If your wardrobe has been begging for a refresh before the rainy season trips, brunch catch-ups, and midyear getaways start piling up, this might be your sign to finally check out that cart. Fashion favorite Love, Bonito is bringing back its biggest sale event of the year, and the deals are looking seriously tempting.
The Mid Year Sale kicks off for everyone on May 27, but smart shoppers already know the drill: members get in first. If you’re a Gold member, you’ve had the green light since yesterday at noon. Silver members? Your early access is live right now. Public sale opens today at 12 PM sharp. No FOMO required if you’re already part of the club.
Here’s what makes this sale different. You’re looking at up to 70 percent off across hundreds of styles, plus an extra 20 percent off sitewide and in-store. Stack even more savings with simple spend tiers: an extra 10 percent off at PHP 4,000, 15 percent off at PHP 5,500, and a full extra 20 percent off once you hit PHP 6,000. The math works in your favor, especially when you’re grabbing multiple pieces you’ll actually wear on repeat.
Standout pieces flying off the virtual racks include the breezy Taffeta Straight Neck Tunic Top that slips on and instantly looks put-together, the Leggy™ Pia Adjustable Hem Elastic Melange Straight Leg Pants that move with you from desk to dinner, and those crowd-favorite BraFree by LB Crepe Side Pleat Dresses perfect for weddings or any special occasion. Prices on these hero items sit between PHP 1,640 and PHP 3,190, seriously tempting when you factor in the discounts.
Customers can unlock additional stacked discounts with minimum spend tiers:
- Extra 10% off with a minimum spend of PHP 4,000
- Extra 15% off with a minimum spend of PHP 5,500
- Extra 20% off with a minimum spend of PHP 6,000
Want even more reasons to open the app right now? Download the Love Bonito app, turn on notifications, and you’ll catch app-only flash sales and surprise drops throughout the event. It’s the easiest way to stay one step ahead and snag the best deals before they disappear.
Love, Bonito members will receive exclusive early access ahead of the public launch:
- Gold Members: 25 May 2026, Monday, from 12PM
- Silver Members: 26 May 2026, Tuesday, from 12PM
- Public Access: 27 May 2026, Wednesday, from 12PM
This isn’t just another sale, it’s the kind that actually solves the everyday wardrobe questions every Pinay asks herself. Need something polished yet comfy for those Monday meetings that turn into Friday happy-hour plans? Covered. Looking for lightweight layers that survive airport layovers and island hopping? They’ve got you. The brand designs with Asian women in mind, so the fits feel familiar, the fabrics hold up to our humid days, and the colors flatter every skin tone under Manila’s bright skies.
Love, Bonito started with a simple mission: create clothes that celebrate and uplift women across Southeast Asia. Today it’s the region’s biggest direct-to-consumer womenswear brand, still owned and run by women who get what real life looks like. They focus on quality that lasts, styles you’ll reach for again and again, and giving back to women’s communities along the way.
Whether you’re updating your wardrobe, building a capsule collection for upcoming holiday trips, or finally treating yourself to that bridesmaid dress you’ve been eyeing, this is the moment. The sale runs for a limited time only, so don’t wait until everything good is gone.
Ready to shop? Head straight to the Love, Bonito website or nearest store, open the app, and start filling your cart. Your future self (and your wallet) will thank you. Happy shopping, Manila!
