Tag: Lego Group

Dream It, Build It with the LEGO® Group this LazMall Super Brand Day

Exciting activities and exclusive bundles await LEGO® collectors and brick builders on May 18 as the LEGO Group hosts its biggest sale event this year – its third LazMall Super Brand Day!

This year’s concept stems from their vision in which builders of all ages can freely express their limitless creativity. The brand firmly believes that if one can dream it, then they can build it! With numerous LEGO sets, anyone can unlock the endless possibilities of what makes a dream car their dream car – by dreaming bigger and building better.

As part of its campaign, the LEGO Group is teaming up with the Universal Group to include themes and LEGO sets from the iconic Fast & Furious movie franchise.

The collaboration features a series of unique Fast & Furious-themed activations, including free same-day delivery with the ‘Fast & Furious X-Perience’ exclusive LEGO Fast & Furious starter kits, and flash sales up to 60% off! By placing a 60% down payment during the pre-sale event from May 11 to 17, you can secure exclusive prices on purchases. In addition to this, they can also participate in engaging activities both on-ground and online:

DREAM IT, BUILD IT! PLAY WORKSHOP

Parents of young builders could learn how to use bricks to help their children develop life-long skills at an exclusive workshop hosted by a play expert. The two-hour coaching session is designed to help parents know how to incorporate play into their daily routines while their children enjoy a fun building session facilitated by Dr. Angel Belle Dy, an early childhood development advocate from Bahay Turo – an online tutoring platform.

The workshop is packed with more surprises as customers can expect storewide discounts and gifts with purchase from the LEGO Group.

DREAM IT, BUILD IT! SOCIAL CONTEST

Alongside the on-ground activations, a social media contest will run until May 18, 2023. LEGO® brick enthusiasts of all ages will be challenged to create their ideal LEGO vehicle using LEGO bricks from any playset. The most creative builds will win LEGO sets up to SRP 7,197 from the Fast & Furious franchise!

For the full mechanics, visit Ban Kee Brick’s official Facebook and Instagram pages. Winners will be announced on June 15, 2023.

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About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg Godt, which mean “Play Well.” Today, the LEGO Group remains a family- owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

May 10, 2023
The LEGO Group Supports Diversity with the New LEGO® Friends Characters

The LEGO Group celebrates diverse friendships in the modern world with eight new LEGO® Friends characters from different backgrounds to enable more children to feel represented during play.

The brand-new universe of authentic and diverse LEGO Friends characters was a result of insights from the LEGO® Play Well Study 2022* which showed an overwhelming desire for more representation in play and more discussion on diversity. 85% of the parents believe that play and toys can have a key role in helping children learn about diversity.

Shoppers can expect new characters with multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity, including limb difference, Down Syndrome, anxiety, vitiligo, and a dog with a wheelchair. In addition, the re-imagined LEGO Friends Universe aims to help children become better friends to themselves and others by providing emotional and social development through play. As part of its storyline, the characters will work to overcome modern challenges that they face, passions, obstacles, and differences, all while trying to create friendships.

Meet the New LEGO Friends Characters at the LEGO® Friends activity areas!

Get to know the LEGO Friends more and try your hand at LEGO building at Toy Kingdom, Toys R’ Us, and Toy Express stores all over Metro Manila on weekends all throughout February and March.

Build up your LEGO skills with pizza and cupcake decorating activities, and take on the challenge of creating the best gaming console, all with LEGO pieces. Kids are also able to bring home memories with the LEGO Friends after they take pictures at the LEGO Friends standee. All attendees of the weekend events get event-exclusiveLEGO Polybags.

Rohan Mathur, Marketing Director of LEGO Southeast Asia, said, “Through the new additions into the LEGO Friends universe, we aim to not only inspire children to form diverse and deep friendships but also feel seen and heard through play. We are excited to see children interact and build long-lasting relationships with the new LEGO Friends characters, and hope this empowers them to form meaningful relationships in their daily lives too.”

As part of the launch of the new LEGO Friends characters, The LEGO Group has introduced new sets to accompany children in their role playing adventures. These include indulging in art activities with 41739 Liann’s Room, caring for farm animals with 41730 Autumn’s House, and trying their hand at hairstyling with 41743 Hair Salon.

In addition, children can showcase their design talents with Olly, Liann, and other characters with the 41732 Downtown Flower and Design Stores and delight in delectable treats with Aliya, Liann, and other characters with the 41728 Heartlake Downtown Diner, and meet cute puppies with Autumn and Zac at the 41727 Dog Rescue Center.

Children can also look forward to playing shop with the 41733 Mobile Bubble Tea Shop and creating their own creative stories with the next generation of Heartlake City with 41731 Heartlake International School. The reimagined LEGO Friends Universe also features multiple other sets that offer different role playing opportunities across a wide variety of passion points for all to explore.

To learn more about the LEGO Group, check out www.bankeebricks.ph or go to your nearest LEGO Certified Store (Alabang Town Center, BGC, TriNoma, The 30th, UP Town Center) now! Watch the LEGO Friends Video Series that was recently released.

Click here to learn more about each of the character’s storylines.

March 2, 2023
Tis’ the season to be jolly and build a playful holiday with The LEGO® Group

With the holiday season around the corner, The LEGO Group today announced what kids desire the most this Christmas. In a survey conducted in partnership with global market research firm Dynata, it was found that of the 1,100 kids from the Asia-Pacific region surveyed, those between 3-12 years old most desire gifts that can harness their creativity and expression, while offering infinite ways to play.

Top of their wish list were toys that give them flexibility and freedom to play repeatedly in a myriad of ways (89%), while also allowing them to push the limits of their creativity (87%). The children also shared that they want toys that allow them to stretch their imagination. While screen-time has taken over both parents and kids’ lives, surprisingly, many kids still prefer physical toys over digital games, with close to 4 out of 5 kids surveyed choosing open-ended toys, as compared to just over half who chose digital games.

What is also of interest is that LEGO sets were desired by both boys and girls as the gift which they most wanted for Christmas (70% for boys and 60% for girls). Conversely, other toys had a large disparity in the genders that chose them – 50% of boys versus 15% of girls chose toys like action figures, while 56% of girls versus 8% of boys chose toys like dolls.

Top 10 LEGO sets for Christmas

To get families started, The LEGO Group has put together the top 10 sets of the year across themes like LEGO CITY, LEGO Technic, and LEGO Friends to build a child’s dream this Christmas!

For those who love some action, they can choose to suit up and solve crimes with 60316 LEGO CITY Police Station, a 3-level set featuring a police dog training area as well as story-inspiring details such as a possible prison break with a rubbish truck by crooks; or help build the city with 60324 LEGO CITY Mobile Crane that mimics the real life construction cranes on the road; or make tactical decisions with 42138 LEGO Technic Ford Mustang Shelby just like a race car driver using the augmented reality app and two pull-back motors to launch the vehicle.

For children who love adventures, they can make a splash with the 41720 LEGO Friends Waterpark that features the water cannon and spinning octopus; or spend a day role-playing as a princess in the 43024 LEGO Disney Princess Anna and Olaf’s Castle to enjoy hours of endless fun and storytelling opportunities. That’s not forgetting the vehicle-loving little ones who can develop fine motor skills with the 10959 LEGO DUPLO Police Station.

Other crowd favourites include 71403 LEGO Super Mario™ Adventures with Peach Starter Course, 71772 LEGO NINJAGO The Crystal King, and the 11021 LEGO Classic 90 Years of Play.

Families can also gather around and fill the room with holiday spirit with the 41711 LEGO Friends Emma’s Art School that features a beautifully styled art school building and detailed set parks.

In the spirit of giving, shoppers can look out for promotions of some of these sets as well as gifts with purchases at the LEGO Certified Stores. They can enjoy discounts for these top 10 gifts for up to 29% OFF. There will also be a Rebuild the World mall event by The LEGO Group at SM North EDSA Annex from November 25 to December 31 as well as in Robinsons Mall Magnolia Atrium from December 12 to December 23.

Rohan Mathur, Marketing Director, Southeast Asia at The LEGO Group, said: “This Christmas, we are keen to enable children in the Philippines to build a playful holiday together with their families as we take pride in the open-ended play offered by our Top 10 sets that meets their desire to have creative and infinite ways to build and rebuild.”

November 29, 2022