The Walt Disney Company and National Geographic announced a new global cross-platform campaign, ourHOME, timed to coincide with Earth Month. The campaign will spotlight efforts internally and externally that help protect, restore, and celebrate ourHOME by highlighting creators, storytellers, and cast members for their contributions.
For over a century, Disney has created stories that celebrate the wonders of the world we all share. And for more than 136 years, National Geographic has been synonymous with inspiring a deeper connection to our world. This year, these two powerful legacies are coming together to celebrate this beautiful planet we call home and the power within each of us to create change for the better.
ourHOME will bring compelling stories to the forefront, highlighting efforts being undertaken as part of Disney Planet Possible and our commitment to taking meaningful and measurable action to support a healthier planet for people and wildlife. A new digital series will be released spotlighting three Disney Planet Possible stories with Nat Geo talent visiting Walt Disney World Resort to see the work firsthand.
Disney+ marks the occasion with the launch of an ourHOME content collection, featuring some of the very best storytellers and content creators celebrating the planet, including the critically acclaimed series Queens, A Real Bug’s Life, Incredible Animal Journeys, along with the full library of Disneynature films.
Additionally, on Earth Day, April 22, 2024, the latest installment of Nat Geo’s Emmy® Award-winning Secrets Of… franchise, Secrets of the Octopus, narrated by Paul Rudd, will be released on Disney+. Also streaming on Disney+, Disneynature’s all-new feature film Tiger, narrated by Priyanka Chopra-Jonas, journeys alongside a young tigress raising her rambunctious cubs in the fabled forests of India.
“National Geographic is one of the most beloved and trusted global brands with a combined social media following of more than 750 million people. We harness this reach to remind people that the world is an amazing and miraculous place, filled with beauty, awe and wonder,” said Courteney Monroe, President, National Geographic. “This Earth Month we hope by sharing this passion we can also inspire others to protect, restore and celebrate our home.”
“Disney is committed to putting possibility into practice and inspiring optimism for a brighter, cleaner and more environmentally sustainable future,” said Yalmaz Siddiqui, Vice President, Environmental Sustainability, The Walt Disney Company. “We hope the ourHOME campaign with Nat Geo helps bring greater awareness of the beauty and majesty of our planet to audiences everywhere.”
ourHOME will touch every area of The Walt Disney Company:
ourHOME Digital
- DisneyPlanetPossible.com – Destination detailing actions The Walt Disney Company is taking to protect, restore, and celebrate our planet.
- Nat Geo.com/ourHOME – Destination for details on Nat Geo’s storied history of being a steward for the planet, as well as ourHOME campaign content.
- Nat Geo Social – Using the full power of the Nat Geo social platforms, ourHOME will be amplified throughout the month, with curated daily posts around the three campaign pillars – Protect, Restore, Celebrate – as well as highlights of efforts across the entire campaign.
- All relevant social handles will be celebrating ourHOME all month long, including: @Disney; @Disney+; @NatGeo; @NatGeoTV; @NatGeoWILD; @NatGeoTravel; @NatGeoAdventure; @NatGeoDocs.
- OurHOME Digital Series highlights Disney Planet Possible stories with Alex Honnold (Free Solo) visiting Walt Disney World to learn more about how the company’s solar arrays not only provide renewable electricity but also provide habitat for bees and other pollinators; Mariana Van Zeller (award-winning journalist) visiting Walt Disney World to learn more about the recycling efforts at the parks, specifically related to the glass pulverizing initiative; and the Critter Fixers visiting Disney’s Animal Kingdom Theme Park at Walt Disney World to learn about wildlife care and conservation success stories at the park (along with some cute baby animals).
ourHOME Content
- ourHOME Collection on Disney+ – Disney+ is launching an ourHOME collection withcontent that celebrates the beauty, awe, and wonder of our planet.
- Secrets of the Octopus – Next installment of this franchise in partnership with James Cameron debuting on Earth Day, narrated by Paul Rudd and premiering on Disney+ onEarth Day.
- Disneynature’s Tiger – All-new feature film narrated by Priyanka Chopra-Jonasstreams on Disney+ beginning Earth Day, marking 15 Years since Disneynature’sinaugural release, “Earth.”
- ourHOME-themed programming scheduled across National Geographic Channel, NatGeo WILD, Nat Geo MUNDO, Disney Channel, Disney Junior, Freeform, FX and FXX.
- A dedicated ourHOME spot featuring the voice of Morgan Freeman, airing throughout the month across all of Disney networks, Disney owned television stations and selectdigital platforms.
ourHOME in the Parks
- Disney’s Animal Kingdom at Walt Disney World Resort will celebrate Earth Week, April 21-28, with specialty offerings and experiences that connect audiences with the magic of nature.
- ourHOME Castle show at Disneyland Paris, highlighting scenes and images inspired by National Geographic explorers, will happen in the month of April.
- Walt Disney World will also have Earth Month-themed food throughout the month of April.
- Photo Activations – Special photo activations for Park goers at Disney’s Animal Kingdom and Disneyland Resort to celebrate the launch of Secrets of the Octopus.
- Animation Academy – Special drawing activity at Disney California Adventure tied toSecrets of the Octopus.
- Shanghai Disney Resort will host the ourHOME Nature Conservation Forum on April 22,joined by National Geographic Explorer Xi Zhinong and will see the return of the “Celebrate Earth – Earth Month Fair” at Disneytown from April 19 through 22.
ourHOME Giving
The Walt Disney Company will be making grants in excess of $1 million to charitable organizations through the Disney Conservation Fund (DCF). Funds will support global efforts to protect, restore and celebrate ourHOME. These programs add to the cumulative $125 million giving impact of DCF since it was established in 1995, with more than 1,000 species supported through programs that span half the countries of the world and all five oceans. Here are just a few examples happening this month:
- Jane Goodall’s 90th birthday – In celebration of Jane Goodall’s 90th birthday on April 3 and in honor of her storied history with our company, Disney will provide funding to Jane Goodall’s Roots and Shoots, a program of the Jane Goodall Institute that empowers young people to create a better world for humans, other animals and our shared environment.
- Disneynature’s Tiger: In celebration of the release of Tiger, DCF will also provide funding to support the conservation of tigers across Asia.
ourHOME in the Community
- Disney VoluntEARS – Activations with various partners and organizations for TWDC employees to take action for the planet.
ourHOME with Cast Members
- Special employee-engagement screenings and events in Disney offices around the world.
ourHOME Around the Globe
- ourHOME campaign will be part of Disney Earth Month celebrations around the world in major regions in EMEA, APAC and LATAM.
ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three core business segments: Entertainment, Sports and Experiences. Disney is a Dow 30 company and had annual revenues of $88.9 billion in its Fiscal Year 2023.
ABOUT DISNEY+
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, along with The Simpsons and much more. The service offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. For more, visit disneyplus.com, or find the Disney+ app on select compatible mobile and connected TV devices.
ABOUT NATIONAL GEOGRAPHIC
Award-winning and critically acclaimed National Geographic Content, part of a joint venture between The Walt Disney Company and the National Geographic Society, creates and delivers riveting stories and experiences in natural history, science, adventure and exploration. Inspiring a deeper connection to the world, the content studio reaches 300 million people worldwide in 180 countries and 33 languages across the global National Geographic channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO), National Geographic Documentary Films, and direct-to-consumer platforms Disney+ and Hulu. Its diverse content includes Emmy® Award-winning franchise Genius, series Life Below Zero and Secrets of the Whales, and Oscar®- and BAFTA award-winning film Free Solo. In 2022, National Geographic Content was awarded eight News and Documentary Emmys, in addition to Life Below Zero’s Emmy win for Outstanding Cinematography for a Reality Program, it’s sixth Emmy overall. For more information, visit natgeotv.com or nationalgeographic.com, or follow Nat Geo on Facebook, X, Instagram, YouTube and LinkedIn.
