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Tag: Lazlive

  • Lazada and Cignal TV team up to bring Shoppertainment to the UAAP

    It’s all about getting ahead of the game whether in sports or in online shopping as eCommerce pioneer Lazada partners with Cignal TV’s University Athletic Association of the Philippines’ (UAAP) Season 85, broadcasted on One Sports channel and the UAAP Varsity Channel beginning October 1. This season, watch out for your favorite collegiate superstars as they get featured in a special “A Day in The Life Of” video series, sharing with fans their daily routines and activities as top-notch athletes, via Lazada’s in-app livestream channel, LazLive.

    Lazada PH X Cignal TV

    This is the first time the broadcast of the collegiate sports association is partnering with an eCommerce platform, and is seen as three brands that resonate with today’s youth coming together to foster community and meaningful connections – Lazada, with its exciting content and trendy assortment at affordable prices that are student-friendly, One Sports and the UAAP Varsity Channel. 

    Cignal TV’s Eric Centeno says, “The UAAP is an event that students, alumni, and fans continue to look forward to year after year. And for Season 85, the UAAP Varsity Chanel and One Sports are pleased to “Rise as One” with our broadcast partner, Lazada, to further uplift the UAAP experience and drive more connections amongst our community.”

    “Whether it’s through providing a wide assortment that adds value to their everyday lives, or through the convenience of a trusted service, Lazada has always focused on uplifting the overall customer experience. As eCommerce continues to be tightly integrated in our community’s lives, we’re delighted to be leveraging our platform’s reach to bring this exciting event that fosters the spirit of sportsmanship among our Filipino youth to sports fans all over the country,” says Lazada Philippines CEO Carlos Barrera.

    Lazada offers deals from everyday low prices to fast and free shipping, multiple voucher stacking, livestream content and more, promising an enriching online shopping experience that provides shoppers easy access to sulit finds right away. The eCommerce pioneer has been accelerating progress across Southeast Asia through commerce and technology since its launch ten years ago, enabling thousands of brands and sellers as they digitalize their businesses. 

    Meanwhile, the UAAP was formally established in 1938 and currently comprised of eight-member schools, namely, Adamson University (AdU), Ateneo de Manila University (Ateneo), De La Salle University (DLSU), Far Eastern University (FEU), National University (NU), University of the East (UE), University of the Philippines Diliman (UP), and the University of Santo Tomas (UST).

    Varsity teams from these universities compete every year in the league’s various sporting events to vie for the overall championship title. Aside from the much-anticipated senior men’s basketball and senior women’s volleyball tournaments, other competitions include badminton, baseball, chess, athletics, and more.

    The UAAP Season 85, themed “Rise as One”, starts on October 1 with Adamson University as this season’s host and with men’s & women’s basketball as the first events in the calendar. It will be the second UAAP season in a year, with the organization set to release their opening round schedule for men’s & women’s basketball on the week of September 26. 

    Stay tuned and visit Lazada on Facebook, Instagram, Twitter, TikTok, and YouTube for more details.

    Catch more updates about UAAP Season 85 on One Sports’ official Facebook and Instagram pages, and UAAP Varsity Channel’s Facebook and Instagram pages.

  • Lazada Invites Filipino Shoppers to Add to Cart. Add To Life. with Launch of LazLive+

    Southeast Asia’s pioneer eCommerce platform, Lazada, today announced its new brand proposition, Add to Cart. Add to Life., alongside the launch of LazLive+, a curated interactive live content series that brings together recognizable, authentic and trusted experts to share fresh tips and skills with shoppers.

    Add to Cart Add to Life KV

    With the increase in adoption of eCommerce across Southeast Asia since the onset of the pandemic[1], online shopping has since integrated itself into consumers’ everyday lives. Shoppers now head to eCommerce platforms for exciting and entertaining content and seek out the latest fashion and beauty trending assortment. Recognizing that shoppers are no longer just buying products for functional uses, Add to Cart. Add to Life. reflects the brand’s belief that eCommerce can add to the lives of consumers by inspiring meaningful connections and memorable experiences with their purchases.

    LazLive+ episodes connect shoppers with new ideas and experts from all walks of life, through cooking demonstrations, styling know-how, gaming tips, fitness motivation and more. Shoppers will get to interact real-time through the voting and chat functions with their favorite key opinion leaders including food content creator and entrepreneur Erwan Heusaff who will add flavor to life, fashion icon Solenn Heussaff-Bolzico who will add kikay to life, and gamer, streamer​ and entrepreneur​ Alodia Gosiengfiao who will add GG to life. LazLive+ will have 3 episodes featuring Solenn, Erwan, and Alodia from July 27 to 29 and will stream once a week every Wednesday at 7PM starting August 3 to September 28. Coupled with exclusive deals and entertainment that Lazada brings to the fingertips, shoppers can also create more fulfilling moments, big and small, that will enrich their lives and those around them.

    LazLive Launch KV 1 1

    “As Southeast Asians continue to add to cart, we want to be that bridge that connects our customers to opportunities that add to life. For us, it’s not just about buying a pan; it’s about owning a pan to add amazing flavours to a delicious meal for loved ones. Likewise, it’s not just about buying a skipping rope; it’s about adding fitness and health to one’s daily routine. Whether it’s a new hobby, honing a skill, creating a more comfortable home or a new look with a style makeover, every product on Lazada has the potential to be the launchpad for enhancing abilities and value-adding to our consumers’ lives,” said Marcus Chew, Chief Marketing Officer, Lazada Group. “LazLive+ will also be a great source of inspiration for shoppers with its unique blend of shoppertainment and shop-spiration content, that will enable consumers to discover and unlock new passions and possibilities in their lives, thanks to the experts.”

    Lazada’s latest brand campaign will run across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam starting today, with a 30-second film, out-of-home, a series of key visuals, influencer engagement, topical social media activation, and other creative executions.