The LEGO® Group has officially announced LEGO Friends: Heartlake The Musical, the franchise’s first-ever live-action adaptation, premiering for free globally on October 16 on the LEGO Group’s official YouTube channel.
The 50-minute musical is produced by acclaimed director and executive producer Kenny Ortega, (known for his work on the High School Musical franchise and The Cheetah Girls ), Jill Wilfert of LEGO Entertainment, and Michael McKenna and Hanah Draper of Final Pixel. Joining them to direct and choreograph is filmmaker Paul Becker who is known for his work on massive hits like The Last of Us and Descendants.
The story follows Daisy, a creative teenager who, after moving to a new town, escapes her loneliness by building a detailed LEGO Friends world in her bedroom — only to be whisked into the vibrant world of Heartlake City where she embarks on a music-filled journey with new friends. Packed with four original songs written exclusively for the musical, and spectacular performances, the special brings beloved LEGO Friends characters from brick to screen like never before.
Watch the trailer for LEGO Friends: Heartlake City the Musicalhereand don’t miss the full premiere on 16 October. Stay tuned to theLEGO YouTube channeland discover a world of friendship, creativity and imagination brought to life.
Build Your Own Heartlake City
The excitement goes beyond the screen for families and collectors in the Philippines. To celebrate the global premiere, the LEGO Group is rolling out exclusive deals for the entire month of October. Buyers can score up to 25% off on select LEGO Friends sets. Some of the featured sets up for grabs include:
Since launching in 2012, LEGO Friends has grown into one of the LEGO Group’s most beloved home-grown franchises, extending beyond physical play through animated series, digital content, books and experiences that have connected with audiences around the world.
GMG Productions announced today that the globally acclaimed exhibition Brickman Wonders of the World will be extending its season in Manila. Originally scheduled to run until February 8, 2026, the exhibit will now welcome guests until March 8, 2026, at The Space at Solaire, giving more families, students, and LEGO® fans the chance to experience the world through creativity and imagination.
The extension comes as part of GMG Productions’ commitment to providing more opportunities for meaningful, educational, and enjoyable experiences for Filipino audiences. With schools, communities, and families continuously seeking engaging activities to enjoy together, the additional month ensures that even more guests can explore the exhibition at their own pace.
“We wanted to make sure more families and young builders have the opportunity to visit and be inspired by this extraordinary exhibit,” said Carlos Candal, CEO of GMG Productions. “Brickman Wonders of the World is more than just a display; it’s an experience that sparks creativity, curiosity, and a love for learning. Extending the run allows us to share that experience with an even wider audience.”
Brickman Wonders of the World features over 45 iconic landmarks from across the globe, all brought to life in stunning LEGO brick form. Visitors can walk through larger-than-life recreations of famous sites such as the Taj Mahal, Leaning Tower of Pisa, Arc de Triomphe, and many more, some towering as high as 3.6 meters.
The exhibition is led by celebrated LEGO® Certified Professional Ryan McNaught, known worldwide as “The Brickman.” McNaught is the only LEGO Certified Professional in the Southern Hemisphere and one of just 24 in the world. As the official judge on LEGO® Masters Australia, he and his expert team have spent thousands of hours crafting the exhibit’s masterpieces, some made from over 164,000 individual LEGO pieces. Designed to inspire visitors of all ages, the exhibit combines art, architecture, and play into a truly immersive experience.
Brickman Wonders of the Worldruns from now until March 8, 2026, at The Space at Solaire. Tickets are available exclusively on TicketWorld. Stay updated on upcoming productions by visiting www.gmg-productions.com or following @gmg.productions on Facebook and @gmg.exhibitions on Instagram.
Valentine’s Day often comes with a familiar checklist: a bouquet of roses, a box of chocolates, and a carefully planned date. But this year, LEGO® Botanicals is offering a playful alternative. With the campaign “This Valentine’s, Keep It Fresh,” the beloved toy brand is turning Valentine’s gifting into something hands-on and memorable. Couples, friends, or even solo builders can now celebrate love by creating it themselves, one brick at a time.
When Flowers Are Just the Beginning
Flowers are lovely, but LEGO Botanicals offers a twist: the gift becomes the experience. Each buildable bouquet or plant transforms gifting into a shared moment of connection. This Valentine’s, LEGO introduces 2026 novelties that expand the collection beyond traditional bouquets: LEGO® Botanicals Daisies (11508), LEGO® Botanicals Peace Lily (11504), LEGO® Botanicals Tulip Bouquet (11501), and the statement-making LEGO® Botanicals Flower Wall (11503) – expanding the collection beyond bouquets into more expressive, display-driven pieces.
Alongside these new sets, favorites like the Bouquet of Roses (10328) and Bouquet of Pink Roses (10374) offer a fresh take on traditional Valentine’s florals, while lighter arrangements such as the Bouquet of Pretty Pink Flowers (10342), Flower Bouquet (10280), and Wildflower Bouquet (10313) lend a softer, more contemporary feel. For those looking for a graphic, design-led twist, the collection also features LEGO® Art Love (31214) which doubles as a home accent.
See It, Build It, Love It
For anyone who wants to try before they buy, The LEGO Group brings these blooms to life at the SM Mall of Asia Main Mall Atrium from February 9 to 16. Expect immersive displays, hands-on builds, and Instagram-worthy setups that make Valentine’s shopping a little more fun and a lot more memorable.
The fun does not stop there. A weekend in-store caravan runs from February 8 to March 1 at selected stores across Metro Manila. Shoppers can enjoy up to 25% off selected products, making it the perfect time to start or expand one’s Botanicals collection.
Whether it’s a first date or a playful Valentine’s afternoon, LEGO Botanicals transforms the season of love into something even more creative and enjoyable. This Valentine’s, skip the predictable. Keep it fresh, build memories, and let love bloom — one brick at a time. For more information, visit www.lego.com or follow official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.
The countdown to Christmas has officially begun. To avoid the holiday rush, we suggest you start bookmarking gift ideas as early as now. When it comes to choosing gifts for your loved ones, you would want to give something thoughtful and practical but at the same time enjoyable and educational.
With the LEGO® Group, the world of gifting is vast and filled with endless possibilities for both kids and adults. Whether you’re looking for a gift for seasoned builders or introducing someone to the magic of building brick by brick for the first time, the holiday season presents the perfect opportunity. To make things easier, we’ve rounded up the best LEGO® Sets to gift this season.
Top LEGO® Picks for Kids
The months ahead are filled with excitement and joy, especially for our little ones who can’t wait to open their presents under the Christmas tree. But with so many choices, how do you pick the perfect gift that will light up their faces? Our carefully curated list is here to save the day! Whether your kid prefers creating his/her own colorful world or embarking on exciting adventures, there is a LEGO set waiting just for him/her.
For the budding builders
A timeless favorite, the LEGO Duplo Brick Box is a fun-filled treasure chest that sparks creativity and imagination. From beginners to master creators, this set offers endless possibilities. Plus, it’s easy to pick up for small hands making it a great gift even for toddlers this Christmas!
10913 LEGO® DUPLO® Classic Brick Box SRP: ₱ 2,299.00 Discounted price: ₱ 1,700.00 ONLY until December 31, 2023
For the young adventurer
Set sail for adventure with the LEGO Friends Sea Rescue Center. Perfect for kids aged 7 and up, this set lets them become heroes of the high seas, embarking on marine rescue missions. It has everything from life vests to an X-ray machine, making it a perfect combination between fun and learning.
41736 LEGO® Friends Sea Rescue Center SRP: ₱ 3,999.00 Discounted price: ₱ 3,000.00 ONLY until December 31, 2023
For the superhero enthusiast
For Marvel fans, the LEGO Super Heroes The Hulkbuster: The Battle of Wakanda is an action-packed gift that recreates the legendary battle in all its glory. It comes with four mini-figures, including Bruce Banner who turns green, adding an extra dash of excitement to your kid’s Christmas morning.
76247 LEGO® Super Heroes The Hulkbuster: The Battle of Wakanda SRP: ₱ 3,799.00 Discounted price: ₱ 3,000.00 ONLY until December 31, 2023
Best LEGO® gifts to keep adults entertained
The magic of LEGO bricks isn’t just for kids; grown-ups can join in on the fun too! Whether it’s for a friend looking to add a touch of playfulness to their home or a loved one wishing to relive their favorite childhood memories, The LEGO Group offers various sets that cater to different tastes and interests:
For the budding florist
Perfect for those with an eye for elegance, the LEGO Icons Wildflower Bouquet is a masterpiece that combines the art of florals with the creativity of LEGO bricks. Whether decorating a room or gracing a dinner table, this bouquet exudes a sense of timeless beauty and serves as a thoughtful gift for those who appreciate the art of delicate craftsmanship.
10313 LEGO® Icons Wildflower Bouquet SRP: ₱ 4,199.00 Discounted price: ₱ 3,359.20 ONLY until December 31, 2023
For the die-hard Star Wars fan
The LEGO Star Wars Executor Super Star Destroyer™ is a dream come true for huge fan collectors of the galaxy. With over 3,000 pieces, this meticulously designed set accurately replicates Darth Vader’s flagship, the Executor. Once assembled, it stands as a captivating display piece proudly showcasing one’s passion for the Star Wars universe.
75356 LEGO® Star Wars Executor Super Star Destroyer™ SRP: ₱ 5,499.00 Discounted price: ₱ 4,399.20 ONLY until December 31, 2023
For the Autobot collector
For big Transformers fans, the LEGO Icons Optimus Prime evokes nostalgia, letting enthusiasts relive cherished memories and display admiration for the Autobots. It’s also a limited edition, which makes it a valuable addition to any collection.
10302 LEGO® Icons Optimus Prime SRP: ₱ 12,799.00 Discounted price: ₱ 10,239.00 ONLY until December 31, 2023
In the spirit of giving, shoppers can look forward to promos on some of these sets and score discounts of up to 29% off. Don’t miss out on the chance to bring excitement to their Christmas mornings. If you’re seeking items beyond those mentioned, you may explore additional offerings under the Christmas TLG campaign. Drop by your nearest LEGO Certified Store (Alabang Town Center, BGC, TriNoma, Shangri-La Plaza, UP Town Center) now! You may also visit all leading toy stores near you or through official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.
To learn more about the LEGO Group, check out lego.com.
Exciting activities and exclusive bundles await LEGO® collectors and brick builders on May 18 as the LEGO Group hosts its biggest sale event this year – its third LazMall Super Brand Day!
This year’s concept stems from their vision in which builders of all ages can freely express their limitless creativity. The brand firmly believes that if one can dream it, then they can build it! With numerous LEGO sets, anyone can unlock the endless possibilities of what makes a dream car their dream car – by dreaming bigger and building better.
As part of its campaign, the LEGO Group is teaming up with the Universal Group to include themes and LEGO sets from the iconic Fast & Furious movie franchise.
The collaboration features a series of unique Fast & Furious-themed activations, including free same-day delivery with the ‘Fast & Furious X-Perience’ exclusive LEGO Fast & Furious starter kits, and flash sales up to 60% off! By placing a 60% down payment during the pre-sale event from May 11 to 17, you can secure exclusive prices on purchases. In addition to this, they can also participate in engaging activities both on-ground and online:
DREAM IT, BUILD IT! PLAY WORKSHOP
Parents of young builders could learn how to use bricks to help their children develop life-long skills at an exclusive workshop hosted by a play expert. The two-hour coaching session is designed to help parents know how to incorporate play into their daily routines while their children enjoy a fun building session facilitated by Dr. Angel Belle Dy, an early childhood development advocate from Bahay Turo – an online tutoring platform.
The workshop is packed with more surprises as customers can expect storewide discounts and gifts with purchase from the LEGO Group.
DREAM IT, BUILD IT! SOCIAL CONTEST
Alongside the on-ground activations, a social media contest will run until May 18, 2023. LEGO® brick enthusiasts of all ages will be challenged to create their ideal LEGO vehicle using LEGO bricks from any playset. The most creative builds will win LEGO sets up to SRP 7,197 from the Fast & Furious franchise!
For the full mechanics, visit Ban Kee Brick’s official Facebook and Instagram pages. Winners will be announced on June 15, 2023.
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About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg Godt, which mean “Play Well.” Today, the LEGO Group remains a family- owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.
With the holiday season around the corner, The LEGO Group today announced what kids desire the most this Christmas. In a survey conducted in partnership with global market research firm Dynata, it was found that of the 1,100 kids from the Asia-Pacific region surveyed, those between 3-12 years old most desire gifts that can harness their creativity and expression, while offering infinite ways to play.
Top of their wish list were toys that give them flexibility and freedom to play repeatedly in a myriad of ways (89%), while also allowing them to push the limits of their creativity (87%). The children also shared that they want toys that allow them to stretch their imagination. While screen-time has taken over both parents and kids’ lives, surprisingly, many kids still prefer physical toys over digital games, with close to 4 out of 5 kids surveyed choosing open-ended toys, as compared to just over half who chose digital games.
What is also of interest is that LEGO sets were desired by both boys and girls as the gift which they most wanted for Christmas (70% for boys and 60% for girls). Conversely, other toys had a large disparity in the genders that chose them – 50% of boys versus 15% of girls chose toys like action figures, while 56% of girls versus 8% of boys chose toys like dolls.
Top 10 LEGO sets for Christmas
To get families started, The LEGO Group has put together the top 10 sets of the year across themes like LEGO CITY, LEGO Technic, and LEGO Friends to build a child’s dream this Christmas!
For those who love some action, they can choose to suit up and solve crimes with 60316 LEGO CITY Police Station, a 3-level set featuring a police dog training area as well as story-inspiring details such as a possible prison break with a rubbish truck by crooks; or help build the city with 60324 LEGO CITY Mobile Crane that mimics the real life construction cranes on the road; or make tactical decisions with 42138 LEGO Technic Ford Mustang Shelby just like a race car driver using the augmented reality app and two pull-back motors to launch the vehicle.
For children who love adventures, they can make a splash with the 41720 LEGO Friends Waterpark that features the water cannon and spinning octopus; or spend a day role-playing as a princess in the 43024 LEGO Disney Princess Anna and Olaf’s Castle to enjoy hours of endless fun and storytelling opportunities. That’s not forgetting the vehicle-loving little ones who can develop fine motor skills with the 10959 LEGO DUPLO Police Station.
Other crowd favourites include71403 LEGO Super Mario™ Adventures with Peach Starter Course, 71772 LEGO NINJAGO The Crystal King, and the 11021 LEGO Classic 90 Years of Play.
Families can also gather around and fill the room with holiday spirit with the 41711 LEGO Friends Emma’s Art School that features a beautifully styled art school building and detailed set parks.
In the spirit of giving, shoppers can look out for promotions of some of these sets as well as gifts with purchases at the LEGO Certified Stores. They can enjoy discounts for these top 10 gifts for up to 29% OFF. There will also be a Rebuild the World mall event by The LEGO Group at SM North EDSA Annex from November 25 to December 31 as well as in Robinsons Mall Magnolia Atrium from December 12 to December 23.
Rohan Mathur, Marketing Director, Southeast Asia at The LEGO Group, said: “This Christmas, we are keen to enable children in the Philippines to build a playful holiday together with their families as we take pride in the open-ended play offered by our Top 10 sets that meets their desire to have creative and infinite ways to build and rebuild.”
