For 22 years, The Coffee Bean & Tea Leaf® Philippines has been more than just a coffee shop, it’s been a cozy corner for first dates, late-night study sessions, and heartfelt catch-ups with friends. As the brand marks its 22nd anniversary, it’s rolling out a love-filled celebration with the #WithLoveCBTL campaign, putting the spotlight on the community that’s made every sip special. From a stylish collectible tote to refreshing new drinks and a heartwarming cause, here’s why you’ll want to join the party!
A Brew-tiful Journey Together
CBTL’s 22nd anniversary isn’t just about the brand, it’s a love letter to its community. Remember their past campaigns like #20YearsOfYouAndMe or #AStoryInEveryCup? This year’s #WithLoveCBTL theme puts you, the loyal coffee and tea lovers, front and center. Every latte you’ve ordered, every study session you’ve powered through, and every catch-up with friends over iced tea has shaped CBTL into what it is today.
The campaign is a nod to the memories you’ve created in their cozy cafés across the Philippines. Whether you’re a regular who knows the baristas by name or someone who pops in for a quick pick-me-up, CBTL is saying thank you for being part of their story.
#WithLoveCBTL – More Than a Hashtag
What’s a celebration without a meaningful cause? At the heart of the celebration is #WithLoveCBTL, a message of thanks to its loyal community. But this year’s campaign goes beyond coffee and gratitude — it supports a meaningful cause. A portion of the proceeds from the 22nd-anniversary campaign will go toward The U-Go Scholar Grant, a program by the Ayala Foundation that supports driven young women in public universities. That means every stamp you collect is a step toward a brighter future for someone else.
The Anniversary Exclusive: The Everywear Tote
As part of its milestone celebration, CBTL introduces the 22nd Anniversary Collection featuring the Everywear Tote— a stylish, functional, and collectible canvas bag made for everyday adventures.
Available in Cream, Navy, and Olive, this tote isn’t just pretty — it’s designed with thoughtful features that make it practical too:
- Durable canvas exterior
- Adjustable straps for shoulder or crossbody use
- Padded laptop sleeve (fits up to 13” laptops)
- Built-in tumbler holder
- Multiple compartments and a hidden front pocket
- Signature bean & leaf rubber patch logo
You can get your hands on the Everywear Tote by:
- Collecting 20 stamps — 16 from any beverage and 4 from the Shaken Espresso drinks
- Or purchasing it for ₱2,600
Stamp collection runs from May 16 to July 31, 2025, at participating CBTL stores nationwide.
New on the Menu: The Shaken Espresso Series
To make your stamp-collecting journey even more exciting, CBTL is shaking things up — literally — with the Shaken Espresso Series. These new beverages bring bold espresso flavors with a refreshingly creamy, frothy finish. Choose between:
- Signature Shaken Espresso
- White Mocha Shaken Espresso
Whether you’re a die-hard espresso lover or just curious to try something new, these drinks are a delicious way to cool down and earn stamps.
Join the Celebration
This 22nd anniversary isn’t just a milestone, it’s an invitation. Head to your nearest The Coffee Bean & Tea Leaf® store, sip on your favorite drink (or try the new Shaken Espresso), collect stamps, and reward yourself with the Everywear Tote. Every cup is a thank you, and every visit is part of a story that continues to brew strong.
For complete promo mechanics and a list of participating stores, visit coffeebean.com.ph or follow The Coffee Bean & Tea Leaf® Philippines on social media.
Here’s to 22 years of community, connection, and coffee — with love, from CBTL.
