What does it truly mean to be a modern-day Pilipina? This International Women’s day, Avon shines the spotlight on the multifaceted Filipino women—celebrating their unique looks, experiences, stories, and achievements.
In their latest campaign, Avon wants to help society unlearn the limiting labels that Philippine culture has imposed on Filipino women to let them unleash their full potential.
Watch Athlete, Rasta Gutierrez, Artist, Soleil Ignacio, Transwoman Advocate, Coleen Abarrientos, Avon Representative, Jeanine Cruz, and Ms. Universe 2015, Pia Wurtzbach redefine the standards of what it means to be a Talagang Pilipina in the video below.
Join in the cause to create better futures for Filipinas with Avon. Every time you buy an Avon product, you are helping a female entrepreneur thrive, creating a better world for women. Visit avonshop.ph to know more about Avon’s causes.
This March, Hershey’s Philippines celebrates the real power of women. Inspired greatly by this purpose, it has transformed its iconic chocolate bar packaging into a canvas of the achievements and contributions of four extraordinary Filipino women.
In time for International Women’s Day, Hershey’s Philippines collaborated with four unsung Filipino heroes—Malou Perez, Kate Alvarez, Sabrina Tamayo, and Fredeswinda Samonte—all admirable women whose work has helped to inspire many Filipinos.
The limited special “HerShe” packaging features photos of these four phenomenal women laid out on designs that showcase their stories and contributions to their communities.
Malou Perez – Pawssion ProjectKate Alvarez – SOS Philippines (Survivors of Suicide and Depression)Sam Tamayo – Project SmileFredeswinda Gaspar Samonte – PGH’s Cancer Survivors Organization
Malou Perez heads PAWSsion Project, an organization rescuing and rehoming distressed cats and dogs, while Kate Alvarez created SOS – Survivors of Suicide and Depression, an online mental health support group. Sabrina Tamayo’s Project SMILE aids persons with disabilities by connecting them with employment and other sources of livelihood and support. Freswinda Samonte of PGH’s Cancer Survivors Organization works actively to help support cancer patients.
Nica Babia and Eunice Carbonel, two up-and-coming Filipina illustrators, created the artworks. These reflect the advocacies through vibrant designs and colors to celebrate these incredible women and feature their causes.
“The Hershey’s IWD packs were designed to give honor to our unsung sheroes who quietly, with bravery and kindness, touch and change the lives of many. The four women and what they’re fighting for have deeply moved us,” Babia said.
Carbonel shared, “I think what inspired me is how kindness is contagious and how it helps us have a sense of connection towards others. It does not have to be big, and it certainly does not have to be related to money.”
To learn more about this campaign, please visit the official Hershey’s Facebook and Instagram pages for more details.
