For nearly six decades, Novotel has quietly refined the language of modern hospitality where comfort, wellbeing, and genuine human connection exist in effortless harmony for travelers around the world. Today, the brand unveils a thoughtful new direction through Longevity Everyday, an elevated philosophy that embraces the art of living well through life’s simplest rituals. Rather than viewing longevity as a distant pursuit, Novotel redefines it as something deeply present and attainable: restorative sleep, mindful dining, purposeful movement, and meaningful connection. Guided by the pillars of Eat, Sleep, Move, and Meet, the campaign celebrates the notion that life’s finest luxuries are often found in the everyday moments shared with intention.
Bringing this vision closer to home, Novotel Manila Araneta City introduces My Novotel Family For ALL a heartfelt yet refined campaign that reimagines the modern concept of family through togetherness, wellbeing, and shared experiences. Inspired by Novotel’s global Longevity Everyday platform, My Novotel Family For ALL serves as the human and emotional expression of the brand’s commitment to well-being, meaningful connections, and a balanced way of life.
Built around the four pillars of Eat, Sleep, Move, and Meet, the Longevity Everyday platform encourages guests to embrace simple yet impactful habits that contribute to living better every day. While the first three pillars focus on physical wellness, the Meet pillar highlights the importance of social connection, community, and a sense of belonging as essential elements of long-term well-being.
Bringing this philosophy to life locally, My Novotel Family For ALL celebrates the relationships that make life meaningful. From families and lifelong friends to couples, chosen families, and cherished pets, the campaign embraces every bond that brings joy, support, and companionship. It recognizes that family is not defined solely by tradition, but by the people, and even pets with whom we share life’s most memorable moments.
At Novotel Manila Araneta City, the campaign reflects the belief that true longevity is about more than simply adding years to life; it is about enriching those years through meaningful experiences and genuine human connections. By creating spaces where guests can gather, celebrate, and create lasting memories together, the hotel continues to champion a lifestyle centered on togetherness, belonging, and everyday well-being.
Through My Novotel Family For ALL, Novotel Manila Araneta City reinforces the idea that some of life’s greatest contributors to happiness and wellness are the relationships we nurture. Because living better every day begins with sharing meaningful moments with the people and pets we love most.
To celebrate its launch, Novotel Manila Araneta City mounted a two-day immersive activation featuring curated wellness experiences from InBalance Wellness and Surge Fitness + Lifestyle, family-friendly activities with Dilmah
Tea, interactive lifestyle moments at Art in Island, fur parents participated in a special session led by Dr. Cissy Ramos of Zippet Animal Center, who shared valuable insights on First Aid and Emergency Response for pets and intimate gatherings designed to inspire reconnection and joyful celebration.
The festivities also featured a Sunday Community Fun Run in partnership with aRUNeta Run Club, RWP Kyusi, and Araneta City, alongside a vibrant lineup of partner booths and brand activations from Pizza Hut, Taco Bell, Dairy Queen, Evian Philippines, Pocari Sweat Philippines, Noseboop Araneta, EarthLab & Co, Face Republic Philippines, Dilmah Tea, Taichi, Kuchi Kuchi, KEOS Philippines, Renadog Professional Grooming Artistry, PupUp, Equilibrium Intertrade Corporation, and Lifestrong Marketing Inc. featuring brands such as Megan Beauty, Cathy Doll, HairFix, Lummarx, NutriXpert, BodyXpert for Men, Brow It, Colorina Makeup Studio, Chummy Baby, and DermAid.
Adding to the fun-filled morning were special participation and support from Armidia Photo, Accor Plus Explorer, Gateway Cineplex 18, ibis Styles Manila Araneta City, Bluehive MDS Events Inc., InBalance Wellness and Food Exchange Manila.
Anchored in the belief that quality time remains one of life’s rarest luxuries, the campaign presents a thoughtfully curated collection of experiences spanning stays, dining, wellness, recreation, and milestone celebrations.
“Through this campaign, Novotel Araneta City brings its Longevity Everyday ethos into sharper focus not merely as a hospitality message, but as a reflection of how modern families choose to live, connect, and celebrate today. By strengthening engagement with our ALL Accor-loyalty members and ALL Accor+ Explorers, we are creating experiences that feel both personal and culturally resonant for the local market. More than a marketing initiative, this campaign represents a pivotal chapter in the continuous reinvention of Novotel Araneta City. After more than a decade of listening intently to the evolving aspirations of our guests, we understand that the definition of family has become far more nuanced, emotional, and inclusive. Today, family extends beyond tradition embracing fur parents, chosen families, lifelong friendships, and the grandparents who remain the emotional anchors of Filipino homes,” Erwin Dona III, the Cluster Director of Marketing and Communications enthused.
“As a seasoned hospitality brand, we see this as an opportunity to thoughtfully reposition Novotel Araneta City as a contemporary family-centric destination: one that curates meaningful stays, purposeful gatherings, and elevated everyday moments for every generation and every kind of connection. Ultimately, this is our tribute to the enduring Filipino spirit of warmth, care, and togetherness; values that continue to define us across generations.”
Belong Together: Elevated Stays for Every Kind of Family
Through My Novotel Family For ALL, guests are invited to enjoy city staycations intentionally designed for comfort, connection, and ease. The Family Time Elevated package offers a stylish Executive Room retreat complete with breakfast for two adults and two children, Kids Club access, and exclusive Premier Lounge privileges ideal for families seeking a refined urban escape.
For those looking to rediscover the city together, the Explore the City package combines a relaxing stay with curated family experiences, including access to Art In Island, Gateway Cinema, and artisanal gelato treats from Che Buono. Young adventurers, meanwhile, can step into imaginative escapes through the Little Explorers Staycation, featuring Executive Suites transformed with kiddie teepee glamping setups, themed amenity kits, unlimited Kids Club access, and engaging weekend activities.
For intimate reunions and milestone gatherings, Reunions at The 25th offers an elegant setting where the hotel’s Presidential Suite becomes the backdrop for curated dining and cocktail experiences shared among family and friends.
Savor Together: Dining Designed Around Connection
At Food Exchange Manila, dining evolves into a celebration of togetherness through playful yet elevated culinary experiences. Birthday celebrants may indulge in the Your Age, Your Discount offering, while the Milestone Exchange packages create memorable buffet celebrations perfect for reunions and special family occasions.
Weekend gatherings are likewise elevated through Weekend Family Feast (family buffet and kiddie fun), dedicated children’s activities, and lively family moments come together seamlessly.
Reconnect & Play Together: Wellness for Every Generation
Inspired by Novotel’s Longevity Everyday approach, wellness takes center stage through experiences thoughtfully designed to nurture both rest and reconnection.
Couples may retreat into relaxation with the Romantic Interlude Wellness Escape for Two at In Balance Spa, while younger guests can enjoy the charming Little Relaxers Spa Day, specially curated for children aged three to ten.
At the Kids Club, little explorers are invited to discover enriching activities ranging from yoga and cupcake decorating to arts, crafts, and sports-inspired adventures encouraging creativity, movement, and joyful exploration.
Celebrate Together: Meaningful Moments, Beautifully Gathered
From elegant debuts to intimate milestone occasions, Novotel Manila Araneta City also introduces bespoke celebration packages crafted for memorable gatherings.
The Blossom & Bloom Debut Package and Memorable Milestones Celebration Package combine refined venues, curated menus, and seamless hospitality creating celebrations that feel deeply personal yet effortlessly sophisticated.
At its core, My Novotel Family For ALL serves as a natural extension of Novotel’s Longevity Everyday idea a gentle reminder that wellbeing is found not only in how we rest, dine, or move, but also in the relationships we nurture and the moments we choose to share.
Novotel Manila Araneta City invites you to discover a new definition of family. For inquiries and the full list of My Novotel Family exclusive offerings including staycations, dining, wellness, and social experiences visit novotelmanilaaranetacity.com.
