Fisher Mall was buzzing with happy tails and wagging excitement as it recently hosted Supertails & Cinema: A Pet-Friendly Movie Date, in line with the premier of the Superman movie. The event is part of the mall’s ongoing efforts to create inclusive community events, gathering not just mallgoers but also extending it to their beloved pets.
Moviegoers and their adorable furry friends got to enjoy the big screen premiere of the much anticipated Superman together, filling up the mall’s three VIP cinemas and one regular cinema.
Adding to the fun was a special Dog Blessing held at the Fishers of Men Chapel, drawing a crowd of enthusiastic fur parents and fur babies. A highlight of the segment was seeing pets and their owners make a grand entrance in full costume, with standouts arriving alongside their own superdogs.
Following Supertails & Cinema, Fisher Mall once again reinforces its commitment to building a community where everyone feels welcome – including furry friends – with its next pet-friendly event: Fantastic Fur, happening on July 26 alongside the premiere of The Fantastic Four: First Steps. Through events like these, the mall continues to go beyond retail, fostering connections and bringing communities closer together.
Fisher Mall meaningfully opened the holiday season at their Quezon Avenue branch with its Christmas tree-lighting ceremony on November 28, 2024, which they celebrated along with the official kick-off of their Fishing for Joy campaign.
Fishing for Joy is an initiative of Fisher Mall where Fisher Elite Card holders are able to easily contribute towards supporting the chosen beneficiary of Fisher Mall. With every purchase of consumers using their Fisher Elite Card from now until December 31, 2024, 10% goes into donations. This year, Fisher Mall continues its partnership with their chosen charity, Bahay Aruga Inc., a non-government organization that provides temporary shelter and support for children battling cancer.
“As we enter the season of giving, this initiative allows us to spread joy beyond the holiday season. Our Fishing for Joy campaign is our way of giving back and partnering with Bahay Aruga Inc. reflects our commitment to making a meaningful impact on the lives of those in our community,” said Raymond Del Rosario, President of Fisher Mall Group of Companies at the lighting ceremony. “As we want to strengthen the sense of community and foster a spirit of giving, we want to make it easy for our shoppers to take part in the initiative, and give them the opportunity to make a difference.”
The event was also attended by key officials from Quezon City Government, including Congressman Juan Carlos “Arjo” Atayde, who took part in the gift-giving ceremony for the beneficiaries. Also present were Quezon City District 1 Action Officer, Ollie Belmonte and Tourism Officials Ma. Victoria Auto and Vince Buenaventura. Manila Broadcasting Company (MBC) Chairman and CEO Frederico J. Elizalde and his wife, Lisa Macuja, also showed their support to the event.
President Del Rosario said that the “Fishing for Joy” campaign reflects the company’s ongoing commitment to bringing the community together through meaningful, on-the-ground activities. He also noted that the initiative is a part of the vision passed down from his father and Fisher Mall Group of Companies Chairman, Robert “Bobby” Del Rosario, who was present at the event to support.
For Fisher Mall, this is just the beginning of their long-term cause. Del Rosario explained that they have been supporting Bahay Aruga Inc. since last year because of their dedication to help children and their families during their hardest times. Given the success of their collaboration, they will continue the joint community service through the Fishing for Joy campaign this 2024.
This holiday season, bring your loved ones to Fisher Mall Quezon Avenue for a festive season of joy and purpose! The Christmas display will be up until January 6, 2025. To get more updates from Fisher Mall, you may visit their website and follow them on their official Facebook and Instagram .
In an effort to celebrate creativity and fandom for the benefit of the community, Fisher Mall Quezon Avenue launches “Building the Galaxy,” a LEGO Star Wars fan experience. In partnership with Pinoy Lego User Group (PINOYLUG), 501st Legion, Fight Saber Philippines, and Rebel Legion Philippine Base, this event commemorates the 25th anniversary of LEGO Star Wars for the benefit of Make A Wish Foundation Philippines.
“Filipinos have an innate sense of care and compassion for one another, making it easy for our community to unite in support of a common cause or shared interest,” says Raymond Del Rosario, President of Fisher Mall Group of Companies. “It is this deep understanding and collective spirit that inspired our team at Fisher Mall to conceptualize ‘Building the Galaxy.’ We made a concerted effort to partner with groups that share this common bond, ensuring that our celebration of LEGO Star Wars not only brings joy to fans but also supports the noble mission of Make-A-Wish Philippines.”
Stunning LEGO Star Wars collocation from PINOYLUG and several private owners were put on display for “Building the Galaxy,” with a promise to transport visitors into the heart of the Star Wars universe. Attendees will have the chance to explore detailed LEGO Star Wars models, from iconic starships to intricate dioramas, each piece a testament to the builders’ creativity and craftsmanship.
501st Legion Philippines, Rebel Legion Philippine Base, and Fight Saber Philippines, all known for their screen-accurate costumes and dynamic lightsaber performances, brought a vibrant and authentic Star Wars atmosphere to Fisher Mall. The lightsaber choreography tutorial and demonstration, offers hands-on experience in the art of lightsaber combat.
The Toy Kingdom Selling Area will feature exclusive LEGO Star Wars merchandise, providing fans with the opportunity to purchase unique sets and collectibles. This space will be a treasure trove for LEGO enthusiasts and Star Wars fans alike, perfect for adding special items to personal collections or finding the ideal gift. Don’t forget to make a donation for Make A Wish Philippines Foundation throughout the day.
“‘Building the Galaxy’ is a celebration that blends the magic of Star Wars, the creativity of LEGO, and the joy of giving back,” concludes Del Rosario. “We invite families and fans to join us at Fisher Mall for this unforgettable event, where they can immerse themselves in the enchanting world of LEGO Star Wars while supporting a cause that brings hope and happiness to children in need.”
