Tag: PUMA

PUMA Takes Philippine Ambassadors Behind the Scenes for an Exclusive Meet and Greet with F1 Drivers Charles Leclerc and Lando Norris

PUMA continues to strengthen its presence in global motorsport by bridging high-speed racing with everyday street culture. To bring this dynamic energy closer to the local audience, PUMA hosted a delegation of Filipino celebrities and influencers in Singapore on October 7 for an exclusive meet-and-greet session with Formula 1 stars Charles Leclerc and Lando Norris.

From left to right: Chenee Jimenez, Derick Lauchengco, Julia Baretto, Andie Syyap, Dominique Roque, Miccolo Solis, Ruth Jimenez, Sofia Andres, Daniel Miranda, Macoy Averilla

Interactive Games with F1 Drivers

Charles Leclerc and Lando Norris

The group representing the Philippines included Julia Barretto, Dominic Roque, Macoy Averilla, Daniel Miranda, Sofia Andres, Chenee Jimenez, Derick Lauchengco, Andie Syyap, Miccolo Solis, and Ruth Jimenez.

Charles Leclerc and Dominic Roque

Lando Norris and Miccolo Solis

During the exclusive session, the personalities experienced firsthand the high-energy atmosphere that defines PUMA’s F1 partnerships. Unlike a traditional viewing experience, the event’s highlight was the exclusive interactive games. Dominic Roque engaged in a game of Feather Chapteh, reminiscent of the traditional Filipino street game “sipa”, with Ferrari’s Charles Leclerc. Meanwhile, professional racer Daniel Miranda and content creator Miccolo Solis teamed up for a “Guess the Time” challenge with McLaren’s Lando Norris, testing their split-second racing instincts to accurately guess when the timer stopped.

Motorsport Meets Manila Street Style

Julia Barretto

Sofia Andres

This gathering created a seamless cultural crossover, showcasing how the fast-paced world of F1 connects with the Philippine lifestyle and fashion communities. During the official livestream event, Julia Barretto brought the brand’s racing collections to life by showcasing her Ferrari fit, while Sofia Andres presented an exclusive McLaren fit check. These behind-the-scenes moments and driver interactions highlight how PUMA connects the local community with global sporting icons.

Driving the Future of Racing Lifestyle

From Left to Right: Andie Syyap, Chenee Jimenez, Derick Lauchengco, Dominique Roque, Daniel Miranda, Miccolo Solis, Macoy Averilla, Ruth Jimenez

The Singapore trip served as a natural, live showcase of the PUMA x F1 aesthetic. Throughout the event, the Filipino personalities blended motorsport-inspired apparel with their own distinct streetwear styles, demonstrating the everyday versatility of PUMA’s racing collections off the track.

PUMA Philippines Representatives with Lando Norris and Charles Leclerc

As F1 continues to grow in popularity across the Philippines, PUMA ensures that fans and fashion enthusiasts alike can express their passion for the sport through authentic, stylish apparel.

Catch the PUMA x F1 Singapore Highlights

Experience the intersection of speed and style. Follow PUMA Philippines on Facebook, Instagram, and TikTok for exclusive behind-the-scenes highlights and updates from the Singapore meet-and-greet.

October 13, 2026
PUMA Expands McLaren Mastercard Partnership with Exclusive Southeast Asian Lifestyle Capsule

PUMA Southeast Asia is bringing the energy of the Singapore Night Race to the Philippines with the exclusive McLaren Mastercard F1 Lifestyle Collection. The three-piece capsule transforms McLaren Formula 1 Team heritage into elevated everyday streetwear inspired by one of Formula 1’s most iconic races

.The PUMA McLaren Mastercard F1 Lifestyle Collection includes the cropped jersey (PHP 3,400), the unisex jersey (PHP 4,000), and the varsity jacket (PHP 8,200).

Reimagining the Racing Aesthetic

Stepping away from the team’s signature Papaya color, the collection embraces a crisp white-and-navy blue palette, inspired by the electric lights of the Singapore Night Race. This high-contrast colorway delivers a fresh, versatile look designed for everyday wear. The collection integrates traditional Southeast Asian weave patterns into the modern streetwear silhouettes.

The design direction reflects PUMA Southeast Asia’s goal of creating a collection that feels distinctly regional while remaining true to McLaren’s identity. “We wanted to create something different with this collection – moving away from the Papaya that everyone knows them by but creating pieces in white and blue inspired by the glow of the Singapore Night Race,” said Gabriel Yap, Senior Director of Marketing at PUMA Southeast Asia. “These pieces go beyond traditional fanwear, becoming wardrobe staples designed for how we live and move through the day.”

Driven by F1’s Dynamic Duo

Adding a global dimension to the release, the collection is modeled after McLaren’s driver pairing, Lando Norris and Oscar Piastri. As two of Formula 1’s brightest young stars, Norris and Piastri represent how easily the capsule moves from motorsport-inspired statement pieces to effortless everyday looks. Showcasing the collection’s versatility, Piastri pairs the F1 Jacket with the Jersey, while Norris highlights the breathable F1 Team Jersey. Together, they highlight how the collection looks just as sharp on the global sports stage as it does in relaxed, off-track settings.

The McLaren Mastercard F1 Lifestyle Collection

Created for comfort and street-ready style, the three-piece capsule collection translates track heritage into versatile urban wear. The collection is anchored by the McLaren Mastercard F1 Team Jacket, a navy varsity piece featuring contrasting white sleeves and a bold ‘McLaren Formula 1 Team’ wordmark across the back.

Complementing the jacket are two distinct tops: the McLaren Mastercard F1 Cropped Jersey, featuring a tailored women’s fit finished with official team branding and a distinctive ‘SINGAPURA exclusive’ tag. The McLaren Mastercard F1 Team Jersey rounds out the lineup with a versatile unisex jersey that subtly integrates traditional regional weave patterns into its modern racing aesthetic.

The collection is now available via PUMA.com and select PUMA stores nationwide. Follow PUMA Philippines’ social media pages on Facebook, Instagram, and TikTok for the latest updates and releases.

September 17, 2026
Six Cities. Zero Excuses: PUMA Calls On Runners Nationwide to Take on the Half Marathon Challenge

The PUMA Philippine Half Marathon Series 2026 is challenging athletes nationwide to step up and run. Driven by the mandate “Six Cities. Zero Excuses,” the series brings competitive 5K, 10K, and 21K races directly to regional communities.

In partnership with Runrio, the half marathon series builds on its successful launch in Iloilo as it now moves to five more cities. The series will head into Mindanao for the Davao leg on July 19 at Azuela Cove, before crossing over to Cebu on August 2 at Gatewalk Central Mandaue. The momentum will then shift to Luzon with the Clark race on August 23 at Filinvest Mimosa+, heading back south to Cagayan de Oro on September 6 at Ayala Malls Centrio, before culminating in a massive finale in Manila on October 11 at the SM Mall of Asia.

All registered participants will receive official PUMA race singlets and city-specific finisher medals.

For the dedicated athletes who conquered the Iloilo pavement, the race for the coveted All-City Finisher Legacy Medal is now in full swing. This exclusive accolade is only for the elite few who will complete all six race legs: Iloilo, Davao, Cebu, Clark, Cagayan de Oro, and Manila. Returning runners from last year’s Half Marathon Series who missed specific locations can still earn the Legacy Medal by completing their remaining cities this year.

While the Legacy Medal is reserved for the six-city finishers, PUMA is inviting local runners in every remaining region to join the challenge and earn an official PUMA finisher medal.

Conquer Every Terrain with PUMA

To support runners tackling these diverse regional routes, the PUMA Deviate NITRO™ 4 is the reliable companion for the remaining legs of the race. Available for PHP 10,500, this highly responsive daily trainer, with its advanced technology, aligns with the campaign’s “Too Fast For Limits” ethos.

Runners can also opt for the Deviate Pure NITRO™, available for PHP 8,000, which guarantees them a comfortable running experience as they secure personal bests.

By bringing this expansive series to the regions, PUMA is celebrating local landscapes while making premium running experiences and cutting-edge performance gear more accessible to communities across the country.

Register today to secure your official PUMA race singlet and lock in your slot for your city’s leg of the Philippine Half Marathon Series 2026 via the Official Race Roster at raceroster.com/events/2026/129675/puma-philippine-half-marathon-series-2026.

For the latest news and updates, visit PUMA Philippines’ Half Series official Facebook and Instagram pages. Learn more about PUMA’s newest releases on the official website and social media pages on Facebook, Instagram, and TikTok.

July 16, 2026
PUMA Merges Motorsport Heritage and Balletcore Style in New Speedcat Ballet Venus

PUMA refines casual sophistication with the PUMA Speedcat Ballet Venus, a bold reinterpretation of the iconic Speedcat Ballet that blends high-octane racing heritage with a graceful edge. Designed to embody the ballet aesthetic, the sneakers invite the modern woman to own the low-profile silhouette.

Stripping back the bulky layers of traditional streetwear, the Speedcat Ballet Venus embraces a sleek, refined look. The silhouette takes the streamlined velocity of classic PUMA racing gear and transforms it into an elevated everyday slip-on. This aerodynamic grace is further accentuated by a uniquely contoured PUMA Formstrip that sweeps seamlessly along the sidewall, visually elongating the foot to create a highly flattering, slim profile.

Featuring a secure elastic band closure, a classic rounded toe, and a grounded flat heel, the design champions both fierce independence and delicate styling. Built for all-day comfort, the sneaker is equipped with a breathable 100% textile upper and a durable rubber outsole to keep you moving seamlessly from morning to midnight. Whether paired with wide-leg track pants or an everyday dress, this sneaker serves as the ultimate statement piece for a versatile wardrobe.

Poised for the Ballroom or the Party

The drop takes the stage in two distinct, expressive colorways, each projecting its own unique attitude and finished with a subtle embroidered PUMA Cat logo.

The Jasmine Flower-Warm White colorway channels the pristine, delicate nature of a traditional ballet slipper. Its creamy, floral-toned design provides a soft, sun-kissed aesthetic that acts as a highly versatile neutral, making it the perfect effortless companion for daytime styling alongside flowy skirts or wide-leg denim.

While the Gray Sky-Vibrant Silver colorway leans heavily into the shoe’s motorsport DNA, sleek metallic silver accents cut sharply through a muted gray base to deliver a striking, futuristic edge. This cool, mechanical contrast with a clean silhouette makes it a standout for a nighttime rotation.

Define Your Rhythm, Own Your Style

By merging the reliable comfort of a slip-on sneaker with the sophisticated, sleek lines of a runway-ready flat, PUMA empowers women to express their individuality and move with confidence.

The Speedcat Ballet Venus is officially available nationwide for only PHP 5,500. Step into your Balletcore era by securing your pair online at PUMA.com and in select PUMA flagship stores across the country. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.

April 23, 2026
Rosé as the Face of PUMA H-Street: Where Heritage Running Meets Modern Street Style

As a global style and music icon known for her understated elegance and trend-shaping influence, Rosé brings a distinct cultural weight to the revived PUMA H-Street. She turns every step into a statement, and with the PUMA H-Street, she does it effortlessly.

As the new face of the iconic silhouette, Rosé reimagines a track-born classic for today’s streets, transforming its late-90s racing roots into something fresh, fluid, and undeniably modern. Lightweight, low-profile, and built for movement, the H-Street becomes the foundation of her everyday style, seamlessly shifting from laid-back moments to bold, fashion-forward looks.

Taking the H-Street from archival design to a streetwear essential, Rosé showcases how the sneaker’s race-inspired construction becomes a canvas for versatility. Available in Poison Pink-PUMA Silver, Fizzy Green-PUMA Silver, and PUMA Black-PUMA Silver colorways, the H-Street stands out with its stripped-back build, sleek proportions, and barely-there feel, making it the perfect foundation for bold, playful, and effortlessly cool looks.

From Track Roots to a Modern-Day Streetwear Essential

PUMA’s H-Street redefined for modern streetwear

Rooted in late-90s innovation, the H-Street traces its lineage to PUMA’s Harambee racing spike, engineered for elite sprinting performance with a focus on speed and minimalism. Today, that same DNA translates into a sneaker that feels just as relevant on the streets.

Rosé brings this evolution to life, proving that the H-Street is more than an homage to PUMA’s legacy. It’s a fashion-forward silhouette that bridges past and present. Whether she’s heading out for a coffee run, dressing up for a casual meetup, or embracing playful suburban moments, the sneaker adapts effortlessly, turning everyday routines into style statements.

Lightweight and Versatile Design

Light on your feet, strong on style with PUMA’s H-Street

The original Harambee silhouette earned recognition for its sleek design and lightweight comfort—qualities that continue to define the modern H-Street. With the sneaker reimagined for today’s street style, it honors PUMA’s track heritage while evolving into a street-ready essential.

When worn, the H-Street feels almost effortless. Light, low, and close to the ground, as if the sneaker moves with you. Its breathable mesh upper gives a soft, flexible fit that adapts quickly to the foot, while the slim sole keeps every step grounded yet agile. There’s an immediate sense of ease the moment you put it on: no heaviness, no bulk, just a clean, streamlined feel that works for long walks, quick city commutes, or full-day wear without distraction.

For Rosé, this makes the sneaker ideal for fashion experimentation. Its signature T-shaped toe box, streamlined shape, and bold branding create a distinct profile that stands out across different looks. From daily commutes to social outings and even styled campaign moments, she demonstrates how a performance-rooted sneaker can double as a standout fashion piece without compromising comfort or mobility.

A Canvas for Personal Style

From speed to style, PUMA’s H-Street has it all

At the same time, the H-Street’s nostalgic elements, including its race-ready silhouette and classic branding, are elevated through modern materials and Rosé’s styling sensibility. She brings personality and narrative into every look, moving effortlessly between grounded, everyday outfits and more imaginative, fashion-forward moments.

From suburban backyards to creative, surreal settings, the sneaker proves its range: versatile, lightweight, and expressive. It’s designed for those who move through different worlds in a single day: style-conscious commuters, comfort-driven casual dressers, and fashion-forward individuals who treat everyday outfits as self-expression.

In Rosé’s hands, the H-Street becomes a reintroduction of heritage through a contemporary lens. It honors its past while stepping confidently into the future, showing how a track-born icon can thrive in today’s street style culture.

Discover the H-Street now starting at PHP 5,500 at PUMA.com, PUMA flagship stores, and select resellers. Visit PUMA Philippines’ official website at ph.puma.com and follow its official website and social media pages on Facebook, Instagram, and TikTok to get the latest updates.

April 1, 2026
PUMA Brings Southeast Asia Together in Bangkok for H-Street Launch, Introduces Arthur Nery as Philippine Ambassador

Global sports brand PUMA has launched Southeast Asia’s first-ever PUMA House on H-Street in Bangkok, marking the return of the iconic H-Street silhouette in 2026. The event transformed Siam Square into an immersive lifestyle destination, inspired by PUMA’s global creative concept, Suburban Surreality, which reimagines suburban life through the lens of past, present, and future. The PUMA House offers fans live performances, interactive installations, and curated brand experiences that showcase the full energy of H-Street culture.

The official launch set the tone with a dynamic opening performance and fashion show, revealing PUMA Southeast Asia’s six new local brand ambassadors.

Representing the Philippines as a new ambassador was Arthur Nery, singer-songwriter and the country’s most-streamed male artist of all time on Spotify. His smooth R&B style and effortless charisma embody H-Street’s energy. Nery was joined by fellow PUMA representatives Michael Sager, a rising actor and model; Lierge Perey, beauty and lifestyle influencer; Gela Munoz, fashion creator; and Paolo Salgado, men’s style content creator. Together, they showcased the creativity and style of the Philippine street culture scene.

Sharing the stage with special guest Win Metawin, PUMA Thailand Brand Ambassador, the Philippine representatives embodied the new face of H-Street across the region.

A Streetwear Icon with Track Roots

The H-Street traces its origins to the Harambee, PUMA’s iconic track spike from the early 2000s. Reimagined for the street, it balances performance and style through a low-profile silhouette, lightweight mesh upper, and expressive colourways. It is a sneaker designed for those who want to boldly express every side of themselves, where sporty meets stylish on and off the track.

“H-Street has always been about more than a sneaker – it is about a culture, a community, and a way of expressing yourself that resonates deeply with young people across Southeast Asia. Bangkok is the perfect home for Southeast Asia’s first PUMA House on H-Street, and we are excited to open its doors to everyone this week,” said Gabriel Yap, Senior Director Marketing, PUMA Southeast Asia.

The PUMA House on H-Street showcases the colorful lineup of H-Street styles worn by PUMA’s global brand ambassador Rosé. These are centered around four key colorways: Fizzy Green–PUMA Silver, Frosted Ivory–PUMA Silver, Poison Pink–PUMA Silver, and PUMA Black–PUMA Silver.

For a more refined take on the classic silhouette, the PUMA H-Street Premium updates the archival design with premium suede uppers and timeless gum soles, creating a polished interpretation of the original.

While retaining the slim profile and lightweight structure of the H-Street, the Premium collection adds a richer texture and lifestyle appeal. Colorways such as PUMA Black–Shadow Gray–Gum, Alpine Snow–Warm White–Gum, and Brandy–Toasted Almond–Gum offer versatile styling options that transition seamlessly from casual wear to elevated street looks.

Together, both the OG and Premium versions highlight the versatility of the H-Street, a silhouette born from racing performance, now reimagined for modern street culture.

The PUMA H-Street OG and Premium collections are now available in select PUMA stores, official retailers, and online at PUMA.com, featuring the OG, which retails for PHP 5,000 and colorways in Fizzy Green–PUMA Silver, Frosted Ivory–PUMA Silver, Poison Pink–PUMA Silver, and PUMA Black–PUMA Silver. Alongside the Premium collection that retails for PHP 6,000 in Alpine Snow–Warm White–Gum, Brandy–Toasted Almond–Gum, and PUMA Black–Shadow Gray–Gum.

For more information, please visit www.puma.com

Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to get the latest updates.

March 24, 2026
Deviate NITRO™ Elite HYROX BY PUMA: The New Standard in HYROX Footwear
Global sports brand PUMA is ushering in a new era of performance with the exclusive reveal of the Deviate NITRO™ Elite HYROX, the first shoe purpose-built for HYROX competition.

Built using PUMA’s most advanced footwear innovations, the Deviate NITRO™ Elite HYROX is engineered to elevate every stride, push, and rep. This groundbreaking design solidifies PUMA’s position at the forefront of HYROX—a sport that continues to grow rapidly around the world.

Performance Meets Precision

Tried and tested by PUMA’s elite HYROX athletes, the Deviate NITRO™ Elite HYROX features:
- Full-coverage PUMAGRIP™ outsole with a specially engineered lug pattern for superior multi-surface traction.
- NITROFOAM™ Elite cushioning adapted to deliver maximum energy return.
- Full-length carbon fibre PWRPLATE™ for added propulsion and support.
- Feather-light ULTRAWEAVE™ upper for breathability, lockdown, and comfort, powering athletes through runs, reps, and everything in between.
“Having partnered with HYROX since their first-ever race in 2018, we understand the needs of the athletes and community better than anyone. The result is this: a trailblazer in performance footwear. We’ve taken the very best ingredients from our fastest running shoes and engineered them to enhance your HYROX experience,” said Romain Girard, VP of Innovation at PUMA.

Debut on Global Stage

The Deviate NITRO™ Elite HYROX made its debut at HYROX Melbourne, worn by PUMA elite athletes including Open Doubles world record holder Jake Williamson, Hamburg Major winner Joanna Wietrzyk, 3x HYROX World Champion Hunter McIntyre, 2025 World Champion Linda Meier, and Jake Dearden.

“HYROX athletes sit at the intersection of endurance, strength, and mental resilience. We are proud to support this growing global community and push the boundaries of innovation with the first shoe built specifically for their sport. The Deviate NITRO™ Elite HYROX reflects PUMA’s commitment to creating products that empower athletes to perform at their highest level, whatever the arena,” said PUMA CEO, Arthur Hoeld.

“Since 2018, our two brands have been on a shared journey—pushing each other, supporting each other, and raising the bar every year. Announcing our partnership extension in Hamburg in October for another five years was a milestone, and now launching the first-ever shoe built specifically for HYROX is another. It builds real credibility for our sport, and we can’t wait to see athletes train in them, race in them, and cross the finish line in them,” said Moritz Fürste, Co-founder and Chief Marketing Officer of HYROX.

PUMA and HYROX: Shaping the Future of Hybrid Racing

PUMA’s legacy has always been defined by innovation and speed. As pioneers in performance and proud stewards of the HYROX global community, PUMA continues to shape the future of hybrid racing.

HYROX’s global footprint is expanding rapidly. By the end of the 2025/26 season, more than 1.3 million participants are expected across 85+ cities in 30 countries, marking one of the fastest expansions in functional fitness since the sport’s launch in 2017.

The Deviate NITRO™ Elite HYROX will launch on February 19, 2026 for an SRP of PHP 14,800, available to purchase on PUMA.com, select PUMA stores, and at HYROX events.

For more information, visit www.puma.com and follow @PUMATraining, or visit www.hyrox.com and follow @hyroxworld.
December 16, 2025
Kai Sotto is the New Cat in the Global PUMA

Global sports brand PUMA marks its bold foray into the Philippine basketball market by naming Kai Sotto as its first Filipino baller to serve as the newest global brand ambassador. The German sports brand revealed its partnership with the Filipino hooper import during its recently concluded autumn/winter collection preview party last April 19.

One of the best homegrown players from the Philippines, Kai is considered as one of the top basketball prospects in Asia and has a significant following among Filipino basketball fans the world over. His partnership with PUMA is set to strengthen the brand’s presence in the basketball scene and appeal to young consumers who identify with his talent, personality and style.

“His rising popularity and boundless potential in the local and international basketball scene is a testament to his hard work to make a name for himself and raise the Philippine flag on the world stage. Kai’s basketball career mirrors the PUMA brand values of bravery, confidence, determination and joy, all of which advance our FOREVER FASTER mantra,” said PUMA Philippines Country Manager Paolo Misa.

The former UAAP juniors champion and MVP left the Philippines in 2019 to pursue his NBA dreams and has since made an impressive stint in the international basketball scene as a Filipino import for club teams in Australia and Japan. Kai signed with Adelaide 36ers of Australia’s National Basketball League (NBL) from 2021 to 2022. Today, the 7-foot-3 Pinoy import is playing with the Hiroshima Dragonflies of Japan B.League. The Filipino basketball community hopes for his return to suit up for Gilas Pilipinas to help the country’s campaign at the FIBA World Cup this year.

“My style and story as an athlete has always been about getting faster and better in every game. I am proud to be part of a brand that represents both my story and the values that are inherent to Pinoys. I am excited and happy to be the new cat in the PUMA family,” said Kai.

PUMA’s partnership with Kai marks the start of the brand’s expansion plans in the market as a full subsidiary. As the first Filipino hooper to be part of the global PUMA family, Kai shares the excitement of his fans at home and looks forward to engaging with them and achieving even greater things with the fastest sports brand in the world.

In a true FOREVER FASTER fashion, the sports brand welcomed Kai as its newest global ambassador with a dedicated page on PUMA Philippine website. Fans can now visit the page to see Kai’s favorite PUMA collection such as suede classic sneakers, basketball shoes, hoodies, and sweatpants. Follow Kai Sotto and PUMA’s social media pages for thrilling news and updates about the collaboration.

May 1, 2023