Tag: New Balance

New Balance Launches ABZORB 2010 Colorways Exclusively at Foot Locker with Basketball Star Zach LaVine

New Balance introduces fresh colorways of the ABZORB 2010, launching exclusively at Foot Locker. The release is backed by a global campaign starring New Balance athlete and basketball all-star Zach LaVine, highlighting a refined take on the familiar silhouette.

New Balance and Foot Locker continue to build their relationship by connecting with the next generation of sneaker culture. Shot in studio, the campaign centers on the buildup before capture, defined by preparation, shared momentum, and the collective energy of the set. The ABZORB 2010 reflects a culture shaped by authenticity and everyday expression.

In the Philippines, where sneakers have become an everyday expression of personal style, the ABZORB 2010 reflects a design philosophy rooted in authenticity—balancing familiar elements with progressive details to create a silhouette that feels effortless yet intentional.

As one of basketball’s top stars, the two-time All-Star and Slam Dunk Contest champion has built a career defined by elite athleticism and a creative style of play that continues to push the game forward. Since joining the New Balance family in 2022, Zach has played an active role in shaping the brand through both performance and lifestyle campaigns. As basketball continues to intersect with fashion and culture, Zach stands at the center of it all, bringing an effortless sense of style and a creative mindset. His personality comes to life throughout the campaign, showing his relevance on and off the court.

Originally introduced in 1993, ABZORB cushioning revolutionized running technology and has since become a signature feature of several fan favorite lifestyle models. The ABZORB 2010 represents the most familiar visual, amongst the progressive designs of the ABZORB range, combining an exaggerated ABZORB sole unit with an upper inspired by popular 2000s era styles.

The ABZORB 2010 will be available in Black Cement/Grey Matter/Hot Tomato and Black Cement/Angora/Pink Lemonade, launching exclusively at Foot Locker Philippines stores and online on Sunday, July 26, 2026.

July 28, 2026
New Balance and Foot Locker Exclusively Launch ABZORB 2000 Colorways with Global Football Star Endrick

New Balance ignites the season with new colorways of the ABZORB 2000, dropping exclusively at Foot Locker. The launch is supported by a global campaign featuring global football sensation and New Balance athlete Endrick, spotlighting the sneaker’s cultural resonance, street style and progressive vis tech design.

Together, New Balance and Foot Locker continue to shape youth culture and sneaker trends across the globe. Shot on a street corner in Madrid with Endrick, the campaign captures the energy of a local hangout and moments of community connection. The ABZORB 2000 thrives in this space where different generations converge, and the streets comes alive with energy.

Endrick is one of global football’s brightest rising stars. At just 19, he made history as the youngest player to debut and score for Palmeiras as well as represent Brazil in nearly six decades. His explosive pace, fearless left-footed play and standout performances on the international stage have cemented his status as a future icon. Endrick’s relationship with New Balance is built on shared values – authenticity, individuality and community. His effortless style and global influence make him the perfect face for the ABZORB 2000 campaign where sport meets culture. With global football set to take center stage in 2026, the timing of this campaign marks a powerful moment for sport, style and youth culture. As he leads the next generation of athletes, Endrick brings real energy, originality and warmth, reflecting the bold spirit of New Balance and the spaces that inspire it.

Originally introduced in 1993, ABZORB cushioning revolutionized running technology and has since become a signature feature of several fan favorite lifestyle models. The ABZORB 2000 transforms this functional feature into a fresh visual design statement standing out amongst other New Balance silhouettes, delivering exceptional comfort while honoring New Balance’s running heritage through a modern lens. Celebrating progressive design and visible tech, the ABZORB 2000 features a minimalist upper, futuristic detailing, and a full-length sole unit combining ABZORB cushioning with ABZORB SBS pods, a nod to 2000s running classics.

The ABZORB 2000 will be available in Neptune Grey/Blue Oyster and in Timberwolf/Double Bubble launching exclusively at Foot Locker globally and online on Monday, February 16, for a suggested retail price of $170 USD. Complete the look with head-to-toe styling, pairing the ABZORB 2000 with the New Balance Color Blocked Woven Jacket (suggested retail price: $100 USD) and Color Blocked Woven Pant (suggested retail price: $80) in Blue Oyster.

April 1, 2026
Performance Meets Style with New Balance’s Latest Drops at Foot Locker

Running fashion in Southeast Asia is undergoing a transformation, moving beyond performance to become a form of everyday self-expression. The once-clear line between sport and style continues to blur, as more people embrace running-inspired looks that bring comfort, function, and fashion together both on and off the track.

Recognizing this cultural movement, New Balance introduces new colorways of its standout models, the Fresh Foam X 1080 v14 and the FuelCell Rebel v5. These refreshed designs combine innovation, comfort, modern style, and functionality in new, reflective hues. The latest colors mark the next step in the evolution of everyday footwear, made for all-day wear and for those who move effortlessly between their active routines and city life.

New Balance and Foot Locker, through their continued partnership, aim to inspire a new generation of style-conscious consumers. The collaboration champions individualism and to move confidently in footwear that looks as good as it feels.

The New Balance FuelCell Rebel v5 features a streamlined, race-inspired mesh upper with reflective accents giving it a sleek, fast look even when standing still. Its modern, lightweight construction offers a bold yet versatile style that stands out effortlessly in daily outfits.

Meanwhile, the Fresh Foam X 1080 v14 introduces a triple jacquard mesh upper with increased breathability in key zones, paired with a soft, premium feel that elevates everyday comfort. Both pairs are finished with reflective accents and color-shifting details that catch the light, adding a striking visual touch to every step.

The New Balance Fresh Foam X 1080 v14 and FuelCell Rebel v5 are now available at select Foot Locker branches.

November 13, 2025
Level up your OOTDs: New Balance Delivers Style That Feels as Good as It Looks
New Balance, a global leader in athletic footwear and lifestyle apparel, has long championed the idea that comfort and style can go hand-in-hand. From the iconic designs loved by the South Korean solo singer and actress, IU, such as the New Balance 327, 574, and 1906, to a wide range of versatile running attire and athleisure, the brand offers a perfect combination of functionality and fashion-forward aesthetics that become a must-have in every closet.

Through the decades, New Balance products have evolved alongside fashion trends, adapting to the ever-changing style while maintaining their signature comfort and appeal. From the bold and vibrant looks of the ’80s to the minimalist aesthetics of the 2000s, New Balance has been at the forefront of fashion, influencing iconic looks and setting trends in footwear and apparel.

How to create your signature style with New Balance?

There’s a reason New Balance is a style chameleon. These versatile shoes can be the foundation for countless looks, from effortlessly chic to street-ready. Here’s some inspiration to spark your creativity:

Casual Chic Look: Rock your favorite New Balance (think classic 574s!) with a crisp white New Balance tee and your go-to raw denim. Want to take it up a notch? Throw on a blazer and elevate your look with some statement jewelry and a classic leather bag. Instant chic!

Modern Athleisure: Feeling sporty? Grab a pair of sleek New Balance 1906. Pair them with joggers or leggings in a matching color for a cohesive look. Top it off with a sweatshirt, cap, sunglasses, and a crossbody bag for a cool and comfortable athleisure vibe.

Streetwear Statement: Channel the 90s with sneakers like the New Balance 90/60. Pair them with wide-leg cargo pants and a beanie or bucket hat for a street-ready ensemble that screams confidence. Don’t be afraid to experiment with bold colors and patterns!
- Smart Casual: Elevate your casual look with a pair of New Balance 550 sneakers in a classic color like navy or black. Throw on some tailored or slim-fit pants, a crisp button-up shirt, a sleek leather belt, and a structured bag for a smart casual look that’s perfect for work or a night out.
- Feminine Touch: Embrace your femininity with a pair of New Balance 327 sneakers in a soft pastel hue. Pair them with a flowy skirt in a complementary color and a light, airy blouse. Top it off with a jacket and some feminine accessories like a dainty necklace and a light-colored purse.
Pro-Tip: Make it Personal!

The key to rocking New Balance is to personalize the look! Don’t be afraid to experiment with textures, patterns, and colors to create outfits that reflect your unique style. Explore New Balance’s extensive collection of footwear and apparel to find pieces that elevate your everyday look and keep you comfortable, stylish, and confident.

Create your look and experience the comfort, style, and timeless appeal of New Balance. Shop for New Balance in-store nationwide or online on Shopee, Zalora, and Lazada.
April 26, 2024