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Tag: Pia's Kitchen

  • Miss Universe Pia Wurtzbach on her Favorite Dishes & Experience as Food Entrepreneur

    Pia Wurtzbach first claimed international fame after winning the revered Miss Universe Crown in 2015. But aside from being a beauty queen, Wurtzbach has also taken multiple paths throughout her career, including acting, writing, and now, food entrepreneurship. After all, the Miss Universe finished Culinary Arts at the Center for Asian Culinary Studies, so her background in food is rooted deeper than just being a foodie!

    For Wurtzbach’s business venture, she had collaborated with the cloud restaurant group CloudEats to bring to life Pia’s Kitchen. This cloud kitchen combines Wurtzbach’s love for food and travel, with the brand wittingly incorporating flight and travel emblems in their packaging. But what really makes Pia’s Kitchen stand out is its traveling menu, which changes cuisines every few months. For instance, Pia’s Kitchen currently has a curated Japanese lineup, soon to be switched for a Southeast Asian cuisine roster.

    If you’re curious about Pia Wurtzbach’s love for food and her experience in conceptualizing and running her own food business, check out our foodie Q&A below:

    You’ve been to different parts of the world and now you have your own brand serving different cuisines. Personally, what are your top 3 favorite cuisines?

    Pia Wurtzbach: I really love Asian cuisine, so, in no particular order , I love Thai, I also love Japanese, and nothing beats home, soI also love  Filipino food.

    How did you get the idea of having a travelling menu, each offering a different cuisine, for Pia’s Kitchen?

    PW: We just wanted to do something different because there are a few brands under Cloudeats already. So I was thinking of how I can set myself apart and how I can offer something new and different. I know for a fact that Filipinos love to try new things all the time. We love mixing it up and jumping from one flavor to another, and I am the same. So I was thinking, why don’t we change the menu every 3 months? Because I did not want to stick to just one particular cuisine where we do Japanese forever. I would eventually want to try Thai, Filipino, South American, Mediterranean, and I don’t think this has been done before so that is why I wanted to do that.

    For you, what is the best part of being the owner of Pia’s Kitchen?

    PW: The best part is that I get to do all these food tastings and real talk with the dishes, these are really my go-to dishes when I want to reward myself. My family and friends know that I love a bowl of chicken katsu curry after a day of shooting. It makes me happy. These are dishes that I handpicked myself. And I also have culinary training so it’s been a while since I tapped into that side of me. So it’s nice to bring the foodie back.

    Among all your recent travels, what are the meals that have stood out?

    PW: Oh, there are so many! I love rice. So anything with rice. I cant wait until we eventually do Middle Eastern cuisine because I have been spending a lot of time there. We’re actually kind of based there now, even if I still fly to Manila a lot.  I’m looking forward to having Middle Eastern as part of the menu.

    What is your favorite Filipino food?

    PW: Tinola, sinigang, bola bola na may misua. I love rice drowning in soup! That’s the best!

    What is your go-to comfort food?

    PW: Carbs, for sure. Let’s be honest, that’s the food that makes everyone happy. Rice, pasta, I also really enjoy. I don’t really restrict myself when it comes to flavor, I love tasting everything.

    What’s your favorite drink?

    PW: Yes, I do love milk tea. I think milk tea is a dessert in itself, depending how sweet you want it. If not milk tea, I’m really going to admit I love drinking soda. How can you eat rice without a soda beside you? Mag-partner yan!

    Do you also have any unusual food combinations that you actually enjoy eating?

    PW: I enjoy mixing salty and sweet food. I think most Filipinos love sauces. Not even just one sauce, sometimes two sauces. Sometimes they even have calamansi. So I love having a variety of sauces with my meals. That’s why when we were doing this menu, I was particular about the sauces because that’s what makes the dish. An unusual food combination I’ve tried is apples in soy sauce before. It was just a craving where I wanted something sweet and fresh while having something savory. It was weird but it really hit the spot!

    If you can host a dinner with meals from Pia’s Kitchen, who do you want to feed and what would you serve them?

    PW: I would choose my family, because they haven’t been to Manila since the start of the pandemic because although they know about the brand, they can’t order it in the UK. So I would like to have them over and try what we’ve been working on these months. Let’s keep it in the family! I would serve them everything! Personally, whenever I order Pia’s kitchen at home, I would order everything on the menu so that I can test and try everything. So, when my family is here, I would want to make them try everything.


    Order now at Pia’s Kitchen in just a few taps! Their dishes are available 24/7 via GrabFood with prices ranging from P150 to P300. For more information, visit the social media pages of Pia’s Kitchen on Facebook and Instagram. You can also visit the CloudEats website.

  • Pia Wurtzbach’s CloudEats Brand Pia’s Kitchen Delivers Delicious Japanese Fare to Your Doorstep

    Ready your palates for take-off and taste the rich flavors of Japan from the comfort of your own home!

    Pia’s Kitchen, a CloudEats brand created in collaboration with none other than 2015 Miss Universe Pia Wurtzbach, is set to deliver different cuisines from around the world through their traveling menu which changes cuisines every few months. Right now, their menu offers sumptuous dishes from Japan perfected for deliveries and home consumption.

    In case you didn’t know, CloudEats is a restaurant group that operates with cloud kitchens, meaning they are solely available for delivery. Thus, they make sure that their food remains presentable, IG-worthy even, and the quality remains throughout the whole delivery process: from their kitchens to your door!

    Pia Wurtzbach revisits her culinary roots

    Before becoming a beauty queen and the Miss Universe, Pia Wurtzbach studied culinary arts at the Center for Asian Culinary Studies (CACS). At a recent exclusive tasting event for Pia’s Kitchen held at the CloudEats Test Kitchen in BGC, Wurtzbach recalls how she started this business venture.

    “It’s been a while since I got in touch with my culinary roots, but it’s always been at the back of my mind. I love food, hindi na mawawala sa’kin yan. Especially now that I’ve been traveling a lot, I’ve been exposed to so many different cuisines and flavors, and it’s been such a dream. Also now that I’m in a phase in my life where I really wanna have my own businesses, I am really into trying my hands at entrepreneurship. So when the opportunity came to work with CloudEats on a project like this, I said yes right away because it was exactly what I was looking for,” the beauty queen shared.

    Pias Kitchen Pia Wurtzbach

    A trip to Japan through food

    While Pia’s Kitchen is set to deliver different food from different cuisines, each menu is carefully curated by Pia and Chef Carlo Miguel to really tackle your tastebuds with its chosen flavors for the season. Their current Japanese menu, for example, really embraces the food in Japan that carry both quality and convenience.

    During the tasting event, we started with a sampler of their Spam Sando, a filling sandwich that combines the lip-smacking flavors of SPAM, scrambled eggs, spring onions, and their Umami Sauce.

    Pias Kitchen Spam Sando
    A sampler of the Spam Sando

    For sandwich lovers, they also offer other Sandos such as the Beef Sando made with a homemade beef patty, cheddar cheese, caramelized onion, and Umami Sauce; their Kani Sando with Spicy Kani and hardboiled egg; and Quorn Katsu Sando with Quorn Fillet, Teriyaki and Umami Sauce, and fresh cabbage.

    If you’re going for some greens, their Salmon Teriyaki Salad is really a solid choice. Its perfectly seared salmon glazed in Teriyaki Sauce is so soft and rich in flavor while the combination of fresh vegetables and fruits– Romaine, red cabbage, cucumber, mango, red onion, and quinoa– further elevated by their Asian Salad Dressing really freshens up one’s palate.

    Pias Kitchen Salmon Teriyaki Salad
    Salmon Teriyaki Salad

    If you’re a fan of spicy food, you can also try their Spicy Kani Salad made with fresh greens, furikake, ebiko, and ripe mangoes mixed with a salad of Kani with a spicy mayo dressing.

    The love for a hot bowl of rice with some flavorful ulam is something we Filipinos and the Japanese share. At Pia’s Kitchen, you can choose from a tempting roster of donburi meals!

    We got to try their Chicken Katsu Curry, which has a Panko-crusted chicken thigh fillet that has tender meat under its crispy coating, a separate curry sauce you can add to your liking, and pickled red onions, jicama, and carrots to garnish. The striking flavor of the curry really speaks authenticity, beckoning the diner to chow it all down in no time.

    Pias Kitchen Chicken Katsu Curry
    Chicken Katsu Curry

    Another rice meal we got to dig into is their Beef Gyudon. Thinly sliced, its beef is really tender and bursting with flavor. The poached egg also gives this flavor balance while the onions complete the components for every satisfying spoonful.

    Pias Kitchen Beef Gyudon
    Beef Gyudon

    Aside from these two, here are more donburi meals from Pia’s Kitchen: Pork Katsu Curry, Pork Katsudon, Salmon Teriyaki Bowl, and Beef Curry Rice. If you crave something more packed with flavors and ingredients, they also have a Spam Musubi Bake made with sushi rice, Spam cubes, Tebasaki sauce, savory cream cheese, and furikake.

    As for their desserts lineup, we got to try a sampler of their Egg Tart, which has a crisp and flaky tart and a soft custard center that has the right amount of sweetness. They also have the Milk Tea Egg Tarts which are infused with milk tea flavor and topped with boba pearls. Finally, their Original Basque Cheesecake offers a light and rich cheesecake with a deep caramel exterior.

    Pias Kitchen Egg Tart
    A sampler of the Egg Tart

    Pia’s Kitchen is just a few clicks away!

    If you’re ready to dig into these delicious Japanese dishes before Pia’s Kitchen takes us to its next destination, ordering is hassle-free and just a few taps away! Their dishes are available 24/7 via GrabFood with prices ranging from P150 to P300.

    For more information, visit the social media pages of Pia’s Kitchen on Facebook and Instagram. You can also visit the CloudEats website.