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  • Star-Studded Voice Cast Bring a Clever Flock to Life in “The Sheep Detectives,” Opening May 6 in Cinemas

    Star-Studded Voice Cast Bring a Clever Flock to Life in “The Sheep Detectives,” Opening May 6 in Cinemas

    A Mystery Wrapped in Wool

    Quirky, clever, and full of heart—The Sheep Detectives is gearing up to charm Philippine audiences when it arrives in cinemas on May 6. Behind its playful premise lies an inventive approach to storytelling, where every sheep in the flock carries a personality shaped not just by script, but by performance.

    Indeed, assembling a cast for an entire flock is no small challenge. Each character needed a distinct voice—one that could translate seamlessly into animation while still feeling grounded and expressive.

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    Turning Performances into Animation

    What sets the film apart is how closely the animation mirrors the actors’ real-life expressions. While recording, the cast was filmed from multiple angles, allowing animators to study their facial movements and subtle gestures.

    “We actually capture footage of the actors while they’re recording—multiple angles of their faces,” says animator Maya Storm Shrestha. “From that, we translate their physical performances into the animation in a way that balances character expression with how a sheep’s anatomy naturally works.”

    As a result, the characters feel lively and authentic—each one reflecting the nuances of the actor behind the voice.

    TSD Ritchfield

    Meet the Flock’s Standout Personalities

    Leading the investigation is Lily, voiced by Julia Louis-Dreyfus. Intelligent, composed, and deeply loyal, Lily takes charge after the sudden death of their beloved shepherd, George (Hugh Jackman).

    “Lily’s loyalty to George is unbreakable,” says Louis-Dreyfus. “She’s taken what George modeled for her and applies it not only to solving the crime, but to being a kindhearted leader. In doing so, she really addresses her own fears and becomes a better leader.”

    Then there’s Sir Ritchfield, the flock’s dignified elder, brought to life by Patrick Stewart. Known for his commanding presence, Stewart surprises with comedic timing that left the production team in stitches.

    “One of my favorite pieces of voice acting in the movie comes from Patrick Stewart,” says Executive/Animation Producer Tyson Hesse. “We simply asked him to keep repeating the word ‘murderer’ with escalating intensity, and each time it just got funnier and funnier. It became a great unexpected running gag.”

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    A Dynamic Pair at the Center

    Adding a layer of tension is Sebastian, voiced by Bryan Cranston. A late addition to the flock, Sebastian remains distant and skeptical—offering a sharp contrast to Lily’s optimism.

    “Sebastian’s perspective is essential to good storytelling,” Cranston says. “You need contrasting viewpoints—something for the character to push against. Otherwise, it’s boring.”

    Interestingly, Cranston and Louis-Dreyfus bring a natural chemistry to their roles, shaped by their shared past on Seinfeld. That familiarity translates into a compelling on-screen dynamic.

    “Julia and I go way back—to Seinfeld, when our characters dated,” Cranston says. “When you know her voice and the vulnerability she brings, you can feel that rhythm between the characters. It becomes not just Lily and Sebastian, but something more—a relationship that gives the story real heart.”

    Following the Clues

    Inspired by their shepherd’s nightly readings of detective novels, the flock sets out to solve the mystery of his death. It’s a journey filled with humor, twists, and heartfelt moments—proving that even the most unlikely heroes can crack a case.

    Watch the trailer here:

    In Cinemas This May

    Blending sharp wit, engaging storytelling, and standout performances, The Sheep Detectives offers a refreshing animated experience for audiences of all ages. Catch this intriguing and entertaining mystery when it opens in Philippine cinemas on May 6. Distributed locally by Columbia Pictures PH.

  • Everyday LifeWear Right at Your Fingertips

    Everyday LifeWear Right at Your Fingertips

    Life moves quickly, and finding convenient ways to shop for everyday essentials has become part of modern living. Whether in-store or online, UNIQLO continues to make LifeWear more accessible so customers can have quality, comfortable and practical pieces whenever.

    Extending the LifeWear experience beyond the store, UNIQLO supports Filipinos in shopping for pieces that they need with Free Shipping on a lower minimum spend now starting at P2,000 from the previous P2,500.

    The UNIQLO App allows customers to explore the complete LifeWear lineup, with helpful tools such as size guides, product reviews, and availability checks that support more informed shopping decisions before visiting stores or completing purchases online.

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    Unlock app-exclusive deals and digital perks

    The UNIQLO App also provides timely updates on app-exclusive promotions, digital coupons, and special features designed to enhance the overall LifeWear experience. These added conveniences give customers more ways to discover wardrobe essentials that support everyday comfort.

    Find your fit with extended sizes available only on the UNIQLO App

    Shopping through the app also gives customers access to extended sizes including select items available from XS up to 2XL and 3XL, ensuring more people can find pieces that fit comfortably.

    Make smarter shopping decisions with helpful tools

    Beyond just browsing products, built-in features also lets users to check customer reviews, scan barcodes in-store to access additional product information, and confirm item availability before heading to a UNIQLO store.

    The Find-in-Store function is especially useful for those who prefer to plan ahead, helping shoppers locate specific items and sizes at nearby stores, saving both time and effort.

    Additionally, customers can share Voice of Customer (VOC) feedback directly through the UNIQLO App, allowing the brand to  continuously improve product design and innovation based on real user insights.

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    Enjoy flexible shopping with Click & Collect

    For those who enjoy online shopping but want the convenience of in-store pickup, the Click & Collect service makes it even more seamless. Orders placed through the app can also be delivered to select UNIQLO branches.

    Download the UNIQLO App today via Google Playstore or the App Store. For more information, visit www.uniqlo.com/ph/en and follow @uniqlo.ph on Facebook and @uniqlophofficial on Instagram and TikTok.

  • Film Educator Maps Career Pathways at LPU Multimedia Seminar

    Film Educator Maps Career Pathways at LPU Multimedia Seminar

    The Philippine film and video industry is often viewed through a lens of glamour, yet for aspiring creators, the path from the classroom to the studio can feel like a complex maze.

    To bridge this gap, the Lyceum of the Philippines University Manila recently hosted a multimedia seminar centered on “Philippine Film and Video Industry: Career Pathways and Opportunities.”

    LPU2

    Seymour Sanchez, an award-winning filmmaker, long-time film educator, and advocate for Philippine cinema, facilitated the session by giving his insights on the topic.

    Bringing his industry experience to the discussion, Sanchez was more than just a speaker. He also served as a navigator for the next generation of multimedia professionals.

    The filmmaker/film educator opened the discussion with a practical look at the diverse roles available in today’s digital landscape. He emphasized that while the industry is rooted in storytelling, the technical and strategic avenues have expanded increasingly.

    Sanchez encouraged students to master multiple disciplines, ranging from scriptwriting and cinematography to postproduction and digital marketing, to thrive in the film and video industry.

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    He underscored the importance of telling authentic Filipino stories, noting that global streaming platforms are increasingly hungry for localized content with a unique cultural voice. He also tackled the shift from traditional studio systems to freelance and independent production cycles.

    What set Sanchez’s talk apart was his “boots-on-the-ground” perspective. As someone deeply involved in both the academe and the professional circuit, he translated complex industry jargon into actionable advice for the LPU MMA students.

    He focused not just on what to do, but how to do it, emphasizing the necessity of networking, portfolio building, and professional ethics.

    “The industry is built on talent, but it is sustained by discipline and the ability to adapt to new technologies,” Sanchez stressed during the session.

    The seminar provided a vital platform for students to engage directly with a film professional. By the end of the session, attendees walked away not just with a better understanding of the Philippine film landscape, but with a renewed sense of purpose regarding their own career trajectories.

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    As LPU Manila continues to foster excellence in its Multimedia Arts program, sessions like this ensure that students graduate not just with degrees, but with the industry intelligence required to lead the future of Philippine media.

    Sanchez’s take-home message was clear: “The opportunities are there, the pathways are open, and for those willing to hone their craft, the big screen is closer than it seems.”

    Sanchez, who teaches film at De La Salle-College of Saint Benilde and Far Eastern University, is a member of the Academic Film Society Advisory Committee of the Film Development Council of the Philippines. He served as Bacolod Film Festival director in 2024 and Technical Consultant for Academic Linkages of the FDCP from 2022 to 2025.

  • Prime Video Unveils “Citadel” Season 2 Trailer and Global Release Date

    Prime Video Unveils “Citadel” Season 2 Trailer and Global Release Date

    A Bold Return to the World of Espionage

    Just when you thought the mission was over—think again. Prime Video has unveiled the official trailer and premiere date for the much-anticipated second season of Citadel. Mark your calendars: all seven episodes arrive on Wednesday, May 6, 2026, streaming exclusively in more than 240 countries and territories.

    With its signature mix of sleek action and layered storytelling, the series gears up for a more intense and unpredictable chapter.

    A Dangerous New Threat Emerges

    Picking up from the fallout of a shattered agency, Citadel follows Mason Kane (Richard Madden), Nadia Sinh (Priyanka Chopra Jonas), and Bernard Orlick (Stanley Tucci)—elite operatives once part of a powerful global network destroyed by the shadowy syndicate Manticore.

    But peace is short-lived.

    A chilling new threat forces the trio back into the field, where the stakes are no longer just political—they’re deeply personal and potentially world-altering. Tasked with building a new team of operatives, they must navigate a web of deception and shifting loyalties while racing to stop a conspiracy that could redefine the future.

    Unexpected twists, covert operations, and high-impact action sequences shape a season where danger lurks at every turn—and trust is never guaranteed.

    Fresh Faces, Familiar Favorites

    Season Two brings back Lesley Manville and Ashleigh Cummings, while introducing an expanded cast that injects fresh energy into the story. Among the new additions:

    Also joining the ensemble are Merle Dandridge, Gabriel Leone, and Rayna Vallandingham, each adding depth and intrigue to the unfolding narrative.

    Behind the Scenes: A Creative Powerhouse

    Produced by Amazon MGM Studios alongside the Russo Brothers’ AGBO, Citadel continues to push cinematic boundaries on the small screen.

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    Anthony Russo, Angela Russo-Otstot, and Scott Nemes serve as executive producers, with David Weil leading as showrunner, director, and executive producer. Joe Russo and Greg Yaitanes also direct episodes, ensuring a visually dynamic and emotionally compelling experience.

    A seasoned team of executive producers from Midnight Radio—including Josh Appelbaum, André Nemec, Jeff Pinkner, and Scott Rosenberg—rounds out the production, supported by a robust creative lineup.

    Save the Date

    With its newly released trailer already sparking excitement, Citadel Season Two promises a gripping, globe-trotting ride packed with suspense and spectacle.

    All seven episodes premiere May 6, exclusively on Prime Video.

  • BTS and Spotify Invite ARMY to an Unforgettable SWIMSIDE Manila Experience

    BTS and Spotify Invite ARMY to an Unforgettable SWIMSIDE Manila Experience

    Manila Gears Up for a Must-See BTS Experience

    Something exciting is on the horizon for ARMY in the Philippines. BTS, in collaboration with Spotify, is set to launch Spotify X BTS: SWIMSIDE in Manila—an immersive fan event designed to celebrate music, connection, and the group’s highly anticipated return.

    Inspired by BTS’ creative universe of ARIRANG, SWIMSIDE transforms fandom into a shared, real-world experience. It’s a vibrant space where fans can come together and celebrate the global phenomenon that continues to shape music and culture.

    Inside the SWIMSIDE Experience

    At SWIMSIDE Manila, every corner offers something unforgettable. Fans can look forward to:

    • Immersive watch parties that highlight BTS’ iconic performances
    • Interactive fan missions that bring out your inner ARMY spirit
    • Special treats curated just for attendees
    • Exclusive Spotify X BTS merchandise and gifts

    Each element is thoughtfully designed to create a meaningful and joyful connection between BTS and their fans.

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    Event Details and Registration

    Mark the dates and plan ahead—this is one event you won’t want to miss:

    Venue: Glorietta Activity Center, Makati City

    Dates: May 1 to 3

    Entry is exclusive to Spotify Premium users, and pre-registration is required via: spotifyswimsideph.helixpay.ph

    • Pre-registration opens: April 22 at 12:00 PM
    • Only one pass will be granted per account
    • Slots are limited, so early sign-up is highly recommended

    A Global Phenomenon Continues

    Manila joins an impressive list of cities—including New York, Seoul, and Tokyo—that have already experienced SWIMSIDE’s phenomenal run. With upcoming stops in Jakarta, Brazil, and Mexico, this global tour reflects Spotify’s commitment to creating meaningful, real-world fan experiences.

    It’s not just about music—it’s about connection, culture, and celebrating artists in ways that feel personal and unforgettable.

    Build the Hype on Spotify

    While counting down the days, fans can immerse themselves in BTS’ iconic discography on Spotify. Start with the “This Is BTS” playlist—a curated journey through the group’s most defining hits.

    Even better, Spotify Premium users can now try the BTS Music Quiz, available directly in the app. Inspired by BTS’ artistic evolution tied to ARIRANG, the quiz offers a fun, nostalgic way to revisit milestones and test your fandom knowledge.

    Pro tip: Complete the quiz before attending—there’s a special surprise waiting at SWIMSIDE Manila!

    Stay Connected for Updates

    For the latest announcements and exciting reveals, follow Spotify Philippines on: Instagram, X (formerly Twitter) and Facebook.

  • Watch “Clayface” Teaser Trailer: DC Studios’ First Horror Thriller Arrives October 21

    Watch “Clayface” Teaser Trailer: DC Studios’ First Horror Thriller Arrives October 21

    DC Studios Breaks New Ground with “Clayface”

    In a bold and electrifying move, DC Studios ventures into uncharted territory with “Clayface,” its first-ever horror thriller—an intense, unsettling reimagining of one of Gotham City’s most tragic villains. Directed by James Watkins and penned by horror mastermind Mike Flanagan alongside Hossein Amini, the film promises a haunting cinematic experience unlike anything in the DC universe.

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    Set to terrify audiences in Philippine cinemas starting October 21, “Clayface” blends psychological horror with emotional depth, crafting a gripping narrative that lingers long after the credits roll.

    Watch the Teaser Trailer

    Curious yet? Brace yourself—this one’s chilling.

    A Disturbing Transformation Unfolds

    At its core, “Clayface” tells the harrowing story of a man unraveling—physically, emotionally, and morally. Rising Hollywood actor Basil Karlo, portrayed by Tom Rhys Harries, finds his life spiraling into chaos as ambition and obsession collide. What begins as a pursuit of greatness soon mutates into a grotesque descent, revealing the terrifying cost of lost identity and fractured humanity.

    Themes of corrosive love, scientific overreach, and the fragility of self take center stage—making this not just a horror story, but a deeply human one.

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    Stellar Cast Brings the Nightmare to Life

    Joining Tom Rhys Harries is a powerful ensemble cast that amplifies the film’s emotional and psychological weight:

    Their performances promise to heighten the tension and deliver unforgettable moments that feel both raw and real.

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    A Visionary Team Behind the Horror

    Director James Watkins leads a top-tier creative team, ensuring every frame is dripping with atmosphere and intensity. The film is backed by producers Matt Reeves, Lynn Harris, James Gunn, and Peter Safran—names synonymous with cinematic excellence.

    Behind the scenes, the artistry continues with:

    • Cinematography: Rob Hardy
    • Production Design: James Price
    • Editing: Jon Harris
    • VFX Supervision: Angus Bickerton
    • Costume Design: Keith Madden
    • Casting: Lucy Bevan
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    A Cinematic Event You Can’t Ignore

    Presented by DC Studios in association with Domain Entertainment, and produced under 6th & Idaho, “Clayface” stands as a daring evolution for the superhero genre—one that leans into fear, emotion, and the monstrous consequences of ambition.

    Clayface opens October 21, 2026 internationally, including the Philippines, and October 23, 2026 in North America, exclusively in cinemas and IMAX®. Distributed locally by Warner Bros. Pictures.

  • PUMA Merges Motorsport Heritage and Balletcore Style in New Speedcat Ballet Venus

    PUMA Merges Motorsport Heritage and Balletcore Style in New Speedcat Ballet Venus

    PUMA refines casual sophistication with the PUMA Speedcat Ballet Venus, a bold reinterpretation of the iconic Speedcat Ballet that blends high-octane racing heritage with a graceful edge. Designed to embody the ballet aesthetic, the sneakers invite the modern woman to own the low-profile silhouette.

    PUMA Speedcat Ballet Venus 01

    Stripping back the bulky layers of traditional streetwear, the Speedcat Ballet Venus embraces a sleek, refined look. The silhouette takes the streamlined velocity of classic PUMA racing gear and transforms it into an elevated everyday slip-on. This aerodynamic grace is further accentuated by a uniquely contoured PUMA Formstrip that sweeps seamlessly along the sidewall, visually elongating the foot to create a highly flattering, slim profile.

    Featuring a secure elastic band closure, a classic rounded toe, and a grounded flat heel, the design champions both fierce independence and delicate styling. Built for all-day comfort, the sneaker is equipped with a breathable 100% textile upper and a durable rubber outsole to keep you moving seamlessly from morning to midnight. Whether paired with wide-leg track pants or an everyday dress, this sneaker serves as the ultimate statement piece for a versatile wardrobe.

    Poised for the Ballroom or the Party

    PUMA Speedcat Ballet Venus in Jasmine Flower Warm White and Gray Sky Vibrant Silver

    The drop takes the stage in two distinct, expressive colorways, each projecting its own unique attitude and finished with a subtle embroidered PUMA Cat logo. 

    The Jasmine Flower-Warm White colorway channels the pristine, delicate nature of a traditional ballet slipper. Its creamy, floral-toned design provides a soft, sun-kissed aesthetic that acts as a highly versatile neutral, making it the perfect effortless companion for daytime styling alongside flowy skirts or wide-leg denim. 

    While the Gray Sky-Vibrant Silver colorway leans heavily into the shoe’s motorsport DNA, sleek metallic silver accents cut sharply through a muted gray base to deliver a striking, futuristic edge. This cool, mechanical contrast with a clean silhouette makes it a standout for a nighttime rotation.

    Define Your Rhythm, Own Your Style

    By merging the reliable comfort of a slip-on sneaker with the sophisticated, sleek lines of a runway-ready flat, PUMA empowers women to express their individuality and move with confidence.

    The Speedcat Ballet Venus is officially available nationwide for only PHP 5,500. Step into your Balletcore era by securing your pair online at PUMA.com and in select PUMA flagship stores across the country. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.

  • NEW MOVIES THIS WEEK: Michael, Mother Mary, The Magic Faraway Tree, 3 Words, and More!

    NEW MOVIES THIS WEEK: Michael, Mother Mary, The Magic Faraway Tree, 3 Words, and More!

    This week’s cinema lineup is bursting with variety and star power. Opening today, moviegoers can catch Michael, 3 Words, Decadence, Gintama: Ikkoku Keisei-hen, Mother Mary, One OK Rock Detox Japan Tour at Nissan Stadium, Rosemead, and The Magic Faraway Tree. From a global pop icon’s rise to fame to end-of-the-world confessions, gripping thrillers, anime favorites, and magical family adventures, this week has something for every mood.

    Here’s your quick guide to the new movies opening in cinemas this week:

    Now Showing April 22, 2026 Michael, Mother Mary,

    Michael

    2026 • PG • 2h 7m
    DRAMA, MUSIC
    GET SHOWTIMES

    A closer look at a global icon.

    Michael traces the life of Michael Jackson, from his early days with the Jackson Five to his rise as one of the most influential entertainers in history. Beyond the performances, the film explores the man behind the music. With iconic moments and personal insights, this is a must-watch for fans. Ready to relive the legacy?

    3 Words

    2026 • R-16 • 1h 34m
    COMEDY, ROMANCE
    GET SHOWTIMES

    What would you say if the world were ending in a few hours? As an asteroid speeds toward Earth, three high school students race to confess long-buried truths. This local romance explores if they are brave enough to say their “last words” before time runs out. Could a confession change everything at the very end?

    Decadence

    2026 • R-18 • 1h 31m
    DRAMA, ROMANCE
    GET SHOWTIMES

    A wealthy man nearly runs over a beautiful woman, sparking a passionate but dangerous romance. In a world where control and obsession blur, this film pulls you into a provocative game of seduction and consequence. How far will you go when passion takes the lead?

    Gintama: Ikkoku Keisei-hen

    2026 • R-13 • 1h 49m
    ANIMATION, COMEDY
    GET SHOWTIMES

    As part of the Gintama 20th Anniversary Project, this compilation film covers the Courtesan of the Nation Arc. It features additional footage of the Yorozuya gang’s chaotic adventures and sharp parodies. Will the Silver Soul prevail in this fan-favorite story?

    Mother Mary

    2026 • R-16 • 1h 52m
    DRAMA, MUSIC, THRILLER
    GET SHOWTIMES

    Iconic pop star Mother Mary is on the eve of her massive comeback performance. However, long-buried wounds surface when she reunites with her estranged best friend and former designer. This film blends music and mystery for a tense look at fame and friendship. What happens when the past threatens to overshadow the spotlight?

    One OK Rock Detox Japan Tour at Nissan Stadium

    2026 • PG • 1h 55m
    DOCUMENTARY, MUSIC
    GET SHOWTIMES

    Experience the raw pulse of a career-defining night at Japan’s iconic Nissan Stadium. This documentary captures 70,000 voices colliding with thunderous riffs and soaring vocals. It is an electric celebration of the bond between the band and their global fans. Can you feel the stadium shaking from your seat?

    Rosemead

    2026 • R-16 • 1h 36m
    DRAMA
    GET SHOWTIMES

    Inspired by true events, this drama features Lucy Liu as an ailing woman who discovers her teenage son’s violent obsessions. It is a powerful portrait of a Chinese American family in a race against time to prevent a tragedy. How far would a mother go to protect her son and the community?

    The Magic Faraway Tree

    2026 • G • 1h 50m
    ADVENTURE, FAMILY, FANTASY
    GET SHOWTIMES

    Based on the beloved novels, this film follows a modern family forced to relocate to the English countryside. Without Wi-Fi or gadgets, the children discover a magical tree inhabited by eccentric residents like Moonface and Silky. Their adventures in fantastical lands help the family reconnect for the first time in years. Who wouldn’t want to find a world at the top of a tree?

    Your Midweek Movie Fix Starts Here

    Eight new releases make this week’s cinema lineup extra exciting. Whether you’re in the mood for music, romance, anime, action, or a magical family adventure, there’s something waiting for you on the big screen.

    Stay tuned for next week’s fresh batch of releases and updates. Keep ClickTheCity.com bookmarked for the latest showtimes, your next movie is just a click away!

  • “Evil Dead Burn” Teaser Reveals Terrifying New Chapter Coming Soon to PH Cinemas

    “Evil Dead Burn” Teaser Reveals Terrifying New Chapter Coming Soon to PH Cinemas

    A Sinister Return: Deadites Unleashed Once More

    Hold your breath—because the Deadites are back, and they’re more relentless than ever. The newly released teaser for “Evil Dead Burn” delivers a spine-tingling glimpse into what is shaping up to be the franchise’s most brutal and haunting installment yet. With an atmosphere soaked in dread and chaos, this upcoming horror promises to push boundaries and test nerves.

    Watch the teaser here:

    When Grief Becomes a Living Nightmare

    Set within the eerie stillness of a secluded family home, “Evil Dead Burn” transforms tragedy into terror. Following the devastating loss of her husband, a grieving woman retreats to her in-laws’ residence in search of comfort. But instead of solace, she finds something far more sinister lurking in the shadows.

    One by one, her family members fall prey to a dark force, morphing into grotesque Deadites. What begins as a quiet reunion spirals into a horrifying descent—twisting love, loyalty, and even sacred vows into instruments of dread. And just when hope seems within reach, the nightmare tightens its grip.

    A Bold New Chapter of Carnage

    Directed by Sébastien Vaniček, this fresh installment injects new energy into the beloved horror franchise. “Evil Dead Burn” ignites a ferocious narrative packed with relentless tension, shocking visuals, and nerve-rattling suspense. Fans can expect a savage cinematic experience that honors the legacy while fearlessly carving its own path.

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    Meet the Cast

    Bringing this terrifying tale to life is a talented ensemble cast:

    Note: Credits are not final and may be subject to change.

    Coming Soon to Philippine Cinemas

    Get ready for sleepless nights and heart-pounding fear as “Evil Dead Burn” storms into Philippine cinemas soon. With its chilling premise and relentless horror, this is one film genre fans won’t want to miss. Distributed locally by Columbia Pictures PH.

  • FUJIFILM Philippines Introduces Caprice Cayetano and Heath Jornales as New instax Squad, opens instax mini 13 Pop District

    FUJIFILM Philippines Introduces Caprice Cayetano and Heath Jornales as New instax Squad, opens instax mini 13 Pop District

    FUJIFILM Philippines has officially launched the newest playful instax mini 13 at the instax Pop District. Held on April 22, 2026, at the SM Mall of Asia Main Mall Atrium, the immersive launch was a colorful celebration where every moment is an opportunity to be not just more, but to be joyfully extra and vibrantly creative at the spur of the moment.

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    At the heart of the district is the instax mini 13, a camera designed to capture life’s happiest moments—the ones that happen when you least expect them. While it retains the iconic ‘aim and shoot’ simplicity of the analog era, it has been reimagined for a generation that lives for unscripted adventures and organic encounters.

    The star of the show is the new self-timer feature, which gives creators the freedom to take a selfie or group shot, in 2 or 10 second timer. Perfectly designed for those who love being spontaneous, the self-timer empowers users to step out from behind the lens and experiment with various poses, angles, and distances. It is all about making sure every frame captures the full, vibrant brilliance of life’s most unexpected and joyful surprises.

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    New Faces for the instax Squad
    Joining the celebration were the newest members of the instax Squad, Caprice Cayetano and Heath Jornales. The crowd is captivated with their natural charm and shared how they have stayed bold and authentic on and off cam. Together, they showcased how the instax mini 13 has been their constant companion in their journey.

    Caprice shared how much she likes taking photos, especially when with friends and family. “The instax mini 13 really makes me feel more confident to capture every loud and happy moment–showing my makulit side. I really like sharing a piece of remembrance with my friends and family. It is like giving them a piece of you.”

    Heath echoed the importance of staying present, noting how much he values moments with the people he treasures. ”It is about capturing those genuine, unfiltered moments with the people who matter most– he real connection we share. And with the instax mini 13, there’s something you can give that is worth holding onto.”

    Their debut at the Pop District underscores a new chapter for instax—one that is louder, brighter, and more rooted to the spontaneous joy of everyday life. FUJIFILM Philippines Imaging Solutions Marketing Head Glenn Gatan expressed his excitement about the brand’s evolving direction and its new ambassadors. “We are celebrating the courage to be authentic. To be vibrant, real, and unafraid to share your true selves with the world. Our goal is to inspire everyone to move beyond just taking a photo and start giving a piece of their story to others.

    A World of Pastel with the instax Pop District
    Running from April 22 until 30, the instax Pop District immerses guests with fun and colorful specialized pods that cater to every creative whim. Guests can explore a dedicated instax mini 13 pod alongside the raw charm of the Quicksnap booth, a nostalgic corner where fans could get hands-on with classic disposable cameras. The high-gloss energy of the Biz Pop Photobooth took things to the next level—a sleek standing station where guests could snap high-quality photos and watch them come to life instantly via the instax mini Link+ printer.

    Beyond the interactive pods, guests can dive deeper into their artistic side with creative weekend workshop sessions. The district features a Snap & Craft Journaling Workshop led by miniature artist Nina Hidalgo on April 25, demonstrating the versatility of the instax mini 13. This is followed by a Patchwork and Embroidery Workshop on April 26, hosted by instax Craft Master Nica Cosio, showcasing how to personalize instax prints into unique, handcrafted keepsakes.

    To top it all off, guests can try their luck at the Gashapon for a chance to win exclusive merch, proving that with instax, creativity and fun are always part of the unexpected.

    Ready to Capture the Unexpected?
    Start capturing your own unscripted moments with the instax mini 13, available at FUJIFILM authorized dealers nationwide for PHP 5,399. You can also explore the full instax lineup and Quicksnap range to complete your collection.

    For more updates and latest product drops on FUJIFILM instax Mini 13, visit instax FUJIFILM, FUJIFILM Philippines, and follow their official Facebook and Instagram accounts.