Tag: starbucks

Starbucks Philippines Showcases Innovation For Growth And A More Connected Future

Starbucks Philippines champions sustainability and digital innovation as they unveil their initiatives for 2022 and beyond. In a media roundtable, the company went in-depth on new digital services and sustainability efforts that help give back to the planet, while enhancing its customer experience.

Starbucks Sustainability Commitment Environment

“We are very excited to be introducing these new initiatives for sustainability and digital innovation. Through these efforts, we can connect with our customers better, and focus on the well-being of our planet to create a better shared future,” said Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.

Connecting Starbucks Rewards with Grab and Lazada

It’s important for the company to make earning rewards as easy for customers as possible and connecting to Grab and Lazada is a powerful tool for Starbucks Philippines because of how easily it fits into its customers’ daily lives.

Starting June 23, a seamless integration with Starbucks Rewards will allow customers to earn 1 Star for every Php40 spent on Starbucks orders. Every 100 Stars collected converts to a free Starbucks beverage or food reward, redeemable in stores.

Gifting Made Easy

The company’s integration with GLife and GrabGifts is a key next step as Starbucks Philippines innovates in social digital gifting, providing a greater connection and convenience for all its customers.

eGifting is now available through GrabGift and GLife, allowing customers to digitally send Starbucks favorites to their loved ones. Starbucks eGifts can be purchased starting at Php 100 on GrabGifts and Php 300 on GLife. eGifts from GLife can be used to pay in Starbucks stores while eGifts from GrabGifts can be used to purchase orders from Starbucks on GrabFood.

Starbucks FoodShare Program

Last March, Starbucks FoodShare launched in the Philippines starting with 40 stores in Metro Manila. Through Starbucks’ ongoing partnership with Grab, participating stores can connect with Grab drivers to pick up and deliver food donations daily. The donations are donated to Philippine Food Bank Foundation, a local non-profit organization, to be distributed to select beneficiaries within Metro Manila daily.

To date, the program has served over 50,000 meals from more than 200 stores. The company’s goal is to continuously expand the program to more stores outside Metro Manila and serve more communities.

Global Community Impact Grants

The Starbucks Foundation commits a $30 million investment in the Global Community Impact Grants by 2030. These grants aim to support programs that create meaningful impact, both locally and regionally.

For Starbucks Philippines, a total of $70,000 in grants have been awarded to Gawad Kalinga, HOUSE Foundation, and Teach for the Philippines. These grants will be directed to hunger relief and youth development programs from 2nd half of 2022 to 1st half of 2023.

“We’re very grateful for the continued support our customers and media partners have given Starbucks Philippines. As we introduce more initiatives to enhance the Starbucks Experience, I look forward to collaboratively creating a better future for all,” said Noey Lopez, President & CEO of Starbucks

June 22, 2022
Starbucks X LINE FRIENDS merchandise collection Celebrates Earth Month

Starbucks and LINE FRIENDS, a global character brand loved by many, are joining together once again for a limited-edition merchandise collection to commemorate Earth Month across the Asia Pacific region.

Spotlighting BROWN with planet earth enjoying a cup of Starbucks® coffee, the collection includes an assortment of lifestyle accessories and reusable drinkware.

The drinkware is made in partnership with MiiR, a purpose-driven drinkware company dedicated to driving sustainable change.

Customers can also join BROWN on a planet-positive journey by participating in four fun-filled social media challenges for a chance to win Starbucks® Rewards Stars, inspiring them to take small steps to do better for the planet we share.

“Starbucks second merchandise collaboration with LINE FRIENDS represents our shared aspiration to create meaningful experiences in our communities,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The campaign captures both brands’ shared vision to harness scales for good for the betterment of people and the planet.”

“Following the success of the first Starbucks® X LINE FRIENDS collaboration, we are excited to bring the BROWN limited edition this April in celebration of Earth Month in Asia Pacific,” said LINE FRIENDS. “We hope to inspire people to incorporate small acts of sustainability into their everyday through fun social media mini-games with our beloved BROWN.”

The limited-edition merchandise collaboration will be available starting on April 22 at select Starbucks® stores across the Asia Pacific region, including Australia, Cambodia, Vietnam, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Taiwan while supplies last.

April 22, 2022
Starbucks Launches New Drinks and Merch Featuring Dreamy Pink & Green Colors

This week, Starbucks just released new seasonal beverages and merchandise that will surely tickle the fancy of those who love the dreamy pastel pink and green aesthetic. Two new beverages plus a Philippine exclusive collection of drinking vessels are now up for grabs this spring.

Pretty in Pink and Green

Available until April 18, 2022 are the new Starbucks® Strawberry Dream Cream Frappuccino and Starbucks® Strawberry Dream Pure Matcha Latte. The new Frappuccino in a heavenly pink color starts off with a cotton-like layer of Vanilla Cream Frappuccino which slowly reveals a sweet strawberry flavored Strawberry Dream experience. It is topped with pastel color sprinkles for that final whimsical touch perfect to add to your Instagram feed.

Starbucks® Strawberry Dream Cream Frappuccino
Tall (12 fl oz): Php 185 | Grande (16 fl oz): Php 200 | Venti (20 fl oz): Php 215

The second drink is given a matcha twist to the Strawberry Dream experience. At first sip, you will enjoy a sweet creamy layer of strawberry foam. It is then followed by the highest quality pure matcha of Starbucks for a relaxing experience that embodies the beautiful scenery of Spring.

Starbucks® Strawberry Dream Pure Matcha Latte
Tall (12 fl oz): Php 180 | Grande (16 fl oz): Php 195 | Venti (20 fl oz): Php 210

And lastly, you can take home the dreamy pink and green experience with the new Pink Green Series that was launched on March 22. This Philippine exclusive collection features Pink Green cups, tumblers, mugs, and even color-changing reusable cups for your hot and cold drinks! The collection is inspired by a minimalist design in eyecatching pink green gradient colors.

Pink Green Collection

Starbucks Stainless Steel Mug Legion PinkGreen – 12oz (Php 795)
Order online via Lazada.

Color Changing Reusable Hot Cup 16oz Pink Green (Php 245)

Starbucks Stainless Steel Tumbler Sassy Pink Green – 12oz (Php 1,245)
Order online via Shopee.

The new Starbucks® Strawberry Dream Cream Frappuccino and Starbucks® Strawberry Dream Pure Matcha Latte are now available in stores until April 18, 2022. The Pink Green Collection is now available in all Starbucks stores and online via Lazada and Shopee.

March 23, 2022
Starbucks Announces Regional Partnership with Grab to Enhance Starbucks Experience for Southeast Asia Customers
Starbucks today announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam. The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network.

Customers will be able to enjoy more personalized and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating a positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of the Starbucks FoodShare food donation program, starting in the Philippines this March.

“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific. “Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through FoodShare program.”

“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels. We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalized, rewarding, and seamless experience to our customers,” added Saad Ahmed, Managing Director, Commercial at Grab.

Integrated loyalty program

A first for Starbucks in Southeast Asia, Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood. In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers.¹ The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.

Delivering seamless customer experiences across Southeast Asia

Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including:
- Pay with the same e-wallet online and in-store: Customers will have the option to pay for their orders via their GrabPay e-wallets in-store and in-app, giving them more ways to earn GrabRewards as well as Starbucks Rewards Stars.
- Order online for in-store pick-up via GrabFood: Customers can skip the line and order their favorite food and beverage items directly from GrabFood’s self-pick up feature, which will inform them when their orders are ready for pick up.
- Instant delivery via GrabExpress: Customers can get their favorite Starbucks food and beverages delivered to their doorsteps faster than before by GrabExpress, when they order via Starbucks owned channels .
- Social gifting through GrabGifts: Customers can now purchase and send pre-loaded Starbucks gift cards to friends and family via the Grab app in the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
Creating Positive Impact through Starbucks FoodShare program

As part of Starbucks People Positive aspirations, focused on enhancing the well-being of all who connect with Starbucks, the company will launch its FoodShare food donation program this March in the Philippines, starting with 40 stores in the Metro Manila area. Starbucks regional partnership with Grab will enable participating stores to connect with Grab drivers to pick up food donations from stores daily and deliver them to local non-profit organizations such as the Philippine Food Bank Foundation. Starbucks aims to expand the reach of the program to more communities in the Philippines, as well as additional markets throughout Southeast Asia.

FoodShare started in 2016 after Starbucks partners (employees) advocated for a program that would allow stores to donate unsold food and distribute it to people facing hunger in communities across the U.S. FoodShare is now available at 100% of US and Canada company-owned stores.

Since entering the Southeast Asia region over 25 years ago, Starbucks has expanded to more than 1,882 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam, with more than 19,853 partners proudly wearing the green apron. The company is committed to driving continued sustainable growth by investing in digital innovations that deliver meaningful value and convenience and social impact initiatives that create a positive impact in the communities they serve.

_{¹Some restrictions apply. Only at participating stores.}
March 16, 2022
Starbucks® X Kate Spade New York Collection Brings Color and Joy into Cafés this Spring

Starbucks is collaborating with New York-based lifestyle brand, Kate Spade New York, to introduce unique limited-edition merchandise across Asia. This is the second collaboration between the two global brands, following the success of the 2020 holiday collection.

The new Starbucks® X Kate Spade New York collection includes four vibrant designs that embody the whimsical spontaneity of New York City – the beloved home of Kate Spade New York – bringing the fun-filled daily elements of NYC to Asian customers. The collection features the brand’s signature colorful dots and stripe designs in green and pink, a joyous strawberry print, as well as classic, yet playful New York-inspired elements that are sure to spark joy. The product lineup includes drinkware such as a travel tumbler, stainless-steel tumbler, mug, flask-inspired plastic water bottle, and lifestyle accessories including a pouch, luggage tag, tote bag, umbrella, and more.

“Starbucks is excited to be collaborating with Kate Spade New York the second time to bring a new exclusive collection to Asia, following the success of the Starbucks X Kate Spade New York collection last year,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “This new collection incorporates both brands’ shared belief that creating meaningful moments of connection can spark joy and brighten your every day.”

The designer collaboration will exclusively be available starting March 15 at select Starbucks® stores across the Asia Pacific region, including Australia, Hong Kong, Indonesia, India, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand, while supplies last.

March 15, 2022
Starbucks Philippines Offers New Digital Services to Enhance Customer Experience

Starbucks Philippines recently launched three new services that bridge both physical and digital experiences. With customer convenience and safety in mind, Starbucks Philippines makes ordering easy, contactless and rewarding. Partnering with leading e-wallet platform, GCash, the first of these services include gifting of digital Starbucks gift certificates through GLife. In addition, the company now allows Starbucks Rewards members to collect Stars with purchases from the official Starbucks LazMall Flagship Store on Lazada, and expanded their Mobile Order & Pay features with new pickup options.

Send Starbucks eGifts through GLife on Gcash

For little occasions that deserve something extra, sending a Starbucks eGift is now just a tap away. Customers can order and send Starbucks eGifts starting at Php 300 through GLife on GCash. Customers can choose to share Starbucks eGifts through messaging apps and redeem by showing the eGift QR code to pay for drinks, food or merchandise in any Starbucks store in the Philippines. For more information, visit https://starbuckscard.ph/sbcard/egift or through https://gcashapp.page.link/Starbucks via mobile.

Collect Stars with purchases from the official Starbucks LazMall flagship store on Lazada

Starbucks now gives Starbucks Rewards members more reasons to collect merchandise from the comfort of their own homes. Members who link their accounts to Lazada will earn 1 Star for every P25 spent on purchases from the Starbucks LazMall Flagship Store.To link a Starbucks Rewards account, customers can simply click the ‘Member’ tab found in the Starbucks LazMall Flagship Store, and sign-in using a registered Starbucks Rewards email and password. For more information, visit https://starbuckscard.ph/sbcard/faq.

Try new ways to pick up favorites with Starbucks Mobile Order & Pay

Mobile Order & Pay allows Starbucks Rewards members to place orders ahead of their visit and pick up at their chosen Starbucks store, all within the Starbucks app. The app estimates wait time. When their order is ready, the customer can simply breeze in and get their order from the handoff. For more information, visit https://starbuckscard.ph/sbcard/orderandpay.

“We’re very proud of how our partners (employees) consistently deliver an unparalleled store experience. With the pandemic and customer’s shift to digital channels, our goal is to continuously transform the Starbucks Experience and provide innovative ways whether a customer chooses to connect with us at a store or through an app,” said Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.

February 23, 2022