Johnson’s Mombassadors, content creator Lottie Bie and beauty queen Samantha Bernardo, recently gained a new understanding of something they now have to navigate as first-time moms: caring for their babies’ skin.
Through firsthand experience with the science, they learned that newborn skin, unlike adult skin, loses moisture faster, making it more prone to dryness and irritation. Family bar soap may seem sufficient or convenient for bath time, but babies need a range of bath and lotion products formulated to protect their delicate newborn skin.
It’s one of the many things first-time moms have to learn along the way. After all, they’re often bombarded with an endless stream of advice: the dos and don’ts, signs to watch out for, and products to use. As they say, there’s no manual for motherhood. The good thing is that Johnson’s Baby is there to help moms along the way, educating them on how to preserve their baby’s soft, healthy-looking skin, perfect for every pisil and gigil.
Hydration is protection
This is where a mother’s instinctive touch meets science.
At the recent “Johnson’s Baby HaploScience: Proving the Power of Gentle Care” event, held on Oct. 9 at LEAP Studios in Makati City, moms got a closer look at the science behind gentle newborn care through immersive experiments, interactive activities, and research presentations.
According to Neha Sahatpure, Kenvue Research & Development Scientist, “The biggest misconception is that a baby’s skin is the same as an adult’s skin and that babies can use the same products.” For the first time, Johnson’s Baby brought moms closer to the products by highlighting their safety and gentleness, superior hydration and moisturization, and gentle cleansing properties through fun experiments.
Doctors and nurses also shared baby-care tips, promoting the right regimen of cleansing, moisturizing, and massaging with Johnson’s Baby. They debunked common newborn skincare misconceptions and answered questions from moms, including why the products they use on their own skin may not necessarily be suitable for a newborn’s.
The brand also launched the new formulation of the Johnson’s Baby Milk+Rice Bath & Lotion regimen, which provides 72-hour hydration. The formulation contains milk proteins, rice extracts, Vitamin B5, and is now enriched with aloe vera.
With more than 132 years of expertise in baby care, Johnson’s Baby, the no. 1 baby-care brand prescribed by doctors, has continued to develop products specifically formulated for babies’ delicate skin. With its latest formulation upgrade, the brand continues to fulfill its promise of providing gentle care.
What moms learned
Samantha Bernardo and Lottie Bie, Johnson’s Baby’s new “Mombassadors,” said the experience made them rethink some of their own assumptions about newborn skincare.
“I didn’t realize before how quickly newborn skin can lose moisture. I always thought that a newborn’s skin was naturally healthy as is and didn’t need any additional care. That’s why I hardly used products on my baby before,” Lottie said. “Sometimes, we think that what we normally use at home, like family soap, will do. Now, I’m more conscious about choosing products that are specially formulated for babies because some family products contain harsh ingredients that may damage a newborn’s skin.”
Meanwhile, motherhood has taught Samantha Bernardo that preparation can only take you so far.
“I have always been used to preparing for different things in my career, but motherhood is definitely one experience you can’t really prepare for,” Samantha Bernardo said. “There are always new things to learn, and knowing why a baby’s skin needs extra attention helps me make better choices.”
Johnson’s Mompreneur Affiliate Program
Being a mom is tough, even more so in this challenging economy. But moms don’t have to figure everything out on their own, thanks to Johnson’s Baby.
Johnson’s Baby proudly launches its Mompreneur Program, a community where mothers can learn how to care for their babies, connect with fellow moms, and earn more for their families.
According to Samantha Onglatco, Brand Manager for Baby Care at Kenvue Philippines, “The Johnson’s Mompreneur community gives moms access not only to baby-care tips, but also to useful skills that can help them create content and earn through social commerce platforms. We have connected mothers with resources, such as training sessions and workshops, to help them grow their content creation skills.” The program also supports aspiring mompreneurs through content creation and affiliate opportunities that can provide additional sources of income.
For mothers who may already feel overwhelmed by childcare and everyday economic pressures, the community aims to offer information, support, and inspiration to help them grow.Indeed, motherhood may not come with a manual. But having the science to understand what their babies need, products formulated to address those needs, and a community they can turn to can help moms make everyday choices with greater confidence. That leaves plenty more room for cuddling, kissing, and all that gigil, from the very first haplos to all the little moments that follow.