Daily Beer, Korea’s number one chicken-and-beer restaurant, is set to open its first Philippine flagship at Arcovia City Pasig, in October 2025. Through Opulence Prime Ventures Inc., the brand’s Master Franchisor in the country, Daily Beer brings the strength of over 370 outlets across South Korea, where it has become a celebrated destination for pairing premium craft brews with authentic Korean comfort food. Daily Beer is known for one of Korea’s most sought-after fried chicken recipes, crispy, flavorful, and consistently perfect across all branches. Paired with ice-cold beer and a menu of comforting favorites like tteokbokki, mandu, kimchi stew, and sizzling stir-fries, every visit is a complete Korean dining experience.
A Glocal Concept with Universal Appeal
Daily Beer’s glocal philosophy, global in concept yet local in flavor has fueled its rise as one of Korea’s most recognized dining chains. From Seoul to Singapore and Bangkok, and soon Manila, the brand has created lively spaces where people gather over bold flavors, craft beers, and a youthful, convivial atmosphere.
“Bringing Daily Beer to the Philippines has been a long-awaited dream,” shared Kirkland Whang, Chairman of Daily Beer Philippines. “Our flagship store will introduce Manila to Daily Beer’s finest collection of Korean craft beers paired with comfort food favorites. We believe this will quickly become a go-to destination for Filipinos looking for quality, flavor, and a laid-back place to gather with friends.”
As the Hallyu Wave Thrives, So Does the Chicken-and-Beer Craze
The Philippines provides fertile ground for Daily Beer’s expansion. Filipinos have long embraced Korean culture, from K-dramas to K-pop, and this cultural affinity has extended to food. With adventurous palates and a craving for experiences that are both social and flavorful, the local market is primed for a brand that blends fun, authenticity, and approachability.
“The Philippines is a key step in our global expansion,” said Sangjin Lim, CEO of Daily Beer Korea. “Our proven model already thriving in markets like Singapore and Bangkok delivers strong profitability for our local partners while offering Filipinos a unique beer-and-dining experience rooted in Korean culture. With our diverse portfolio of craft beers and a crowd-pleasing food menu, Daily Beer is designed to attract repeat customers and create steady foot traffic for every venue.”
Beyond the Flagship
The Arcovia City branch is just the beginning. Daily Beer Philippines has confirmed SM Fairview and Paseo Parkview Suites as its next openings, with a target of 10 more locations in the next two years. This expansion underscores the brand’s confidence in the Philippine market and its commitment to becoming a staple in the country’s food-and-beverage scene.
Since its founding in 2014, Daily Beer has been recognized as a leading franchise in South Korea, earning prestigious honors such as the Korea Franchise Business Award for five consecutive years and the Brand of the Year Award by the Korea Customers Council. These accolades affirm its reputation as a powerhouse brand that consistently delivers excellence in quality, service, and innovation.
Manila’s Next Culinary Hotspot With its bold tagline Life is Short, Drink More Beer, Daily Beer speaks directly to Manila’s young, vibrant working community seeking flavorful, casual, and social dining options. Its October 2025 opening at Arcovia promises more than just another restaurant launch; it marks the arrival of a culinary hotspot where Filipinos can immerse themselves in a beloved Korean tradition while creating new memories with friends.
