Author: Press Release

  • WeTV Unveils Exciting New Shows in 2024, Poised for Regional Growth

    Following a successful 2023, WeTV, the international streaming platform by Tencent Video, is gearing up for a stellar 2024 in Southeast Asia – one packed with new and interesting shows to captivate regional audiences. 

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    Kaichen Li, Head of WeTV said, “WeTV’s successes and achievements in 2023 give us plenty of reasons to be excited about the coming year. In 2024, our collaborations, award-winning originals, and strategic partnerships will further strengthen our position in the streaming landscape, allowing us to deliver even more meaningful and culturally significant content to our viewers across Southeast Asia.”

    Kicking Off 2024 With CHUANG ASIA & All-New WeTV Originals

    WeTV launched the highly anticipated Idol survival show CHUANG ASIA on 3 February 2024, which featured international pop star Jackson Wang as Lead Mentor, alongside top local personalities TEN, Jeff Satur, Mike Angelo, and Nene Pornnappan as fellow mentors. Following the tremendous success of Tencent Video’s CHUANG (China Edition), spanning four seasons and garnering immense interest from viewers across Asia, CHUANG Asia is set to captivate audiences like never before through the collaborations with leading entertainment companies across Asia, such as Have Fun Media, RYCE Entertainment, one31, GMMTV, and 4Venture under the 411 Entertainment network. 

    CHUANG Asia will see 70 aspiring idol-to-be candidates to undergo training and compete with each other to secure a place in the debuting girl group of 9 members. The viewership of CHUANG ASIA’s premiere on WeTV exceeded CHUANG 2021, demonstrating the growing popularity of the show in the region. 

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    WeTV viewers across Thailand and Indonesia are in for a treat in 2024, with a host of original Thai and Indonesian productions set to take the two markets by storm. Thai viewers may look forward to I saw You in My Dream and Knock Out, both adaptations of popular IPs produced by Dee Hup House. 

    Meanwhile, Indonesian viewers are set to be wowed by the highly anticipated Harus Kawin produced by MD, starring award-winning actor Reza Rahadian and renowned actress Mikha Tambayong. The upcoming action thriller, Dangerous Affair – Hitmakerfeaturing Luna May and Audi Marissa will also keep Indonesian audiences at the edge of their seats. 

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    In addition to all-new WeTV Originals, WeTV viewers can also tune into a line-up of highly anticipated Chinese dramas in 2024, including Lost You Forever Season 2, Amidst a Snowstorm of Love, The Rise of Ning, Love Has Fireworks, Guardians of the Dafeng, The Guide to Capturing a Black Lotus, Best Choice Ever and There Is A Lover in My Hometown. 

    Simply put, WeTV’s Southeast Asia line-up in 2024 is bigger, better, and more entertaining than ever before! 

    An Excellent 2023 for WeTV

    WeTV came off a successful 2023 for Southeast Asia, as popular Chinese actress Zhao Lusi and actor Kai Xu were named WeTV’s Global Brand Ambassador, adding some A-list glamour to the Southeast Asian market. Zhao Lusi’s historical fiction-romance drama series Love Like The Galaxy proved to be a record-breaker, gaining the highest single-day streaming viewership for a Chinese Drama on WeTV in 2022, with over 200 million views. Kai Xu’s latest fiction-romance, Sword and Fairy reached #1 on Twitter’s real-time charts on the day of its release date announcement on WeTV. It also topped WeTV’s Hot 10 charts in the United States, Canada, Malaysia, South Korea, Vietnam, the United Kingdom, Singapore, and many other countries.

    2023 was also a standout year for WeTV Originals, with Indonesian star Dinda Kanya Dewi from Kupu Malam (Night Butterfly) winning the Outstanding Supporting Actress in a Web Series award at the 36th Bandung Film Festival 2023, while Love Mechanicswon Best Drama of the Year at the Royal Thai Drama Awards (Nataraj Awards). Additionally, following its launch, the first season of Chinese dramas The Love You Give Me and Lost You Forever topped the charts across all regions. 

    On the business front, WeTV achieved a 20% year-on-year growth in subscription revenue in 2023, in addition to closing several key partnership deals across Southeast Asia. In Malaysia, WeTV partnered with Astro, the No.1 set-top box provider and also MyRepublic from Indonesia, one of the largest set-top box providers in local market. The two partnerships has enhanced WeTV’s penetration rate in both countries, increasing the total subscription base, and meanwhile helping entrench WeTV’s position as Southeast Asian entertainment provider.

    WeTV also launched Mass Bundle packages with Indonesian telco giant Telkomsel this year, which brought WeTV a tremendous growth in subscription base and brand influence in Indonesia. Monthly transaction volume in WeTV subscription has been increasing significantly year-on-year.

    Li added, “As we look ahead to 2024, we are excited to continue pushing boundaries, bringing forth compelling narratives, and expanding our reach globally. The recognition received at prestigious events like the Bandung Film Festival and the Royal Thai Drama Awards underscores the quality of our content, and we are grateful for the trust our audience and partners place in WeTV. We remain dedicated to our mission of providing outstanding entertainment experiences and fostering meaningful connections with our viewers.”

    WeTV is available on desktop and can also be downloaded from mobile apps, either on Android (Google Play) or iOS (App Store) devices. Check out WeTV’s official website and follow us on Facebook, Instagram, Twitter, and YouTube to keep yourself up-to-date with the latest news and updates. 

  • Elevate Your Gatherings with foodpanda’s Platter Meals Extravaganza

    Get unlimited food options as foodpanda is packed with big group meals that satisfy your cravings and level up your group bonding into something extraordinary. A touch of a little indulgence won’t hurt – we say “deserve!”

    For office meetings or catch-ups

    A big yay, with BIG Guys! Pizza or maybe cheers, with CoCo’s milk tea selection for your office meetings or milestones! Sip and bite a burst of energy into the office vibe. Use the voucher code EATNA for a ₱100 discount on food delivery, making your office experience even more satisfying.

    CoCo Fresh Tea Juice
    BIG Guys Pizza

    For the festive feels 

    Enjoy the festive tastes of Mang Inasal with your ka-barangays and kapitbahay. Come together in a fiesta atmosphere, indulging in the savory delights of Mang Inasal’s Fiesta Group Meals. Good food like this can turn ordinary days into festive celebrations. As an exclusive treat, use the voucher code MIDEL to enjoy a delightful ₱100 off on your food delivery order. Don’t miss this chance for an extra touch of savings!

    Mang Inasal

    For when you need a study break

    Heading for a group project or study session? Swing by the store for some coffee to treat your groupmates or study buddies. Check out the cool drinks at Pick-up Coffee. Just go to the foodpanda app, select pick-up, and snag a sweet ₱120 off with the exclusive voucher code PICKUPNA. Sip, share, and ace that project or test!

    Pickup Coffee

    For home-y family celebrations 

    Shifting the spirit of gathering towards familiar tastes and childhood nostalgia, celebrate anniversaries and birthdays with Manam’s Super Benta Box and Lydia’s Lechon Family Boxes – because what’s a family celebration without homemade meals and special lechon?

    Timing matters for your handaan! Make your celebration even more special with ₱100 off. Use code MERIENDA for food delivery or DINNER for pick-up orders. Cheers to love, laughter, and unforgettable moments! Cheers!

    Manam
    Lydias Lechon

    For a sponty hangout sesh

    When friends unite for a casual get-together, Potato Corner is always the go-to. Flavored Fries Tera becomes the centerpiece of laughter-filled conversations. An ode to friendship, transforming a simple gathering into a feast of flavors and shared moments. Use the exclusive voucher code  PANDAPICK to enjoy a generous ₱120 off your food delivery order for a more delightful encounter.

    Potato Corner

    So, why settle for an ordinary meal when foodpanda’s platter meals await, promising a food  adventure that spans the diverse landscapes of taste? It’s not just about ordering; it’s about crafting moments, strengthening bonds, and creating memories one delicious platter at a time. Dive into the feast – your extraordinary meal experience is just a click away on the foodpanda app!

    For more information about foodpanda and the incredible offers available, visit the official website at https://www.foodpanda.ph. Also like and follow the official social media accounts on Facebook, Instagram, Twitter, Tiktokand Youtube.

  • Robinsons Malls Celebrates The Lunar New Year with Unbeatable Fun and Festivities

    The Chinese New Year is a very significant occasion to celebrate stronger family ties, gratefulness and new beginnings. It’s also the perfect opportunity to reconnect with loved ones, make wishes for a prosperous year, and be part of memorable merriments. And the best part is you can do all these and more at Robinsons Malls. With its vibrant mix of dining, shopping, and entertainment options, you’ll have everything you need to experience a truly unforgettable and enjoyable welcome to the Year of the Wooden Dragon.

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    There’s a lot of fun activities to enjoy and so many exciting moments to capture at Robinsons Malls this Lunar New Year. At Robinsons Magnolia, Robinsons Manila, Robinsons Galleria, and Robinsons Antipolo, customers are treated to a visual delight with the vibrant and interactive installations highlighted by the soaring majestic dragon amid a sea of cherry blossoms. 

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    Check your lucky forecasts for the year from Feng Shui Expert Joey Yap in all Robinsons Malls nationwide. 

    Catch the traditional Dragon and Lion Dance to ward off bad luck and welcome prosperous times on February 9 – 11 in all Robinsons Malls nationwide.  Bring your kids along for the RKids Little Dragon and Lantern Parade at Robinsons Galleria South on February 9, Robinsons Bacolod on February 10, and Robinsons Magnolia, Robinsons Galleria, Robinsons Antipolo, Robinsons Galleria Cebu, Robinsons Dumaguete, Robinsons Butuan and Robinsons Valencia on February 11, so they can showcase their festive and adorable CNY-inspired costumes while spreading cheer and prosperity throughout the mall.  Get the whole family or barkada to watch the Chinese cultural performances and special shows happening at Robinsons Ilocos and Robinsons Naga on February 9. Or take them to the Spring Film Festival at Robinsons Galleria on February 10 – 11, or even to the Ribbon Dancers performance at Robinsons Galleria Cebu on February 10.

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    Celebrate in style with a wide-array of dining options serving Chinese cuisine and delicacies for the whole family.

    And of course there’s the food! Embark on a delectable culinary journey from your all-time favorites dumplings and noodles to more exquisite fine dining selections with Robinsons Malls’ wide array of restaurants and food stores offering Chinese delicacies and other oriental treats.  

    Find out what the future holds and start your lunar year on a positive note with the exclusive Year of the Dragon Forecasts from renowned Feng Shui Expert Joey Yap. The forecasts are displayed in all Robinsons Malls and can also be downloaded from the RMalls+ app.  You may also want to try the Fortune and Love Reading at Robinsons Tagum on February 10-14 or the Palm Reading at Robinsons Malolos on February 10. 

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    At Robinsons Malls, you won’t miss out on those lucky charms and oriental treats to make gift-giving extra special.

    And there’s more! You can win exciting prizes from Robinsons Movieworld, PlayLab, Timezone, Tom’s World, and other amusement centers with the Lucky Dragon Red Envelope promo from February 1 – 10 in select malls nationwide. Download the RMalls+ app and you can also receive fun surprises with the Lucky 888 Raffle and enjoy other special deals and perks. 

    Come and celebrate at Robinsons Malls and experience the Chinese New Year like never before! For more information and details, please visit our official social media pages.

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    Take that IG-worthy snap with Robinsons Manila’s immersive CNY installation as the perfect backdrop.

  • Girls’ Generation’s YoonA to ‘YOONITE’ with fans in Manila

    South Korean singer and actress Im Yoon-ah, better known by her stage name YoonA, is set to land in Manila to meet her Filipino fans for YOONA FAN MEETING TOUR : YOONITE in MANILA on March 1, 2024 at the SMX Convention Center, Manila.

    YOONITE IN MANILA

    Presented to you by SM Entertainment, Fan Connection SEA, Slow Monday Studios, and CNCA, tickets are available at www.slowmondaystudios.com with the following prices:

    BLOCK A SVIP: PHP 10,500.00
    BLOCK B: PHP 8,500.00
    BLOCK C: PHP 6,500.00
    BLOCK D: PHP 3,500.00

    Ticket holders may enjoy and win a Hi-Bye, signed official poster, signed photocard, exclusive gift from YoonA, official poster, or official photocarddepending on the tier that fans will choose.

    Catch our shining star who is about to burn brighter as she unites with Philippine S♡NEs! 

  • Smart presents the Park Hyungsik 2024 Asia Tour Fan Meet ‘SIKcret Time in Manila’

    As part of its thrust to bring the most immersive live experiences to Filipino fans nationwide, mobile services provider Smart Communications, Inc. (Smart) is powering up this year’s most anticipated fan meet, the Park Hyungsik 2024 Asia Tour FM “SIKcret Time in Manila” on Feb. 17, Saturday, 7 p.m. at the Smart Araneta Coliseum.

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    As a special treat, exclusive discounts and free tickets await Smart subscribers in three easy ways:

    1. Get exclusive rates via Smart on TicketNet. Smart subscribers can enjoy exclusive rates when they buy tickets online at TICKETNET by using the voucher code SMARTLIVE30. Just visit the link 
    • Top-up at any participating SM Malls. Smart subscribers can also secure a silver ticket by topping up with Magic Data 399 and 499 offers at SM North EDSA, SM Megamall, and SM Araneta City from February 2 to 10. A specific number of top-ups is required to qualify for the silver ticket at the fan meet.
    • Redeem tickets using points on the Smart App. Smart Prepaid and Smart Postpaid subscribers may also use their points to redeem tickets on the Smart App. Prepaid subscribers must have an active subscription to Magic Data+ 749. A corresponding number of points is needed to claim a ticket for the fan meet.

    Visit https://smart.com.ph/Pages/smartlive  for more information.

    AN A-LIST K-SUPERSTAR

    HYUNGSIK

    Park Hyungsik is one of South Korea’s biggest superstars. He is currently playing the lead role in “Doctor Slump” opposite Park Shinhye.

    In the top-rating drama, he plays the role of star plastic surgeon Yeo Jeongwoo who falls into the worst slump of his life.

    The show currently holds the No. 1 spot for the Top 10 TV shows on Netflix across 11 countries including the Philippines.

    “It has been such a long time since I last visited,” the actor said through an exclusive interview with Philippines media held January 9. “I have prepared a lot for this fan meet. I will make sure to give a memorable “SIKcret Time” for the Filipino fans to remember.”

    The actor started his acting career back in 2011 and has appeared in multiple K drama series including The Heirs (2013), High Society (2015), Hwarang: The Poet Warrior Youth (2016), Strong Girl Bong-soon (2017), Suits (2018), Happiness (2021), and Our Blooming Youth (2023).

    In 2022, he appeared in the HYBE reality show In The Soop: Friendcation which also featured Park Seo-joon, Choi Woo-shik, Peakboy and V of BTS, as the fivesome known as the “Wooga Squad” embark on a four-day vacation trip together.

    In 2023, Park Hyungsik delighted fans in a cameo: reprising his role as An Min-Hyuk with co-star Park Bo-young who plays Do Bong-soo in Strong Girl Nam-soon (2023).

    Park Hyungsik: 2024 Asia Tour Fan Meeting “SIKcret Time in Manila” is presented by Smart and organized in the Philippines by MQLIVE in partnership with P&STUDIO and TONZ Entertainment (Korea).

  • 65,000 Smiles: SM Spreads Joy to Children Across Communities

    SM Cares, together with SM Supermalls and Toy Kingdom, launched in November of last year the first-ever Bear Pop (B-POP) group for 2023’s Bears of Joy Christmas charity project. The Bear Pop Squad’s massive success all comes down to the Christmas spirit of generosity, where fans all pitched in to support children in need.

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    65,000 bears were sold and given to children in need, right in time for SM’s 65th anniversary.

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    There were 76 beneficiaries of the Bears of Joy B-POP collection, all organizations chosen by SM Supermalls.

    SM also celebrated the #HappiestChristmasAtSM through the ChriSMiles Employee Volunteerism Program, a yearly Christmas program that calls for SM employee volunteers to bring smiles to special needs communities.

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    Around 1,000 SM employees nationwide participated in the annual ChriSMiles volunteer program.

    The SM Cares Bears of Joy and ChriSMiles volunteerism programs follow the annual Christmas Cheers gift-giving of noche buena packs by SM Foundation and SM Supermalls, as part of efforts to bring joy, smiles and cheers during the holidays.

  • Thea Astley’s New Song “Never” Helps You Get Over Your Ex

    Thea Astley has a brand new song out under Universal Records Philippines!

    The powerful debut single is called “Never” and it’s a powerful R&B track that expresses one’s decision to never return to an ex-lover anymore. According to Thea, she was able to write this song during the height of the pandemic.

    PR PHOTO THEA ASTLEY NEVER 1

    Despite the pleas and promises that she gets from that ex, the versatile singer and host stands firm, realizing the importance of self-worth. The lyrics capture the universal truth that true love opens one’s eyes, as expressed in “Naniniwala na ako sa sinasabi nila. Pag nagmamahal ng tunay, nabubulag ka.”

    “Never” is more than a song; it’s a declaration of self-love and empowerment, resonating with those who have triumphed over heartbreak. To hype up the release, Thea dropped an artsy “Stages of a Breakup” post on Instagram. Likewise, an official music video for “Never” is coming our way soon!

    FOLLOW THEA ASTLEY!

    Facebook: facebook.com/theaastleyofficial
    X (formerly Twitter): @theaastley
    Instagram: @theaastley
    TikTok: @itstheaastley

    FOLLOW UNIVERSAL RECORDS PH!

    Facebook: facebook.com/universalrecordsph
    Twitter: @universalrec_ph
    Instagram: @universalrecordsph
    TikTok: @universalrecph

  • Wishing Luck & Prosperity: Ortigas Malls’ Mall-Wide Chinese New Year Festivities

    Chinese New Year is a time to welcome good fortune and abundance into our lives. On February 10, celebrate the Year of the Wooden Dragon with Ortigas Malls’ “Larger Than Life” take on the holiday.

    Ortigas Malls is hosting traditional Chinese New Year performances at GH Mall, Tiendesitas, and Estancia Mall. The malls will welcome all shoppers with a vibrant Dragon and Lion Dance starting at 10 am to signal luck and prosperity at the start of the day. It will be followed by other festive activities that visitors can watch while shopping and dining.

    GH Mall (East Wing Atrium)

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    At GH Mall, the Drum Beaters will liven up shoppers’ days with their booming beats from 11 am to 5 pm. There will also be a special Bench Exhibition from 3pm to 3:30 pm. For those who want to know their fortunes this year, Joyce M. Co will have a talk on the “Outlook for the Year of the Wooden Dragon” from 4 to 5 pm.

    Tiendesitas (Level 1, Food Village)

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    From 2 to 3 pm, the Drum Beaters will showcase their upbeat performance to celebrate Chinese New Year. Shoppers can also catch a traditional Umbrella Dance, a popular folk dance originating from a district in China that’s well-known for making umbrellas, from 3 to 4 pm.

    Estancia Mall (G/F East Wing)

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    Estancia Mall’s Chinese New Year showcase will be a mix of strength and elegance. Martial arts enthusiasts will be able to watch a live Wushu Exhibition at Estancia Mall from 2 to 3 pm, which will showcase the artistic side of the fighting style. Then, from 3 to 4 pm, a whimsical Silk Fan Dance performance will amaze shoppers with the dancers’ graceful dance moves.

    Ortigas Malls offers a colorful experience for all shoppers to celebrate the Year of the Wooden Dragon. Don’t miss out on the fun and drop by at GH Mall, Tiendesitas, and Estancia Mall for all the Chinese New Year festivities. 

    *******

    Here’s your one-stop app for all your Larger Than Life experiences: Sign up for the Ortigas Community Card via the Ortigas Malls app to get first dibs on amazing deals, discounts, and perks. 

    For more information and updates on Ortigas Malls’ events be sure to like and visit their official Facebook pages: Greenhills Mall, Tiendesitas, and Estancia Mall. 

  • Japanese Film Festival 2024 brings all the feel good vibes with throwback titles

    For many Filipinos, their childhood was never complete without running home from school to catch their favorite anime on TV.  This year, the Japanese Film Festival is bringing back some old school fun with a throwback lineup of anime films as it makes its first stop at the Red Carpet Cinema in Shangri-La Plaza, the go-to for world cinema in the Philippines, from February 1 to 11.

    The Japanese Film Festival will be at the Red Carpet Cinema in Shang on Feb. 1 11 1

    Relive all the court action with everyone’s favorite basketball anime, The First Slam Dunk, following the Shohoku High School basketball team as they take on a high-stakes national basketball tournament. Directed by legendary mangaka Takehiko Inoue, The First Slam Dunk is a sure treat for diehard anime enthusiasts and curious moviegoers alike, as it returns to the Philippine big screens exclusively for the fest.

    You’ll stay on the edge of your seats with two Detective Conan titles at the fest. Detective Conan The Movie: The Time-Bombed Skyscraper is a tension-filled romp by Kenji Kodama where Conan races against time to solve a series of bombings. Detective Conan The Movie: The Private Eyes’ Requiem, the series’ 10th anniversary film directed by Yasuichiro Yamamoto, revolves around a mysterious man who has figured out Conan’s real identity and threatened him to solve a crime to save his friends.

    Unpack the cinematic conclusion of the Voltes V series with Voltes V: The Liberation, a nostalgic 1999 Tadao Nagahama animated film where the Voltes Team faces Prince Zardoz in an epic showdown. And for some live-action fun, don’t forget to volt in and watch the proudly Pinoy-produced Voltes V: Legacy – The Cinematic Experience, a retelling of the beloved anime helmed by Mark Reyes.

    ANGRY SON 2022

    The fest is hitting more topics close to home with Angry Son by writer-director Kashou Iizuka. It centers around a Filipina hostess and her gay teenage son, whose complex relationship is further tangled when the single mom reveals she wants to marry her boyfriend. A sensitive coming-of-age tale, the film is screening at Shang on February 3 at 6:30PM, followed by an exclusive Director’s Talk with Iizuka himself to offer Filipino cinephiles the opportunity to engage with the filmmaker and ask questions.  

    Made possible with Shang’s longtime partner Japan Foundation, Manila, the Japanese Film Festival is also taking everyone on an exciting ride with a roster of entertaining flicks and art films. Fans of the mystery genre will also enjoy the intriguing world of A Man,a gripping tale by Kei Ishikawa about a widow as she copes with the sudden death of her husband who might have been someone else all along. Feel the thrill and sting of high school crushes with And Yet, You Are So Sweet by director Takehiko Shinjo.

    WE MADE A BEAUTIFUL BOUQUET 2021

    Directed by Nobuhiro Doi, We Made a Beautiful Bouquet stars Masaki Suda (who also starred in Studio Ghibli’s latest hit The Boy and the Heron) and the renowned Kasumi Arimura in a bittersweet tale about a pair of young lovers who struggle to balance love, career, and their dreams in the big city. Laugh out loud with Mondays: See You “This” Week!, the debut film of  Ryo Takebayashi that follows a trio of advertising company workers as they go on a shenanigan-filled journey to stop a time loop that traps them in a cycle of dreaded Mondays.

    TOKYO STORY 1953

    Film buffs are also in for a treat as the festival offers a rare chance to see one of the most important films ever made, Tokyo Story, the 1953 drama by auteur Yasujiro Ozu, an icon of international art-house cinema. It centers around a country-dwelling elderly couple set off on a trip to Tokyo to visit their adult children. It’s a classic tale of intergenerational discord set against the backdrop of a rapidly changing post-war Japan.

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    Feel the rush of nostalgia and the joy of going to the movies with Japanese Film Festival as it debuts its 2024 lineup at the Red Carpet Cinema in Shang from February 1 to 11!

    For updates and inquiries, follow Shangri-La Plaza on Facebook at www.facebook.com/shangrilaplazaofficial and on Instagram @shangrilaplazaofficial.

  • Immerse in an all-new, elevated online shopping experience with Shopee Video

    Shopee, the leading e-commerce platform in the Philippines, has elevated the shopping experience through the lens of creativity with Shopee Video, a vibrant space where sellers and buyers can connect, engage, and enjoy a seamless shopping experience through creative content.

    The newest addition to Shopee’s content ecosystem gives users the option to both watch and create videos within the Shopee app. Because the shopping experience is seamlessly integrated into the feature, creators can add product links to videos as they share their shopping recommendations, while viewers can easily add items to their cart as they explore an array of entertaining content.

    2.2 Shopee VIdeo Festival


    Diving into the endless world of shopping and entertainment

    Accessing Shopee Video is a breeze – conveniently embedded within the Shopee app, users can simply tap the Shopee Video icon on the bottom navigation bar to instantly immerse in current content trends.

    Viewers can seamlessly switch between the Following and Trending tabs to either follow their favorite creators or explore suggested content. Navigation is also made effortless by simply scrolling up or down, while video playback can be controlled with just a single tap on the screen to stop and play videos. Meanwhile, those who wish to refresh the content they see can simply go to the top of their feed and pull it down. 

    Users can also actively engage with fellow viewers or creators on the platform. They can express appreciation by liking videos, sharing their thoughts through comments, and spreading excitement by sharing the content that caught their attention. 

    From snackable videos brimming with wit and humor, to challenges, hauls, and recommendations across an array of interests, Shopee Video houses a wide collection of entertainment content that keeps viewers hooked on scrolling for more—and adding to their carts. 

    Attracting viewers with attention-grabbing content

    Meanwhile, sellers and creators alike can capture a wider audience through a myriad of ways with Shopee Video. From showing how products work to taking viewers behind the scenes, here are some ways you can seize your viewers’ attention–—and even convert them into buyers along the way! 

    Trigger their excitement. Unboxing videos create a sense of anticipation that instantly hooks viewers, while how-to demos feed the viewers’ curiosity and show them how a product can either spark joy or answer their needs. Such videos can help convert passive viewers into actual purchasers! 

    Hop on the latest trends. Whether it’s leveraging trending audio, participating in popular challenges, or experimenting with emerging content formats, embracing what’s currently capturing audience attention is one of the easiest ways to stay relevant. 

    Tap the crowd-favorites. Collaborating with established content creators is a helpful strategy to capture a specific audience and effectively promote a brand. Just be sure to work with content creators whose values align with your brand, and whose style resonates with your target audience. 

    Create a deeper connection. Bite-sized videos are best when it comes to keeping viewers until the end of the video—perfect for sharing deeper narratives in order to build connections. Foster a vibrant sense of community and take viewers through your brand’s humble beginnings or bring them behind the scenes to make them feel like they are part of your journey.

    Maximize Shopee Video’s creative tools. Add more fun and creativity to videos with readily available transitions and visual effects, stickers, a variety of text options, and even voice effects! Make it easier for viewers to shop by adding up to six product links so they can add to their cart in just a few clicks. 

    Kickstart the Shopee Video experience and take part in the 2.2 Shopee Video Festival for a chance to win your dream local vacation! Happening from February 1 to 3, 2024, simply watch videos on the platform for a chance to score round-trip flight tickets and accommodations to your local destination of choice. 

    So, what are you waiting for? Explore Shopee Video now and enjoy a whole new shopping experience!