Author: Press Release

Posh Skin Co. Founders Expand into Wellness with Dr.10, Welcome Hannah Pangilinan as Creative Director
Taking care of yourself shouldn’t feel like another item on an already full to-do list. Yet modern wellness has become increasingly complex, making consistency difficult for many people.

Building on the success of Posh Skin Co.®, Kimtan Labs Inc., the team behind the well-loved acne skincare brand, has expanded beyond beauty with DR.10, a wellness brand dedicated to making everyday healthy habits simple, effective, and within reach. It has appointed Hannah Pangilinan as Creative Director to shape DR.10’s vision by incorporating her distinct perspectives on lifestyle, design, and practical wellness.

“Our ultimate goal has always been to build brands that solve real everyday friction,” shares Dowan Kim, CEO. “We first worked with Hannah when we designed a custom pack of spot patches for her race, the Just One Fun Run, under our maiden brand, Posh. We were instantly blown away by her creative outlook and meticulous attention to detail. As we spoke more, we realized how deeply aligned our wellness philosophies were. Welcoming her now as Creative Director for DR.10 was a natural next step. Hannah has built a highly supportive community by sharing her fitness journey and advocating for intentional rest. She embodies realistic, balanced living, and her unique ability to connect with people ensures DR.10 will be a truly meaningful part of our customers’ daily lives.”

The launch of DR.10 follows a major milestone for its sister brand. After Posh Skin Co.® was recognized at the Watsons Health, Wellness, and Beauty (HWB) Awards 2026 as one of the leading new brands in the beauty category, the team identified a growing need. While customers loved their approach to beauty, they were looking for self-care solutions that went beyond skincare. They wanted that same customer-first, easy-to-use approach applied to their daily wellness essentials.

Recognizing this demand, DR.10 was created to cut through the noise of expensive, overly serious, and hard-to-reach health trends. The brand’s mission is woven directly into its name. “DR.” represents the trusted knowledge and genuine care of a family doctor who simply wants to help you find affordable relief. Meanwhile, “10” stands for completion and maximum impact, offering 10x the effectiveness and value to put a definitive end to your daily health friction.

To deliver on this 10x promise, DR.10 has structured its lineup into three distinct pillars designed to mirror how you actually live:
- Essentials: Built to keep us grounded in daily health and stable routines.
  Recovery: Designed to help us heal, restore, and bounce back when life takes its toll.
- Performance: Engineered to push us further, helping us feel and be at our absolute best.
First Essentials for Daily Routine

DR.10 Restful Night Mouth Tapes

Taking the first step in this mission, DR.10 is entering the market with the launch of its primary hero products:

Mouth Tape: Promotes healthy nasal breathing throughout the night to reduce snoring, prevent bad breath, and deliver deeper, more restorative sleep, utilizing a gentle, collagen-infused adhesive for maximum overnight comfort.

DR.10 Japanese Tongue Cleaner

Japanese Style Tongue Cleaner: Utilizes high-strength rubber and an anti-slip handle designed with multiple precision grooves to more effectively scrape away bacteria and gunk, instantly refreshing breath and improving oral hygiene.

A Glimpse into the Future of DR.10

This initial release is just the beginning of a much larger vision to build a full ecosystem of wellness solutions designed to support any lifestyle. DR.10 will expand its product lineup across its three core wellness categories: essentials, performance, and recovery to include:

Essentials
- Anti-Mosquito Patches
- Motion Sickness Patches
- UV Detecting Patches
Recovery
- Melatonin Sleep Patches
- Menstrual Heating Patches
- Back & Back Heating Patches
- Hangover Relief Patches
- Fever Cooling Patches
- Silicone Scar Removal Sheets
Performance (Pushing Your Limits)
- Pain Relief Sheets
- Breathe Easy Nasal Strips
(L-R) DR.10 Co-founders Charmaine Palermo and Dowan Kim with
DR.10 Creative Director Hannah Pangilinan

“We are just scratching the surface of what DR.10 can offer,” shares Pangilinan. “Our ultimate goal is to be that reliable, everyday partner for individuals with various lifestyles & routines. We have so many exciting, practical solutions in the works, and cannot wait to share the rest of this journey with everyone.”

The first two hero products from DR.10, the premium Mouth Tape and the Japanese Style Tongue Cleaner, are now available at select Watsons branches nationwide. Consumers can also purchase them online via the brand’s official stores on TikTok Shop, Shopee, and Lazada.
July 14, 2026
Gab Pangilinan is Gabriela Silang in A New Original Musical

This November, Barefoot Theatre Collaborative invites audiences to meet the first Filipina revolutionary in GABRIELA: The Musical, an epic new musical set in 18th century Ilocos.

Told through myth, magic, and mystery, the musical reintroduces Gabriela as a co-author of the revolution–present from the beginning and later tasked with holding it together as it fractures. As she reconnects with her Itneg roots, Gabriela moves between worlds becoming both battleground and bridge. At its core, the musical is a love story between people who believed that a different life was possible.

Leading the production in the titular role is acclaimed musical theatre actress GAB PANGILINAN. Known for her resonant performances and commanding stage presence, Pangilinan most recently appeared as Mary Magdalene in Jesus Christ Superstar and is widely celebrated for her performance as Roxane in Mula Sa Buwan. Her theatre credits also include Ang Huling El Bimbo, The Last Five Years, and more.

On stepping into the role, Pangilinan shares:

“It’s no secret that Gabriela Silang is a revolutionary heroine of the Philippines— the first female leader who fought against Spanish colonization. To portray this Filipina was never in my theatre actor bingo card and trust me when I say that I do not take this lightly. Isang malaking karangalan (at responsibilidad) ang gumanap bilang Gabriela Silang. Alongside the incredible company of Gabriela: The Musical, I’m looking forward to the journey we’re about to take on together. Immensely grateful for this opportunity to originate a new role and I promise to take care of her.”

For playwright Pat Valera, known for works such as Mula Sa Buwan, Bar Boys: The Musical, and Dekada ’70, GABRIELA marks his fourth original Filipino musical.

“I’ve spent more than five years researching Gabriela Silang, and the more I came to know her, the more questions arose. Why does Gabriela’s story begin only after her husband’s death? If she was such a revered general, could she have been an active part of the revolution from the beginning? Able to unite a divided people, could Gabriela have imagined the beginnings of a nation?

We explore these questions (and more) in the musical. In doing so, I believe we have shaped a nuanced and complex journey for Gabriela—a story of a woman in love, a grieving warrior, and the kind of leader we continue to yearn for today.”

Bringing this vision to the stage is director Mikko Angeles, who previously helmed Bar Boys: The Musical. He shares:

“With Pat Valera’s script and Myke Salomon’s music, bringing Gabriela Silang’s narrative to the stage means looking beyond the familiar historical figure and discovering the myth, magic, and mystery that surround her.

On the page, the scale encompasses time, reality and the cosmos. Ang dami agad elements and demands na kailangang paghandaan. Plus, iba din yung responsibilidad na kaakibat sa pangangalaga ng kultura.

Apart from tracing history, we are shaping Gabriela: The Musical as a reimagination of her love and revolution through the lens of rage and sacrifice — a woman transformed by loss, drawn toward destiny, and compelled to confront her identity.

Alam na ba namin kung paano gawin? Hindi pa — that’s what makes it an exciting challenge.”

Gabriela: The Musical begins performances on November 13, 2026 at the Hyundai Hall, Areté, Quezon City. Tickets for the opening weekend are now available at bit.ly/gabrielatickets. Ticket buyers from July 13, 2026 to August 17, 2026 will receive a complimentary souvenir program as a thank-you keepsake from the production for getting tickets early.

Additional casting and production announcements will be released soon. For more information, follow @barefootcollab on Facebook, Instagram, X, and TikTok.

July 13, 2026
SurFRIES! FREE Fries at Potato Corner from July 10-13 only!

Potato Corner, the Philippines’ favorite flavored fries brand, is bringing back their Buy 1 FREE 1 promo in honor of National Fries Day. From July 10 to 13, 2026, fry lovers nationwide can get more of their favorite flavored fries, more value, and more reasons to share in all Potato Corner stores.

Customers can double their fries with every purchase – buy Mega Fries or Mega Mix and get a FREE Large Fries, save as much as ₱69, or order Giga Fries, Tera Fries, or Tera Mix to get a FREE Jumbo Fries, save as much as ₱99. Whether it’s the iconic Cheese flavor, the savory BBQ, or the tangy Sour Cream, fans can satisfy their cravings with more flavored fries to enjoy and share with family and friends.

Flavor this National Fries Day with more flavored fries to share, more value to enjoy, and more fun in every bite.

The complete list of participating stores and full promo mechanics are available on Potato Corner’s official social media pages.

July 10, 2026
Made to be Seen: UNIQLO’s New Lounge & Underwear Collection Rewrites the Rules of Comfort

Who says loungewear has to be boring? Responding to the global shift toward versatile, comfort-first clothing that works at home and anywhere else, UNIQLO redefines the concept of daily essentials with its new 2026 Fall/Winter Lounge & Underwear Collection.

This season, the UNIQLO Lounge & Underwear collection gets a complete refresh to meet today’s lifestyle of the modern woman, empowering her to embrace each day with confidence, comfort, and style. With a multitude of ways to mix and match, each piece is thoughtfully designed to move seamlessly from indoors to outdoors, whether you’re working from home, running quick errands, or winding down.

The Homewear Evolution

The new collection acknowledges that innerwear is no longer worn only behind closed doors. The daily soft essentials bring an effortless light fit that follows every movement with two distinct silhouettes. First is the playful, vibrant energy of Effortless Charm pieces, where every detail comes together to deliver lasting comfort every day to bring out your beauty.

The concept comes alive in comfortable, versatile pieces that encourage the joy of mixing and matching colors and patterns, featuring camisoles, tank tops, cotton bras and shorts, pajamas, and cardigans that effortlessly transition from lounging at home to everyday dressing.

The other half of the collection features Minimalist Classics that bring together timeless style that features the softness you feel the moment it touches your skin. Clean shapes in neutral tones accentuate the classic style and functionality that can be seen in staple UNIQLO items, such as the AIRism Seamless Shorts, Wireless Bra 3D Hold, Washable Knit Bra Top, Washable Knit Sweater, Washable Knit Ribbed Pants, and Satin Pajamas.

Style Meets Substance in a Seamless Transition

Each piece in the refreshed UNIQLO Lounge & Underwear collection is thoughtfully designed to serve as a versatile foundation for everyday styling. Whether layered under structured separates or worn as standalone pieces, the collection balances comfort with elevated design. From delicate lace accents and neutral palettes, each piece is crafted with signature materials such as soft modal, cotton, and AIRism; every piece feels gentle on the skin. Also highlighted are the functionality with breathable, quick-drying properties, to go with the fit, thanks to stretchy, form-fitting construction that stays in place throughout the day.

Be sure to visit your nearest UNIQLO store or shop online via the UNIQLO App to discover reimagined daily soft essentials. To explore the collection and check when products release, visit https://www.uniqlo.com/ph/en/women/lounge-and-underwear-collection. For more information and to get all the latest updates on UNIQLO, visit www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook, @uniqlophofficial on Instagram, and @uniqlophofficial on TikTok.

July 10, 2026
Rising Star Kaloy Estrella Gets Spot in FDCP Master Series Acting Workshop

The Film Development Council of the Philippines continues its mission to nurture the next generation of Filipino screen actors, and its latest workshop includes Kaloy Estrella, an alumnus of the Far Eastern University Department of Communication.

Earning a spot in the highly competitive The Master Series: FDCP Acting Workshop for Filipino Talents 2026, facilitated by veteran directors Jose Javier Reyes, Laurice Guillen, and Joel Lamangan, is no small feat. Looking at Estrella’s acting resume, it’s clear he did not just stumble into the room, but he got it through his sheer grit and undeniable versatility.

“One thing I’ve always heard in theater is, ‘Be in the moment.’ Right now, I honestly don’t know what I’m feeling. Everything still feels surreal. But this is the first time I’ve really felt that just showing up can create something truly magical,” Estrella revealed.

Before making waves in front of the camera, Estrella sharpened his tools onstage, proving his mettle in both classical straight plays and contemporary musicals. He took on the roles of Basilio, Estudyante, and Binatang Ibarra in Gantimpala Theater Productions’ and Artist Playground’s staging of “Noli Me Tangere: Kaming mga Nangalagas sa Dilim ng Gabi.” He also portrayed ‘Batang Florante’ in “Florante at Laura.”

Estrella has also been a mainstay in musical ensembles, including Artist Playground’s “Mga Awit ng Ibong Adarna” and Tanghalang Una Obra’s “Jeproks: The Musical” and “Dear OWWA.” Never one to shy away from raw narrative, he starred as Esteban in the FEU theater production “Mali ba ang Mangarap sa Mundong Puno ng Takot? Mali!”

In addition, Estrella has become one of the leading choices for student and independent filmmakers across the country. He starred as Rimo in John Alex Estrella’s Sine Kabataan entry “Pantog,” and took the lead in Patrick Pangan’s “Bagito” under the Mowelfund Film Institute.

Just this year, he headlined “Pabalik-balik” for the University of the Philippines Film Institute and “Eskinita” for National University Laguna. This follows years of leading roles in short films for FEU Manila, De La Salle-College of Saint Benilde, Asia Pacific College, Mapúa Malayan Colleges Laguna, and UST Angelicum College, among others.

His rich background even caught the attention of mainstream television, landing him the role of Minyong in GMA Entertainment Group’s historical drama series “Pulang Araw.”

Good actors can pivot between high art and commercial appeal, and Estrella has done exactly that. This year alone, he has turned into a commercial model for brands such as Burger King, Efficascent Oil, and Arthaland, just to name a few.

He has also lent his screen presence to the music scene, starring in Benj Pangilinan’s “Love, That’s Rare” (Sony Music Philippines) and CHRSTN’s “Paksa” (O/C Records).

With a background that bridges the discipline of the stage, the intimacy of indie film, and the charisma of mainstream media, Estrella is already a remarkable talent. His acceptance into the FDCP acting workshop is not just a personal milestone, but also a reminder to keep our eyes on the screen because Estrella is just getting started.

July 9, 2026
Moira Dela Torre Ushers In Her Most Powerful Comeback Yet with “I’m Okay (Deluxe)”

After becoming the voice behind some of the most unforgettable songs of heartbreak and healing in Filipino music, Moira Dela Torre is ready to turn the page. On July 3, the multi-awarded singer-songwriter makes her long-awaited return with I’m Okay (Deluxe), a bold new chapter that signals not just the expansion of a beloved album, but the beginning of a brighter era.

More than a comeback, the project marks the return of an artist who has spent years shaping the emotional soundtrack of an entire generation. This time, Moira invites listeners into a world where hope speaks louder than heartbreak, proving that healing can be just as powerful as pain.

Anchored by the highly anticipated focus track “San Ka Na” featuring Parokya Ni Edgar, I’m Okay (Deluxe)brings together an extraordinary lineup of collaborators, including Ben&Ben, Adie, and Johnoy Danao, creating one of the most exciting OPM releases of the year. Each collaboration bridges generations and musical styles, showcasing Moira’s remarkable ability to bring artists together through deeply human storytelling. The album reimagines familiar songs with fresh perspectives while introducing new emotional layers that make every track feel both timeless and refreshingly new. It is an ambitious celebration of collaboration, artistry, and the enduring power of Filipino music at its finest.

Moira ft. Ben&Ben -I’m Okay (Official Music Video)

Moira ft. Adie – Umpisa (Official Lyric Visualizer)

Moira ft. Johnoy Danao – Bandaid (Official Lyric Visualizer)

While millions have embraced Moira for giving words to heartbreak, I’m Okay (Deluxe) reveals the artist behind the songs in a way audiences have never seen before. The project captures a lighter, more present, and more joyful Moira, one who embraces life’s quiet victories, everyday moments, and the simple happiness found in moving forward. Rather than dwelling on the past, the album reflects the beauty of choosing hope, finding comfort in community, and rediscovering oneself after life’s most difficult seasons.

As part of the celebrations, Moira will hold an exclusive Album Launch & Listening Party on July 10, 2026 at Teatrino, Greenhills. Designed as an intimate evening with invited media, fans, and special guests, the event will feature live performances, personal stories behind the songs, and a closer look into the creative journey behind the deluxe album. The gathering serves as a heartfelt extension of the album’s message, creating a space where music, healing, and community come together to mark the beginning of Moira’s newest chapter.

With I’m Okay (Deluxe), Moira Dela Torre doesn’t simply revisit a successful era; she transforms it into something even more meaningful. The album stands as a testament to resilience, artistic evolution, and the courage to embrace new beginnings while staying true to the honesty that first made audiences fall in love with her music. As listeners press play, they are invited to celebrate not only Moira’s return but also their own journeys of healing, growth, and hope.

Sometimes the biggest comeback is not about returning to who you were, but finally becoming who you were always meant to be.

Listen to I’m Okay (Deluxe): moira.lnk.to/imokaydeluxe

July 9, 2026
Coco Grateful For Filipinos’ Love For “Sigabo,” Series Introduces New Characters

Hari ng Aksyon sa Ating Henerasyon Coco Martin is grateful for Filipinos’ continued love and support for “Coco Martin’s Sigabo” as the action series intensifies with the introduction of new characters.

Screenshot

“Napakasarap sa pakiramdam na na-appreciate nila at talagang tinatangkilik nila gabi-gabi. Sagaran talaga kumbaga ‘yung lahat ng malalaking aksyon, maraming mga artistang papasok, dere-deretcho na. Kung anong deserve ng mga Pilipino ‘yun ang binigay namin,” said Coco in an interview with “TV Patrol.”

Prime Actress Julia Montes is also happy that viewers enjoy watching the light-hearted scenes in the primetime series.

“Isa sa pinaka-happy ako na na-discover ng maraming tao ‘yung talent ni Coco sa comedy. Abangan niyo pa kung gaano pa ka-fun and ano pa ‘yung pasabog ng ‘Coco Martin’s Sigabo,’” said Julia.

Screenshot

The series gets even more exciting with the introduction of the new characters portrayed by JM De Guzman, Chanda Romero, Efren Reyes Jr., Ron Martin, and other acclaimed actors, bringing more explosive action and gripping twists to the story as Gabo (Coco) takes on his first-ever mission as a secret agent.

Meanwhile, after Kapamilyas packed the streets during the nationwide motorcade, “Sigabo” cast members returned the love by visiting homes across Tondo, Divisoria, Baclaran, Cavite, and Cebu to surprise and personally thank avid viewers for their unwavering support.

More viewers can now watch “Coco Martin’s Sigabo” on multiple platforms where it is available on weeknights at 8 PM on ALLTV2, TV5, A2Z, Kapamilya Channel, Kapamilya Online Live on YouTube and Facebook, and iWant. Viewers outside of the Philippines can watch on The Filipino Channel (TFC) on cable and IPTV.

For updates on “Coco Martin’s Sigabo,” visit sigabo.abs-cbn.com. For updates, follow @abscbnpr on Facebook, X, Instagram, and TikTok, or visit corporate.abs-cbn.com/newsroom.

July 6, 2026
Globe AT HOME GFiber Prepaid Launches “Just For You” Offers, More Affordable, Flexible, and Tailored for Every Filipino Home
Globe At Home is bringing more flexibility with its fiber offers catered to Filipino families. Launching GFiber Prepaid “Just For You” (JFY) is a more personalized way to connect family members at home. Recognizing that every household’s internet needs are different, JFY provides reliable fiber connectivity tailored to each family’s unique needs and budget, because one size does not fit all. By understanding customer loading patterns and preferences, Globe delivers more relevant and personalized options, giving families greater value, freedom, and the confidence that their connectivity truly fits the way they live and connect.

New customers can enjoy special onboarding offers that make it easier to get started, while existing customers are encouraged to explore faster speeds through tailored promos that match their expanding digital needs. For budget‑conscious families, more affordable options help them stay connected without stretching their finances, ensuring that every household finds an offer that truly fits the way they live, study, work, and connect online.

While traditional broadband plans often come with rigid monthly contracts, GFiber Prepaid JFY introduces a reloadable, personalized home internet experience that empowers families to choose connectivity unique to their needs, budgets, and lifestyles, whether for online schooling, remote work, side hustles, or simply keeping the family entertained.

“We believe that high‑speed internet is now a fundamental need, not a luxury. Our ‘Just For You’ offers were created out of genuine care for our customers, designed to give them the freedom to choose the kind of connectivity that truly fits their everyday lives. We recognize that one day a household might need heavy, ultra‑fast fiber speeds for remote work or online schooling, while on another week they require a light, budget‑friendly alternative,” said Abigail Cardino, Vice President and Head for Globe Broadband Business.

“By leveraging customer insights and behavior, we create offers that feel truly personal, giving subscribers access to rewards and deals that are uniquely meant for them. Through ‘Just For You,’ customers enjoy greater flexibility, more meaningful savings, and a connectivity experience that adapts to their needs, making reliable internet not just accessible, but distinctly their own,” Cardino added.

Through the GlobeOne app, every subscriber can unlock broadband promos with speeds reaching up to 300Mbps. Instead of showcasing uniform offers, Globe uses intelligent personalization to understand each household’s usage, reload habits, and budget, ensuring that every peso spent goes toward what families truly need, when they need it.

Key Benefits for Customers
- No Contracts. No Automatic Fees: Enjoy flexible fiber internet that you can reload whenever your family needs it.
- Personalized Offers: Tailored promos curated through the GlobeOne app.
- High‑Speed Access: Fiber‑fast connectivity up to 300Mbps, enabling online education, remote work, and digital livelihoods.
- Nationwide Reach: Available across tech‑serviceable areas, bringing reliable fiber connectivity to more Filipino communities.
With GFiber Prepaid, Globe At Home is not just delivering internet, it is addressing the socio‑economic challenges of Filipino households by making digital access flexible, affordable, and empowering. In today’s increasingly digital world. Globe ensures that every family has access to tools to learn, work, earn and thrive, moving forward together toward a more inclusive future.

Download the GlobeOne app today, register your GFiber Prepaid account, and discover broadband internet offers curated exclusively Just For You.
July 5, 2026
Prime Video Reveals First-Look Images and Premiere Date for Debut Series ‘Neagley’, Starring Maria Sten

Today, Prime Video released first-look images and announced the premiere date for the highly anticipated, debut action series Neagley. Featuring Maria Sten as the fan-favorite title character, Neagley invites fans of the Reacher series and Lee Child’s best-selling novels deeper into the world they love—delivering a gripping new mystery packed with unexpected twists.

Maria Sten, Greyston Holt

Reacher Season Four will return on Wednesday, August 12, 2026 with the first three episodes and a new episode weekly through September 16. Upon the Reacher Season Four finale, all eight episodes of Neagley will be released on Wednesday, September 16, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

Maria Sten

Frances Neagley (Maria Sten) is a private investigator in Chicago and former military protege of Jack Reacher (Alan Ritchson) in the Army’s 110th Special Investigations Unit. When she learns that a beloved friend from her past has been killed in a suspicious accident, she becomes hell-bent on justice. Using everything she’s learned from Jack Reacher and her time as a member of the 110 Special Investigators, Neagley puts herself on a dangerous path to uncover a menacing evil.

Jasper Jones, Adeline Rudolph, Maria Sten, Greyston Holt

Starring Maria Sten as Frances Neagley, the ensemble cast features Greyston Holt as Detective Hudson Riley, Adeline Rudolph as Renee Birdwhistle, Jasper Jones as Keno, Matthew Del Negro as Pierce Woodrow, and Damon Herriman as Lawrence Cole. Alan Ritchson guest stars as Jack Reacher.

Greyston Holt, Alan Ritchson, Jasper Jones, Maria Sten

Based on the character in novels by Lee Child, Neagley is produced by Paramount Television Studios and Amazon MGM Studios. The series is created by executive producers and co-showrunners Nick Santora (Reacher, Prison Break, FUBAR) and Nicholas Wootton (Scorpion, The Endgame). In addition to Santora and Wootton, the series is executive produced by Lee Child, Don Granger, Sam Hill, Adam Higgs, and Lisa Kussner. Carolyn Harris, Kenny Madrid, and Niko Fernandez oversee the project for Paramount Television Studios.

July 3, 2026
SPOTTED: A High-Energy White-Ultra Red Silhouette has been Taking Over Running Routes

A striking white-and-red running shoe has been making frequent appearances across Metro Manila’s running routes lately. From early morning recovery runs and run club meetups to marathon training sessions, the silhouette has quietly become a familiar sight among runners of all levels.

Now officially unveiled, the PUMA Deviate Pure NITRO™ in the White-Ultra Red colorway is the shoe behind the buzz.

The Deviate Pure NITRO™ is built around PUMA’s signature NITROFOAM™ technology, a nitrogen-infused foam that delivers lightweight cushioning and responsive energy return, helping runners stay comfortable and supported across longer distances.

Early wearers, including runner Mawe Duque, have already started putting the Deviate Pure NITRO™ through different training conditions. Duque recently tested the Deviate Pure NITRO™ on pavement and shared his experience on social media. “It’s [Deviate Pure NITRO™] more stable than my life!” Duque shared. “My recovery runs have reached double-digit territory. It’s getting deep. No turning back now!” Also caught up in the hype is local running personality Kelby Uy, who is quickly logging his early miles in the new release. Confirming the shoe’s reliability, he simply called it the “best running shoe for daily runs.”

Hybrid athlete Don Aguilos of ProjectFlex is preparing for marathons in the Deviate Pure NITRO™. “No breaks needed, thanks to its true-to-size fit and soft, comfortable ride. PUMAGRIP never disappoints,” Aguilos said, noting the immediate physical benefits.

Performance Coach Louie Chuaquico of fitness gym LOKAL Active highlighted the shoe’s versatility across different training styles. “What I love about the Deviate Pure is how well-rounded it is,” Chuaquico explained. “You get cushioning, pop, and amazing grip. What really sets it apart from other non-carbon-plated shoes is its lateral stability.”

With its breathable engineered mesh upper and durable PUMAGRIP rubber outsole that delivers maximum multi-surface traction, the Deviate Pure NITRO™ is built to keep up with every run and across a variety of terrains and conditions.

Ready to experience a different side of speed? The Deviate Pure NITRO™ in PUMA White-Ultra Red retails for PHP 8,000 and is now available on PUMA.com and select PUMA stores. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.

July 3, 2026