As part of its 23rd anniversary celebration, The Coffee Bean & Tea Leaf Philippines brought its Philippine-exclusive anniversary collection to life through a series of heritage walks held from May 22 to 24, 2026, celebrating Filipino culture, history, and community.
In partnership with WanderManila, The Coffee Bean & Tea Leaf® invited members of its community to rediscover Manila through three curated heritage tours inspired by the brand’s 23rd Anniversary Collection: the Talâ Tour in Binondo, the Lakbay Tour in Intramuros, and the Pamana Tour in Quiapo.
More than guided city walks, the initiative reflected the stories behind the anniversary tumblers while encouraging participants to connect more deeply with Manila’s cultural heritage. Through the experience, guests were invited to slow down, rediscover local history, and appreciate the stories that continue to shape Filipino identity today.
The Talâ Tour explored Binondo, the world’s oldest Chinatown, highlighting the district as a living archive of culture, resilience, and transformation. Guests visited Escolta and the historic First United Building, discovering how stories are preserved not only in written history, but also through architecture, tradition, and generations of lived experiences.
Inspired by the spirit of exploration, the Lakbay Tour guided guests through the historic streets of Intramuros, where every street and structure carries the weight of Philippine history. Participants visited iconic landmarks such as San Agustin Church and Fort Santiago, immersing themselves in stories of heritage, resilience, and national identity.
Meanwhile, the Pamana Tour highlighted the enduring cultural richness of Quiapo, where history remains deeply woven into everyday life. The tour emphasized that pamana, or heritage, is something continuously lived, shared, and passed on through generations. Guests explored landmarks including Plaza Miranda and Bahay Nakpil-Bautista while gaining a deeper appreciation for Quiapo’s vibrant community and traditions.
At the heart of the initiative was The Coffee Bean & Tea Leaf® Philippines’ commitment to creating meaningful moments through its Caring Cup philosophy. Beyond celebrating 23 years of serving coffee and tea, the heritage walks honored the communities, stories, and shared experiences that continue to shape the brand today.
As The Coffee Bean & Tea Leaf® Philippines continues its 23rd anniversary celebration, the heritage walks serve as a reminder that every cup, every place, and every shared experience carries a story worth remembering.
To learn more about Caring Cup and CBTL’s 23rd Anniversary, visit coffeebean.com.ph.
