Author: Press Release

Head In The Clouds Music & Arts Festival
Today, 88rising, the pioneering and internationally-renowned music and media company amplifying Asian talent and culture, and Live MNL, are thrilled to announce the 2022 Head In The Clouds Music & Arts Festival lineup in Manila, Philippines. Head In The Clouds Manila will take place on Friday, December 9 and Saturday, December 10, 2022 at SM Festival Grounds Parañaque City. Ticket sales begin Wednesday, October 5 at 10am Manila time (purchase passes HERE).

88rising’s Head In The Clouds Music & Arts Festival will be coming to the city of Manila with an impressive range of curated talent including headliners Joji, Jackson Wang, NIKI, Rich Brian, eaJ, and YOASOBI. The festival will also include live performances from BIBI, MANILA GREY, Warren Hue, Ylona Garcia, GUAPDAD 4000, ATARASHII GAKKO!, MILLI, Zack Tabudlo and many more; plus special guest Grammy-winning hitmaker and electronic producer ZEDD.

“I am so excited to perform at the inaugural Head in the Clouds Manila. I missed y’all and it’s time to bring it to the Philippines.” says headliner Rich Brian. PARADISE RISING’s own Ylona Garcia noted, “I’m so glad 88rising is bringing the Head In The Clouds Festival to the Philippines and I’m incredibly grateful to be part of it! It’s been a while since I’ve seen my fans back home. Can’t wait to see each and every one of them!”

Last month, Head In The Clouds hosted 70,000 people over two days at Brookside at the Rose Bowl in its fourth year in Los Angeles, California. 88rising earlier announced Head In The Clouds Music & Arts Festival will travel to Indonesia later this year, marking the debut of the festival in both Indonesia and the Philippines.

Head in the Clouds Manila is presented by Globe, with major sponsor GCash.

2-day GA passes are priced at Php 12,888 and 2-day VIP passes are Php 15,888. For more information, please visit mnl.hitcfestival.com.

Full Line Up:
- Joji
- Jackson Wang
- NIKI
- Rich Brian
- eaJ
- YOASOBI
- Adawa
- Akini Jing
- Atarashii Gakko!
- BIBI
- Elephante
- GUAPDAD 4000
- JinxZhou
- MANILA GREY
- MILLI
- Spence Lee
- Stephanie Poetri
- Warren Hue
- Ylona Garcia
- Zack Tabudlo
Very Special Guest
- ZEDD
About 88rising:

88rising is the pioneering global music & media company representing the best of Asian talent. 88rising was the first company to launch an Asian-centric music festival in the United States (Head in the Clouds Music & Arts Festival – now in its fourth year), the first to have an Asian artist top the Billboard R&B/Hip-Hop charts and Spotify’s Weekly Global Albums chart, and the first to launch an all-Asian radio channel reaching all of North America. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. In 2019, they were awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 40 billion total streams and views, 88rising’s global influence is undeniable.

About LiveMNL

LiveMNL is KROMA Entertainment’s event and activation agency that curates and creates on-strat, on-time, and on-budget world-class events and productions in the Philippines – on-ground, online or hybrid.
October 3, 2022
SeedIn Technology is Making the Finance Game Accessible for Everybody

SeedIn Technology is a mobile app, a web-based financial platform that matches Small and Medium Enterprises (SMEs) with potential investors. Or Executive Director Edison Tsai likes to joke, “It’s essentially Tinder for SMEs —and you don’t even have to swipe right!” The easy-to-use app has taken the world of finance by storm, making the stuffily perceived industry accessible for everybody. The model has been so successful that SeedIn Technology is now the biggest P2B (person to business) crowd lending platform in the region and has put over $200 million in SMEs across Asia.

SeedIn Technology was brought to the Philippines by Edison Tsai, a successful entrepreneur who founded his first company, Sigmasouth Technologies, at only 21 years old. After selling the software business, Tsai looked for the next big thing. He saw the potential in SeedIn’s inclusive model and the benefits it would give SMEs and investors in the country. He tirelessly worked to bring the company here from Taiwan and Singapore, eventually launching operations in 2017.

Planting the Seed for SMEs

SeedIn Technology has changed the game of finance by tapping into SMEs, a sector that is often overlooked by banks due to their heavy risk portfolios or low credit scores. The company’s crowdfunding model has found a decentralized solution to financing. While banks are centralized (meaning their money comes from one place), SeedIn pulls together the resources of the thousands of people who use their app. Tsai calls crowdfunding “The People’s Bank.” As a result, many small businesses are flourishing and helping the economy grow.

The process to be a “listed business” on SeedIn’s app is smooth and easy. SMEs need to apply for inclusion. SeedIn then takes over, doing the necessary due diligence by analyzing the company’s financials and business plans. Once approved, they go live on the app, where their loan requests become visible to a vast network of investors. These investors need to press a button to loan money to deserving SMEs looking for capital. With SeedIn’s stamp of approval, the possibilities for SMEs and investors are endless.

Financial Inclusion

The Fin-Tech company is also trying to make the finance sector more inclusive by allowing anybody to be an investor. What was once a job reserved for high net worth individuals has now become accessible to anyone over 18 years old, as long as they have a Philippine bank account. The process is easy: download the app on the Google or Apple store, upload your ID, register, and done within 15 minutes. Now the fun begins to the fascinating and prosperous world of finance. SeedIn also provides investors with the proper information that shows how the SMEs plan to use the loan and how/when they will get payment back. They offer an average of 10% per annum returns, and you can invest for as low as PHP 1,000.

While SeedIn is relatively new in the Philippines, Tsai is optimistic that it will leave a positive social and economic impact on the country. “It’s really about connecting people and allowing them to invest in an easy, convenient way,” he says with a hopeful disposition. “We’re not lending [to the big conglomerates] because they don’t need us. We’re thinking about the other 99%. That’s our mission—our social purpose.” The company encourages “social lending” by providing local businesses with impact investment capital to aid their growth.

Serve the Deserving

Now operating in the Philippines for five years, SeedIn Technology has continued serving deserving SMEs and discerning investors. Today they have over 80,000 investors across 80 countries around the world. Local companies that have benefited from the model include: Ellena Mineral Cosmetics, Vida Nutriscience Inc. (which produces popular Glutathione Capsules Snow Caps), natural foods corporation Multifresh, and account software enterprise Xirrus, amongst many others. As the only P2B SME crowd lending platform in Asia, SeedIn plans to further educate SMEs and investors on alternative financing and investment by branching out to other regions in the near future.

For more information, visit https://www.seedinph.tech.

October 3, 2022
Jollibee’s Garlic Pepper Beef is Back this Holiday Season

It’s the Ber-months once again and Pinoys as usual are gearing up for the Christmas season! And what better way to make the season more special than enjoying a familiar favorite? The good news is that Jollibee is bringing back a well-loved rice meal, the Garlic Pepper Beef just in time for the holidays! It’s just as delicious as you remember it, with tasty beef slices, flavourful pepper gravy, and toasted garlic bits served with steamed rice.

“We’re really excited to bring back a fan-favourite, the Garlic Pepper Beef, in time for the holidays. The timing can’t be more perfect, as we all know that Pinoys love to make Christmas season special. Fans can enjoy Garlic Pepper Beef as a special treat to make their everyday more exciting.” said Pam Reyes, Assistant Vice President for Marketing.

Enjoy the tasty-beefy sarap of the Jollibee Garlic Pepper Beef starting October 3 in Metro Manila, October 10 for the rest of Luzon, and October 31 in Visayas and Mindanao for only P95 solo and P120 for the value meal! Aside from Dine-in, Take-Out and Drive-Thru, you can also have them safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda!

For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

October 3, 2022
Skin care or skin scare: Your daily cosmetic and personal care products may be hiding health risks

How many red flags did you ignore only to find yourself hurting more?

Discerning whether the products you use are nourishing or noxious is the first step to real skin care

Ouch! But we get you, sis! It’s easy to get carried away by the great promises and ignore the warning signs until it’s too late. But remember: you deserve better! Small compromises may lead to bigger ones and will keep you stuck in the toxicity. Avoiding risks to guard your peace is always worth it.

Almost everything can carry red flags, not just relationships. Some are even hiding behind our favorite and most-used beauty and skincare products (uh-oh)!

Natural or NOT-ural?

REAL TALK: It’s easy to fall for highly raved-about skincare products when you see great reviews with buzzwords like “natural,” “holy grail,” and “sustainable.” It’s understandable—we only want the best for our skin and take cues from others’ experiences. However, these products—no matter how appealing—may still contain toxic chemicals that build up into real and serious risks for your body, your family, and even the environment.

To help Filipinos combat disinformation and make wise choices as consumers, Human Nature, the pioneer brand of effective, safe, and affordable genuinely natural products, encourages the habit of doing the 3Rs—READ the label, REPLACE unsafe products with Philippines’ genuinely natural ones, and RAISE AWARENESS—one step at a time.

To keep or to skip?

Human Nature encourages Filipino consumers to make it a habit to read product labels

Looking for the right skincare products is pretty much like looking for your right match (free from red flags, of course!). To help you find your “The One”, here are the top most common harmful ingredients to keep an eye out for in product labels, and their natural counterparts.

Red Flag #1: Sodium Lauryl Sulfate or Sodium Laureth Sulfate (SLS/SLES)

Don’t you just love it when your face wash, soap, or shampoo creates a foamy lather? While it sounds fun, what’s sad is that these suds are usually caused by SLS. This harsh chemical may strip your skin and hair of essential moisture, cause irritation, and make them dry.

✅Natural counterparts: Gentler, non-stripping surfactants like sodium cocoyl isethionate (coconut-oil-derived) and decyl glucoside (coconut-derived). Try products like Nourishing Facial Wash and Strengthening Shampoo.

Red Flag #2: Parabens

Preserving a toxic, long-term relationship is not worth it if it puts you at serious risk. Just like how parabens prolong the shelf life of common skincare and cosmetic products, but may cause irritation and allergic reactions. They are also known as endocrine disruptors and may weaken the immune system.

✅ Natural counterparts: Plant-derived preservatives like rosemary essential oil, gluconolactone (from corn), and glyceryl caprylate (coco, palm, and glycerin derived). Try our Cooling Body Cleanser and Feminine Wash Bar.

Red Flag #3: Mineral oil

Another red flag is mineral oil, which is used in lotions, moisturizers, and makeup removers. While it’s known to lock in moisture to heal dry or irritated skin, it can also clog pores, suffocate the skin, and damage the skin barrier.

✅ Natural counterparts: Cocoa butter, virgin coconut oil, sunflower oil, avocado oil, passion fruit oil, and castor oil. Consider products like Sunflower Beauty Oil, Natural Healthy Lotion, and Marine Caviar HydroMiracle Moisturizer.

Red Flag #4: Silicone

Usually found in conditioners and hair styling products, silicone is also a no-no in skin and hair care. While it can make your hair look silky and healthy, this harmful ingredient coats skin and hair like plastic, which may lead to clogged pores as well as speed up skin aging.

✅ Natural counterparts: Cocoa butter, virgin coconut oil, sunflower oil, avocado oil, passion fruit oil, castor oil. Opt for silicone-free creams like Radiant Grace Night Cream, Moisturizing Conditioner, and Hair Revival Coco Mask.

Red Flag #5: Lake dyes/FD&C colors

A product looks natural but has striking colors? It most likely contains an added synthetic dye! Lake dyes in personal care products may contain contaminants which may be neurotoxic, possibly carcinogenic, and may cause skin irritations.

✅Natural counterparts: Mineral oxide pigments. Opt for natural and nourishing makeup like Blush & Bloom Color Cream and Made to Bloom.

Choosing beauty without risk

Filipino scientists uphold the highest and strictest standards at Human Nature’s Natural Care Labs

Ever since we started in 2008, we have been conscientiously committed to ensuring that no harmful chemicals slip into our formulations. From research to formulation and production to distribution, Human Nature upholds the strictest standards for naturalness, human safety, and environmental responsibility. Since we use natural ingredients, our microbial safety standard is also set 100 times higher than the local industry’s. Likewise, our products aren’t only natural but also cruelty-free and environmental-friendly

Why risk it when you can choose beauty, safety, and health at the same time? Start choosing products that promise you more than just beauty! All it takes is for you to read the label, replace unsafe products with natural alternatives, and raise awareness.

Tara, let’s #SwitchToNatural and be #MoreThanJustBeautiful

October 3, 2022
Burger Steak Lovers Make their Best Beefy Smile & Saucy Oooh with Jollibee’s Fun TikTok Filter

When it comes to tasty and satisfying eats, Jollibee Burger Steak remains a firm Pinoy favorite for its beefy-saucy linamnam goodness at an unbeatable price. One bite is enough to make anyone smile and go “oooh” with delight. This is why Jollibee came up with a new TikTok filter that emphasizes and brings out the fun in these “Beefy Smile Saucy Oooh” expressions!

Burger Steak lovers enjoyed trying out the “Beefy Smile Saucy Oooh” TikTok filter at the Burger Steak booth at SM City North Edsa on August 27-28, and SM Mall of Asia on September 3-4. By recording and uploading their own videos using the filter, they also had the chance to win free Jollibee gift certificates!

Over 400 participants were so game to join in on the craze and tried out the Tiktok filter. Check out all the exciting moments that unfolded during the 4-day booth rollout by watching the highlights video below:

Of course, not to miss out on the fun, some of our favorite content creators and foodies also shared their own best Beefy Smiles and Saucy Ooohs. Among them is the “Majestic Superstar” herself, Maja Salvador:

@majasalvador88
Ohhh pak! Ito naaaa. Iba talaga nagagawa ng next-level sarap ng Jollibee Burger Steak di ba? Kita nyo naman kung gaano ako ka excited!
♬ Jollibee Burger Steak Reax – Jollibee

Enjoy the beefy-saucy linamnam goodness of Jollibee Burger Steak at all stores nationwide for only P55 (Solo)! Aside from Take-Out and Drive-Thru, you can also have them safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda!

For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to

Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.

Show us your Beefy Smile Saucy Oooh pose on TikTok today!

October 3, 2022
Trombonist Ricson Poonin to Play at CCP’s Special Concert Series

Trombonist Ricson Poonin will be the second featured artist of the Cultural Center of the Philippines (CCP) Special Concert Series on October 20, 2022, 7:30pm at the CCP Tanghalang Ignacio Gimenez (Black Box Theater).

For his solo concert, he will be rendering “The Casterede Sonatine” which he described as challenging to play because of its 20th century syncopated rhythms; “Milagros”, a showpiece Filipino music presented with piano accompaniment; and the Pandemic Concert Piece for Trombone and Piano.

Composed by Poonin’s long-term mentor Maestro Herminigildo Ranera, The Pandemic Concert piece is a new trombone composition which Poonin himself requested from Ranera to create especially for this recital.

According to Poonin, the piece is highlighted by various composition techniques and represents the Filipinos’ experiences during the crisis

During the pandemic years, together with his colleagues, Poonin gathered different Filipino trombonists who lived in the Philippines and overseas and had practice sessions, lectures, open fora, and virtual videos featuring multiple trombonists playing together in the first-ever Philippine Trombone Festival held virtually.

Poonin is renowned for his distinctive musicality, sound technique, and adaptability as a soloist in an ensemble or with an orchestra.

He graduated from the University of Santo Tomas (UST) in 2012 with a degree in Bachelor of Music Major in Trombone Performance under the tutelage of the Maestro, Dr. Herminigildo Ranera.

“Sir Hermie has been a big influence in my career,” Poonin said. “As my mentor, I would like to pay tribute to him by featuring his work here”, the artist recounted.

Maestro Ranera described Poonin as “very musical, meticulous and highly skilled.”

Ranera, who is associate conductor of the PPO, and Poonin continue to work together in the orchestra.

Due to Poonin’s outstanding performances and active student life, he was granted a full scholarship at the famous John Hopkins University’s Peabody Conservatory in Baltimore, Maryland, USA, with the support of Irene Marcos Araneta, Zenaida Tantoco, Monique Villonco, Tricia Amper-Jimenez, and Chuchu Madrigal Eduque and the FAPI. He won both the Peabody Excerpts Competition and the James Winship Lewis Memorial Prize Performance Award. He also played with a great number of other Peabody Ensembles including the Fourtissimo Trombone Quartet, Marquee Brass Quintet, the Peabody Jazz Ensemble, and the Trombody Peabones Trombone Choir.

Consequently, he became a part of the International Trombone Association’s Guinness record for having the most number of trombone players performing at a single event in Lincoln Center in New York.

Currently, Poonin is a trombone teacher at St. Scholastica’s College and at the University of Santo Tomas–to which he proudly says that his students have improved and progressed and are winning in competitions too.

Savor music through the instrument known to be “the Voice of God” (trombone) as it creates a full and beautiful reverberation through the versatility of interpretation by Ricson Poonin, an amusing and light-hearted musician in this otherwise serious concert setting.

Likewise, applications are being accepted for the Ricson Poonin Trombone Masterclass which will be held on October 19, 2022, 2:00pm – 6:00pm at the CCP Tanghalang Ignacio Gimenez.

Please check the health and safety protocols at https://bit.ly/staysafeatCCP

For more information about the event, please follow the official CCP social media accounts on Facebook, Twitter, and Instagram.

For inquiries on the Ricson Poonin Trombone Masterclass, email artist.training@culturalcenter.gov.ph or call at 8832-1125 local 1605.

October 3, 2022
adidas Philippines collaborates with Filipino artists to produce an original song for the launch of the NMD V3

adidas Originals recently launched the newest iteration of the trailblazing NMD silhouette. Through the NMD_V3, the iconic sneaker— which first launched in 2015— returns with an updated take on the original cutting edge innovator. Made for those who respect what’s come before, while also staying up to date with what’s coming next, the latest silhouette in the NMD family stands proud as a future icon created for the rebellious explorers forging the cities of tomorrow.

To launch the NMD_V3, adidas Philippines partnered with rising rebellious explorers of the music industry to create an original song and music video ‘Create New Paths’ performed by Kritiko and Denise Julia and produced by Moophs. Paired up in the song to heat up the city are rising singer Julia Denise Lee, otherwise known as Denise Julia, who first gained popularity through her viral hit song NVMD; and John Michael “Kritiko” Edixon, a rapper and finalist of one of the fiercest songwriting competitions in the country. The original song which tells the story of OGs who rebelliously bring the heat and are unafraid to create their own paths contains lyrics penned by the two artists and was produced by Chris “Moophs” Lopez, label head of the renowned Philippine-based Tarsier Records and a trailblazer in his own right. The music video was premiered in an exclusive launch event on September 30 at Kondwi Bar in Makati.

The new NMD V3 features OG-inspired midsole plugs and a heel pull that honors past adidas style

“Partnering with these local artists to produce an original song specially for this launch is a first for the brand, and we couldn’t have chosen better Creators to represent NMD. Just like the song inspires to ‘create new paths’, Denise Julia, Kritiko, and Moophs are all rebellious explorers who’ve forged their way to make names for themselves through their creativity and artistry,” said Jen Dacasin, adidas Philippines Brand Activation Manager.

As a silhouette built for a life in motion, the NMD_V3 features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. Distinctly forward thinking, the sneaker also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic— reimagined plastic waste intercepted on remote islands, beaches, coastal communities and shorelines— and 50% recycled polyester. The NMD_V3 retails for Php 8,000 and is available in an array of progressive colorways at adidas.com.ph and adidas stores.

Catch the trailblazing nomads Denise Julia, Kritiko, and Moophs as they heat up the city in the music video of ‘Create New Paths’ through adidas Originals YouTube and adidas Philippines Facebook and Instagram.

October 3, 2022
Batang Matatag Campaign: Help Us Save Kids From Diarrhea

Diarrhea remains to be one of the leading causes of death among children under five years old both worldwide and in the Philippines, according to the Department of Health. Unfortunately, proper food, nutrition, and sanitation are not high priorities as most Filipino families live below the poverty line, according to the Philippine Statistics Authority.

Erceflora Kiddie hopes to address this deeply rooted problem through their “Batang Matatag” (Resilient Child) campaign.

“Access to basic health services, clean water and hygiene facilities, as well as nutritious food, remains to be a public concern to children, especially to those who reside in far-flung areas of the country,” said J Ann Mirasol, Head of Marketing of Sanofi Consumer Health Care.

“That is why Erceflora Kiddie is committed to helping build a campaign that boosts children’s resilience and gut health. Erceflora Kiddie is a great product to help address gut imbalance, but we realized we needed to take more concrete action and address the misconceptions about hygiene through education on food, gut resilience, and proper hygiene and create community kitchens that

can provide regular access to clean water and nutritious food in the area,” she said. “This is how ‘Batang Matatag’ came about.” World Bank Group’s Undernutrition report states that one in three children younger than five years old suffer from stunting or being too small for their age. This issue is linked to unsafe water, inadequate sanitation, and poor hygiene and could often lead to repeated cases of diarrhea. Unfortunately, the report also states that several regions in the country have levels of stunting that exceed 40% of the population. Among these regions, the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM) stands out with 45% of children under five stunted.

“A big challenge in BARMM is the lack of access to clean, nutritious food, and so we’re looking at communities in the region where our efforts through the ‘Batang Matatag’ campaign can really make a difference,” Mirasol said. “Illnesses like diarrhea leads to stunting of the development of Filipino youth which could also incite detrimental effects on their productivity and learning as they grow older.”

According to UNICEF Philippines, poor nutrition at such an early period can have irreversible effects on the mental and physical development of children, affecting their performance in school, later, their ability to earn as an adult, and ultimately, their quality of life as a person.

“Despite decades of economic growth, these irreversible effects could cause the country a significant loss in human and economic potential, which is the biggest driver as to why we created the campaign,” Mirasol underscored.

Erceflora Kiddie believes that good nutrition is critical in building a foundation for economic prosperity. Filipino children who receive optimal nutrition will experience proper cognitive development and a greater chance to succeed. Through the “Batang Matatag” campaign, the company wants to give the children in BARMM a chance to grow and live life as a productive Filipino who can contribute to the growth of the country.

“We hope that this partnership between Erceflora Kiddie and Save the Children could potentially lead BARMM and the country one step closer to improving the health and nutrition status of the Filipino youth,” said Vanee Gosengfiao, General Manager of Sanofi Consumer Health Care.

September 30, 2022
WATCH: Romantic Thriller “Bones and All” Serves Official Trailer

Trailer Courtesy of Warner Bros. Pictures

About “Bones and All”

In “Bones and All,” first love finds Maren (Taylor Russell), a young woman learning how to survive on the margins of society, and Lee (Timothee Chalamet), an intense and disenfranchised drifter, as they meet and join together for a thousand-mile odyssey that takes them through the back roads, hidden passages, and trap doors of Ronald Reagan’s America. But despite their best efforts, all roads lead back to their terrifying pasts and a final stand that will determine whether their love can survive their otherness.

Poster Courtesy of Warner Bros. Pictures

Directed by Luca Guadagnino, “Bones and All” stars Taylor Russell (“Escape Room”), Timothée Chalamet (“Dune”) and Mark Rylance (“Dunkirk”). Based on the novel by Camille DeAngelis, screenplay by David Kajganich.

“Bones and All” is distributed in the Philippines by Warner Bros. Pictures, a Warner Bros. Discovery company. Join the conversation online and use the hashtag #BonesAndAll

September 30, 2022
Press Hit Play’s Awaited Comeback, “Sambit” Tell Us The Story Of Their Journey

A year after their debut isn’t actually enough to tell the story of CHRLS, Yuuki, JP and Sev, collectively known as Press Hit Play or PHP. These four boys have been performing for years now before their official debut. To say the least that it was never easy, but definitely worth all the risks just to be able to reach where they are now.

Coming from different groups, joining and winning a couple of competitions before, it was a long road ahead before becoming PHP. Now that they are considered as one of the powerhouse supergroups in P-POP, a rising community being spotlighted nowadays, they are ready to show their ever-growing fans their real story.

Their new single “Sambit” has been performed in front of thousands of P-POP fans who attended their first major live stint in April. It was definitely an overwhelming feeling as they managed to get through the song performance with all of them in tears. This led to the curiosity and excitement of fans.

Co-wrote by songwriter/producer JP, looks back on his journey while writing the song. “When I left my former company, I was about to work overseas. I reflected on what I really wanted to do in my life and I realized, it was music, still is and will always be. That’s when I was able to start penning the first verse of the song up until the chorus.” He decided to go and pursue his passion that led him to join and win a contest where he was sent to Korea to be trained. And after being recruited back to PHP, that’s when the song was finally finished. “This is more about our struggles. And also our inspiration to move forward and reach our dreams, which are the people around us who continue to support and cheer on us, those who are with us every step of the way.” lead vocalist, CHRLS added. “I want to tell people our message of comfort through the song. Just like our debut track, it is inspirational but this one has an emotional touch to it.” Sev, the youngest of the bunch and the main vocalist, expresses his intent to motivate the listeners who will be able to hear their new track.

When asked about the part of the song which they can relate to the most, main dancer, Yuuki answered, “The second verse for me. That’s where the part that says that we are in charge of the path we take. That we can’t be afraid of the big hurdles along the way cause there will always be one.”

“Sambit” encapsulates the group’s journey from starting their singing careers individually, to getting to know each other through the competitions they joined, to joining forces and building their cover group. Now with Press Hit Play, there are still struggles coming around but what’s important is whoever stays, who keeps on walking with them until the end.

Any individual who gets to listen to this new single who are currently struggling on things, whether their careers, studies, will relate to this through the lyrics as well as the heart-pounding melody that goes along with it. It will definitely be a candidate for the soundtrack of your life. Needless to say, their new single “Sambit” is ready to make the fans feel heart-warming emotions and cement the group’s name in the music scene.

Any individual who gets to listen to this new single who are currently struggling on things, whether their careers, studies, will relate to this through the lyrics as well as the heart-pounding melody that goes along with it. It will definitely be a candidate for the soundtrack of your life. Needless to say, their new single “Sambit” is ready to make the fans feel heart-warming emotions and cement the group’s name in the music scene.

Available here: https://lnk.to/PressHitPlaySambit

September 30, 2022