Author: Press Release

The Joys of Pinoy Breakfast with Nutella

Breakfast is considered as one of the most important parts of one’s day.

As the first meal of the day, eating breakfast helps kickstart your body and your mood. It has always been an integral part of Philippine culture. Local cuisine is not complete without the Filipino breakfast, with the simple but versatile pandesal as its most iconic staple.

A breakfast prepared by family or a loved one is a sign of love and care. This is because a satisfying Filipino breakfast not only fills your tummy; it can also put a smile on your face and put you in good spirits.

Unfortunately, Filipinos are also recently more inclined to skip breakfast, either due to the heavy demands of day-to-day life or the misconception that a good breakfast is fuzzy and difficult to prepare.

Preparing a full meal at the start of the day can seem like a task daunting for many, given the responsibilities an average Filipino has to accomplish on a daily basis. This isn’t surprising. A 2021 study has named Manila as one of the most stressful cities in the world, for instance.

Ironically, this is also the reason why a good breakfast is a necessity for Filipinos. A satisfying breakfast can give you the boost to turn your dreary morning into a light and positive event, something to look forward to every day. Filipinos deserve better, sweeter mornings.

Nutella, the popular hazelnut cocoa spread, has always aimed to help Filipinos start their day with Happiness. For the month of April to May, Nutella launches a series of new Good Morning label jars.

The new, limited-edition Nutella Good Morning packs are Nutella jars with its label replaced with positive and joyful messages to help remind Filipinos to start the day better.

The Nutella Good Morning pack phrases—namely, “Tara, Breakfast!”, “Good Morning!”, “Musta?”, and “Gandang Umaga!”—are good reminders for you and your loved ones to start the day on a sweet note.

The limited-edition Nutella jars are also a good way to greet and express your love, a way to share the gift of a good morning with a good breakfast. It is a perfect gift to friends and loved ones!

Of course, more than the jar, what makes Nutella a good part of any Filipino breakfast is its high-quality cocoa and hazelnut flavor with a chocolate taste that delivers intense satisfaction with just a small amount.

Its signature smooth, creamy texture makes it a great breakfast companion as it is easy to pair with many readily available bread products and baked goods to make them sweeter and tastier effortlessly.

A jar of Nutella can make any breakfast into an exciting meal, without the need for elaborate, time-consuming preparation.

With Nutella, mornings are better not just for individuals or busy professionals but also for families who want to make their first meal of the day sweeter.

To make your mornings even more exciting, Nutella is launching a limited edition Bread box in collaboration with Wildflour Café + Bakery. The box is designed in the shape of a Nutella jar and contains Nutella copetta packs, a Nutella bread spreader, and a number of popular Widlflour Café + Bakery baked goods to help turn your breakfast into a special meal. Sending the bread box to your friends or your loved ones is also a subtle way to let them know you care for them.

The Nutella and Wildflour Café + Bakery box will be available starting April 23 at Widlflour Café + Bakery or via online at www.wildflourtogo.com.

Nutella’s special Good Morning jars are available in most grocery chain stores nationwide.

April 25, 2022
MarkeTalks and Things: The Marketing Mindset
Want to bridge the gap between Marketers and Customers? Brace yourselves this coming April 30, 2022, 2:00-4:00 PM and tune in to MarkeTalks and Things: The Marketing Mindset.
- Learn more through the event primer: https://bit.ly/MTT6Primer
- What are you waiting for? Register now by scanning the QR code below or through this link: https://bit.ly/MTT6RegistrationForm
- Stay tuned for more updates by liking and following The Red Funnel on Facebook and @ajma.ph on Instagram.
Together, let’s get to know the marketer and consumer within ourselves!

Sponsored by University Pad Residences. In partnership with USC Advertising Arts Association, DLSU Management of Financial Institutions Association, University of San Carlos Junior Philippine Institute of Accountants, University of the East – Junior Marketing Association, Carthal Manila, ASTIG.PH, ClickTheCity, CHiNOY TV, RX93.1, Adobo Magazine, UST Stem Society, Society of Operations Management Students, PLM Hospitality Management Guild, Gadgets Magazine, PLM-HMG, DLSUD-CBAASG, Asia Pacific Junior Marketing Association, PUP ADPROS, Ateneo Business Review, Management and Entrepreneurship Society (ManSoc), DLSU SCALE, FEU Diliman Junior Marketing Association, MoViR Engineering Society, Philippine Institute of Civil Engineers – Mapúa University Student Chapter (PICE-MUSC), DLSUD Accounting Enrichment Society, Ang Pahayagang Plaridel
April 25, 2022
Shop For A Cause: ‘Metro Benefit Sale’ To Help Survivors Of Typhoon Odette

SpeciaSpecial deals for a Rajo Laurel wedding gown, a four-day stay in Boracay, dining in Tagaytay, and many more great lifestyle finds and steals for a good cause are up for grabs on “Metro Benefit Sale,” the 8-day online shopping event for the benefit of Typhoon Odette survivors that is going live from April 23-30.

A part of the sustaining efforts for ABS-CBN Foundation’s 100-day fund drive dubbed “Tulong-Tulong sa Pag-ahon: Isang Daan sa Pagtutulungan,” Metro has partnered with Vantage, Inc. for this benefit sale featuring partner brands. The shopping exclusive will showcase a curated list of fashion, beauty, home, and travel finds all on sale via metrobenefitsale.com. One hundred percent of the sale proceeds will be used to fund home repair kits that affected families—most of them still in evacuation centers—can use to rebuild their houses destroyed by the super typhoon.

Shoppers can also tune in to Metro Shoplive on Facebook, Twitter, and YouTube (@metrodotstyle) on Sunday (April 24) at 4 pm. The program will be hosted by David Celdran and co-hosted by Metro personalities Geolette Esguerra, Ferdie Salvador, and Anton Barretto.

As of April 17, 207,649 families have already received food packs while 584 families have accepted home repair kits from ABS-CBN Foundation and its partners and donors. The ongoing fund drive has reached over P105.86 million in cash donations and P16.5 million worth of in-kind donations.

Donors and Kapamilyas can also help by availing Tulong Vouchers on Lazada and Shopee that will be added to funds for home repair kits. For more information on how to donate, visit the website of ABS-CBN Foundation and its Facebook, Twitter, and Instagram accounts. This campaign is under ABS-CBN Foundation DSWD Authority/Solicitation Permit, DSWD-SB-SP-00026-21, valid nationwide until May 28, 2022.

Shop for a cause on metrobenefitsale.com from April 23 to 30. For updates, follow @ABSCBNPR on Facebook, Twitter, Instagram, and TikTok, or visitwww.abs-cbn.com/newsroom.

April 22, 2022
Rising Up – CoSA Ad Camp 2022 is Heading Above the Plain

The Ateneo Collegiate Society of Advertising (CoSA) announces Ad Camp 2022, an advertising case competition happening from April 29 to May 14, 2022. The event makes a return after a 2-year hiatus caused by the pandemic.

Through Ad Camp, CoSA offers a different take on the standard case competition by focusing on the creative strategic thinking utilized in the advertising industry. It’s with this difference of direction that this year’s Ad Camp has the theme “Above the Plain.”

Ad Camp 2022 will consist of two phases, with each one culminating in a case that the teams will have to crack by building an advertising pitch for their client. The event will also feature talks from prominent speakers in the advertising field and mentorship activities to hone the teams’ skills and aid them in producing their pitch. With each case, the number of teams that progress will get smaller until three teams are left standing.

₱25,000 in cash, vouchers, and gift certificates awaits the team that goes above the plain in the final phase.

To find out more about Ad Camp 2022 and how to register your team, stay tuned to CoSA’s social media pages at @ateneocosa on Facebook and @cosaateneo on Instagram.

April 22, 2022
I-SA’s Chroma Fundraiser Event Set to Stream This International Dance Day

Chroma is a fundraiser event to be held on International Dance Day, April 29, that will highlight I-SA’s goal and vision by presenting high-quality, creative, and innovative dance acts from both inside and outside the institution. This event will be live-streamed on I-SA’s Facebook Page, which will comprise pre-recorded dance performances of I-SA performers and the organizations they have collaborated with to exhibit the dancers’ diverse abilities and skills.

Make sure to participate on their raffle event to win exciting vouchers and prices!

Follow their social media pages as you wait for more information about this exciting and big night to remember: Facebook: I-SA Dance Organization Instagram: @isadanceorg
#DanceToYourOwnRhythm #UnitingThroughDance #DareToInspire

April 22, 2022
WATCH: Disney & Pixar’s ‘Lightyear’ Unveils Out-of-this-World Trailer

Check out a new trailer for Disney and Pixar’s Lightyear, revealing new details about the upcoming sci-fi action adventure. The definitive origin story of Buzz Lightyear, the hero who inspired the toy, “Lightyear” follows the legendary Space Ranger after he’s marooned on a hostile planet 4.2 million light-years from Earth alongside his commander and their crew.

As Buzz tries to find a way back home through space and time, he’s joined by a group of ambitious recruits and his charming robot companion cat, Sox. Complicating matters and threatening the mission is the arrival of Zurg, an imposing presence with an army of ruthless robots and a mysterious agenda. A new poster and images are also available.

The film features the voices of Chris Evans as accomplished Space Ranger Buzz Lightyear, Uzo Aduba as his commander and best friend Alisha Hawthorne and Peter Sohn as Sox. Keke Palmer, Taika Waititi and Dale Soules lend their voices to the Junior Zap Patrol’s Izzy Hawthorne, Mo Morrison and Darby Steel, respectively, and James Brolin can be heard as the enigmatic Zurg. The voice cast also includes Mary McDonald-Lewis as onboard computer I.V.A.N., Isiah Whitlock Jr. as Commander Burnside, Efren Ramirez as Airman Diaz, and Keira Hairston as Young Izzy. Directed by Angus MacLane (co-director “Finding Dory”), produced by Galyn Susman (“Toy Story That Time Forgot”) and featuring a score by award-winning composer Michael Giacchino (“The Batman,” “Up”), “Lightyear” opens in Philippine cinemas this June 2022.

April 22, 2022
Starbucks X LINE FRIENDS merchandise collection Celebrates Earth Month

Starbucks and LINE FRIENDS, a global character brand loved by many, are joining together once again for a limited-edition merchandise collection to commemorate Earth Month across the Asia Pacific region.

Spotlighting BROWN with planet earth enjoying a cup of Starbucks® coffee, the collection includes an assortment of lifestyle accessories and reusable drinkware.

The drinkware is made in partnership with MiiR, a purpose-driven drinkware company dedicated to driving sustainable change.

Customers can also join BROWN on a planet-positive journey by participating in four fun-filled social media challenges for a chance to win Starbucks® Rewards Stars, inspiring them to take small steps to do better for the planet we share.

“Starbucks second merchandise collaboration with LINE FRIENDS represents our shared aspiration to create meaningful experiences in our communities,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The campaign captures both brands’ shared vision to harness scales for good for the betterment of people and the planet.”

“Following the success of the first Starbucks® X LINE FRIENDS collaboration, we are excited to bring the BROWN limited edition this April in celebration of Earth Month in Asia Pacific,” said LINE FRIENDS. “We hope to inspire people to incorporate small acts of sustainability into their everyday through fun social media mini-games with our beloved BROWN.”

The limited-edition merchandise collaboration will be available starting on April 22 at select Starbucks® stores across the Asia Pacific region, including Australia, Cambodia, Vietnam, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Taiwan while supplies last.

April 22, 2022
WATCH: New Netflix K-Drama ‘The Sound of Magic’ Trailer

Netflix revealed the main trailer of The Sound of Magic – a story featuring Yoon Ah-yi, a girl who has lost her dreams in the face of reality, and Na Il-deung, a boy pressured to pursue his dreams. An unexpected yet enchanting story unravels as the two encounter the mystical magician Rieul.

The newly released trailer provides a clear context into the narrative, visuals, and relationships among the three main characters – the enigmatic magician Ri-eul (Performed by Ji-Chang Wook), Yoo Ah-yi (Performed by Choi Sungeun), and Na Il-deung (Performed by Hwang In Youp). As illustrated through the trailer, this fantasy music series will share a universal message of what it is to become a grown-up through a magical yet mysterious storyline.

Ji Chang Wook, introducing his role, said, “Ri-eul is a mysterious character that will surely intrigue the audience! The line between vice and virtue is irrelevant when it comes to Ri-eul as he constructs and lives in his own world,” stirring up curiosity about his character.

This spring, The Sound of Magic invites global audiences to a world of enchantment and heartwarming stories. The Sound of Magic will be released on May 6th, only on Netflix.

April 22, 2022
Crafting the K-Drama ‘The Sound of Magic’ According to its Director & Writer

Netflix has another K-drama set for release this May 6, and this time, the series will be a musical fantasy! Titled The Sound of Magic, this new drama follows a struggling teen whose life is changed when she meets the mysterious magician living inside an abandoned theme park.

Director Kim Sungyoun launched the project intending to preserve the original webtoon’s message. He was moved by how the original story depicted the characters wavering between dreams and reality and how “magic” alleviated their hardships. Kim first proposed this live series adaptation to the original webtoon writer Ha Ilkwon, and after a decade, they’re now ready to present it to global audiences!

Kim says working on the hit series Itaewon Class gave him a better understanding of the rift between a webtoon and live series. He involved writers Kim Minjeong and Ha Ilkwon from the early planning stages to share ideas and set the right direction and tone. He said, “I thought integrating music into the magic theme could effectively convey the story’s message.” By weaving in music, choreography, and CG to the original narrative, he created attractive visuals and a compelling narrative that can eventually drive emotional impact.

Writer Kim Minjeong focused on bridging the gaps between the webtoon and the live series, paying close attention to details to suit the overall production. She commented, “The necessary process of revising detailed elements was not easy. It simultaneously required matching the song lyrics to the plotline context, convincingly depicting the character’s emotions, and aligning the right kind of magic for the character Ri-eul.”

#The Message in Sound of Magic: From the eyes of the Creators

Both director Kim Sungyoun and writer Kim Minjeong agreed that they needed to preserve the message of the original webtoon. And through the story, they focused on delving into the question of what it means to dream and become a true adult. Writer Kim MinJeong hopes viewers can see the different types of adults from Ah-yi and Il-deung’s perspectives and reflect upon what it means to be a “good” grown-up.

The original webtoon writer Ha Ilkwon praised the newly reborn fantasy music series saying, “I was excited and truly happy watching the adaptation of my original story.” He added, “The Sound of Magic is a story about dreams and the reality of the young people and adults. Languages and cultures may differ, but I believe these key themes can resonate with everyone”.

Director Kim Sungyoun echoed the sentiment, “The series conveys a message about what it means to become a proper grown-up. I hope this message can become a gift for young and old alike during this delightful season of May!”

For more details, check out the show’s official page on Netflix.

April 21, 2022
Dark Comedy Shows ‘The Baby’ & ‘Made For Love’ Season 2 Heading to HBO GO

Life’s unexpected twists and turns strike two women in utterly different ways in the HBOOriginal horror comedy limited series The Baby premiering Monday, April 25, 11:30pm on HBO and HBO GO, as well as the Max Original series Made for Love Season 2 debuting with two new episodes on Thursday, April 28 only on HBO GO. New episodes of The Baby air each Monday up to June 13, while two new installments of Made for Love Season 2 debut every Thursday, with the two final episodes airing on May 19.

Motherhood does not come naturally to some women, as Natasha (Michelle De Swarte) discovers in The Baby, a darkly funny, raw examination of motherhood, from the perspective of a woman who doesn’t want to be one. Aged 38, she is furious that her closest friends are all having babies. But when she is unexpectedly landed with a baby of her own, her life dramatically implodes.

Controlling, manipulative, but incredibly cute, the baby twists Natasha’s life into a surreal horror show. As she discovers the true extent of the baby’s deadly nature, Natasha makes increasingly desperate attempts to get rid of it. She doesn’t want a baby. But the baby definitely wants her.

The series also stars Amira Ghazalla (The Rhythm Section) as Mrs. Eaves, the 70-year-old enigma who has spent the last fifty years living out of her car and seems to be everywhere the Baby is, and Amber Grappy as Bobbi, Natasha’s younger sister, a children’s magician who would love nothing more than to be a parent, to give love and to receive it.

Additional cast includes Patrice Naiambana (Spectre) as Natasha’s father Lyle, Sinéad Cusack (Marcella) as her mother Barbara. Shvorne Marks (Endeavour) as Mags, Isy Suttie (Peep Show) as Rita, Tanya Reynolds (Sex Education) as Helen, Seyan Sarvan (HBO Max’s It’s a Sin) as Nour, Karl Davies (The Tower) as Jack, and Divian Ladwa (Ant-Man and the Wasp) as Fooze.

The Baby is co-created by Siân Robins-Grace and Lucy Gaymer; executive produced by Jane Featherstone, Carolyn Strauss and Naomi de Pear for SISTER, Siân Robins-Grace and Nicole Kassell; co-executive produced by Katie Carpenter; produced by Lucy Gaymer. The series is directed by Nicole Kassell, Stacey Gregg, Faraz Shariat and Ella Jones, and written by Siân Robins-Grace, Susan Soon He Stanton, Kara Smith, Anchuli Felicia King and Sophie Goodhart.

Based on the novel by Alissa Nutting, Made for Love is a poignantly humorous story of modern love and divorce. The first season – also available to stream on HBO GO – followed Hazel Green (Cristin Milioti), a thirty-something woman on the run after ten years in a suffocating marriage to tech billionaire Byron Gogol (Billy Magnussen), as smart as he is insufferable. After discovering that her husband implanted a monitoring device – the Made for Love chip – in her brain, allowing him to track her, watch her and know her “emotional data,” Hazel fled to her desert hometown to take refuge with her outcast father Herbert (Ray Romano) and his synthetic partner, Diane.

In Made for Love Season 2, in order to save her father’s life, Hazel returns to the Hub, Byron’s high-tech palace. But once inside, she becomes ensnared by Gogol’s newest revolutionary (and dangerous) technology.

The series stars Cristin Milioti as Hazel Green, Billy Magnussen as Byron Gogol, Ray Romano as Herbert Green, Dan Bakkendahl as Herringbone, Noma Dumezweni as Fiffany, Caleb Foote as Bennett, and Sarunas J. Jackson as Jay.

Made for Love is executive produced by Christina Lee, Alissa Nutting, Patrick Somerville, Dean Bakopoulos, Liza Chasin, Daisy Mayer and SJ Clarkson. Christina Lee, season one showrunner, is joined by Alissa Nutting to showrun season two.

Filipinos can stream or download The Baby from April 25 and Made for Love Season 2 from April 28on HBO GO. Subscribe to HBO GO online at www.hbogoasia.ph or the mobile app via the App Store or Play Store on your device for as low as ₱99.70/month. Or access HBO GO via Cignal, Globe and Skycable. HBO GO is also available on Android TV, Apple TV, LG TV and Samsung Smart TV – and comes with AirPlay and Google Cast functionality.

April 21, 2022