Japan’s popular specialty donut brand Jack in the Donuts is officially making its way to the Philippines.
The brand will open its first overseas store on July 24, 2026, at Level 2 of Glorietta 4 in Makati City. The launch marks an exciting new chapter for Jack in the Donuts as it begins its international expansion in the Philippines.
For Filipino food lovers, the opening means finally getting a taste of the brand’s well-known “World Donuts,” a colorful and creative collection inspired by sweets, flavors, and textures from different parts of the globe.
A Beloved Japanese Donut Brand Arrives in Manila
Founded in 2011 by BIGCREATE Co., Ltd., Jack in the Donuts has become one of Japan’s most recognizable specialty donut brands. It currently operates 35 stores across the country and has built a loyal following through its playful menu, accessible pricing, and commitment to quality.
The brand was created around the idea of bringing more excitement into everyday life. Its donuts are designed to appeal to both children and adults, transforming a simple snack into something fun, memorable, and worth sharing.
With its first Philippine branch, Jack in the Donuts hopes to introduce that same cheerful experience to local customers.
A Bright and Playful Store Experience
Along with its international expansion, Jack in the Donuts has introduced a refreshed brand identity focused on adding more joy and personality to ordinary moments.
Its new visual style takes inspiration from the process of making and decorating donuts. Chocolate drizzles, icing patterns, and colorful toppings influence the brand’s graphic elements, packaging, interiors, and staff uniforms.
At the Glorietta store, customers can expect a bright, pop-inspired space with a playful atmosphere. Designed to feel like a whimsical toy box, the store brings the brand’s cheerful personality to life from the moment guests walk in.
Even the takeaway boxes are made to stand out, making every donut run feel like a small celebration.
Explore Donuts Inspired by the World
Jack in the Donuts is best known for its “Donuts from Around the World” concept.
The brand offers a rotating selection of 25 to 40 donut varieties inspired by well-loved desserts and flavors from different countries. The lineup includes internationally influenced creations, classic favorites, savory options, and selections for customers looking for lighter choices.
Each donut is carefully made with selected ingredients. Pumpkin and sweet potato are incorporated into the dough to create a soft texture and gentle natural sweetness.
Japanese flavors also play an important role in the menu. Customers can expect donuts featuring milk, kinako or roasted soybean flour, and premium matcha.
These ingredients give the collection a distinctive balance of familiar comfort, creativity, and authentic Japanese character.
Do Not Miss the Soft Malasada
One of the brand’s must-try offerings is the Soft Malasada, a light and fluffy donut inspired by Hawaii’s famous pastry.
Known for its airy texture and satisfying bite, the Soft Malasada has become one of Jack in the Donuts’ most popular products in Japan. It is expected to be one of the standout treats at the brand’s first Philippine store.
Whether customers prefer sweet classics, unique international flavors, savory varieties, or Japanese-inspired creations, the menu offers plenty of choices for different cravings.
Sweet Treats for Everyday Moments
For more than 15 years, Jack in the Donuts has aimed to be more than just another donut shop.
The brand wants to be part of the little occasions that make daily life more enjoyable. A donut can be a reward after a tiring day, an after-school surprise for the kids, a quick coffee break, a weekend treat with friends, or a simple reminder that it is perfectly fine to enjoy something special.
With its playful products and welcoming atmosphere, Jack in the Donuts hopes to create a place where Filipino families, friends, and communities can gather, celebrate, and enjoy life’s simple pleasures.
One donut may be small, but the moment it creates can be joyful, comforting, and memorable.
Celebrate the Opening With a Free Donut Coupon
To mark its Philippine launch, Jack in the Donuts is giving customers an extra-sweet reason to visit.
On weekends from July 25 to August 30, 2026, customers who purchase six donuts in a single transaction will receive a free Old Fashion Donut coupon.
The coupon can be redeemed during the customer’s next store visit.
Jack in the Donuts opens on July 24, 2026, at Level 2 of Glorietta 4 in Makati City.
For updates, new product announcements, and upcoming promotions, follow Jack in the Donuts Philippines on Facebook and Instagram.
