their recommendations into cash.
“We are proud to recognize creative and enterprising individuals who have built their own success as LazAffiliate partners,” said Isabela Prieto-Benitez, Head of Affiliate Marketing, Lazada Philippines. “There are so many talented and hardworking content creators across the country, and we aim to support them by providing income and growth opportunities for anyone who joins our Affiliate program.”
What’s New in the LazAffiliate Program?
Lazada’s revamped affiliate program is like a shiny new toy for creators, packed with features to make earning easier and more exciting. Here’s what’s in store:
Smoother Affiliate Channel: A user-friendly interface that makes picking products a breeze.
High-Commission Picks: A curated list of top-selling, high-earning products to help creators focus on what’s hot.
Performance Dashboard: Real-time insights into traffic, conversions, and commissions to level up your content strategy.
Custom Storefronts: Personalized digital shops where creators can showcase their favorite products.
Campaign Rewards: Special bonuses and up to 36% commissions during major sales like 6.6, 9.9, and 11.11.
These upgrades are designed to help creators of all levels, whether you’re a TikTok newbie or a seasoned vlogger, maximize your earnings and connect with your audience in a more authentic way.
Powering Up Brands and Sellers
Lazada’s not just looking out for creators, they’re also teaming up with top brands to create a win-win situation. Through partnerships, Lazada is co-investing in store vouchers and building a multi-tier creator ecosystem that boosts product visibility. This means brands only pay for actual sales, making it a cost-effective way to reach more customers. With over 70 fashion and beauty brands already on board for the upcoming 6.6 Mega Sale, affiliates can expect juicy commissions and exclusive rewards.
Why the 6.6 Mega Sale Is Your Time to Shine
Mark your calendars, because the 6.6 Mega Sale is coming, and it’s bringing big opportunities for affiliates. With commissions as high as 36% for promoting brand partners via store vouchers, plus US$100,000 in rewards for top performers, this is the perfect time to jump into the LazAffiliate program. Whether you’re sharing beauty tips or grocery hauls, every recommendation counts.
“Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,” said Jared Chan, Head of Regional Affiliate, Lazada Group. “With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localized connections between brands and consumers.”
How to Join the LazAffiliate Party
The best part? You don’t need a million followers to get started. Lazada’s affiliate program is open to everyone, just share, recommend, and earn. Whether you’re a beauty buff, a fashionista, or just love finding great deals, there’s a place for you in the LazAffiliate community. Ready to turn your passion into profit? Visit lzd.co/LAZAFFREGISTER to sign up and start your journey.
In a country where creativity and hustle go hand in hand, the LazAffiliate program is a game-changer. It’s not just about earning extra cash, it’s about empowering Filipinos to share their stories, connect with their audience, and build something meaningful. With Lazada’s support, Pinoy creators are proving they can compete on a global stage, one recommendation at a time.
So, whether you’re inspired by Toni Sia’s beauty tips or Ashley Sandrine Yap’s grocery picks, now’s the time to take a page from their playbook. Get out there, create, and let Lazada help you turn your passion into a paycheck. Who’s ready to make waves in the affiliate world?
Wilkins Distilled, in a 5-gallon refill serving size, is now available for order through the water delivery app WaterDeliveryPH, servicing homes and offices in Makati, San Juan, and Mandaluyong City. Coca- Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the Philippines—has teamed up with the WaterDeliveryPH app via CCEAP’s Happiness on Demand (HOD) delivery service, making ordering Coca-Cola beverages easier and more convenient.
Wilkins Distilled is the most trusted by doctors and moms nationwide for its clean, safe, and quality water. Its 5-gallon refillable container offers a practical choice for consumers.
The partnership WaterDeliveryPH and CCEAP also saves users time while showcasing a shared commitment to quality and convenience. Adding Wilkins Distilled to the WaterDeliveryPH app expands its market beyond its partner brick- and-mortar stores, making it more convenient and saving on delivery costs among local consumers.
“The app offers a convenient way for users, especially those pressed for time, to search for clean and safe water whenever and wherever they need it,” says Yuri Stegeman, CEO of Chanz Global, the app’s developer.
“When our schedules are too busy, even tasks for basic needs can disrupt our day, and simply being able toorder drinking water with just a few clicks takes off some of the pressure,” he adds.
The app lists over 70 water refilling station suppliers across Metro Manila. Suppliers in Cebu City will be available soon.
Download the WaterDeliveryPH app on its official website, Google Play Store, and Apple App Store.
Get ready to ride the wave of island fun as CASETiFY launches its most joyful collection yet—**the Disney Lilo & Stitch x CASETiFY Collection, just in time for summer. Packed with playful energy, nostalgic designs, and a dash of Stitch’s irresistible mischief, this tropical-inspired collection brings the spirit of ‘ohana to your everyday tech essentials.
Inspired by Disney’s iconic duo, Lilo and Stitch, the collection is a vibrant celebration of family, friendship, and adventure. It features an eye-catching lineup of tech accessories that perfectly blend function with island flair—allowing fans to channel summertime joy all year round.
A standout from the collection: the ultra-cute 3D AirPods case, molded to resemble Stitch’s head. Made from soft-touch silicone, this protective case captures Stitch’s expressive features while keeping your earbuds safe—even from Stitch-level chaos.
Phone cases in the collection spotlight colorful and expressive designs:
Stitch’s classic blue face, front and center
A lively sticker-style collage with Lilo and Stitch jamming out in tropical style
A sweet scene featuring Stitch and Angel back-to-back with Scrump sandwiched playfully in between
Adding to the fun are CASETiFY’s signature grippy card holders, stands, laptop sleeves, and iPad cases—all dressed in beachy hues and island illustrations that highlight the heartwarming mischief of this beloved franchise.
Whether you’re jet-setting to a tropical destination or simply dreaming of one, the Disney Lilo & Stitch x CASETiFY collection brings sun-drenched joy to your everyday carry.
Now available exclusively at CASETiFY.com, these limited-edition pieces won’t last long—so grab your favorite designs and let Stitch’s lovable chaos keep your summer vibes going strong.
Stay connected on social @CASETiFY for the latest updates and more magical drops.
In the Philippines, millions of young girls face challenges in managing their periods due to lack of access to proper menstrual products. Without the right protection, many resort to unsafe alternatives that result to risk of infections, discomfort, and even missing school. But beyond affordability and availability, the deeper issue lies in the taboo surrounding menstruation, which prevents open conversations and access to education on menstrual health.
No girl should have to feel unprepared or ashamed of her period. That’s why, this Women’s Month, Whisper is taking action. In partnership with World Vision Philippines, Whisper is providing essential period protection to young girls in underserved communities to help them stay in school and manage their periods with dignity.
Through this initiative, Whisper will donate over 1,000 pads to communities in Malabon, particularly in Barangays Concepcion, Longos, and Catmon. To create lasting impact, the program also includes a menstrual health education seminar, designed to equip young girls with the knowledge and confidence to manage their periods safely—shattering taboos and normalizing discussions on menstrual health.
“Menstruation should never be a reason for girls to miss out on opportunities,” says Katrina Mangubat, Senior Communications Manager of Whisper. “At Whisper, we believe in more than just period protection—we believe in empowering girls to go about their day with confidence, free from worry or shame. This partnership with World Vision is part of our ongoing commitment to ensuring that girls have the right support to manage their periods safely and with dignity.”
Whisper has been a long-time ally in comfortable leakage protection, helping women move with confidence. But real change doesn’t happen in a month. It starts with a movement. Join us in breaking the period stigma. Share your story, raise awareness, and support initiatives that help more girls access the protection they deserve at www.facebook.com/WhisperPhilippines and www.instagram/WhisperPhilippines.
Learn more and take action at Whisper Philippines or support World Vision Philippines in making period equity a reality.
Only 1 out of 3 Filipinos can save, with half of them opting to save their money at home, according to the Bangko Sentral ng Pilipinas. However, this traditional way of saving exposes their hard-earned money to risks of fire and theft, with BSP even noting its potential impact on currency circulation.
Woman use of smart phone in city at night
“Trusted financial institutions provide fundamental security for funds. On top of this, they also offer an opportunity for Filipinos to get the most out of their hard work: the availability of high-yield savings accounts that offer competitive interest rates,” said Winsley Royce Bangit, Group Head of New Businesses, GCash.
In a move to democratize access to high-yield savings accounts among Filipinos, GCash, through GSave, has partnered with microfinancial services provider Cebuana Lhuillier Bank to offer a savings account designed to provide higher interest rates, accessible through an e-wallet they already trust for everyday transactions.
“GCash and Cebuana are driven by the same mission of making financial services accessible to Filipinos nationwide, especially the underserved communities,” said Bangit. “Through this collaboration, we hope to empower Filipinos to cultivate their financial well-being by transforming saving from being a burden to being an actionable step.”
With over 3,500 branches nationwide, Cebuana is bringing its expertise in financial inclusion to the cashless ecosystem, enabled by finance super app GCash, with millions registered users in the country. Under the partnership, GCash users can now open an eC-Savings by Cebuana Lhuillier Bank account through GSave, a savings marketplace where users can grow and secure their funds within the GCash app. Account holders of eC-Savings by Cebuana Lhuillier Bank on GSave will get 3.5% p.a. interest, regardless of their deposit amount, enabling them to earn higher interest income compared with traditional savings accounts.
Perks for Savvy Savers: Cashback and Insurance
To help jumpstart their savings journey, users who open eC-Savings by Cebuana on GCash will get PHP 100 cashback on their initial deposit. Moreover, eC-Savings account holders will get up to PHP 33,000 in free accident coverage.
“While most hardworking Filipinos understand the value of having insurance, cost still prevents them from prioritizing it,” noted Bangit. “We introduced this benefit so they no longer have to face a trade-off between building their savings and having peace of mind during their daily hustle.”
Savings Made More Accessible
A key deterrent for Filipinos to save money in traditional banks is the perceived complexity of opening a bank account, typically requiring in-person visits and submission of supporting documents. The availability of Cebuana Lhuillier Bank on GSave eliminates this hurdle, as GCash users can open an account on GSave on the app, without having to submit additional IDs.
The BSP study also noted that among the mass market, the amount of savings they have tends to be small and often earmarked for immediate expenses, with most preferring to keep funds readily accessible at home. Given this need for accessible savings, GSave enables users to deposit as low as PHP 1 directly from their GCash wallet. Users no longer have to worry about their accounts being closed, as the eC-Savings account does not have a minimum maintaining balance.
“Filipinos’ hardworking spirit deserves to be matched by financial services that work just as hard as they do, actively supporting their financial goals. By building upon the trust of millions of Filipinos in GCash and Cebuana, we hope to empower their aspirations for a secure future by making saving truly accessible and rewarding for all,” concluded Bangit.
To open an eC-Savings by Cebuana account on GSave, you must be a Filipino Citizen, at least 18 years old, and a fully verified GCash user. Ready to grow your money? You may access GSave through the GCash dashboard or find it under “Grow.” No GCash yet? Download the GCash App on the Apple App Store, Google Play Store, or Huawei App Gallery. Kaya mo, i-GCash mo!
Coming from the successful inaugural program in 2024, FWD Life Insurance (FWD Philippines) welcomes a new batch of out-of-school youths (OSYs) to showcase their financial literacy and entrepreneurship skills at the 2025 Dreamers’ Pop-Up Bazaar: Powered by Passion, Driven by Youth.
Open to the public from May 8 to 9, 2025 at Glorietta, Ayala Center, Makati, the event is part of FWD Philippines and Junior Achievement of the Philippines (JA Philippines)It’s My Dream program, which aims to equip OSYs with the appropriate entrepreneurial skills to help them thrive and build their best futures.
FWD Philippines President & CEO, Antonio Manuel “Jumbing” de Rosas said, “As the insurer of the next generation, we believe our youth are the cornerstone for nation-building. That’s why we are committed to showcase the incredible potential of our youth who have dreams to succeed. It is our goal through this program to empower them to become their own agents of change, so they can ably support themselves, their families, and their communities.”
This year, the It’s My Dream program locks in a bigger number of participating OSYs. Products to be sold during the bazaar event were sourced by the participating OSYs from local businesses as part of the program’s practicum.
JA Philippines Executive Director, Krishna Alejandrino, emphasized how the program and the partnership with FWD Philippines is a testament to the transformative power of financial literacy to the youth. “Equipping these young dreamers with practical skills and real-world knowledge fosters their confidence and paves the way for economic independence. We are thrilled to see them take ownership of their futures and create better opportunities for themselves.”
JA It’s My Dream is under FWD and JA Asia Pacific’s groupwide financial literacy program, JA SparktheDream, which was launched in 2023. Learn more about the program by visiting ph.jasparkthedream.org
Say goodbye to stressful airport commutes! The UBE Express Passenger Lounge at Robinsons Sta. Rosa is now open, giving Laguna travelers a comfy, convenient way to reach Ninoy Aquino International Airport (NAIA). Whether you’re an Overseas Filipino Worker (OFW) or just catching a flight, this lounge is your ticket to hassle-free travel.
A collaboration among Robinsons Malls, UBE Express, the Land Transportation Franchising and Regulatory Board (LTFRB), and the City of Sta. Rosa, this new facility offers a secure and relaxing waiting area for passengers heading to Ninoy Aquino International Airport (NAIA) terminals.
What’s the Lounge Like?
Located in Robinsons Sta. Rosa’s carpark, this first-ever lounge seats up to 40 passengers and runs daily from 4 a.m. to 10 p.m. Think air-conditioned comfort, free Wi-Fi, and charging stations—all designed to make waiting a breeze. Need snacks or last-minute travel gear? The mall’s shops and restaurants are right there. The lounge provides travelers easy access to shopping, dining, and other travel essentials, making it the ideal pre-flight stop for OFWs—our modern-day heroes—and other passengers.
Why rush when you can relax before your flight?
FIRST GROUP OF PASSENGERS AT THE LOUNGE. Group of Passengers poses with Sta Rosa City Mayor Arlene Arcillas, Vice Mayor Arnold Arcillas and LTFRB Region IV Director Loumer Bernabe together with Ube Express and Robinsons Malls Executives during the Official Launch at Robinsons Sta. Rosa
Direct Rides to NAIA
UBE Express offers 16 daily trips from Robinsons Sta. Rosa to NAIA Terminals 1, 2, and 3, starting at 5 a.m. Heading back? Catch one of 16 return trips from NAIA Terminal 3, beginning at 3:30 a.m. That’s 32 trips total every day! The 1-hour-15-minute ride costs just ₱300, with 20% discounts for seniors, PWDs, and students. Ride in style on spacious, low-floor buses with seats for 35 and plenty of legroom. Non-stop and stress-free—what’s not to love?
COUNTRY’S FIRST UBE EXPRESS PASSENGER LOUNGE AT ROBINSONS STA. ROSA. (L-R) UBE Express President Garrie David, Sta Rosa City Cultural Affairs Office OIC- Head Josefina B. Arcillas, Sta Rosa City Vice Mayor Arnold Arcillas, Sta Rosa City Mayor Arlene Arcillas, Ube Express Chairman Lucia Jane Lina, Ube Express Director Sylvia Lina, LTFRB Region IV Director Loumer Bernabe and Robinsons Malls VP for Operations and Marketing Joel Lumanlan at the Ribbon Cutting Ceremony of the Ube Express Passenger Lounge
The Robinsons Sta. Rosa UBE Express Passenger Lounge is a game-changer for Laguna’s workforce, especially OFWs heading abroad. But it’s also perfect for anyone traveling to NAIA for work or play. Bonus: UBE Express plans to add routes to Lucena (Quezon) and Lipa (Batangas) soon, further enhancing airport access for even more Filipinos in the region.
Travel Tips to Know
Make your journey even smoother with these quick pointers:
Book Ahead: Reserve your seat online via UBE Express’ website or app.
Arrive Early: Get to the lounge early to settle in.
Grab Essentials: Shop at Robinsons Sta. Rosa for snacks or travel must-haves.
Claim Discounts: Bring your ID if you’re eligible for 20% off.
The UBE Express Passenger Lounge at Robinsons Sta. Rosa is ready to make your NAIA trips a breeze. Affordable, comfy, and oh-so-convenient, it’s the travel upgrade you didn’t know you needed. Book your ride, swing by the lounge, and kick off your journey.
All Fur Love: A Pet Fair for Pets and Their Humans was held at The Velaris Residences Show Gallery in Bridgetowne in partnership with Biyaya Animal Care, the Philippine Animal Welfare Society (PAWS), Cats of Bridgetowne, TrueValue, Handyman, and popular pet brands like Pet Lovers Centre, Whole Pet Kitchen, Wooftop, Spoiled Pets Club, The Pet Project, Hyugo, Clifford and Felix, Fetch Naturals, Bow Wow, Cat Chew, and Royal Canin.
Aside from the booths, pet lovers enjoyed free vet consultation by Biyaya Animal Care and a pet photo booth by Frisky Pawtraits.
The event also featured insightful talks by prominent voices in animal welfare. Rina Ortiz of Biyaya Animal Care discussed the state of animal welfare in the country and how individuals can contribute to positive change. Sharon Bengzon-Yap of PAWS addressed the humane management of community cats. Veterinarian Dr. Gab Almera spoke about responsible pet parenting and the importance of pet healthcare. Finally, Keith Salas of South City K9 emphasized the importance of dog training and how it can foster a deeper connection between owners and their pets.
For homebuyers with pets, The Velaris Residences’ stance on pets and animal welfare is a game-changer. They welcomed news of the estate taking its commitment to animal welfare a step further by ensuring a more compassionate and pet-friendly community.
RHK Land head of marketing Martha Herrera-Subido shared, “I am very proud to say that The Velaris Residences is a pet-friendly development. Our pet policy will allow residents to have pets inside their units. But RHK Land’s commitment goes beyond our pet policy. In preparation for the turnover of our South Tower in May this year, RHK Land launched a TNVR (Trap, Neuter, Vaccinate, Return) program for the stray cats of Bridgetowne. We’ve already completed two TNVR runs in partnership with Biyaya Animal Care’s TNVR team, and we’ve successfully neutered and vaccinated 45 cats in the estate. We believe this program is groundbreaking and cements RHK Land’s commitment to animal welfare.”
TNVR, or Trap-Neuter-Vaccinate-Return, offers a humane, effective, and practical solution to managing stray cat populations. This method involves the humane catching of stray cats, neutering them and vaccinating them against rabies, and then safely returning them to their outdoor territories. By preventing uncontrolled breeding, TNVR directly reduces the number of kittens born outdoors, thereby reducing their population over time. TNVR also significantly reduces nuisance behaviors associated with unfixed strays such as fighting and yowling, leading to a more tranquil residential environment. Moreover, vaccinated and sterilized cats act as a natural, on-site defense, limiting the spread of diseases within the community and effectively deterring new, unfixed cats from entering and multiplying. This proactive approach fosters a healthier, more stable, and ultimately, a more desirable neighborhood for all residents.
In essence, All Fur Love at The Velaris Residences wasn’t just a pet fair; it was a powerful statement of RHK Land’s dedication to creating a truly inclusive and harmonious living environment. By championing initiatives like TNVR and fostering open dialogue on animal welfare, The Velaris Residences demonstrates that luxury living extends beyond material comforts to embrace a compassionate and responsible approach to community. This commitment to coexistence, where both humans and animals thrive, solidifies The Velaris Residences as a pioneering force in redefining luxurious, pet-friendly living.
To learn more about The Velaris Residences, visit thevelarisresidences.com.
