As the calendar inches closer to Breast Cancer Awareness Month, Avon Philippines, the country’s leading intimate apparel brand for Filipinos[1], is lacing up for a unique event. The much-anticipated Fun Run to Boob Love is set to stride on October 21, 2023, at the iconic CCP Complex, Roxas Boulevard, Pasay City.
Stride with Purpose: Avon’s Commitment to Breast Health
Building on Avon’s deep-rooted Breast Cancer Promise, the Fun Run to Boob Love is more than just a race. It’s an enduring commitment to ensuring every woman understands breast health’s ins and outs. From offering intimate apparel that epitomizes support and “comfydence” to promoting breast care knowledge as a pivotal part of self-care, Avon’s advocacy has consistently been about nurturing women’s health.
Razvan Diratian, Avon APAC Managing Director and General Manager for the Philippines, passionately stated, “Avon has been at the forefront of the fight against breast cancer for over 30 years. With the prevalence of this disease in the Philippines, we believe that no one should be left in the dark when it comes to breast cancer. With the support of our community, we hope this event will break down barriers to breast health education even further. By creating a venue that helps normalize discussions around breast cancer, we can empower more women with the knowledge and skills to take action and save lives.”
Run, Celebrate, and Make a Difference!
Designed as an event for everyone, participants can opt between a brisk 3K jog or a more challenging 5K run. But it’s not all about the race; a dedicated fair spotlighting breast health education accompanies the run, ensuring both fun and awareness.
What’s more, this initiative isn’t just about raising awareness. It’s also about giving back. Proceeds from the event are earmarked for Avon’s long-standing ally, the Philippine Cancer Society.
Lace Up and Make a Stand
Eager to join the movement and amplify breast health’s significance? Register for the Fun Run to Boob Love today at https://bit.ly/AvonBoobLove and be part of a change that celebrates and safeguards every woman’s journey to optimal health.
[1] Based on penetration, volume, and value share in Kantar Worldpanel Household Panel data ending Jan 1, 2023
