It’s almost time to count those Starbucks stickers again! One of the country’s favorite holiday traditions is making its annual comeback, bringing with it new collectibles, festive surprises, and another heartwarming story about the people who make the season special.

Celebrating its 24th year in the Philippines, Starbucks Traditions returns on November 3, 2026, with this year’s theme, “Wrapped in Joy.” Along with a new holiday film featuring an iconic OPM soundtrack, Starbucks Philippines is introducing its expanded 2027 Starbucks Traditions Collection, now featuring five items instead of four.
Whether you’re already planning how to complete your sticker card or simply looking forward to adding another collectible to your everyday essentials, there’s plenty to get excited about.

A Holiday Tradition Wrapped in Joy
Since its first collection in 2004, Starbucks Traditions has become part of the Filipino Christmas countdown. For many, it’s an annual ritual of collecting stickers, comparing progress with friends, and looking forward to welcoming the new year with a fresh planner.
This year’s “Wrapped in Joy” theme puts the spotlight on thoughtful gestures and the happiness that comes from being remembered. It’s about the little things that make the holidays meaningful, from an unexpected visit to a gathering planned especially for someone who usually does all the planning.
And that’s exactly what the brand’s new holiday film is all about.
“Kami Naman” Celebrates the Friends Who Make Every Gathering Special
Titled “Kami Naman” (It’s Our Turn), the 2027 Starbucks Traditions film follows Mara, the friend who always takes the lead in bringing her barkada together.
She’s the one who organizes get-togethers and makes sure everyone has something to look forward to. But this holiday season, her friends decide it’s time to return the favor. They surprise her at Starbucks with a planner already filled with gatherings they’ve arranged for her throughout the coming year.
Set to the Eraserheads’ beloved OPM classic “With a Smile,” the film delivers a familiar reminder: the love and effort we give to others don’t go unnoticed.
You can also hear the song playing in Starbucks stores nationwide from November 3, 2026, to January 4, 2027.
Meet the 2027 Starbucks Traditions Collection
Here’s another reason to look forward to November 3. The 2027 Starbucks Traditions Collection expands to five collectible pieces, each designed to bring a little extra joy to everyday routines.

The collection features a warm palette of copper, ivory, and black, complemented by swirling patterns and woven textures. Designed with the look of beautifully wrapped gifts, the pieces combine festive details with practical everyday use.
Two new additions also join the lineup this year: a travel case and a glass mug.
Here’s what collectors can look forward to:

2027 Starbucks Traditions Siren Planner with Pouch
A planner for keeping track of appointments, important dates, and get-togethers throughout the year. It features a woven-texture cover and zodiac-inspired monthly artwork, plus a pen, copper pouch, and a surprise keychain. There are five possible keychain designs, with the surprise revealed when you open it.

2027 Starbucks Traditions Travel Case with Towel
A first for the Starbucks Traditions Collection, this ivory hard case features a ridged finish inspired by luggage design. It also comes with a towel, making it a handy companion for your next getaway.

2027 Starbucks Traditions 20oz Stainless Steel Tumbler
Dressed in swirling copper patterns against an ivory background, this tumbler is designed to keep drinks hot or cold. It comes with a flip-top straw and built-in carry handle, making it easy to bring along on your daily coffee runs.

2027 Starbucks Traditions 24oz Cold Cup
For those who love a little sparkle, this cold cup features a champagne-glitter finish, a sleek black lid, and a festive coffee cherry leaf straw topper that helps keep the straw covered.

2027 Starbucks Traditions 20oz Glass Mug
Another first for the collection, this glass mug features a black-to-transparent gradient and a vertical Starbucks wordmark. Complete with a straw, it’s a stylish addition to your coffee and tea routine at home.
How to Collect the 2027 Starbucks Traditions Items
Ready to start collecting? The mechanics remain familiar, making it easy for Starbucks regulars to join the annual tradition.
From November 3, 2026, to January 4, 2027, customers can earn one e-sticker for every Tall, Grande, or Venti handcrafted beverage purchased at participating Starbucks stores nationwide.
You can collect your e-stickers through either the Starbucks PH App or a QR Promo Card.
Once you’ve collected 19 e-stickers, you can redeem one item of your choice from the 2027 Starbucks Traditions Collection.
The redemption period runs until March 5, 2027, giving collectors additional time to claim their chosen item.
Make Room for Another Starbucks Holiday Tradition
For many Filipinos, Starbucks Traditions is more than just a reason to collect another planner or tumbler. It’s part of the excitement that comes with the Christmas season, from planning coffee dates with friends to looking forward to a fresh start in the new year.
With five collectibles to choose from, two new additions, and a holiday film that celebrates the people who always bring everyone together, this year’s collection gives fans plenty of reasons to join in.
Ready to start your sticker count? Visit your nearest Starbucks beginning November 3 and check out the 2027 Starbucks Traditions Collection.
For more details about the collection and Starbucks’ holiday offerings, visit starbuckstraditions.ph.






















































