Tag: URC

Familiar and Fresh: How URC Continues to Surprise Filipinos After 70 Years

Some favourites never go out of style—and they continue to delight in new ways. For 70 years, Universal Robina Corporation (URC) has been a constant companion in Filipino households through quality and well-loved brands such as Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste, among others. Staying true to its purpose of delighting everyone with good food choices, URC constantly evolves alongside the tastes and lifestyles of consumers.

Today, the company continues to excite generations of consumers by introducing fresh flavours, new formats, and exciting product experiences that prove innovation can come from the brands Filipinos already know and love.

Here’s how some of URC’s popular brands are continuously evolving to excite and delight everyone:

The iconic tasty hexagon snack keeps offering exciting flavours

As a staple in daily snacking moments of Pinoys, Piattos is widely loved for its signature hexagon shape, satisfying crunch, and classic flavors such as Cheese, Sour Cream & Onion, Roadhouse Barbeque, Nacho Pizza, Roast Beef and Spicy Cheese. To excite today’s adventurous palates and satisfy evolving snack cravings, the brand continues to introduce more flavor options—from limited-edition creations like Beef Bulgogi and Truffle Cream, to exciting flavor combinations like its latest Cheddar & Sour Cream variant.

Alongside Piattos, other Jack ‘n Jill favorites—including Nova, Mang Juan, and VCut—as well as classics like Chippy and Chiz Curls, continue to roll out exciting new flavor profiles, giving Filipinos even more reasons to look forward to snack time.

From sandwich cookie to full chocolate experience

Cream-O has long been the go-to treat for chocolate lovers, but URC has reimagined the brand to go way beyond the traditional cookie format. To satisfy modern cravings for premium and indulgent textures, the brand has expanded into an entire ecosystem, featuring Cream-O Cake Bar, Cream-O Cakewich, and Cream-O Premium. Its newest is the Cream-O Dark Choco, an indulgent cookie sandwich that offers a rich and bold chocolate experience.

The spirit of variety extends across URC’s biscuit favourites with Dewberry, Presto, and Magic Crackers, continuously adapting their formats to fit every kind of modern snack craving.

Reimagining the chocolate enjoyment with a new crunch

Known for its signature combination of nougat, caramel and peanuts, URC’s Cloud 9 chocolate has been a go-to treat for several chocolate lovers. The brand has been introducing new ways to satisfy sweet cravings by offering products like the new Cloud 9 Crunchies that bring a fun and crispy texture to a familiar favourite.

Alongside Cloud 9, other fun treats like Nips chocolate introduce vibrant flavors and formats, proving that chocolate moments can make any day a little sweeter.

Fruity freshness, now with a chewy twist

Maxx has always been a pocket essential for on-the-go freshness. Recognizing a growing consumer preference for playful, chewy textures, URC expanded its candy lineup with Maxx Chews. This chewy menthol candy comes in a convenient, value-packed three-piece stick that is tailor-made for the fast-paced routines of modern commuters and professionals.

Together with URC’s other candy favourites like XO, Dynamite and Lush, Maxx offers something for every candy craving and every moment that calls for a refreshing treat.

Offering refreshing tea favorites, and flavor innovations

As the pioneer of ready-to-drink green tea in the Philippines, C2 Cool and Clean introduced a refreshing tea experience to Filipinos. Alongside its Classic Green Tea, Apple, and Lemon variants, C2 continues to evolve its product lineup, introducing flavor innovations such as Raspberry, Dalandan and Peach. Its latest flavor, C2 Freeze Melon, brings an innovative twist on fruity tea with a delicious melon flavor and a refreshing coolness that lingers in every sip.

Brewing modern coffee moments, one cup at a time

As one of the country’s most chosen beverage brands (based on Kantar’s Brand Footprint report), URC’s Great Taste has a history of delivering innovative products – most notably by introducing White Coffee in the Philippines.

URC continues to elevate Pinoy’s daily coffee ritual with the new Great Taste Premium roast, a coffee mix that’s designed to give everyone a delicious afternoon coffee break companion with its Tapang-Sarap blend of dark-roasted robusta coffee, palm sugar and real milk – para Balik Lakas Sigla.

Bigger, bolder flavours for instant happiness

Payless continues to redefine value-for-money meals by giving consumers MORE at a sulit price, through its delicious range of instant noodle variants and bold innovations.

Its newest Payless Chili Garlic Mami offers a flavorful twist on a Filipino comfort food favorite. Made with rich chili oil and real garlic bits, this crave-worthy meal delivers a balanced blend of Anghang-Linamnam that elevates your everyday noodle cravings. Experience the kakaibang Anghang-Sarap na Tumatatak goodness of Payless Chili Garlic, available in Beef and Chicken flavors.

Moving into modern pet care

Beyond making everyday snacking moments more enjoyable for Filipinos, URC also supports joyful moments shared by pet parents and their fur babies. Through its award-winning pet care brand, TopBreed, URC has been supporting fur parents’ journey by offering quality pet care products including dog and cat food, and other pet essentials. This 2026, TopBreed brand started expanding its portfolio from dry dog and cat food to other formats like wet and treats, also TopCare cat litter.

Always something new to discover

For 70 years, URC has grown alongside generations of Filipinos—evolving with changing tastes, lifestyles, and everyday moments. As a lifestyle companion, URC stays true to what it has always stood for: bringing quality, flavor and everyday delight to Filipino homes.

September 16, 2026
URC Continues to Shine as the Philippines’ Leading Consumer Staples Company for the Third Consecutive Year

One of Asia’s leading financial publication, Asiamoney has, for a third year in a row, named Universal Robina Corp. (URC) as the Philippines’ most outstanding company in the consumer staples sector in its Asia’s Outstanding Poll 2023.

Asiamoney handed the award to URC, one of the Philippines’ largest food manufacturers, after an exhaustive survey of the region’s top capital movers and financial experts.

URC president and CEO Irwin Lee said clinching the award three times in a row “serves as a validation of the quality of our product, and a testament to the unyielding trust and confidence that our valued customers have in us”.

“It is also a recognition of the remarkable dedication shown by our workforce, and a reaffirmation of the overall excellence that defines our company,” he added.

Asiamoney is a top source of news, commentaries and data services for international capital markets.

The 2023 Asia’s Outstanding Company Poll covered over 1,225 fund managers, analysts, bankers and ratings agencies. In total, 7,653 votes were received for publicly listed companies across 13 markets in Asia.

The results recognized 194 companies as being the most outstanding in their respective sectors and markets.

The poll was designed to acknowledge listed firms that have excelled in areas such as financial performance, management team excellence, investor relations and corporate social responsibility.

Lee thanked the diverse group of fund managers, analysts, bankers, and ratings agencies who participated in the voting.

“We are also grateful to all our stakeholders – employees, suppliers, customers, and consumers – whose unwavering support and dedication have been instrumental in our resilience during the recent challenging years,” he added.

Lee said the latest award reinforces URC’s commitment to becoming the “foremost sustainable food and beverage enterprise from the Philippines, that delight consumers around the world with good food choices”.URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has significant, and growing, presence in ASEAN. Its leading regional brands include Fun-O, Tivoli and Lexus.

Asiamoney, one of Asia’s leading financial publications has, for a third year in a row, named Universal Robina Corp. (URC) as the Philippines’ most outstanding company in the consumer staples sector in its Asia’s Outstanding Companies Poll. URC produces popular food and beverage brands such as Cream-O cookies, which are widely available in the region.

October 11, 2023
Filipino-owned company cited as outstanding food manufacturer and for outstanding product in Thailand

URC Thailand received these prestigious FDA Quality awards from the Ministry of Public Health after meeting all required standards. Most notable were product quality and environmentally-friendly product-packaging-process under the company’s sustainability project, UR Green.

The Minister of Public Health and Deputy Prime Minister of Thailand, Anutin Charnvirakul (right), presents The Outstanding Healthy-Food Product Manufacturer (General Category) Award to URC Thailand representative Wattawut Ueaphumirat, Supply Chain and Manufacturing Director.

The company was again named as an “Outstanding Food Manufacturer”, an award it first clinched in 2020.

Its Dewberry Puff Cake Orange was, meanwhile, cited as an “Outstanding Food Product on the major use of local raw materials”.

URC Thailand was lauded for its quality inspection and assurance program, compliance with food safety rules, and its corporate social responsibility and sustainability program.

Dewberry Puff was recognized, as 90 per cent of the ingredients used in it are sourced domestically.

URC Thailand has been cited as outstanding food manufacturer, and for outstanding product in Thailand, by the Ministry of Public Health.

“We are proud to be recognized as a company that greatly contributes to the Thai economy, creating jobs for the Thai people and opening opportunities to Thailand’s small businesses,” said Tanant Suwanraks, URC’s Vice President and General Manager for Thailand, Laos and Cambodia.

URC Thailand has been operating since 1992 and has stayed true to its corporate core value, “delighting everyone with good food choices.”. It produces some of Thailand’s top snack brands under the Jack ‘n Jill megabrand including Roller Coaster, Dewberry, Fun-O, Tivoli, Cream-O, Lausanne, Dynamite and Lush,

The company has been consistently winning awards and citations in Thailand for its quality products, as well as its work environment and push towards sustainability and clean energy.

February 8, 2023
5 Ways to Make Me-time Celebrations More Rewarding with Cloud 9 Gold

Spending hours on work can be both fulfilling and draining. The latter is especially true if you don’t take time off to reflect on your achievements. It doesn’t have to be big and extravagant. It can be as simple as staying home, taking time to rest and indulging in sweet rewards that are within your reach.

If you’re looking for a much-needed break, this is a sign that you should. Here’s how you can make your winning moments even sweeter.

Reward yourself with relaxing spa-at-home moment and some Cloud 9 Gold Caramel Nut Crisp

Chillax with a home spa

Grab a sheet mask, give yourself a manicure, or just relax with a scented candle on the side. Set up a personal spa in your living room where you can catch up on your self-care routine and slow down after a busy week. Make the experience more satisfying with the sweet-salty Cloud 9 Gold Caramel Nut Crisp, perfect to munch on while waiting for your mask to set.

Get lost in games

After a hectic week, playing video games is a fun de-stressing activity to celebrate finishing your tasks. It’s always great to escape for a few hours before jumping back to work.

Catch up on your favorite K-Dramas while enjoying Cloud 9 Gold Almond Fudge

Catch up on K-dramas

Work can take a lot of time away from your K-drama binge. Catch up on your favorite love team’s story for your dose of rom-com. Make this reward sweeter with Cloud 9 Gold Almond Fudge, a chewy and nutty chocolate bar with caramel, chocolate cream filling and almonds. This will go really well with kilig scenes!

Treat yourself to some online shopping

Online retail therapy is always a good idea after a hectic week. Reward yourself with new clothes and shoes, home décor, collectible knickknacks, or basically anything that bring you joy. You deserve it!

Start a new hobby that you’ve always wanted to do

Having a busy schedule can keep you from getting into new hobbies you’ve always wanted to try – that changes today. If you want to become a plant parent, start getting potted succulents and tend to them. If you’re crafty, try crocheting and make your first beanie. Diving into a new hobby can be hard, but seeing your efforts come to fruition is a rewarding experience too. Celebrate these wins with a bar (or two!) of Cloud 9 Gold.

Achievements deserve to be recognized and celebrated. Give yourself time to do any of these, and also dive into Cloud 9 Gold Almond Fudge and Caramel Nut Crisp. These rich, melt-in-your-mouth treats give a premium chocolatey experience at a friendly price.

Celebrate winning moments with the NEW Cloud 9 Gold

Make winning moments special with Cloud 9 Gold. Grab yours now at supermarkets and convenience stores; or online, through this link (http://bit.ly/Cloud9Gold). For more information, follow the brand on Facebook (@JacknJillCloud9PH).

Cloud 9 Gold is a product of Universal Robina Corporation (URC), maker of popular snack and beverage brands like Jack ‘n Jill Piattos, Magic Crackers, Maxx, Nips, C2 and Great Taste. Visit www.urc.com.ph for more information about the company.

March 7, 2022