Tag: Chagee

CHAGEE Marks International Tea Day with an Invitation to Explore the Beauty of Tea

Tea is something most Filipinos have known their whole lives. It is in our mornings, our conversations, our quieter moments. While it feels familiar, there is so much more to learn about tea: the regions it comes from, the seasons that shape it, the generations of craft that bring it to the cup.

This May, CHAGEE invites you to explore the world of tea making. To welcome International Tea Day on May 21, CHAGEE Philippines is marking the occasion with a new jasmine oolong tea, and a series of experiences designed to bring people genuinely closer to tea culture.

A New Tea, and the Story Behind It

On May 8, CHAGEE introduces the BO·YA Jasmine Tieguanyin Tea series, the newest addition to its BO·YA Jasmine series.

The BO·YA name carries a two-thousand-year-old story of genuine connection that echoes through the ages, featuring Boya, a master musician whose playing was so deeply felt that only one person, a humble woodcutter named Ziqi, could fully understand it. Their bond became one of Chinese culture’s most enduring expressions of genuine connection: the idea that something made with real honesty will always find the people who appreciate it. It is a hope that runs through every cup in the BO·YA series: That somewhere out there, for every blend crafted with care, there is someone who will pick it up, take a sip, and simply understand.

The new drink opens with a gentle front note of jasmine before the distinct orchid character of Tieguanyin, a prized variety of oolong, slowly follows. This builds the first sip into a taste that is floral, layered, and quietly complex. The Tieguanyin oolong base is sourced from the high-altitude gardens of Southern Fujian, China, while the jasmine flowers come from Hengxian in Guangxi, known in the world for producing jasmine of exceptional quality and lasting fragrance.

BO·YA Jasmine Tieguanyin Milk Tea: PHP 159 (R) / PHP 175 (L)

BO·YA Jasmine Tieguanyin Brewed Tea: PHP 130 (R) / PHP 145 (L)

Something to Savour Beyond the Cup

Alongside the new drink, CHAGEE has designed a small collection of tea-inspired merchandise for the season, including a Tea-Scented Charm, a Tea Icons Keychain, and the Tea Roots Tumbler, each drawing from the natural elements and imagery behind CHAGEE’s teas. Selected merchandise will be available bundled with BO·YA Family drinks in-store during the launch period.

[From L-R] CHAGEE International Tea Day Merchandise: Tea Roots Mini Tumbler, Tea-Scented Charm, & Tea Icons Keychain

And for those who want to go a little deeper, CHAGEE will also be releasing a specially curated publication dedicated to the culture and heritage of tea, available at select stores from May 21. More details to follow closer to International Tea Day.

Experiencing What Makes a Good Cup of Tea

To fully immerse Pinoy tea lovers in the process of tea-making, CHAGEE will launch a Sip and Learn Tea Workshop on May 11, where invited guests will be guided by a Tea Master through the aromas, flavours, and stories that make a great cup of tea. It will be a first step, and an intentional one: a reminder that the story of tea is best experienced in person, and that there is more to come for those who are curious.

A second session – which the public can join by signing up through the CHAGEE app – will follow at SM North EDSA on May 21, and a final session at Robinsons Galleria on June 6, so there are plenty of opportunities to take part throughout the season.

On International Tea Day itself, CHAGEE is also inviting Filipinos to slow down and take a real tea break. From May 18 to 21, during meryenda time at 3 PM, the first 100 customers at every CHAGEE Philippines store can claim a complimentary Regular BO·YA Jasmine Tieguanyin Milk Tea. It is CHAGEE’s way of marking the day simply and sincerely: with a good cup of tea, shared with as many people as possible.

“Most people drink tea every day, and that is exactly why we think it is worth pausing to understand it a little better,” said Philip Dee, Tea Master at CHAGEE Philippines. “When you stop and look closely, what you find is extraordinary. Centuries of knowledge, farmers who understand their soil the way musicians understand their instruments, and a quiet kind of craft that most of the world never gets to see. International Tea Day is a meaningful reminder of all of that, and an invitation for all of us to slow down, pay attention, and discover what has always been in the cup.”

CHAGEE’s International Tea Day offerings are available across all Philippine stores from May 8. For those who have ever been curious about what makes a great cup of tea, this May is a good time to find out. For more information, visit CHAGEE Philippines FB, IG, TikTok, or download the CHAGEE App.

May 8, 2026
CHAGEE Brings Iced Lemon Fruit Tea Series to Manila for Summer

CHAGEE is welcoming its first Philippine summer with a refreshing, fruity splash from the latest addition to its local lineup of high-quality tea offerings. The global milk tea sensation is now bringing to Manila its internationally loved Iced Lemon Fruit Tea series—infused with real fruit flavors and refreshing brewed tea—ready to turn up Pinoys’ 2026 summer escapades with the ultimate tag-init refreshment.

Following enthusiastic reception in key markets including Singapore, Malaysia, Indonesia, and the United States, CHAGEE is bringing the Iced Lemon Fruit Tea series to the Philippines, perfectly timed for the hot season’s craving for refreshing sips to beat the summer heat.

More than a seasonal drop, the Iced Lemon Fruit Tea series is a permanent addition to CHAGEE’s lineup of high-quality teas in the Philippines. The latest tea series is the third internationally beloved flavor that the tea chain has brought to the market since the local debut of its global best-sellers at its Manila launch last August. Following the success of Cocoa Oolong Milk Tea introduced in December 2025, CHAGEE kicked off 2026 with the arrival of Peach Oolong Milk Tea in January and the Iced Lemon Fruit Tea series this summer. The brand’s newest offerings reinforce CHAGEE’s commitment to elevating Filipinos’ premium tea experience, promising to give tea lovers a refreshing staple they can enjoy all year round.

A Refreshing Twist on CHAGEE favorites

CHAGEE’s Iced Lemon Fruit Tea collection is crafted to deliver crisp, clean, and revitalizing refreshment. Lemon-infused iced tea has long been a familiar and well-loved staple in the Philippines, synonymous with cooling refreshment during warm, sun-soaked days. CHAGEE reimagines this classic with its signature premium tea craftsmanship, elevating a nostalgic favorite into a more refined summer beverage.

The summer series introduces three vibrant flavors: Jasmine Lemon Tea, Da Hong Pao Lemon Tea, and Glutinous Lemon Tea. The Peach Oolong Brewed Tea, the latest brewed tea offering, is also joining in on the summer fun.

Each beverage carries CHAGEE’s signature tea DNA: high-quality and authentic tea leaves, precise brewing techniques, and balanced flavor profiles, now expressed in a lighter and more refreshing drink. The result is a lineup that feels both familiar and elevated, perfectly attuned to the Philippine summer.

The Jasmine Lemon Tea pairs premium jasmine green tea with crisp lemon juice, delivering a bright, citrus-forward flavor with a delicate floral finish. Da Hong Pao Lemon Tea combines bold, roasted da hong pao tea leaves with zesty lemon for a rich but balanced aromatic experience. Glutinous Lemon Tea blends high-mountain green tea with the subtle sweetness of glutinous rice aroma, perfectly complemented by a refreshing lift of lemon.

Completing the summer Fruit Tea series from the brewed tea lineup is the Peach Oolong Brewed Tea, a robust yet refreshing option that highlights fragrant oolong tea with gently roasted notes, complemented by a subtle peach sweetness. The result is a full-bodied, aromatic brew designed for slow sips and warm summer days.

“We are thrilled to introduce our much-anticipated Iced Lemon Fruit Tea series—a new category that pairs authentic and high-quality tea bases with real fruit flavors, setting a new, higher standard for the ultimate summer refreshment,” shares CHAGEE Philippines General Manager, Christopher “Sonny” Tiong. “Here in the Philippines, refreshment isn’t optional—it’s a must. That’s why we’re excited to make the Iced Lemon Fruit Tea series a permanent part of our menu, giving every Filipino a lighter, brighter, and more refreshing drink infused with CHAGEE’s trusted tea DNA.”

Premium, Insta-worthy CHAGEE Summer Essentials

CHAGEE is making summer even more delightful with limited-time promos and exclusive collectibles, elevating the summer tea experience beyond the cup with fun, functional, and premium lifestyle pieces. From March 13 to 31, walk-in customers and CHAGEE app customers are treated to a FREE Lemon Leather Charm with a purchase of any 3 Large Iced Lemon Fruit Teas. Grab customers can also get their hands on the charm with a PHP 199 top-up.

Customers can also get a chance to take home a Summer Drawstring Pouch for every purchase of 1 Large Iced Lemon Fruit Tea with a top-up of PHP 499 and PHP 599 for Grab users.

CHAGEE’s merch dominance doesn’t end there! Customers can also take home CHAGEE’s summer-exclusive Bucket Hat with a purchase of 1 Large Iced Lemon Fruit Tea and a top-up of PHP 699 for walk-in and CHAGEE app orders, and PHP 799 for Grab users.

Beat the heat with these promos

Beyond merchandise bundle deals, customers can also enjoy CHAGEE’s Iced Lemon Fruit Tea Treat promo!

For its special 3-day sale starting March 5-8, CHAGEE app users can enjoy a PHP 50 off on any Large Lemon Tea. The fun does not stop for CHAGEE app users because from March 9 to 31, customers can earn stamps for every cup purchase and get a FREE PHP 50 off on their 4^th stamp. They also get a PHP 150 OFF voucher on their 8^th stamp.

From March 9 to 15, customers can choose any 4 Large Lemon Fruit Teas and get at least PHP 133 off their total basket, exclusively for Grab orders only.

For more updates on upcoming launches, store openings, and member exclusives, follow CHAGEE Philippines on Instagram, Facebook, and TikTok.

March 6, 2026
CHAGEE PH Marks 8 Years with a Stronger Local Team

CHAGEE Philippines today announces the appointment of Christopher “Sonny” Tiong as Country General Manager and Oliver “Ollie” Rabatan as Deputy General Manager. The announcement of CHAGEE’s Philippine leadership team comes in celebration of its 8th global anniversary this November.

Having simultaneously led iconic international brands such as Krispy Kreme and Jamba Juice, alongside well-loved local favorite Pancake House as Chief Operating Officer, Sonny is an accomplished business leader with extensive experience in operations, sales, and brand management across the food and beverage industry. Over the years, he has built a strong reputation for driving business growth, improving operational efficiency, and building high-performing teams that deliver exceptional customer service.

As General Manager of CHAGEE Philippines, Sonny plays a key role in steering the brand’s nationwide expansion and day-to-day operations. His leadership focuses on strengthening store performance, ensuring operational discipline, and creating customer experiences that uphold CHAGEE’s premium standards.

Ollie brings with him close to two decades of experience from McDonald’s, where he was Chief Marketing Officer. A strategic business leader and award-winning marketer, he led some of the brand’s most notable and high impact campaigns, including “McSavers Mix & Match”, “Bigger Chicken McDo”, the McDonald’s App’s rapid adoption, “Unbranded Menu”, “McClassroom”, and “Ride-Thru”. A seasoned business and marketing leader with over 20 years of experience, he is known for his strategic vision and deep understanding of local consumers. Ollie has built a career by transforming insights into impactful brand experiences that inspire loyalty and drive performance.

As Deputy General Manager of CHAGEE Philippines, Ollie leads the brand’s expansion and innovation efforts, guiding it toward its next phase of growth. With his extensive experience in brand management and his passion for elevating consumer experiences, Ollie plays a pivotal role in advancing CHAGEE’s mission to redefine the high-quality milk tea category in the Philippines.

“CHAGEE’s story has always been about blending tradition and innovation. As we celebrate our 8th global anniversary, our team is taking that story even further—reaching more Filipinos, expanding our presence, and strengthening our community built on quality, culture, and connection. We look forward to continued growth in the next year as we bring more people together one CHAGEE cup at a time,” says Sonny.

“As CHAGEE continues to grow in the Philippines, our focus will be on building deeper connections with consumers through creativity, insight, and authenticity. We see great potential to strengthen how CHAGEE engages Filipinos through storytelling, design, and experiences that reflect modern lifestyles while celebrating our craft, culture, and community,” says Ollie.

With a renewed vision and leadership, CHAGEE enters its 8th year poised for sustained growth—ready to continue redefining the milk tea culture in the Philippines and beyond.

Stay tuned for more updates on CHAGEE by following its Facebook page at CHAGEE Philippines and Instagram @chagee.ph.

November 21, 2025