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Tag: Heart Evangelista

  • GCash and Heart Evangelista Collaborate For Her Newest Endorsement

    GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.

    Heart x GCash 02 1

    The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad.

    Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris!

    “For me, GCash has been a game changer. You can use it for so many things, and literally EVERYWHERE! From my local cravings, shopping finds and even now that I’m getting ready to head out for Fashion Week season, there is no limit when I’ve got my GCash with me. Ang galing diba? ” – Heart Evangelista-Escudero

    Much like Heart, there are so many new things to discover and love about GCash! Apart from being able to send and receive money for FREE, and get free vouchers and discounts when paying online, thanks to the GCash Card, its users can transact seamlessly in over 200 countries — with lower foreign exchange rates vs. competitors, it instantly became one of her travel essentials!

    The different scenes showcased in the brand’s new film were inspired by the star’s day-to-day life. In fact, Heart was heavily involved in crafting the script, and dressing herself in some of her signature pieces from her personal wardrobe, some of which we’ve seen all over social media!

    Heart x GCash 01

    “In my Heart, GCash is the best way to pay”

    Quoting Heart’s ending line in her newest film, GCash invites its users to enjoy the best things life has to offer in the most convenient and secure way possible.

    “Heart was really the perfect, and easy, choice for us when it came to developing this campaign. She gave a mountain’s worth of ideas from the very first time we met her and the team was left inspired! Her attention to every detail was key for us to develop a material that was unique but also very personal to her. We loved the way she was able to share her personal experiences with us in highlighting how her GCash has made her transactions easier, not only in the Philippines but all over the globe. ” – Neil Trinidad, GCash Chief Marketing Officer

    GCash, the country’s no. 1 finance super app continues its mission to empower Filipinos to move towards financial progress. Through this new collaboration between Heart and GCash, users can only expect more to come in 2024 as they continue to open doors to a brighter future for all Filipinos, so that they too can say that GCash is the best way to pay.

    Watch the full GCash short film produced with Heart through the official GCash page @gcashofficial on Facebook and YouTube.

  • Heart Evangelista Featured in Pandemic Wedding Movie Coming to Cinemas Worldwide this Weekend

    The pandemic caused a record surge in weddings and one couple’s struggle to reschedule their wedding three times and ultimately have a surprise wedding is now a major feature film titled The Wedding Hustler. Chris and Hillary Soriano featured their actual wedding in the upcoming Romantic Comedy to show the chaos in fighting for love in a post-pandemic world. The movie hits theaters this weekend at select SM Cinemas. Both Chris and Hillary are also starring in the movie to showcase a realness to how difficult it was planning a wedding in a pandemic. The movie is distributed by 1091 Pictures (a Sony company) and Prine and written, directed, produced by Chris and Hillary. 

    The Wedding Hustler Poster

    Netflix’s “Bling Empire” Star, Kane Lim Executive Produced and acted in the film alongside Chris and Hillary. Chris said, “They say planning a wedding is one of the most stressful things in someone’s life, and It’s so hard to plan when every venue and caterer is taken, and so I wanted to show that if I could put on a surprise wedding in this pandemic and figure out all the stressful planning on my own, maybe it will inspire other couples to deal with the stress of planning a wedding too.” The movie was filmed throughout San Diego and is now showing internationally. 

    “The Wedding Hustler” is about a couple who is unable to pursue their wedding due to the COVID-19 pandemic. The groom decides to create a surprise wedding for his fiance with the help of the Wedding Hustler, played by Christine Chang, who is an actual wedding planner. The movie also has international Filipina Actress, Heart Evangelisa as Bling Empire’s Kane Lim’s “bestie” in the movie.

  • Self-love advocates Heart Evangelista and Kotex dare women to love themselves more

    Women are appreciated for being natural caregivers and, as a society, we have always applauded them for it. However admirable though, it is often at the expense of caring for others that these same women are found in an all-too-familiar situation of not having enough time or energy for themselves. That is why feminine care brand Kotex Philippines and self-love ambassador Heart Evangelista have once again teamed up in challenging women to #DareToLoveYourselfMore. Together, they aim to remind every woman to keep prioritizing self-love and encourage them to start celebrating those who actively choose to.

    Kotex PR

    “We are forever grateful for the mothers, wives, and sisters in our lives who constantly take care of us but as much as we praise them for this, still not enough is given to women who make the conscious choice to love themselves. Kotex is a believer of self-love and we encourage all women to dare to love yourself unapologetically simply because you deserve it,” said Ann Avellaneda, Brand Manager of Kotex Philippines.

    For this year’s challenge, Kotex released a limited-edition #LuxeWithLove kit that contains packs of its luxuriously comfortable pads and panties. Wrapped in a specially designed painting made by Heart Evangelista, the curated kit invites every woman to fill up their box as a reminder to never let themselves run on empty.

    With every purchase, shoppers can also get a chance to win a self-love weekend getaway and a meet & greet with Heart Evangelista – all while experiencing the luxury of comfort with Kotex because they deserve nothing less. To join, they must simply scan the QR code found inside every kit, fill out the form, post a self-love letter to themselves on Instagram or Facebook, tag the official Kotex page, and use the official hashtag #DareToLoveYourselfMore. Complete promo mechanics can be found here: https://bit.ly/KotexDTLYMMechanics 

    Kotex PR 2

    Much like Kotex, Heart Evangelista has been a self-love advocate for years now. While it has taken a while for her to not feel ashamed about prioritizing herself, she has finally learned to put herself first. Along with staying in shape, eating the right food, and being healthy, Heart has also found an amazing way to practice self-love through her art.

    “Painting plays a huge role in my self-love advocacy. It’s my time for myself. It’s my time to express myself freely without anyone giving me instructions. It makes my soul happy in a way,” Heart shares. 

    With painting as her main avenue of expression, each work often tells a different story. Her favorite muses are women, painted in different canvases whether it’s on bags, murals, clothes, and now in a box. The design of the #LuxeWithLove kit is a beautiful representation of this advocacy as it was inspired by her self-love journey, travels around the world, and the many women that she’s met along the way. 

    “No matter what form, shape or size, they were beautiful so that’s why I wanted to come up with that painting. Women, just proud of being themselves,” Heart adds. 

    Heart stresses that daring to love yourself is something we need to be constantly reminded of but hopes one day it will come as naturally as taking care of others. Whether it’s writing little daily affirmations, going out on a solo date, or simply getting pads that are a little more expensive but works wonders for you – spoiling yourself with better things will always pay off. Always be proud of who you are and how you take care of yourself because the most rewarding love is still the one from within us. 

    As Heart says, “Self-love isn’t being selfish. It’s having self-worth. It’s building yourself up. It’s preparing you for greater things and it’s preparing you to love other people in a better way.”

    To date, hundreds of women have already come out in support of this self-love advocacy; each sharing how they’ve learned to love themselves more everyday and pledged to continue doing so. Patricia Basmayor said, “I learned to love myself more amidst my mental health issues. I became kinder to myself. I feel you should too.” Maureen Agaren also shared, “It’s alright to give yourself more. Remember the value of being ‘YOU’ and the LOVE that yourself deserves.” 

    All women were recognized and awarded for their contributions in spreading this important advocacy. Now, it’s your turn.

    The #DareToLoveYourselfMore challenge runs until July 30. Join today when you get your own #LuxeWithLove kit that is now available for purchase online via Lazada and Shopee. Remember, with every purchase, shoppers can also get a chance to win a self-love weekend getaway and a meet & greet with Heart Evangelista. Complete promo mechanics can be found here: https://bit.ly/KotexDTLYMMechanics

    Follow the official Facebook page of Kotex Philippines to stay updated on the latest announcements and updates.