Tag: IF

  • MOVIE REVIEW: The faulty metaphor that plagues the family-friendly film ‘IF’

    MOVIE REVIEW: The faulty metaphor that plagues the family-friendly film ‘IF’

    There are several structural problems that is plaguing John Krasinski’s latest writing and directing effort, the family friendly ‘IF,’ which kind of makes the film feel like a major misfire from the filmmaker behind the brilliant ‘A Quiet Place.’ While the latter film was so cohesive in terms of its metaphor and the family dynamics, ‘IF’ suffers from a lack of any real backstory that can ground the characters to a plot line that can make you feel like the story is getting somewhere. It doesn’t help that the aforementioned IFs – an acronym for Imaginary Friend – plays out like a metaphor that isn’t representing anything really clear.

    ‘IF’ is about a young girl, Bea (Cailey Fleming), who goes to live with her grandmother (the brilliant Fiona Shaw) while her father (John Krasinski) prepares for an undefined operation. Bea has already lost her mom to what looks like cancer, so she is guarded, reserved; putting up a brave front. But while living in her grandmother’s apartment (where she grew up as a kid), she begins to see imaginary friends, animated beings who have been abandoned by their kids when they grew up. Her new neighbor, Cal (Ryan Reynolds) can also see them and together, they try to find new kids for the imaginary friends to bond to so that they don’t “disappear” or go away.

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    With a cast that includes such big names like Ryan Reynolds and John Krasinski, plus the voice acting of people like Steve Carrell, Emily Blunt, Phoebe Waller-Bridge, Sam Rockwell, and so many others; while wrapped up in the tender genre of a built-for-children family drama with lots of CGI characters, you’d think that this would be a sure-fire hit that would be impossible to not get right.

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    But there are a lot of holes that doesn’t quite get answered by this film that stops it from finding its stride. So, if the imaginary friends are all cut out from their kids because they grew up, how come those who are children now don’t seem to have any of their own? While Bea goes to visit her father at the hospital, she meets Benjamin (Alan Kim), who is recovering from an accident. He doesn’t have his own imaginary friends and becomes a potential new child to bond with the older IFs. But how come the current children don’t seem to have any?

    And then, despite moving back to New York City, Bea can enter and leave her grandmother’s house without any fanfare. I’ve never been to New York, but I find it so distant from reality that a young girl could walk around the city streets – sometimes at night – without any adult situation in these scary, and dangerous times. Much more, with a stranger she just met that week. Sure, it’s Ryan Reynolds, but he’s a grown man who can also see IFs. 

    We don’t know much about Bea and her dad and her mom, though we understand by the implications of flashbacks and quick montages that the loss of the mom had a profound effect on her. It’s why Bea seems so mature and old at the start of the movie. She echoes Ryan Reynold’s Cal in the way he seems so bothered or frustrated by this whole IF business but the moment she is introduced into their world, she suddenly makes a 180 degree turn and does a full-on dance number (to a Tina Turner song) that includes all the abandoned IFs and to annoy Cal even more. It’s tiny shifts like these that create an inconsistency of character and plot that pervades throughout the film that does not allow it to land any of its emotional moments.

    In fact, there’s an overuse of a lovely score by Michael Giacchino that relentlessly plays over everything, trying to underscore what should be emotional moments but they don’t quite get there.

    Other than the inconsistency, the biggest issue is that the Imaginary Friends are supposed to serve as a metaphor for never losing your inner child – something that can be related to Bea’s father’s inability to take anything seriously – and while that makes for a good premise of a movie; the imaginary friends and their goal for finding new kids to connect with doesn’t quite figure into the overall theme the movie is trying to push. When the theme finally does come through, the whole story pivots but it doesn’t really play out the rewards and consequences of this realisation in any significant manner. There’s a lot of happiness and congratulating happening – as one would expect as the film serves as a family-friendly affair – but we don’t know why, and we don’t know what for.

    At a hundred and four minutes, close to two hours, this movie never managed to find its stride and never really managed to pin down their characters or the world-building to a place that allows you to enjoy what is happening. For a filmmaker who managed to score a home run in his first outing with ‘A Quiet Place,’ I feel the marketing may have been too generous with its hyperboles when they were selling this movie. This isn’t the charming little family comedy it’s dressed up to be.

    My Rating:

    stars 1 5



    IF is now showing. Check screening times and buy tickets here.

  • Steve Carell Brings Heart and Hugs to ‘IF’ as the Loveable Blue, Premieres May 15

    Steve Carell Brings Heart and Hugs to ‘IF’ as the Loveable Blue, Premieres May 15

    In an enchanting reunion from their days on “The Office,” Steve Carell returns under the direction of John Krasinski to voice Blue, the charming and oversized imaginary friend in the much-anticipated family adventure-comedy “IF.” The film, penned and helmed by Krasinski, explores the limitless creativity of children’s imaginations through their imaginary friends, known as IFs.

    A Colorful Character in Every Hue

    Blue, despite his name, is not blue but purple—a whimsical twist attributed to his creator’s color blindness. “Everyone calls him Blue, but he is purple,” says producer Andrew Form. “John decided that the child who invented him was color-blind. Blue is very lovable, and like all IFs, just wants to get back to the kid who created  him and reclaim that life.”

    Perfect Casting with Steve Carell

    Producer Allyson Seeger said Carell would be the perfect fit as his voice actor.  “When you envision the personification of Blue, who’s larger-than-life, who makes you want to hug him all the time, who can make you laugh and make you cry, there’s nobody more perfect than Steve.”

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    A Magical Reunion

    Krasinski reflected on working with Carell again, noting, “Getting to watch him do the voice of Blue was phenomenal,” Krasinski explains. “I don’t think anybody brings Steve’s level of energy, comedy, and warmth. He made Blue the sweetest, funniest, most adorable character, and the best hugger in the history of hugs.”

    The character of Blue was rigorously tested with Krasinski’s own children, passing with flying colors. “I was the most nervous I have ever been to show footage to anyone when I showed my kids this three-minute clip,” Krasinski confesses. “At the end, there was dead silence as they just stared at a blank screen. I almost burst into tears. Then they both said at the same time, ‘When can we bring him home?’ In just three minutes, they recognized him as someone that they wanted to experience life with.”

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    Film Synopsis

    “IF” tells the story of a young girl with the unique ability to see everyone’s imaginary friends. She embarks on a magical journey to help these forgotten friends reconnect with the children who imagined them. The film features a star-studded cast including Ryan Reynolds, John Krasinski, Phoebe Waller-Bridge, and Fiona Shaw, alongside the delightful voices of Carell and others.

    Global Anticipation and Local Release

    “IF” is set to open in Philippine cinemas on May 15 and promises to be a delightful cinematic experience for families and moviegoers of all ages. The film is distributed locally by Paramount Pictures through Columbia Pictures.

    Connect with the magic of “IF” using the hashtag #IFMovie and tagging @paramountpicsph on your favorite social media platforms.

    Photo and Video Credit: “Paramount Pictures International”

  • Ryan Reynolds Brings Heart and Humor to Family Adventure-Comedy “IF”

    Ryan Reynolds Brings Heart and Humor to Family Adventure-Comedy “IF”

    Ryan Reynolds, renowned for his high-energy comedic flair as Deadpool, is back with a sprinkle of magic in his latest role as Cal in the enchanting adventure-comedy IF. Set in a world where imaginary friends, or IFs, are real, Cal and young Bea (played by Cailey Fleming) are the only ones who can see these whimsical beings. Cal’s mission? To give forgotten IFs a new purpose by pairing them with kids who need a friend. Despite his efforts, success eludes him—until Bea steps in and changes everything.

    A Role Tailored for Reynolds

    Director-writer John Krasinski crafted the character of Cal with Reynolds in mind. “We needed someone who could play heart as well as humor, an expert at physical comedy who could create a very real relationship with Bea. Ryan is able to cover such a range of emotions and have such fun doing it.”

    Krasinski praises Reynolds’ unique charm, stating, “He has the ability to draw everyone in with his likability,” says Krasinski. “And he is able to make the kind of emotional hairpin turns that most actors can’t. He has incredible timing. But more importantly, he understands that while timing can make you laugh, it can also make you cry. He just knows how to craft a performance.”

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    A Journey of Laughter and Heart

    Executive producer John J. Kelly echoes Krasinski’s sentiments, emphasizing Reynolds’ unparalleled fit for the role. “The character is a lot like Gene Wilder in Willie Wonka & the Chocolate Factory. It needed someone who could be funny and light, but have the weight to bring this child through a journey of loss in a way that would mean something to everyone in the audience.”

    Kelly highlights Reynolds’ dedication, noting his creative input. Ryan is always coming up with ideas for another way to do something,” he recalls. “The physical comedy in this film is amazing.”

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    Reynolds’ Personal Connection

    Reynolds shares his perspective on the film’s intriguing theme of imaginary friends. ““The concept of imaginary friends is provocative and interesting,” he says. “IFs are usually created out of necessity. It’s an adaptive coping mechanism for kids who realize that they can’t rely exclusively on their parents for a sense of well-being. They have to find other ways to manage. They seek it by creating their own imaginary friends.”

    Reflecting on his childhood, Reynolds reveals he had an imaginary friend, a teddy bear named Pookie, shared with his brother Jeff. “My brother Jeff and I shared this imaginary friend back and forth. It was a kind of weird bond we had. It’s something we still talk about today.”

    A Whimsical Adventure Awaits

    IF, rated G, is a whimsical tale that celebrates imagination and adventure, hitting Philippine cinemas on May 15.

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    About IF

    From the imaginative mind of John Krasinski, IF follows a girl who discovers her ability to see everyone’s imaginary friends and embarks on a magical journey to reconnect these forgotten beings with their original kids. The film features an all-star cast including Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell.

    IF is produced by Allyson Seeger, Andrew Form, Ryan Reynolds, and John Krasinski. Catch it in Philippine cinemas from May 15, distributed by Paramount Pictures through Columbia Pictures. Stay connected with #IFMovie and tag @paramountpicsph for updates!

    Photo and Video Credit: “Paramount Pictures International”

  • John Krasinski Turns to Family for Inspiration for His Whimsical Adventure Comedy Movie “IF”

    John Krasinski Turns to Family for Inspiration for His Whimsical Adventure Comedy Movie “IF”

    After directing, writing, and co-starring with his wife Emily Blunt in global box-office hits A Quiet Place and A Quiet Place Part II, John Krasinski does a complete 180 turn with IF, a whimsical adventure for the whole family to enjoy. The inspiration— his very own family.  “I’ve always wanted to make a movie for them,” he explains.

    Krasinski wanted to create something he and Blunt can enjoy with their daughters. “Emily says that the Quiet Place movies are PG-40 for them, so they won’t see those for a long time. During the early days of the pandemic, I got to spend a lot of time around my then-8-year-old and 6-year-old daughters and see the power of their imaginations. But as the pandemic wore on, I started seeing their lights dwindle. They had been so full of energy and excitement, but they were becoming more cautious about everything.”

    As he sought inspiration in how his children’s imaginations grew up with them, the world of IF began to form. Producer Allyson Seeger, who is also Krasinski’s partner in their company, Sunday Night, recalls the beginnings of IF. “John said, ‘What if, instead of making a movie about imagination, we make imagination a character in the movie?’ Adulthood and real life can often temper the imagination right out of you, but the movie explores the question – what if it’s never too late to reconnect with that? To be a kid again, even for a moment,” she says.

    Krasinski also admits to having IFs, or imaginary friends of his own, while growing up. “Our home was very close to a video store and I was allowed to walk there by myself at night. It would take me a half hour to get home, because I would pretend that all these different creatures were after me and I had to hide in my neighbor’s bushes to escape.”

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    They started working on this transformative journey centered around a 12-year-old named Bea, who at that age, had to grow up a little too fast. At the precipice of teenhood, ready to leave her childhood behind, she discovers her unique superpower of being able to see everyone’s imaginary friend. 

    Krasinski decided to run this idea past a good friend, actor Ryan Reynolds, before putting it into script. “Ryan is, in my opinion, one of the most talented people out there,” says Krasinski. “He knows comedy, he knows drama. We had been talking about doing a film together forever. I explained that I was developing a film about children and their imaginary friends. Would he want to be a part of it? He said, ‘Yes, definitely.’”

    Reynolds believes in Krasinski’s range, and that IF is the next natural step for Krasinski as a filmmaker, saying, “I struggle to think of a writer or director more informed by their own parenthood than John Krasinski. Being a dad and a husband has really cemented his cinematic language. What’s most striking to me is that he can make a movie as scary and provocative as A Quiet Place, yet he can also do something as tender, unexpected and hilarious as IF.”

    At the center of the Quiet Place films and IF is family, and how family handles difficult situations, but with IF, instead of hair raising thrillers, there’s plenty of laughs to be had along with heartfelt moments. “A Quiet Place was a metaphor about parenthood and about how far you’ll go to protect your kids,” producer Seeger says. “I think IF is a movie for kids, parents, for every generation. It’s a coming-of-age story for everyone.”

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    IF arrives in Philippine cinemas on May 15.

    About IF

    From writer and director John Krasinski, IF is about a girl who discovers that she can see everyone’s imaginary friends – and what she does with that superpower – as she embarks on a magical adventure to reconnect forgotten IFs with their kids. IF stars Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell alongside many more as the wonderfully unique characters that reflect the incredible power of a child’s imagination.

    Written and directed by John Krasinski, IF is produced by Allyson Seeger, Andrew Form, Ryan Reynolds, John Krasinski

    Cast includes Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, Phoebe Waller-Bridge, Louis Gossett Jr., Alan Kim, Liza Colón-Zayas and Steve Carell

    In Philippine cinemas starting May 15, IF is distributed in the Philippines by Paramount Pictures through Columbia Pictures. Connect with #IFMovie and tag @paramountpicsph

    Photo and Video Credit: “Paramount Pictures International”

  • Believe to See: ‘IF’ – A Comedy Adventure with Ryan Reynolds Directed by John Krasinski

    John Krasinski, renowned for his ingenuity in “A Quiet Place,” unveils his long-awaited comedy adventure “IF.” This film brings to life a world where imagination reigns supreme, helmed by an ensemble cast led by Ryan Reynolds.

    Genesis of ‘IF’

    The concept of “IF” germinated in Krasinski’s creative mind about seven years ago. Originally inspired by the notion of imaginary friends, Krasinski envisioned a narrative that celebrates creativity and the boundless realms of imagination. “It’s been a dream to bring this story of ‘IFs’ to the screen,” Krasinski shares. Ryan Reynolds adds, “John has always envisioned this project as a live-action experience that echoes the wonder typical of Pixar animations.”

    Stellar Cast and Characters

    “IF” boasts an exceptional cast, featuring voices from Hollywood’s finest including Steve Carell, Phoebe Waller-Bridge, and Maya Rudolph. Fiona Shaw portrays the spirited grandmother of protagonist Bea, played by Cailey Fleming. Shaw remarks, “This film thrives on active imagination, a trait that John splendidly brings to life on set.”

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    The Plot

    “IF” unfolds the tale of a young girl who discovers she can see everyone’s imaginary friends. Armed with this newfound ability, she embarks on a magical quest to reunite these forgotten friends with their children. It’s a journey that promises laughter, surprises, and heartwarming moments.

    Worldwide Release and Expectations

    Scheduled for release in Philippine cinemas on May 15, “IF” promises to be a delightful cinematic experience for audiences of all ages. With its unique premise and an all-star cast, the film is set to captivate imaginations and celebrate the power of creativity.

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    Connect with ‘IF’

    Join the adventure and connect with the magic of “IF” by following the hashtag #IFMovie and tagging @paramountpicsph on your social media platforms.

  • Revealing the Magic: Character Posters of “IF” – Your Imaginary Friends Come to Life!

    Imagine a world where every childhood imaginary friend is not just a figment of creativity but a living, breathing character. This is the enchanting reality of “IF,” the latest fantasy comedy directed by John Krasinski. With an impressive ensemble cast lending their voices, including the likes of George Clooney, Bradley Cooper, and Steve Carell, this film promises to be a delightful adventure for audiences of all ages.

    About the Film: “IF” – A Journey of Imagination and Discovery

    “IF” tells the captivating story of a young girl with the unique ability to see everyone’s imaginary friends. This extraordinary power leads her on a whimsical journey to reunite these forgotten creatures with the children who once imagined them. The film stars Ryan Reynolds, John Krasinski, and Cailey Fleming, with additional voice performances from Phoebe Waller-Bridge and Louis Gossett Jr., creating a vivid palette of characters that celebrate the limitless creativity of the mind.

    Stellar Cast Bringing Fantasy to Life

    The voice cast of “IF” is a veritable who’s who of Hollywood talent, bringing depth and charm to their animated counterparts. George Clooney, Bradley Cooper, and Steve Carell join Blake Lively and Matt Damon in bringing a touch of magic to the silver screen. Supported by the talents of Ryan Reynolds, Fiona Shaw, and an adorable turn by Alan Kim, “IF” showcases the dynamic possibilities when imagination is given free rein.

    Experience “IF” in Theaters

    Mark your calendars for May 15, as “IF” makes its Philippine debut, distributed by Paramount Pictures through Columbia Pictures. Don’t miss the opportunity to dive into this fantastical world where dreams come alive. Stay connected with updates and sneak peeks by following the hashtag #IFMovie and tagging @paramountpicsph on your social media platforms.

    This delightful film invites viewers of all ages to rediscover the joys of childhood through the eyes of its vibrant characters. Whether you’re a fan of comedy, fantasy, or just stellar storytelling, “IF” is a must-see that will leave you believing in the magic of imagination. Join us in theaters and let your own imagination soar!

    Photo and Video Credit: “Paramount Pictures International”

  • Explore Wonder with the New Trailer of “IF”: A John Krasinski and Ryan Reynolds Magic Extravaganza

    The curtains rise on a realm where fantasy and reality blur, introduced through the mesmerizing new trailer of “IF.” Directed by the imaginative John Krasinski and starring the charismatic Ryan Reynolds, this film promises an escape into a world where to see is to believe. Premiering in Philippine cinemas on May 15, “IF” invites viewers to reconnect with the joy and boundlessness of their childhood dreams.

    Prepare to be whisked away on an enchanting journey as John Krasinski’s latest film, “IF,” invites audiences to rediscover the power of imagination. In this captivating tale, written and directed by Krasinski himself, viewers are transported to a world where imaginary friends coexist with humans, hidden from sight but ever-present.

    About “IF”

    John Krasinski‘s “IF” crafts a narrative of wonder, centering on a young girl with the astonishing ability to perceive everyone’s imaginary friends. Her journey to bring these unseen companions back into the lives of their human friends is a heartwarming exploration of friendship, belief, and the endless power of imagination. Alongside Ryan Reynolds, the film stars an array of talent including Cailey Fleming and Fiona Shaw, with the voices of Phoebe Waller-Bridge and Steve Carell adding depth and humor to this captivating tale.

    Produced by an elite crew comprising Allyson Seeger, Andrew Form, Ryan Reynolds, and John Krasinski himself, “IF” is a testament to creative storytelling. The cast is further embellished with stars like Louis Gossett Jr., Alan Kim, and Liza Colón-Zayas, each contributing to the film’s vibrant tapestry.

    Coming Soon to Philippine Cinemas

    Mark your calendars for May 15th, when “IF” will hit Philippine cinemas in all its magical glory. Don’t miss the chance to experience the wonder and excitement of this unforgettable film, brought to you by Paramount Pictures through Columbia Pictures.

    Embark on a journey of discovery and imagination with “IF,” a film that reawakens the childlike wonder in us all. Don’t miss this cinematic treasure that promises not just to entertain, but to inspire.

    Join the Adventure

    Follow #IFMovie and tag @paramountpicsph to join the conversation and share your excitement for “IF.” Let your imagination soar as you await the release of this extraordinary cinematic journey.

    Photo and Video Credit: “Paramount Pictures International”

  • Step into a World of Whimsy and Wonder with ‘IF,’ John Krasinski’s Fantasy Comedy, Featuring Ryan Reynolds

    Imagination takes flight in John Krasinski’s latest directorial masterpiece, ‘IF,’ a fantasy comedy that blurs the lines between reality and fantasy. Starring a dynamic ensemble cast led by Ryan Reynolds, the film invites audiences into a whimsical world where childhood beliefs come to life.

    A Star-Studded Cast for a Magical Journey

    Featuring a roster of Hollywood heavyweights, including Ryan Reynolds, John Krasinski, Steve Carell, Emily Blunt, and many more, ‘IF‘ promises to be an unforgettable cinematic experience. Cailey Fleming (‘The Walking Dead’) adds a fresh spark to this star-studded lineup, playing a pivotal role in the heart of the story.

    Anticipation Builds: Trailer and Poster Reveal

    The anticipation for ‘IF‘ heightens with the release of its captivating trailer and a visually stunning poster. These glimpses into the film’s universe are stirring excitement amongst moviegoers, eagerly awaiting its debut in Philippine cinemas.

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    Synopsis: Unveiling the Magic of Imagination

    ‘IF‘ revolves around a young girl’s discovery of her unique ability to see everyone’s imaginary friends. This revelation sets her off on an enchanting journey, aiming to reunite these forgotten companions with their creators. The film showcases an array of imaginary friends, voiced by talents such as Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell, each character embodying the limitless creativity of a child’s mind.

    Behind the Scenes: A Creative Powerhouse

    The creative vision of writer and director John Krasinski, combined with the production prowess of Allyson Seeger, Andrew Form, and Ryan Reynolds, ensures that ‘IF’ is not just a film but a celebration of imagination.

    Coming Soon: A Theatrical Experience to Remember

    Distributed by Paramount Pictures through Columbia Pictures in the Philippines, ‘IF‘ is set to charm cinema audiences soon. The film’s unique blend of humor, heart, and fantasy marks it as a must-watch for all ages.

    CREDITS ARE NOT FINAL AND ARE SUBJECT TO CHANGE
    Photo and Video Credit: “Paramount Pictures International”