Tag: Philippine Ads G KNB?

In participation to PUP’s 18th Ad Congress carrying the title, “ADTV: Your Source for the Latest News and Trends in Advertising”, Alam1D one of the sections from the fourth-year students of Advertising and Public Relations at College of Communication, held a webinar entitled “Philippine Ads, G KNB?”  that talked about the different concepts and the latest blueprints in Digital Advertising, on February 4, 2022 from 10:00 AM to 12:00 NN via Facebook Live.

Following the tv shows and programs concept of the said event, the idea was derived from the famous local game show, “Pilipinas, Game Ka Na Ba. The program immediately garnered attention from the audience online, officially commenced with the host introduction, doxology, opening remarks from the chairperson and dean, and finally, the official introduction of the game mechanics. 

On track with the concept, the program was segmented into three. The first round being called, “Let’s G! A Guide to the Concepts of Digital Ad” discussed by Mr. Amir Tohid focused on the basics of digital advertising. The second segment entitled, “The Game Plan: Winning strategies of Social Media and Content Marketing ” led by Ms. Julianna Carisle Matias concentrated on guides for social media and content marketing. Lastly, “One-on-AD: The final Search for the Concepts of Digital Ad ” talked by Ms. Ayvee Callao tackled SEO, SEM and Google Display Ads.

The whole program was packed with knowledge, fun and surprises as the webinar not only showcased brand new wisdom towards digital advertising through the great speakers but also was able to interact with the audience through exciting games and ‘Q and A’ portions. 

Though caught up in a lot of circumstances during the current academic context, the fourth-year students of Advertising and Public Relations at College of Communication, PUP Manila remained unstoppable as they concluded their 18th Ad Congress successfully.

Alam1D, one of the 4^th year sections of Bachelor in Advertising and Public Relations from Polytechnic University of the Philippines – Manila, will hold the Philippine Ads, G KNB? for PUP’s 18^th Ad Congress on February 4, 2022, via Facebook Live.

With “Philippine Ads, G KNB? Get to Know the Newest Blueprint in Digital Advertising” as its full title, the webinar comes with three segments that center on digital advertising;

First is “Let’s G! A Guide to the Concepts of Digital Ad” will discuss the basics of digital advertising. “The Game Plan: Winning strategies of Social Media and Content Marketing ” is the next segment concentrating on guides for social media and content marketing. Finally, “One-on-AD: The final Search for the Concepts of Digital Ad” pinpoints on SEO, SEM and Google Display Ads.

“Digital Advertising is the fastest-growing and most active marketing technique used today. To help our co-advertising practitioners or students, our seminar will introduce and guide them to the new levels of digital advertising in the modern world.” Alam1D’s project head, Jaizeen Ynot, said

A sterling lineup of speakers are composed by Amir Tohid, a co-founder and managing partner of Analytics Effect, a digital marketing and analytics consultancy. Juliana Carisle Matias an award-winning digital marketing specialist and founder of Reverse Marketing. Lastly, Ms. Ayvee Callao is an AB Communication graduate and now a full-time and freelance SEO Professional.

Watch the livestream and be part of the event on February 4, 2022, 10:00 AM to 12:00 NN, at the Philippine Ads, G KNB? and ADTV Facebook pages.

Ad Congress is an annual event organized by the Department of Advertising and Public Relations mainly by the sections of 4^th year students, focusing on providing diverse learning opportunities by organizing seminars concerning the advertising and PR industry. With this year’s theme of Philippine Television, it is called “ADTV: Your Source for the Latest News and Trends in Advertising”, with various webinars taking inspiration from tv shows and programs.