ClickTheCity

Tag: Pocky

  • Pocky day 11.11

    Glico Philippines, Inc. is celebrating Pocky day (11.11) this November 11, 2022 with a new TikTok challenge that combines the Filipino culture of gift-giving with a cute Pocky[1] trend popularized in Japan. The Pocky Heart-to-Heart TikTok Challenge is perfect for those looking to showcase their love to the ones they hold dearest.

    Glico PH Pocky

    Every year since, Glico celebrates Pocky day globally on 11.11, because this popular Japanese snack that everyone loves looks like the number “1” 

    The tradition of giving gifts or pasalubong to loved ones is an integral part of the Filipino culture; this generosity and thoughtfulness are traits that perfectly resonate with Pocky’s brand philosophy of sharing happiness with everyone. This is why Pocky has chosen to celebrate their biggest day of the year, 11.11, with a gift-giving challenge for everyone in the Philippines to show their utmost love to those closest to them in the upcoming festive season.

    Pocky 11.11 Tiktok Challenge KV

    If you have someone you want to show your love and appreciation to, here‘s how you can join the Pocky Heart-to-Heart TikTok Challenge:

    1. Create a heart with Pocky boxes — Using at least two Pocky boxes, put your creativity and skills to work, and shape them into a heart. You can even decorate the Pocky heart with ribbons, flowers or anything else that adds to the love you put into the gift.
    2. Give your Pocky heart to a loved one — With your valid TikTok account, take a video of you giving your Pocky Heart to someone you want to show your appreciation for. Make sure to share your happiness with us by telling us why you’re giving this person the Pocky Heart.
    3. Share your love to the world! — Post the video on TikTok with the hashtag #PockyHearttoHeart! 

    Whether it’s a partner, an old friend, a teacher or your grandparents, there is bound to be someone dear to show your love to. Take the Pocky Heart-to-Heart TikTok Challenge and showcase your love in a Heart-to-Heart “Tok” with your loved ones. If you post the best entry, you’ll win a cash prize and a special limited-edition gift pack with “Pocky Happiness Flavour”!

    You can complete the challenge in the comfort of your home, in a fancy venue of your choice, or at one of our Pocky day event booths coming soon to a space near you! Follow the Pocky Philippines Facebook and Glico Philippines Instagram to find out the locations of these events as they open up.

    [1] “Pocky” is a trademark of Ezaki Glico Co., Ltd. 

  • Introducing New Pocky Range Redesigned to Appreciate The Goodness of The Natural Ingredients for the Better Taste!

    Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range will be launched in the Philippines on June 8 to suit the changing consumption scene and purchasing behavior in Southeast Asia. It will be available in major supermarkets and online stores such as LazMall and Shopee Mall.

    060222 Glico PR Article Artwork

    Healthiness in Pocky with High-Fiber and Wholewheat

    With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, we add fiber into the pretzel of Pocky which offers more health benefits. We also add wholewheat into the pretzel which gives it a lighter and crispier texture.

    The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.

    Design Attention

    We’ve also made a few design changes to better convey the appeal of the natural ingredients. In the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.

    “The year 2022 marks the 100th anniversary of our Glico Group. In that year, we are pleased to celebrate the new re-staging of our flagship brand, Pocky.

    We want to be a brand and a company that evolves together with society, while keeping our core unchanged. “More Happiness, More Goodness!” will be delivered to the Philippines.”

    – Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.

    The more you share, the more you enjoy this mess-free tasty snack! Please check it out.

    Where to Buy

                  Major supermarkets

           (Online Store)

    LazMall Glico Official STORE https://www.lazada.com.ph/shop/glico/
    Shopee Mall Glico Official STORE https://shopee.ph/glico_philippines

    Communication

    Official Instagram　https://www.instagram.com/glico_ph/
    Official Facebook　https://www.facebook.com/PockyPhilippines|
    Glico Brand Website (Shopalyst)  https://shop-ph-glico.com/brandstore/glico
    Official Instagram　https://www.instagram.com/glico_ph/