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Tag: National Bookstore

  • Back-to-School Alert: National Book Store Invites People to Rediscover Passion with an Unconventional Ad

    Back-to-School Alert: National Book Store Invites People to Rediscover Passion with an Unconventional Ad

    National Book Store, a cherished Pinoy brand and trusted partner for generations of Filipinos, has fueled our love for literature and creativity ever since childhood. 

    As the new school year fast approaches, the brand released a heartwarming and mind-bending film that captivates audiences with a unique narrative about rediscovering passion, creativity, and love for learning.

    National Book Store film Passion poster

    Their newest film “Passion,” revolves around a seemingly ordinary mother with a secret that is anything but ordinary. 

    The film’s main turning point is when the mother, after seeing National Book Store’s diverse selection of sulit reads and bestselling books, is triggered to molt her human guise to reveal her true self.

    Watch the full film to witness her shocking transformation.

    This unexpected transformation symbolizes the constant internal conflict between personal passions and parental duties, resonating deeply with viewers of all ages. 

    As shown in the film, there’s only one place to help us rediscover our love for reading, creativity, and learning — and it’s National Book Store. 

    If you also want to rekindle your personal passions, or just planning to do your back-to-school shopping, you can head to any of the 240+ National Book Store branches nationwide. They have awesome deals and sulit bundles, lowest price finds from Best Buy, new and bestselling school supplies from trusted brands, and more!

    National Book Store is also revamping their Loyalty Program, Laking National. By signing up for free at lakingnational.com, you can get free cashback every time you shop with your Laking National QR! You may also use your Laking National QR when you shop at their online store here and at any of the official stores on Lazada, Shopee, TikTok, and Zalora. 

    Shopping at National Book Store has never been more exciting with these new rewards. And with the release of their film, it just proves that rediscovering our slumbering passions for reading, creativity, and learning at the place Filipinos hold close to their hearts for generations has never been more welcoming. 

  • Simpol Cookbooks by Chef Tatung to Hit National Bookstore this March 

    For the first time ever, the best-selling cookbook series by celebrity chef Myke “Tatung” Sarthou, will soon be available in physical stores. The three “Simpol” books will hit the shelves of National Bookstore branches beginning this March. The Philippines’ largest bookstore chain will now include the award-winning Simpol: The Cookbook, its follow-up Simpol Kitchen Secrets, and the latest Baking Simpol among its titles. 

    Simpol Baking Simpol Cover 1

    “Now, cooking is not only simple. It’s more accessible, too, thanks to this pioneering partnership between National Bookstore and Vertikal Books,” says Tatung. “I’m excited to reach more home cooks by moving beyond our online channels. 

    Restaurateur Chef Tatung published Simpol: The Cookbook in 2020 following his successful foray into online content creation. The combined followers of his social media channels are now near two million subscribers. His latest authored works, published by Vertikal Books, were also exclusively available before on e-commerce platforms. 

    Simpol P 103 Lemon Meringue Pie 1

    Tatung’s books feature his mastery of multimedia production which makes for a unique reading experience. Published recipes include QR codes that lead readers to online videos showing actual step-by-step demonstrations. His unique approach to recipe-writing, which divides ingredients and procedures into manageable sets, also makes for a fool-proof application. 

    In-store retail is only the first of Tatung’s planned excursions to offline touchpoints. He will soon be touring malls for live cooking, autograph signing, and face- to-face interactions with his readers. 

    Vertikal Books is a boutique press specializing in the creative nonfiction genre, specifically culinary content. Chef Tatung’s previous works have won the prestigious World Gourmand Awards in Paris, France, and have also been featured in the Germany-based Frankfurt Book Fair, one of the largest and oldest trade fairs for books and content in the world.