Tag: coca-cola

V is Here! Coca-Cola® Zero Sugar Welcomes Global Superstar BTS V as New Brand Ambassador

V, a renowned singer, songwriter, and member of BTS, is set to take refreshment to the next level as the newest ambassador for Coca-Cola Zero Sugar. On November 17, 2025, Coca-Cola lit up its official social media channels with a striking first campaign visual — the global superstar showcasing his signature cool gaze alongside the bold, refreshing taste of Coke® Zero Sugar.

(BTS V for Coca-Cola Zero Sugar. Image Courtesy of Coca-Cola Philippines.)

V’s authentic and magnetic presence – defined by his artistic depth, effortless charm, and uncompromising spirit – is the perfect embodiment of the Coca-Cola Zero Sugar campaign: celebrating life’s best moments, all-out, with zero guilt.

From Tease to the BTS V’s Coke Zero Takeover

Last November 14, curious-eyed fans were treated to a teaser where the iconic Coke fizzles swirled into the silhouette of “V,” setting social media abuzz with anticipation. Now, the reveal is here and it’s unapologetically bold.

(Image Courtesy of Coca-Cola Philippines)

Stepping into a new dynamic chapter, V looks ahead to exciting projects much like Coca-Cola Zero Sugar’s bold and uncompromising flavor.

Spot V’s Coke Zero Sugar Campaign All Over the City

Starting this November 2025, BTS V’s Coca-Cola Zero Sugar campaign will be unmissable across some of the city’s most vibrant touchpoints: from the streets of Bonifacio Global City (BGC) to the massive billboards along C5, EDSA Northbound, and EDSA Ortigas Southbound.

Pro tip! Snap your own photos of these visuals and share them using #AllOutSarapWithZeroCalories and #CokeZeroSugar to join the celebration online.

Zero Compromise. All-Out Taste.

Since his debut as BTS in 2013, V has been celebrated for his captivating charm and distinct low-pitch voice; and now, his dynamic energy meets the bold taste of Coca-Cola Zero Sugar. Like the artist himself, Coke Zero Sugar delivers all-out sarap (deliciousness) without the calories, the perfect choice for those seeking great taste with no compromise and added sugar.

Want to bring the cool, confident energy of V to your everyday moments? Grab your Coke Zero Sugar today at the Coca-Cola Flagship Store online or pick a case or two at convenience stores and supermarkets near you.

Stay tuned for more surprises from V’s Coke Zero Sugar campaign by following the official pages of Coca-Cola Philippines on Facebook and Instagram for the latest updates.

Visit https://www.coca-cola.com/ph/en to learn more about Coca-Cola Philippines.

November 18, 2025
Coca-Cola x Marvel Heroes Unite: Collect Limited-Edition Packs Now

In an iconic union that brings together the fizz of Coca-Cola and the thrill of Marvel, Coca-Cola Philippines has unveiled its latest innovative collaboration: “Coca-Cola x Marvel: The Heroes”. This dynamic partnership marries Coca-Cola’s rich history with Disney’s storytelling prowess, continuing a legacy that spans over six decades, and the two iconic brands have continued their strong collaboration across projects, universes, and multiverses – such as the iconic Marvel Universe.

Collectible Designs and Augmented Reality Thrills

In a creative twist that marries classic beverage branding with cutting-edge technology, Coca-Cola has introduced six limited-edition can designs. Each can features iconic Marvel characters, from the fierce Wolverine to the cunning Elektra, and offers fans a unique augmented reality (AR) experience. By scanning the cans, consumers can bring their favorite heroes and villains to life right before their eyes, adding an interactive layer to every sip.

In Coca-Cola and Marvel’s latest limited-time campaign, the brands have joined forces to bring the world of Marvel to life in an exciting new way with a brand new TV commercial and by delivering a never-before-seen consumer experience through exclusive, limited-edition Coca-Cola pack designs featuring 6 character illustrations, digital collectible characters, and an immersive AR extension on Coca-Cola’s website.

Innovative Campaign and Digital Integration

This heroic collaboration is supported by a 360 global campaign, which includes new creative that will run across TV, cinema, and other video-sharing platforms, as well as digital and out-of-home programming.

“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” said Mark Dee, Senior Marketing Director, Coca-Cola Philippines. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”

“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships, The Walt Disney Company. “We took the traditional marketing paradigm and redefined it in the best way possible. The result is an unprecedented campaign that taps into the power of the Marvel Universe – which is heading into its 85th year of beloved characters – and tells stories in a way that can only be done when Coca-Cola and Disney come together.”

This collaboration kicked off with a new digital film, telling the story of the latest chapter in the long history of these iconic brands. In the spot, a woman accidentally puts an entire comic book world in danger. Then the Real Magic of Coca-Cola unites the Marvel Universe to save the day and provide an uplifting moment for the protagonist.

Artistic Cans and Character Roster

This new line of exclusive cans features heroes and villains from the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, these cans leverage contrast to amplify the attention to detail within each limited-edition character design. The cans are scannable, and each will bring its character to life in a unique way through AR.

The Marvel heroes and villains featured in 6 designs across these limited-edition products are:

Collect, Scan, and Experience

These 6 collectible cans are available in Coca-Cola Original Taste and Coca-Cola Zero Sugar variants, ensuring that all fans can enjoy their favorite flavors. Available nationwide across physical and online retail platforms, these cans are expected to be a hit among collectors and fans, offering a taste of the Marvel Universe with every sip.

As Coca-Cola and Marvel continue to push the boundaries of what’s possible in brand collaboration, they invite fans to become part of this adventure. For an extended experience and more information on the Coca-Cola x Marvel AR journey, fans are encouraged to visit Coca-Cola’s official website and follow their social media pages.

For further details on this electrifying collaboration, follow the official Coca-Cola and Marvel pages on Facebook and Instagram. Visit coca-cola.com for that extended Coca-Cola x Marvel AR experience. Get ready to unleash the hero within with every sip of Coca-Cola!

July 17, 2024
McDonald’s PH and Coca-Cola’s “Share the Light” to more communities this Christmas

McDonald’s Philippines (Golden Arches Development Corporation) returns with its partnerCoca-Cola Philippines to brighten the holiday season for communities through Share the Light celebrations and 1.5 million pieces of Happy Meal toys to be turned over to different communities nationwide.

‘Share The Light’ is an initiative of McDonald’s Philippines and Coca-Cola Philippines which aims to spread kindness and cheer to partner communities in time for Christmas.

“At McDonald’s, it is important for us to make a positive impact in the lives of Filipinos—whether it is our customers, partners, or families in need–especially during this time of the year. We are very happy to once again partner with Coca-Cola to share feel-good moments with Filipino families through our food,” said Kenneth S. Yang, CEO and President of McDonald’s Philippines

Sharing Kindness, Spreading Cheer

This year, Share the Light brought in fun games, various activity booths, and rice meals offered during the event. Families also took home noche buena packs consisting of a 6-pc McShare Box, 1.5L Coke bottle, and Happy Meal toys. Employees from both McDonald’s and Coca-Cola also volunteered to serve meals and help host the festivities.

“During our celebration in Quezon City, we were able to spread cheer to 100 families. Next year, we hope to extend this celebration to more partner communities. Beyond the holidays, our goal is to share the light we experience not only during this season but every day. Through Ronald McDonald House Charities’ McDonald’s Kindness Kitchen, we are able to serve warm meals to communities in need.” Kenneth S. Yang, CEO and President of McDonald’s Philippines added.

Both Share the Light celebrations were done in communities supported by McDonald’s Philippines’ charity of choice, Ronald McDonald House Charities, through its Bahay Bulilit Learning Center program. Bahay Bulilit stands as one of McDonald’s Philippines’ flagship programs, offering children a safe space to play and learn while their parents work. The goal is to establish nationwide learning centers in areas where they are most needed, and this is achieved through partnerships with the DSWD and local government units. Currently, there are 39 learning centers nationwide through this initiative.

The next Share the Light celebration will be on December 19 in Cebu and will bring joy to at least 300 more families. As part of this year’s initiative, McDonald’s Philippines will also be giving 1.5 million pieces of Happy Meal toys to various communities nationwide.

For more information on RMHC’s programs and how you can help, visit its official website rmhc.org.ph and the online donation portal at rmhc.org.ph/donate/.

Stay updated on McDonald’s Philippines by following McDonald’s PH on Facebook, Twitter and Instagram.

December 16, 2023