Happy Living Philippines Corporation today announced the launch of Herbie Hard Seltzer, the iconic sparkling alcoholic beverage designed for savvy drinkers who seek a refreshing alcoholic beverage alternative to beer or wine without having to compromise on health goals.
At just 95 calories and 1.7g of sugar per serving, Herbie Hard Seltzer is made of 100% natural fruit flavor and no artificial ingredients. In addition to being vegan and gluten-free, each serving also contains 30mg of Vitamin C. Herbie Hard Seltzer makes it possible for health-conscious drinkers to enjoy a refreshing alcoholic beverage they can feel good about.
“We’ve witnessed the phenomenal growth of the Hard Seltzer category in the US led by a global consumer movement toward healthier lifestyle choices and are proud to offer an alternative to the Filipino consumer who wants to live life to the fullest while maintaining a healthy lifestyle” said Julian Gagliardi, General Manager, Happy Living Philippines Corporation. “Herbie Hard Seltzer defines a whole new category in the all-natural, better-for-you alcoholic beverage offering in the Philippines and will set the stage for future innovations to come.”
Herbie Hard Seltzer is the brainchild of 3 friends who shared an epiphany at a house party one day; there was no alternative available for someone who enjoyed the refreshment of beer but not its taste. The ready-to-drink alcoholic beverage category was also saturated with offerings full of sugar, artificial flavorings and additives. The challenge was born that evening to create a refreshing beverage alternative to beer that would be available in delicious fruit flavors using only natural ingredients that are better for us.
The 5% ABV Herbie Hard Seltzer is available in three refreshing bursts of flavor:
- Lychee – Like your first kiss, our Lychee Seltzer will engulf you in its beautiful floral aroma and elegantly sweet finish
- Pineapple – Oozing vibrant tropical flavor that balances the tastes of sweet and tart, our refreshing Pineapple Seltzer reminds you of the first time you had ice cream with fries – mind-bending and oh-so delicious.
- Lime – Crisp and Refreshing, our Lime Seltzer promises more Zest than a Zig-Zagging Zebra.
Herbie Hard Seltzer will be conveniently available in 250ml can format and can be found at all Robinsons Marketplace stores starting April 1. To find Herbie Hard Seltzer near you, please visit www.herbiehardseltzer.com or learn more at @herbiehardseltzer on Instagram.
