New Balance ignites the season with new colorways of the ABZORB 2000, dropping exclusively at Foot Locker. The launch is supported by a global campaign featuring global football sensation and New Balance athlete Endrick, spotlighting the sneaker’s cultural resonance, street style and progressive vis tech design.
Together, New Balance and Foot Locker continue to shape youth culture and sneaker trends across the globe. Shot on a street corner in Madrid with Endrick, the campaign captures the energy of a local hangout and moments of community connection. The ABZORB 2000 thrives in this space where different generations converge, and the streets comes alive with energy.
Endrick is one of global football’s brightest rising stars. At just 19, he made history as the youngest player to debut and score for Palmeiras as well as represent Brazil in nearly six decades. His explosive pace, fearless left-footed play and standout performances on the international stage have cemented his status as a future icon. Endrick’s relationship with New Balance is built on shared values – authenticity, individuality and community. His effortless style and global influence make him the perfect face for the ABZORB 2000 campaign where sport meets culture. With global football set to take center stage in 2026, the timing of this campaign marks a powerful moment for sport, style and youth culture. As he leads the next generation of athletes, Endrick brings real energy, originality and warmth, reflecting the bold spirit of New Balance and the spaces that inspire it.
Originally introduced in 1993, ABZORB cushioning revolutionized running technology and has since become a signature feature of several fan favorite lifestyle models. The ABZORB 2000 transforms this functional feature into a fresh visual design statement standing out amongst other New Balance silhouettes, delivering exceptional comfort while honoring New Balance’s running heritage through a modern lens. Celebrating progressive design and visible tech, the ABZORB 2000 features a minimalist upper, futuristic detailing, and a full-length sole unit combining ABZORB cushioning with ABZORB SBS pods, a nod to 2000s running classics.
The ABZORB 2000 will be available in Neptune Grey/Blue Oyster and in Timberwolf/Double Bubble launching exclusively at Foot Locker globally and online on Monday, February 16, for a suggested retail price of $170 USD. Complete the look with head-to-toe styling, pairing the ABZORB 2000 with the New Balance Color Blocked Woven Jacket (suggested retail price: $100 USD) and Color Blocked Woven Pant (suggested retail price: $80) in Blue Oyster.
