Tag: ASICS

ASICS Pops Up in The Heart Of Manila’s Sports and Fitness Scene

ASICS has made an exciting entrance into the heart of Manila’s sports and fitness scene with the unveiling of its pop-up store located at SM Mall of Asia, Ground Floor, North Entertainment Mall. Spanning an impressive 60 square meters, this avant-garde retail space showcases a diverse range of footwear, apparel, and accessories across the Performance Run, Core Performance Sports, and SportStyle categories.The ASICS pop-up store is designed with a focus on simplicity, offering a minimalistic platform that serves as a clean canvas to build the ASICS experience. Emphasizing streamlined aesthetics, the design reflects the brand’s commitment to clarity and functionality. The store’s efficiency is underscored by its flexible environment, enabling quick adaptation to changing trends and evolving customer needs.

“Philippines has always been a vital market for ASICS, and we are honoured to see tremendous growth in the country, earning loyalty, trust and support amongst our customers. A new store opening be it a pop-up or a permanent space, is always a momentous occasion for us at ASICS. It cements the growth of the brand and reflects our commitment to our customers, offering them more options and accessibility to our wide range of products as well as forging deeper connections with our customers,” said Mr Gabriel Yap, Senior Regional Marketing Director of ASICS SEA.

ASICS ensures the pop-up remains dynamic, aligning with the brand’s dedication to staying ahead in the market. Additionally, the brand takes a step towards a greener future by incorporating sustainable practices and materials in the store, demonstrating ASICS’ commitment to environmental responsibility and contributing positively to the global community.

This store carries the new NOVABLAST^TM 4 and the upcoming GEL-NIMBUS^TM 26, providing runners in the area, the opportunity to trial and shop these cutting-edge shoes. For SportStyle fans, the store presents an exciting range, including the latest GT-2160^TM and GEL-TERRAIN^TM, along with the timeless classic Japan S^TM collection.

The pop-up store also offers sports enthusiasts a sneak peek into the innovative concepts leading to the grand opening of ASICS new store in September 2024 that promises to be a remarkable event, unveiling one of the largest ASICS stores in the Philippines. The store will showcase an extensive array of the latest collections, ensuring an exhilarating shopping experience like never before.

Stay tuned for more updates by following ASICS Philippines official website & social media.

Website: http://asics.com.ph/
Facebook: https://web.facebook.com/ASICSPhilippines
Instagram: https://www.instagram.com/asicsph/

February 21, 2024
ASICS Asia takes steps to bridge the Gender Exercise Gap at inaugural Regional Women’s Retreat

ASICS Asia recently hosted its first-ever Regional Women’s Retreat at Hotel Labaris in Thailand, nestled within Thailand’s first and third largest National Park – Khao Yai. The event emerged as a response to the ASICS State of Mind Index findings in 2022, which unveiled a gender exercise gap where women engage in significantly less exercise than men, thereby missing out on the positive mental benefits of regular physical activity. In a bid to understand and address this gap, ASICS gathered a diverse group of over 30 participants – spanning different nationalities, ethnicities, and body types – to take part in a curated four-day program focused on advocating the positive impact of movement to achieve a sound mind and sound body.

The event promoted a sound body, commencing with an energizing sunrise run. A book reading session, co-hosted by ASICS Athlete and ultra-marathoner, Natalie Dau, and ASICS brand ambassador and Thai Actress, Taya Rogers, facilitated valuable discussions on optimizing running performance in sync with the menstrual cycle. Participants also immersed themselves in dynamic strength and core training sessions, led by Jeong Yun Lim from Netflix’s hit reality show, Physical 100, highlighting exercise’s transformative potential for a balanced and healthy lifestyle.

The event was not only about nurturing a sound body but also a sound mind. Attendees engaged in a journey of self-discovery through soul-soothing sound healing, meditation, and reflective journaling by Pearlyn Siew of Transmission Wellness.

Fiona Berwick, Head of Global Communications, said, “At ASICS, we believe in the power of exercise to improve both physical and mental wellbeing, and it’s concerning to see a gender exercise gap persist. By listening to the experiences and perspectives of individuals around the world we hope to better understand the barriers to exercise for women and work towards creating a more equal and inclusive fitness.”

November 8, 2023
ASICS AW 2023 Collection: A Fusion of Style, Performance, and Eco-Consciousness in Bangkok Showcase

While globally recognized for their sports shoes, ASICS’ launch at Urban Yard, Bangkok, showcased its grandeur in all its categories – Performance Running, Core Performance Sports, and ASICS SPORTSTYLE and Apparel. The event layout resonated with the brand’s multifaceted image, engaging attendees with four unique thematic spaces.

A Gathering of Icons and Influencers

Southeast Asia’s prominent media figures, brand partners, and celebs graced the launch. Philippines’ pride, Miss Universe Philippine 2019, Gazini Ganados, influencers Bea Benedicto, Marline Capones, and actor Gab Lagman were among the illustrious attendees. Global icons, from Tay Tawan, Pon Nawasch, Toey Pongsakorn, and Neng Sarun to marathon sensation Natalie Dau, underscored the collection’s global appeal.

“ASICS is firmly rooted in the founding philosophy of “A Sound Mind in a Sound Body” in a bid to improve both the body and mind through movement in sports and exercises. The new Autumn Winter 2023 collection aims to inspire all within the community to move their bodies to positively impact their mental and physical health.” – Yogesh Gandhi, Managing Director of ASICS Southeast Asia.

Embracing Sustainability with Art

The event emphasized sustainability, with ASICS joining hands with Thai artist WISHULADA. Their collaboration birthed art installations crafted from repurposed ASICS products, symbolized aptly by the upcycled ASICS logo. This sustainable theme highlighted their eco-conscious ASICS GEL-LYTE™ III CM 1.95 shoe.

Performance Running: A Legacy Continues

Guests explored ASICS’ groundbreaking running innovations, from the GEL-CUMULUS 25 to the 30th-anniversary special, GEL-KAYANO™ 30. An interactive GEL-KAYANO™ 30 Running Clinic offered a tactile experience, spotlighting the shoe’s three-decade-long evolution. Most notably, guests were introduced to the latest 30^th anniversary iteration of the ASICS GEL-KAYANO™ series – the GEL-KAYANO™ 30 – that is designed for a more comfortable and stable ride with the 4D GUIDANCE SYSTEM™. To put the shoe to the test, regional guests had the first-hand opportunity to participate in the GEL-KAYANO™ 30 Running Clinic held earlier in the day, that has been designed with stability-centric workouts while having the opportunity to learn about the shoe’s illustrious 30-year legacy.

Fashion Meets Function: Core Performance Sports

Guests got a glimpse of the GEL-RESOLUTION 9 Tennis Shoe, a majestic collaboration with fashion giant BOSS. ASICS’ ACTIBREEZE AW23 and NAGINO Collection emphasized comfort and body confidence. Complementing the launch, ASICS initiated the ‘Move Every Mind‘ study, highlighting movement’s mental health benefits.

ASICS SPORTSTYLE Café: Where Fashion Meets Comfort

The SPORTSTYLE Café showcased trendsetting designs from the AW23 Collection. Trailblazing in the SPORTSTYLE category, the ASICS AW23 Collection combines form, function and fashion to put forth reimagined models of the GT-2160, JAPAN S ST and EX89. Through the eyes of fashion house Cecile Bahnsen, the ASICS GT-2160 harmonises everyday couture intricacies of hyper feminine form and embellishments fused with ASICS’ technical expertise. The JAPAN S ST model amps the iconic basketball silhouette with improved cushioning and modern properties, while the latest iteration of the EX89 flashes new colourways on top of the inaugural introduction last year.

Embrace the Autumn Winter 2023 ASICS collection available at key ASICS outlets, premium department stores, and online at ASICS.COM.

For the latest on ASICS, connect online:

Website: ASICS.COM
Facebook: ASICSPhilippines / ASICS Sporstyle PH
Instagram: ASICS Philippines / ASICS Sportstyle Philippines

August 17, 2023
THE ASICS GT-2160™ makes its Paris Fashion Week debut

Paris Fashionweek was in full swing at the Dover Street Market as ASICS wowed the crowd with the debuting ASICS SportStyle GT-2160™, a premium concept sneaker created in partnership with top fashion brands. The two-floor, collaborative Pop-Up event showcased the different variations of GT-2160™, as interpreted by the likes of Cecilie Bahnsen, DIME, Hal Studios® and AIREI.

The GT-2160™ is the brand’s pinnacle of ASICS SportStyle running technology, and this celebrative collaboration aims to showcase their evolution since the 2010s. The iconic design language now sports an updated silhouette and three new colorways.

Stealthy sci-fi with Cecilie Bahnsen

The ASICS GT-2160™ Cecilie Bahnsen in White/ Pure Silver (c) stephane sby balmy

The popular Danish womenswear designer gave her timeless celebration of modern femininity a sleeker, more modern twist with the ASICS Sportstyle GT-2160™. The sneaker comes in two contrasting colorways and a semi-translucent mesh upper– both capturing the embodiment of noir, sci-fi, and playful self-expression.

The semi-futuristic design exudes a “Tokyo after dark” mood, as inspired by the work of renowned Japanese photographer, Takashi Homma.

The sneaker was presented in a gallery format, with the walls adorned with framed large-scale prints that reflect the heart and soul put into this collaboration, as well as the Tokyo in twilight imagery. The ASICS SportStyle GT-2160™ x Cecilie Bahnsen will be priced at PHP 14,290 and be made available locally some time in November.

Dime makes a statement

Creative and fun visual storytelling has always been the name of the game for Dime. The Montreal-native fashion brand is well-known for their humorous, graphic-driven skateboarding fashion. In this collaboration, they’ve decided to showcase a more rugged and playful, yet classy and chic interpretation.

The modernized 2000s silhouette became the centerpiece for their ASICS GT 2160™ design, with gradient elements such as a mesh upper and midsole, bringing together both current and classic aesthetics.

Dime’s immersive pop-up theme paid homage to their humble, gritty beginnings in skate culture with wavy, tactile aesthetics that mirrored their famous design language.

HAL STUDIOS® brings a melting pot of culture

The creative house of HAL STUDIOS® made sure to showcase their meticulous sampling of various subcultures brought to life in their design concepts. This third collaboration with ASICS embodies the brand’s core elements as it strikes a balance between fashion and function.

The GEL -1130™ MK III “Glacier” reflects the rugged textures of the world’s topography, simulating the frozen terrain of actual glaciers. The contrasting black and white simulate the tones of black sand beaches and snowy valleys which served as inspiration for the MK III’s design language.

Following through with their glacial theme, the HAL STUDIOS® installation showcased the collaborative sneakers encased in blocks of ice, housed in industrial freezers. This “cool” theme draws inspiration from the principles of readymade art, and appreciating it from a distance. The ASICS SportStyle GEL-1130™ x HAL STUDIOS® will be priced at Php 9,990 and be made available locally this August.

A celebration of the human experience with AIREI

The Los Angeles-based concept brand kept things fresh in their partnership with ASICS. Known for their artisanal touch and attention to detail, they’re bringing a one-of-a-kind, limited-edition GT-2160™ through the collaborative Crafts for Mind program.

AIREI’s Autumn/Winter 2023 collection theme, “Refuge, Deluge, Transfuge,” saw the debut of this new GT-2160™ in a harmonic fusion between avant-garde and athletic excellence. The sneaker’s theme embodied the hero’s journey, pushing one to set out on their own adventure.

This ASICS x AIREI concept will be through theCrafts for Mind project. The proceeds will be dedicated to the Right to Play organization.

Filipino fashion icons bring the ASICS hype

The ASICS SportStyle Pop-up Event saw the biggest names in the Filipino Sportstyle fashion scene. David Guison, Ry Velasco, Bella Racelis, and LA Aquinaldo displayed their own curated ensembles featuring the best of ASICs sportstyle shoes in a harmonic fusion made fit for only the likes of Paris Fashion week.

They each took turns in showcasing the various colorways of the new ASICS Sportstyle models from the Spring Summer 2023 Collection and garnered much buzz as they created content in the ASICS Paris Fashion Week Pop-Up Showroom featuring the different collaboration shoes of GT-2160™. As expected, the boldness brought by the new ASICS designs fit perfectly with the artistic flair of each outfit.

Check out the official Instagram and Facebook accounts of ASICS Philippines.

For more information on new and upcoming products from ASICS, consumers can visit the online website at http://asics.com.ph/.

July 13, 2023