Tag: Minions: The Rise of Gru

  • Check Out Levi’s Latest Collab for the New Movie ‘Minions: The Rise of Gru’

    There’s no denying that Illumination’s Minions have become denim-clad cultural icons. Whether rolling a
    Tyrannosaurus rex into a volcano, or teaming up with their favorite super villain, Gru, the iconic mayhem-makers from the highest-grossing global animated film franchise of all time know how to make even being despicable joyful. And, thanks to that, they’ve worked their way into the hearts of millions of fans all over the world. To celebrate their incredible popularity, as well as the release of Illumination’s new film, Minions: The Rise of Gru (only in theaters June 29), Levi’s® —another beloved cultural icon—and the Minions have teamed up for a special collaboration.

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    Set in the 1970s, Minions: The Rise of Gru tells the origin story of how the world’s greatest supervillain first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled.

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    In that spirit, available at select Levi’s® Tailor Shops, the collaboration features an array of original Minions artwork inspired by styles of the ’70s and ’80s that fans can use to customize jeans and Truckers. Each graphic comes courtesy of the talented team at Illumination, the masterminds behind the Minions, who know how to have some irreverent fun. Just like Levi’s®. It’s a way to add a delightful twist to your favorite Levi’s® pieces. Graphics include Minions engaging in a range of mischievous activities, as well as phrases like, “I Did My Best,” “Ba Na Na” and “100% Evil.

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    “As any follower of the Minions movies will know, they’re fun, irreverent, and truly iconic. Just like Levi’s®, they’re both instantly recognizable and beloved all over the world. So the idea behind the collaboration was to bring these two icons together for a bit of mischievous fun. What better way to customize your Levi’s® jeans than with a bit of Minions-style creative chaos.”— Karen Riley-Grant, Levi’s® Chief Marketing Officer.

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    “The Minions are relatable to audiences of all ages around the globe, and we’ve been delighted to see how fans have embraced them as means of self-expression. We hope the Minions continue to be a retort to the real world’s challenges and are proud to join Levi’s in this creative and joyful collaboration.” – Chris Meledandri, Illumination founder and CEO.

    The Levi’s® x Minions: The Rise of Gru customization offering officially launches on June 20, 2022 and will be available at all in-store Levi’s® Tailor Shops: SM Mall of Asia, Robinsons Place Manila, Ayala Manila Bay, The SM Store SM Makati, SM Cebu and Robinsons Place Iloilo.

  • New Movies This Week: Everything Everywhere All At Once and Minions: The Rise of Gru

    Plan your week ahead and choose which among these movie openings this June 29, 2022 you’ll see on the big screen first.

    Everything Everywhere All At Once

    Adventure, Comedy, Fantasy | 2hrs 20mins

    Written and directed by Daniel Kwan and Daniel Scheinert, it follows a Chinese-American woman being audited by the Internal Revenue Service (IRS) and discovers she must connect with parallel universe versions of herself to prevent a powerful being from causing the destruction of the multiverse. It stars Michelle Yeoh, Stephanie Hsu, Ke Huy Quan, Jenny Slate, Harry Shum Jr., James Hong, and Jamie Lee Curtis.

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    Minions: The Rise of Gru

    Adventure, Animation, Comedy | 1hr 27mins

    Directed by Kyle Balda, it is the sequel to the spin-off prequel Minions and the fifth entry to the Despicable Me franchise. The film is set in the 1970s as young Gru tries to join a group of supervillains called the Vicious 6 after they oust their leader Wild Knuckles. When the interview turns disastrous, Gru and his Minions go on the run with the Vicious 6 hot on their tails. It features the voices of Steve Carell, Pierre Coffin, Taraji P. Henson, Michelle Yeoh, RZA, Jean-Claude Van Damme, and more.

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  • Family Movie “Minions: The Rise of Gru” in Cinemas on June 29

    Taking the franchise into new territory on multiple levels from going years down memory lane to spectacular action and humor, Minions: The Rise of Gru tracks how the Minions met their ultimate boss during his younger self as an aspiring villain. Being cautious as a young villain aspirant trying to get in the infamous supervillain group called the Vicious 6, Gru is at first resistant towards the Minions when they first met but eventually won him over with their hard work and irresistible charm.  As a mini boss during their younger years, the Minions have fully supported all of Gru’s ideas and what he wants to become.

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    Setting the scene back in the 70s, the decade provided the filmmakers with a diamond-mine of music, fashion and pop-culture references to excavate. “I was about the same age that Gru is in our film when I grew up in the ’70s, so it’s very personal to me,” says director Kyle Balda. “The television, the music, the cars, the hairstyles, the bell bottoms—there was just a lot of flair to everything. And with the vibrant colors, the sparkles, disco—it was a visual decade, for sure, and very nostalgic to look back at this era for inspiration.”

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    One aspect of 1970s pop culture provided an opportunity to elevate the action in The Rise of Gru to a level never seen in any Illumination film before. “Another major reference and inspiration was kung fu films of the ’70s,” Balda says. “We scoured a lot of the movies that I enjoyed as a kid. Some of the sequences that we have in this movie are a tribute to that genre and the great work that’s been done in the likes of Jackie Chan’s Drunken Master and Stephen Chow’s Kung Fu Hustle and Shaolin Soccer.”  

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    Minions: The Rise of Gru features the voices of Steve Carell as Gru, Taraji P. Henson as Belle Bottom, Lucy Lawless as Nunchuck, Dolph Lundgren as Svengeance, Danny Trejo as Stronghold, Jean-Claude Van Damme as Jean-Clawed, Michelle Yeoh as Master Chow, Russell Brand as the young Dr. Nefario and Oscar-winner Julie Andrews as Gru’s mom.

    Minion Otto

    Over four films, beginning with 2010’s Despicable Me, Illumination’s Minions have become international icons of mischief, mayhem and joy. Minions: The Rise of Gru is the fifth film in a franchise that continues to thrill and delight audiences in every country and on continent and, consequently, has become the biggest animated global franchise in history, earning more than $3.7 billion worldwide.

    A Universal Pictures and Illumination animated feature film, Minions: The Rise of Gru opens in cinemas nationwide on June 29.

  • “Minions: The Rise of Gru” to Open in Local Cinemas on June 29

    From the biggest global animated franchise in history, comes the origin story of how the world’s greatest supervillain first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled in Minions: The Rise of Gru.

    Minions the Rise of Gru

    Minions: The Rise of Gru traces pre-villain Gru long before he became the master of evil. We first see Gru (Oscar® nominee Steve Carell) as a 12-year-old boy in 1970s suburbia, plotting to take over the world from his basement which is not going particularly well. When Gru crosses paths with the Minions, including Kevin, Stuart, Bob, and Otto—a new Minion sporting braces and a desperate need to please—this unexpected family joins forces. Together, they build their first lair, design their first weapons, and strive to execute their first missions.

    Minions The Rise of Gru

    At a young age, Gru has always wanted to join the supervillain supergroup called the Vicious 6.  When its legendary martial arts fighter Wild Knuckles (Oscar® winner Alan Arkin)— Gru, their most devoted fanboy, finds a way to the interview to become their newest member. The Vicious 6 is not impressed by the diminutive, wannabe villain, but then Gru outsmarts (and enrages) them, and he suddenly finds himself the mortal enemy of the apex of evil. With Gru on the run, the Minions attempt to master the art of kung fu to help save him, and Gru discovers that even bad guys need a little help from their friends.

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    Featuring more spectacular action than any film in Illumination history and packed with the franchise’s signature subversive humor, Minions: The Rise of Gru stars a thrilling new cast, including, the Vicious 6: Taraji P. Henson as cool and confident leader Belle Bottom, whose chain belt doubles as a lethal disco-ball mace; Jean-Claude Van Damme as the nihilistic Jean Clawed, who’s armed (literally) with a giant robotic claw; Lucy Lawless as Nunchuck, whose traditional nun’s habit hides her deadly nun-chucks; Dolph Lundgren as Swedish roller-skate champion Svengeance, who dispenses his enemies with spin kicks from his spiked skates; and Danny Trejo as Stronghold, whose giant iron hands are both a menace to others and a burden to him. 

    Gru lines up for interview in MINIONS THE RISE OF GRU

    The film also stars Russell Brand as Young Dr. Nefario, an aspiring mad scientist, Michelle Yeoh as Master Chow, an acupuncturist with mad kung fu skills, and Oscar® winner Julie Andrews as Gru’s maddeningly self-absorbed mom.

    From Illumination and Universal Pictures International, Minions: The Rise of Gru opens in local cinemas nationwide on June 29.