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Tag: Ever Bilena

  • Ever Bilena has Come Full Circle with the Newest Nail Polish Line

    Known for its full line of trendy, affordable, and accessible makeup, Ever Bilena has been producing your “OG” two-way cakes, sturdy wooden German brow pencils, trusty matte lipsticks, viral lip and cheek tints, and BB creams over the years. The brand started its humble beginnings with nail polish in 1983.

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    Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy, shares that their newest drop is part of their sustaining campaign towards the company’s 40th Anniversary in March 2023. “Ever Bilena has evolved so much over the years, and because we offer a complete range of color cosmetics items, people forget that decades ago, Ever Bilena was also the local market leader for nail polish!”

    She adds, “It’s an ode to the loyal patrons of Ever Bilena who have been with us from the start, as well as to the present generation who have learned to love the brand from their moms and lolas!”

    Ever Bilena has been quick to innovate in the last year, with impressive new releases for Korean-made premium skincare boosters and serum-infused makeup under its popular EB Plus collection revealing new aesthetic packaging for its well-loved classics!

    Those who frequent SM Malls will also enjoy Ever Bilena’s new fixtures and displays that they started deploying to SM Beauty Department Stores in the Ber months of 2022!

    According to Sy, “We wanted to bring excitement back to makeup after three long years in a pandemic! Makeup should make you feel good and happy, and shopping should be an immersive and enjoyable experience!”

    Ever Bilena’s brightly lighted black and pink fixtures are paired with friendly and empowered beauty consultants ready to attend every Ever Bilena customer’s beauty questions.

    Ever Bilena’s Nail Polish line is the brand’s first release of the year so far. Sy teases more surprises coming soon from EB, from premium formulas in its upcoming new product launches, inspiring stories, and endorsement partnerships to top-tier beauty pageant collaborations, among others.

    Ever Bilena’s nail polish line is available exclusively in Alfamart and online in their flagship Shopee, Lazada, and Tiktok shops. All other Ever Bilena items are available in Watsons, SM Beauty Dept Store, Robinsons Dept Store, SM Markets, Puregold, Waltermart Group, Gaisano Group, LCC Group, etc.

  • Bakuchiol is the next big thing in global skincare trends

    Bakuchiol, pronounced, buh·koo·chee·owl, is a plant derived extract found in the leaves and seeds of the Psoralea corylifolia plant, nicknamed “Babchi.” The vegan ingredient has been heralded as a retinol alternative for those looking for anti-aging benefits sans the irritation. 

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    While Bakuchiol may appear new and unfamiliar, Ever Bilena Cosmetics, Inc. (EBCI) is actually the first Filipino cosmetics company to have introduced this innovative ingredient to the Philippines as early as two years ago! EBCI is the corporation behind household names like Ever Bilena and Hello Glow.

    In 2020, Hello Glow released its best-selling Hello Glow Advanced Rejuvenating Set, a dermatologist recommended anti-aging kit which incorporates Bakuchiol into its Night Cream.

    EBCI’s Chief Sales & Marketing Officer, Denice Sy-Munez shares that most skin care sets in the local market “use illegal and undisclosed dosages of hydroquinone and tretinoin. These can cause burning sensations, and intense visible peeling that could result to severe skin damage.”

    Thus, her Research & Development Department collaborated and consulted with numerous formulators and dermatologists before deciding to utilize Bakuchiol for their set’s rejuvenating benefit instead. 

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    The British Journal of Dermatology has referred to Bakuchiol as a very “promising” active ingredient for preventing and addressing signs of skin aging such as wrinkles and hyperpigmentation. Studies from the same journal have shown that topical bakuchiol and retinol have produced the same benefits on photoageing.

    According to Sy-Munez, “Research shows that Retinol formulated with Bakuchiol boosts the former’s efficacy.” And this is precisely the objective of Hello Glow when it developed the “advanced” skin set.

    “The Hello Glow Advanced Rejuvenating skin set does so well, selling over 500,000 per year! We’ve sold almost 70,000 sets on Shopee alone!” exclaims Sy-Munez. “And what majority of customers, skincare experts and influencers rave most about it is our night cream!” The confidence in Bakuchiol led to the creation of the Ever Bilena Plus Bakuchiol Lifting Night Serum, finally giving the ingredient its own spotlight! “It is literally the most affordable pure Bakuchiol serum in the market,” adds Sy-Munez. Other international brands sell their Bakuchiol-infused serums at the equivalent of Php 1,800 up to Php 9,000 apiece. EB Plus’s Bakuchiol Serum is only Php 395 each and made in Korea!

    In its latest makeup release, EB Plus also integrated this superstar ingredient in its EB Plus Good Skin Day Serum Infused Skin Tint! The newest easy-to-blend sheer-to-medium coverage base product contains Bakuchiol paired with Hyaluronic Acid to ensure skin is firm and amply moisturized while revealing a natural filter-finish glow. 

    As gentle as Bakuchiol can be though, make sure to always patch test beforehand so to avoid potential allergic reactions! Hello Glow and Ever Bilena products are available in all leading department stores, Watsons, and online at their official flagship Tiktok, Shopee, and Lazada E-commerce stores.