The Film Development Council of the Philippines (FDCP) will hold the first-ever Film Education Convention (FilmEC) from September 17 to 18 at De La Salle-College of Saint Benilde in Manila.
The FilmEC is a two-day convention which brings together film creatives from the academe and in the industry, in line with the FDCP’s continuous efforts to champion film education in the country.
The convention features screenings of selected student short films, panel discussions, plenary talks, film book sales, and networking opportunities for film students and educators.
FDCP Chair and Chief Executive Officer Jose Javier “Direk Joey” Reyes explained that the activity-filled event aims “to gather both teachers and students of film to converge, get to know one another and engage in conversations that will break barriers of language or institutional representation.”
The Academic Film Society has created an organizing committee, comprised of nine members from various AFS-registered universities and colleges to assist in preparing for and promoting the event.
They consist of Alec Berame, DLS-CSB; Patrick Campos, University of the Philippines Film Institute; David Corpuz, Mapúa University; Hector Barretto Calma, iACADEMY; Catherine Cequeña, Adamson University; Kareen Gancio, West Visayas State University; Maricon Montajes, UP Mindanao; Stanley Rovira, University of Makati; and Christina Stella Ustaris, Far Eastern University.
FDCP Project Development Officers Korina Dela Cruz, Jen-Lopez Marcos, and Marie Ira, Education Head Rica Arevalo, and Education Consultant Seymour Sanchez also attended the AFS meeting.
The FDCP will also host a series of pocket events, which includes student film screenings, talkback sessions, and film workshops in universities and Cinematheque Centres nationwide, to promote the convention.
AFS has curated a selection of student short films followed by talkback sessions with the filmmakers at Cinematheque Centre Manila last July 19 and at University of Makati on August 27, with more locations to be announced before the convention.
FDCP and the Filipino Screenwriters Guild (FSG) will also continue their regional screenwriting workshop for beginners. Five slots per region are open to AFS members in Iloilo, Negros, and Davao, aged 18 years old and above, with no professional screenwriting experience.
“We’re here to learn, immerse, and understand film education in the Philippines, exposing newcomers to real-world filmmaking,” Direk Joey stressed.
AFS member-schools have access to the FDCP’s Student Film Assistance Program (SFAP) and Film School workshops and specialized training programs, references, artifacts, and films available under its media library, mentors and resource persons for film education component, film exhibition platforms including Cinematheque Centres nationwide and JuanFlix: The FDCP Channel, FDCP ratings and permits, school event promotions, and other benefits.
The second half of the year has kicked off and before we know it, a new school year is about to begin. After a fun summer full of rest and hanging out with friends, it’s time to prepare the kids’ backpacks with school essentials.
Worry no more because Robinsons Department Store has you covered with your back-to-school needs. Their catalog features a wide selection of products that will surely be useful for the new school season, ranging from uniforms, leather shoes, school bags, and other accessories you can bring to class.
School shopping is made even more fun and affordable with Robinsons Department Store’s promos and amazing prizes during the Back-to-School Midyear Sale from July 15 to 21.
Go Rewards members have a chance to be 1 of 50 lucky winners of P20,000 cash for a minimum single-receipt purchase of P3,500 with their Go Rewards. The raffle period lasts until August 31.
Shoppers also get a Free GoTyme Shopping Bag with a minimum purchase of P3,000 using their GoTyme Bank Visa debit card. The inclusive promo dates are July 12-14, 26-28, August 16-18, 30-31, and September 1.
Besides securing your back-to-school essentials, you can also get up to P500 free gift certificates when you shop using your BPI Credit Cards until August 31.
You can get a P300 Gift Certificate for a min. single-receipt straight spend of Php5,000 and a P500 Gift Certificate for a min. single-receipt installment spend of P10,000.
For the sporty and kikay
Robinsons Department Store has everything to maintain your personal style, whether you’re a kikay girlie, a sports enthusiast, or one that likes to have the best of both worlds.
The perfect lipstick is the cherry on top of a great makeup look. From a fierce red lip to a dainty coral gloss, many colors can complete your MLOTD (Makeup Look of the Day).
Finding your perfect makeup budols will be a lot more fun when you shop at Robinsons Department Store. Some lip products are also on sale of up to 50% off, in celebration of International Lipstick Day! Plus, you can get an additional 10% discount with your Go Rewards from July 29 to 31.
If you like going on a walk or a run, you can also find sports and fitness essentials for the best deals, which range from running shoes to sports backpacks. Enjoy discounts of up to 50% off on Sports and Active Lifestyle Items and a free Class Pass from select partners when you shop for sports items.
For your home needs
Home is where we get our dose of relaxation and spend time with our loved ones after spending time in school. Spice up your living space with new home items and decor from Robinsons Department Store. You can also get P300 off every Wednesday when you buy home items worth P3,000.
These deals and discounts are available across all Robinsons Department Store branches, so make sure to visit the closest one near you!
Shopping for your essentials is also easier thanks to the flexible payment terms. Get 0% interest and Pay Later on a 3-month installment with a minimum P3,000 single-receipt purchase or a 6-month installment with a minimum P5,000 single-receipt purchase when you shop using any major credit card.
Wish to skip the mall crowd and shop from the comfort of your own home? Avail of Robinsons Department Store’s Call-to-Order service, where a personal shopper will ensure that you get your desired items. The items are also available on the Robinsons Department Store’s Shopee, Lazada, and TikTok shops.
Through its online stores and physical outlets, Robinsons Department Store aims to make your shopping experience as convenient as possible, especially this back-to-school season.
Prepare your wallets ???? and shopping carts ???? because a ton of budol deals await at Robinsons Department Store’s Back-To-School Deals! Shop now and get a chance to avail up to 50% discounts or other freebies such as GoTyme Shopping Bag and free gift certificates.
The saying “Coffee is life” has become a mantra for many working professionals and college students. Some need their caffeine fix to stay energized and focused on their tasks, especially if they start their day super early. Coffee is also a must-have for night owls who stay up late to finish deadlines.
You can usually find these coffee lovers lining up at their favorite cafes. But did you know that there’s an affordable option to your go-to café drink? Great Taste recently released its newest Great Taste Iced Coffee flavor, Dark Latte, which offers a strong and creamy flavor. The best part? This delicious cold brew-inspired drink costs around Php 20.00 (SRP) a bottle.
Ready for your cold brew experience with this new drink? Here are other things that you need to know about Great Taste Iced Coffee Dark Latte:
Rich caffeine kick
Great Taste Iced Coffee Dark Latte is made with high-quality dark roasted robusta coffee and cream. This gives it that rich coffee flavor, and the cream adds a dash of sweetness and smooth texture. Its smooth blend of strong coffee and cream makes it a good pick-me-up drink when you need to recharge.
Easy to carry around
Just like other Great Taste Iced Coffee flavors (Chocolate Mocha, Caramel Macchiato and Vanilla Latte), Dark Latte comes in a sleek bottle that you can easily carry with you anytime, anywhere. This makes it easier to drink and seal even while you’re on the go. You don’t have to worry about balancing a cup of iced coffee from cafes while commuting.
Swak sa budget
Whether you’re working or studying, Great Taste Iced Coffee Dark Latte can be an affordable drink companion that you can enjoy anytime, anywhere. For only Php 20.00, you can get your daily coffee fix without breaking the bank.
What better way to warm up than with a steaming bowl of delicious noodles as the rainy season settles in? Megaworld Lifestyle Malls’ premier townships in Taguig, Uptown Bonifacio, offers an abundance of exciting dining options. But when it comes to comforting noodles with piping hot broth, a few spots truly stand out.
First up, Ippudo’s ramen captivates with its rich, creamy tonkotsu broth, meticulously simmered for hours to perfection. Each bowl is a harmonious blend of tender noodles, savory pork slices, and a variety of flavorful toppings, ensuring an elevated experience with the hearty classic that has delighted foodies worldwide. G/F, (63 2) 8241 3884
Saigosan is a vibrant culinary destination celebrating Japan’s finest flavors, showcasing a menu rich in Japanese comfort foods and beloved classics. Their ramen offerings stand out, especially the Chasu Bacon Breakfast ramen—a fusion masterpiece blending traditional Japanese ramen with hearty American breakfast elements. 3/F, (63 915) 812 6855
Marugame Udon is renowned for its authentic Japanese udon noodles, crafted with attention to its trademark thick and chewy noodle texture that absorbs the flavor of any broth or sauce it is paired with. Originating in Kagawa Prefecture, Japan, the chain has garnered global acclaim for its cafeteria-style dining experience where patrons can witness noodles being freshly made and served hot. G/F, (63 2) 8462 8888
Menya Kokoro is celebrated for its innovative take on Japanese ramen, particularly its signature Mazesoba bowls. Originating in Tokyo and now with a global footprint, the famous restaurant delights diners with hearty bowls of ramen dishes featuring a medley of toppings such as minced meat, vegetables, raw egg, and a savory sauce. 3/F, (63 919) 001 9392
Gatsuman offers patrons a taste of the daily life in Japan with its diverse menu of everyday cuisine. Famed for its comforting bowls of ramen, such as chashu and tantanmen, Gatsuman also offers a selection of irresistible favorites like gyoza, crispy chicken karaage, ebi tempura, and more to complement the satisfying noodles. 4/F, (63 956) 815 8692
Tendon Kohaku is gaining popularity for its affordable tempura-don dishes, where crispy, golden-brown tempura is delicately placed atop a bed of steaming rice, always ready to satiate that craving for succulent shrimp. What may fly under everyone’s radar, however, are the udon options–from Japanese Beef, Katsu Curry, and Prawn Tempura to Spicy, Mentaiko, and even Carbonara. 3/F, (63 956) 279 2961
If you’re already in the area, also be sure to visit Forbes Town for a wide variety of authentic ramen at Mitsuyado Sei-Men and a taste of the izakaya experience at Salaryman. Over at Venice Grand Canal at McKinley Hill, you get your noodle fix at the classic favorite Botejyu and the trendy ramen bar, Ramen Kuroda.
Uptown Bonifacio is Megaworld Lifestyle Malls’ flagship property in Taguig City, offering an expansive range of premium dining, retail, and entertainment options in a vibrant and dynamic environment. Situated amidst the bustling cityscape, Uptown Bonifacio is a haven for urbanites seeking unforgettable experiences in the heart of Metro Manila.
Megaworld Lifestyle Malls is the retail and commercial development arm of Megaworld Corporation, one of the Philippines’ largest real estate companies. As the country’s premier operator of lifestyle destinations with exceptional designs, premium lifestyle choices and experiences, its mission is to make happiness and meaningful connections a lifestyle for its valued patrons and communities. There are currently 24 lifestyle malls across the country. For more updates on the latest happenings, visit megaworld-lifestylemalls.com or call their hotline at (63 2) 8-462-8888 or follow their social media accounts on Facebook (https://www.facebook.com/megaworldlifestylemalls), Instagram (@MegaworldLifestyleMalls), and TikTok (@megaworldlifestylemalls).
Watsons, the leading health, wellness, and beauty retailer, offers a wide array of hair finds for all kinds, ensuring every day is a great hair day. Customers can say goodbye to lackluster locks and hello to hair that exudes confidence and beauty. With solutions tailored for every hair type and need, Watsons empowers customers to own their hair journey, turning each strand into a statement of self-expression.
Dare to Be Hue: A DIY Hair Coloring Challenge Inspiring and empowering customers, Watsons presents Dare to Be Hue: A Do-It-Yourself Hair Coloring Challenge. In this exciting initiative, Watsons selected random shoppers to try a new hair color, embrace bold new looks, and celebrate their individuality.
Participants include Ting Joson, a 60-year-old fitness instructor seeking an exciting way to cover her grays; Poy Villamonte, a digital creator aiming to reinvent his hairstyle with a bold change; and Clarice Tonquin, a millennial corporate officer whose hair has never been colored and is looking to spice up her look. Their transformations highlight how easy it is to use DIY hair colors available at Watsons, making self-expression through hair color more convenient and accessible than ever. There’s no need to go to a salon for hair color because you can achieve beautiful results in the comfort of your home.
The “Dare to Be Hue” campaign was launched during the Watsons Hair Goals event held last July 17, 2024 at Watsons SM Mall of Asia, showcasing unique stories and inspiring transformations that highlighted Watsons’ dedication to making their customers look good, do good, and feel great.
Amazing Offers at the Hair Goals & Hair Color Sale!
Watsons also offers exciting deals on hair care essentials at the Hair Goals Sale running this July until August. Customers can achieve their dream hair and enjoy great savings with Buy 1, Take 1 deals and discounts of up to 50% on their favorite hair brands like Naturals by Watsons, Hairfix, Hair Treats, L’Oréal, Vitress, Revlon, Head & Shoulders, Palmolive, Moist Diane, Kiss, Hana, Monea, Curls, Gatsby, and Mise en Scene.
For those looking to change or refresh their style, the Hair Color Sale from July 19-21 provides fantastic ways to save. These great deals are available at any of the 1,100+ Watsons stores nationwide and via the Watsons App.
For added convenience, customers can opt for Click & Collect Express and have their orders picked up in 30 minutes or less, or choose Home Delivery Express** and have their products delivered straight to their doorstep within three hours (available in select cities only). Watsons has truly made it easier than ever for everyone to get their favorite hair products when needed.
Watsons inspires customers to embrace their unique identity by celebrating their beauty and individuality through hairstyle and hair color choices. With a wide array of affordable hair care products, accessories, and styling tools, Watsons offers great finds for all kinds of hair needs, empowering individuals to express themselves freely. So whether you are keeping up with the latest hair trends to restocking your hair care favorites, every day is a great hair day with Watsons; your go-to for any hair essentials.
Watsons Club members are also in for a treat this August because tickets to the Watsons Playlist P-pop Concert are still up for grabs! Enjoy performances from SB19, Kaia, HORI7ON, Alamat and G22 this August 18, 2024, at the Mall of Asia Arena. For more information, check out the Watsons App or see the mechanics on watsons.com.ph
Don’t miss out on the latest news in the world of health, wellness, and beauty. Join the Watsons community and be part of the self-care revolution. Download the Watsons app and sign-up for the Watsons Club for more exciting deals and exclusive access to big discounts and events. Also follow @watsonsph on Instagram, @WatsonsPH on Facebook, and @watsonsphilippines on TikTok.
The July edition of City of Dreams Manila’s CenterPlay Concert Series puts the spotlight on OPM (Original Pilipino Music) icon Noel Cabangon in a one-night-only live concert on July 31 at 9 p.m.
The seasoned multi-awarded folk singer-songwriter from La Union known for his heartfelt soothing voice and mastery of guitar chords has been the top-of-mind legend when it comes to songs that reflect Filipino society, culture, and heritage. He is well-known for timeless records such as “Kanlungan”, which was written by a former Buklod bandmate, among others. His rendition of the song “Kahit Maputi Na Ang Buhok Ko” won him Awit Awards’ Best Performance by a Male Recording Artist, and his other awards include Best Song Written for Movie / TV/ Stage Play award for “Ang Buhay Nga Naman” and Best World Recording for “Binibini.”
“Noel Cabangon Live at CenterPlay” follows the successful sold-out concert shows staged monthly at the circular stage at City of Dreams Manila’s main gaming floor. OPM icons previously featured at CenterPlay’s Concert Series include: Neocolours, Jinky Vidal, Yeng Constatntino, Raymond Lauchengco, Janno Gibbs, Rey Valera, Ice Seguerra, “Soul Siren” Nina, and The CompanY. The upcoming concert also showcases the Highschool Playlist band and other DJs who perform alternately from 8 pm to 1:30 am.
Designed for the ultimate entertainment experience, CenterPlay is a cool snack and cocktail lounge offering light meals, signature cocktail concoctions, beers, wines, and other beverages.
Guests can reserve a seat or a table with consumables starting at P2,500, comprising of bar snacks, burgers, fries, and beverages. VIP couch seats for a party of eight at P20,000 and VIP Small Tables for a group of four at P10,000 are also available, inclusive of consumables. For reservations and information on upcoming performances at CenterPlay, call 8800-8080 or e-mail guestservices@cod-manila.com, or visit www.cityofdreamsmanila.com. Explore more of City of Dreams Manila’s promotional offers, rewards, or instantly check Melco Club points with the new Melco Club App, available for free download on iOS and Android.
Transform your daily routine into a personal spa session with lavojoy’s luxurious self-care collection. From nourishing shampoos to soothing body washes, each product is crafted to elevate your bath time into an extraordinary experience of pampering and rejuvenation.
Expertly Formulated for Supreme Care
lavojoy’s line of hair and skin care products is the result of meticulous formulation in Australia, under the guidance of renowned essential oils expert Ron Guba. Known for his expertise in blending natural herbal solutions to promote health and well-being, Guba’s contributions ensure that each lavojoy product not only meets but exceeds expectations in quality and effectiveness.
Aromatic Excellence from France
In order to bring only the best fragrances to make your self-care routine more soothing, lavojoy collaborated with French master perfumer Anne Flipo to develop exceptional scents and aromas. She also created scents for top-notch brands such as YSL, Burberry, Jo Malone London and Chloé. Including natural and exclusive ingredients in your bath time will create an experience like no other.
Transform your everyday routine into something special with lavojoy. Let’s make self- care fun again with your new bath time besties with this haircare series that aims to provide affordable yet effective solutions to your hair concerns.
Elevate Your Hair Care Routine
It is usual to lose around 80 to 100 strands a day as part of hair’s natural cycle. For most people, hair grows back and allows you to maintain a full head of hair. However, external factors like hormonal changes, stress and inherited conditions can interfere with your hair growth cycle, giving you more hair fallout. New strandsdon’t always grow back, which makes hair care products crucial. In situations like this, Hold Me Tight Pro will be your bestie to help optimize hair growth cycle for a fuller and healthier hair.
Hold Me Tight Pro Shampoo
This hair-care wonder addresses the concerns of those suffering from hair loss. It helps with boosting hairgrowth and contains Kopexil that accelerates the process. It also has caffeine that stimulates the hair follicles to lengthen its growth phase.
Hold Me Tight Pro Conditioner
Strengthen the hair and condition the scalp with this conditioner that prevents hair fall! It contains vegan-friendly ingredients that strengthen the hair down to the roots and reduce excess oil. It has ginseng that helps stimulates hair growth and ginger that stimulates hair follicles which promotes longer and stronger hairwhile keeping it smooth and shiny. Thanks to Camellia Seed Oil, Walnut Seed Oil, Argan Oil and SweetAlmond Oil, your hair will stay healthy and nourished!
Dandruff
The excessive shedding of the top layer of our scalp can mix with sweat, clump together, and becomeflakes. This flaking can caused by different things like hair being too oily, environment factors, and at times ,stress. Luckily, your companion to combat this comes in Out of My Head Shampoo and Conditioner that deeply nourishing your scalp and helps to control that itch.
Out Of My Head Shampoo
lavojoy’s anti-dandruff shampoo helps with controlling itch and flaking. Enriched with amino acids, it gentlycleanses the scalp and hair to reduce dandruff and itching. This is formulated with Piroctone Olamine, which is known for its anti-fungal properties that protect the scalp from dandruff, and Salicylic Acid that gently exfoliates and gets rid of the dry flakes while maintaining scalp moisture.
Out Of My Head Conditioner
This is a must-have that conditions the hair for deep nourishment, formulated with Keratin that helps repairdamaged hair and prevents splitting, and Aloe Vera that leaves the hair feeling soft and nourished.
Damaged
Heat styling, over washing, and harsh chemicals are just some of the causes of dry and damaged hair. This happens when our hair lacks its capacity to hold its moisture. Luckily, So So So Smooth is here to the rescue!
So So So Smooth Shampoo
This Hyaluronic Acid enriched-shampoo helps reduce frizz and seals in moisture into every strand. lavojoy’s So So So Smooth Shampoo is enriched with Amino Acid that helps in protein synthesis to rebuild andstrengthen the hair shaft, perfect for those who want to combat rough and damaged hair.
So So So Smooth Conditioner
This conditioner deeply nourishes your hair, making it soft and smooth. Enriched with Hyaluronic Acid andSqualene that boosts the ability of the hair to hold its moisture, the So So So Smooth conditioner is ideal for those who have dry and frizzy hair.
Ready to make every bath time the best time? Make every shower time pleasurable while achieving your skincare goals with the lavojoy Bodycare series.
Dull Skin
If your skin is lacking luster, it may be caused by dead skin build-up, dehydration, lack of sleep and even skipping exfoliation. Worry no more with Let It Glow Body Wash and Let It Glow Body Serum! Achieve the radiant-looking skin you deserve.
Beyond Hair Care: Skin Solutions for Every Need
Invest in a body wash that brightens and hydrates your skin while strengthening your skin barrier. This contains nurturing ingredients like Niacinamide to gently evens out your skin tone, Hyaluronic Acid that helps retain skin moisture, and Ceramides to protect and repair your skin barrier.
Let It Glow Body Serum
Formulated with skin caring ingredients such as Niacinamide, Vitamin E, and Ceramides to gently even out your skin tone, and repair your skin barrier, this product will give you the nourishment your skin needs for a healthier, brighter appearance.
Body Acne
Acne is something that nearly everyone deals with at some point. It is caused by dirt, overactive oil glands, and excess dead skin cells. lavojoy Solve It Now is your bestie that will gently exfoliate and calms your skin.
Solve It Now Body Wash
A gentle body wash formulated with Zinc PCA that regulates sebum production and combats acne breakouts is exactly what you need to combat body acne. Enriched with AHA that removes dead skin cells on the surface of the skin and BHA that penetrates deep on the skin get rid of dead skin and sebum, this product istruly an all-time wonder for fighting body acne.
Solve It Now Body Serum
If you’re looking to gently exfoliate and soothe skin to prevent body acne, this one’s for you! Solve it Now Body Serum is formulated with AHA, BHA, Zinc PCA and 4 types of botanical essence with Shea Butter and Hyaluronic Acid to boost and lock in skin moisture.
Experience the ultimate in luxury and care with lavojoy’s comprehensive range of products, available exclusively at Watsons, SM Beauty, and online through Lazada, Shopee, and TikTok Shop. Follow @lavojoy_ph on Instagram, @lavojoyphilippines on TikTok, and lavojoy Philippines on Facebook to stay updated on the latest products and promotions. Turn every bath time into a moment of lavish self-care with lavojoy, your new best friend in beauty and wellness.
Mang Inasal, the Philippines’ Grill Expert, is set to delight Pork BBQ enthusiasts across the country with its grandest ₱50 Pork BBQ Blowout this Tuesday (July 23).
For one day only, customers will be treated to Mang Inasal’s two-piece Pork BBQ with Rice and Spiced Vinegar for just ₱50, saving ₱49 off the usual price of ₱99!
This offer follows the successful launch of Maris Racal and Anthony Jennings as Mang Inasal’s newest endorsers.
“We were inspired by the public’s warm reception of Maris and Anthony and how everyone got excited to taste our smoky-sweet, juicy-lambot sarap Pork BBQ,” said Mang Inasal president Mike V. Castro. “And through this Pork BBQ Blowout, we want more people to experience this best-selling product, where you’ll be surprised with just how tender and rich each bite is. Our Pork BBQ is really a taste sensation that will surely leave you wanting more. For those that haven’t tried it yet, this is the chance you’ve been waiting for. Don’t miss it!”
The #MangInasalPorkBBQBlowout is available for dine-in and takeout only. The list of participating stores is published on manginasal.ph.
In addition to the Pork BBQ Blowout, Mang Inasal will hold a nationwide Pork BBQ Caravan beginning this July, giving away free Pork BBQ at 20 venues across the country, including malls and universities.
Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!
Breakfast is undoubtedly the most important meal of the day. It sets the mood for how you start your mornings and essentially becomes your fuel to kickstart your tasks, may it be in school, at the office, at home, or anywhere you’re meant to be for the day. Ajinomoto Philippines Corporation (APC), considers this as a vital part of one’s twenty-four hour period, especially here in the Philippines, as it launches its first easy-to-make breakfast that takes less than a minute to prepare! This is the perfect companion for those on-the-go, and also for those who want a hassle free quick breakfast that doesn’t compromise nutritional value and that savory flavor.
From Left: Kazuki Kyoya, Category Manager, Marketing, Koichi Ozaki, APC President, Mika Makino, APC Director for Sales, Marketing and Public Relations
For the first time ever, a live demonstration on how to prepare the Ajinomoto Soup & Go® was celebrated at the Konbini. (A Japanese term for convenience store)Located in Market Market Taguig, the pop-up store is a site to see in the middle of the mall’s open space near the terminals, that mimics a real life convenience store which sells Ajinomoto products. This will surely catch everyone’s attention and excite you to explore what is in its glass walls. Graced by APC President Mr. Koichi Ozaki, Mr. Koichi himself demonstrates how easy it is to prepare the tasty breakfast soup. All that is needed is to have your own cup, pour in the contents of the Soup & Go® sachet, add hot water and stir. After following these easy steps, all that’s left is to wait for 1 minute to finally have that first serving of the delicious soup.
“We are very excited for the Philippines because we know how the Filipino people love breakfast. With Soup & Go®, our aim is to make their mornings brighter through a convenient dish that’s flavorful and nutritious made with carefully selected ingredients from Japan like corn from the Hokkaido farms (just for corn flavor), and authentic milk from Japan (for all flavors),” says Mr. Koichi Ozaki when asked about what the company aims to achieve with Soup & Go®.
Soup & Go® comes in three flavors, including Corn, Potato, and Pumpkin, packaged with three single-serve sachets in each box and is available at only Php85. Currently available exclusively in 7-11 branches for the first three months. Soon, Soup & Go® will be available nationwide.
“We in Ajinomoto Philippines Corporation are committed to championing a lifestyle that indeed echoes our slogan, Eat Well, Live Well. Through our newest product, Soup & Go®, we are optimistic that it will not only make the mornings of our Filipino customers more convenient, but will also equip them with the necessary nutrients and boost their mood by starting their day with a healthier and flavorful breakfast.” ends Mr. Koichi Ozaki.
Soup & Go® is Ajinomoto’s first instant soup product introduced to the Philippine market. APC believes that through these easy-to-prepare meals, their customers are given wider options when it comes to choosing a healthy and flavorful meal that is sure to sustain their nutritional needs for the morning without compromising their daily budget and quality of food. For APC, quality and taste has always been paramount when it comes to their products, and the Soup & Go® is testament to the continued innovation and commitment of the company to improving the quality of life of the Filipino people through nutrition and everyday ingredients that elevates every meal.
In an iconic union that brings together the fizz of Coca-Cola and the thrill of Marvel, Coca-Cola Philippines has unveiled its latest innovative collaboration: “Coca-Cola x Marvel: The Heroes”. This dynamic partnership marries Coca-Cola’s rich history with Disney’s storytelling prowess, continuing a legacy that spans over six decades, and the two iconic brands have continued their strong collaboration across projects, universes, and multiverses – such as the iconic Marvel Universe.
Collectible Designs and Augmented Reality Thrills
In a creative twist that marries classic beverage branding with cutting-edge technology, Coca-Cola has introduced six limited-edition can designs. Each can features iconic Marvel characters, from the fierce Wolverine to the cunning Elektra, and offers fans a unique augmented reality (AR) experience. By scanning the cans, consumers can bring their favorite heroes and villains to life right before their eyes, adding an interactive layer to every sip.
In Coca-Cola and Marvel’s latest limited-time campaign, the brands have joined forces to bring the world of Marvel to life in an exciting new way with a brand new TV commercial and by delivering a never-before-seen consumer experience through exclusive, limited-edition Coca-Cola pack designs featuring 6 character illustrations, digital collectible characters, and an immersive AR extension on Coca-Cola’s website.
Innovative Campaign and Digital Integration
This heroic collaboration is supported by a 360 global campaign, which includes new creative that will run across TV, cinema, and other video-sharing platforms, as well as digital and out-of-home programming.
“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” said Mark Dee, Senior Marketing Director, Coca-Cola Philippines. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”
“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships, The Walt Disney Company. “We took the traditional marketing paradigm and redefined it in the best way possible. The result is an unprecedented campaign that taps into the power of the Marvel Universe – which is heading into its 85th year of beloved characters – and tells stories in a way that can only be done when Coca-Cola and Disney come together.”
This collaboration kicked off with a new digital film, telling the story of the latest chapter in the long history of these iconic brands. In the spot, a woman accidentally puts an entire comic book world in danger. Then the Real Magic of Coca-Cola unites the Marvel Universe to save the day and provide an uplifting moment for the protagonist.
Artistic Cans and Character Roster
This new line of exclusive cans features heroes and villains from the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, these cans leverage contrast to amplify the attention to detail within each limited-edition character design. The cans are scannable, and each will bring its character to life in a unique way through AR.
The Marvel heroes and villains featured in 6 designs across these limited-edition products are:
Collect, Scan, and Experience
These 6 collectible cans are available in Coca-Cola Original Taste and Coca-Cola Zero Sugar variants, ensuring that all fans can enjoy their favorite flavors. Available nationwide across physical and online retail platforms, these cans are expected to be a hit among collectors and fans, offering a taste of the Marvel Universe with every sip.
As Coca-Cola and Marvel continue to push the boundaries of what’s possible in brand collaboration, they invite fans to become part of this adventure. For an extended experience and more information on the Coca-Cola x Marvel AR journey, fans are encouraged to visit Coca-Cola’s official website and follow their social media pages.
For further details on this electrifying collaboration, follow the official Coca-Cola and Marvel pages on Facebook and Instagram. Visit coca-cola.com for that extended Coca-Cola x Marvel AR experience. Get ready to unleash the hero within with every sip of Coca-Cola!
