The theater arm of The IdeaFirst Company unveiled its ambitious 2027–28 season on October 25, headlined by Die Beautiful: The Musical, Victorina, and Teorya ng Mga Tanong; three distinctly different productions united by a commitment to original Filipino storytelling.
Following its successful stage adaptations of Anino sa Likod ng Buwan and About Us But Not About Us, IdeaFirst Live revealed new original works developed specifically for the theater, bringing together some of the country’s most celebrated actors, writers, and directors.
Opening the season in June 2027 at the Proscenium Theater is Die Beautiful: The Musical, a spectacular reimagining of the internationally-celebrated film about beauty, identity, resilience, and chosen family. Directed by Tuxqs Rutaquio, with new book and lyrics co-written by Jun Robles Lana and Elmer Gatchalian, the production features Audie Gemora, Karylle, Esang de Torres, Maxie Andreison, Viñas Deluxe, Lance Reblando, and Chamyto.
In October 2027, internationally awarded actress Eugene Domingo returns to the stage as Victorina, a new play written by Jun Robles Lana and directed by Chris Martinez. Inspired by the infamous Doña Victorina of José Rizal’s Noli Me Tangere and El Filibusterismo, this biting comedy puts Philippine literature’s ultimate social climber center stage to challenge conventions and rewrite history in her own unique way.
Coming in March 2028 is Teorya ng Mga Tanong, reuniting Romnick Sarmenta, Elijah Canlas, and Epy Quizonfollowing their celebrated performances in About Us But Not About Us. In an intriguing meta-theatrical twist, the three actors now step into the very novel their characters once argued about. Written by Jun Robles Lana and directed by Tuxqs Rutaquio, the play promises a provocative exploration of the boundaries between fiction and reality.
IdeaFirst Live also teased a fourth original production currently in development, hinting at an unconventional theatrical experience that will challenge not only the stories being told but how audiences experience them.
The announcement also marked the launch of THE FIRST LIST, IdeaFirst Live’s new audience membership program offering priority ticket booking, exclusive previews, special invitations, and other privileges. Registration opens October 25 at the event venue and through The IdeaFirst Company’s website: theideafirstcompany.com.
With its 2027–2028 season, IdeaFirst Live takes a major step in its evolution from adapting films for the stage to creating distinctive theatrical experiences that celebrate Filipino talent, imagination, and storytelling. Original Stories. Proudly Filipino. Live on Stage. Experience IdeaFirst Live!