Ever wondered what happens when a young boy with an old soul takes on the wild ride of junior high in the 1980s? That’s the heart of Son of a Critch, the warm yet sharply comedic series that drops you right into the quirky world of growing up in Newfoundland. Coming to Lionsgate Play on 7th March, this semi-autobiographical gem, created by comedian Mark Critch and Tim McAuliffe, is packed with nostalgia, sharp wit and plenty of laughs. Critch narrates his own coming-of-age story, while also playing his father, giving you a hilarious, bittersweet look at his unforgettable childhood.
Adapted from Critch’s award-winning memoir, the show begins with young Mark (Benjamin Evan Ainsworth) reluctantly stepping into junior high, a place brimming with challenges for an unconventional kid with a clever comedic mind. His mother Mary (Claire Rankin) tries to reassure him with her tough-love approach, while his older brother Mike Jr. (Colton Gobbo) and his no-nonsense grandfather (Malcolm McDowell) offer their own support.
But Son of a Critch is not just about the trials and tribulations of growing up in a small town. It’s also about the universal themes of family, acceptance, and finding your place in the world with a comedy twist. The show beautifully captures the heartwarming moments between Mark and his family, as well as addressing more serious issues such as bullying and discrimination.
With its clever writing, charming cast, and relatable coming-of-age story, Son of a Critch is sure to leave you feeling nostalgic for simpler times while providing plenty of laugh-out-loud moments.
On what it was like to create a semi-autobiographical show and playing his own father, Mark Critch told The Mary Sue, “It’s interesting because and fascinating to relive my own life from a new perspective. Like you’re writing it, then you’re in pre-production, then you’re actually filming it, and then a couple of times you kind of forget it’s about you in a way. I remember I was filming a scene once and they’re doing it and I thought, ‘Huh, something like this happened to me once.’ And I’m thinking, ‘What am I doing? No, this happened to me and that’s why this is happening.’ So that can be strange, but playing my dad on the show is interesting because it kind of forces me. I have these memories that I put in the show that are important enough that I put them in a show. And memory is a very personal thing. It can be a selfish thing.”
Don’t miss out on this charming and clever show – tune in to Lionsgate Play now!
Women artists have long been pushed to the margins of art history, their voices often overshadowed, their contributions underrecognized. But times are shifting, and spaces like Robinsons Land ARTablado are at the helm of this change. With “Liquid Dreams” at Robinsons Galleria and “Mutya” at Robinsons Antipolo, both on view until March 15, women step into the light — not just as muses but as creators, visionaries and provocateurs. These exhibitions, in celebration of March as International Women’s Month, don’t just display art; they challenge the narrative, assert presence and demand recognition in a world that has too often looked the other way.
Four artists — Mylene Quito, Valerie Teng, Isah Rodillo and Sigwada Knicolai — join forces in “Liquid Dreams,” a show that delves into abstraction, fluidity and transformation. The exhibition presents a world where emotions flow freely, boundaries dissolve and intuition guides creation.
For Quito, the increasing presence of women in art is essential to enriching the field with diverse perspectives. “Having more female artists in the art scene is important for several reasons: we bring unique experiences, viewpoints and creative voices,” she explains. “Women have been underrepresented in the art world for too long. Increasing our presence helps rectify this imbalance and ensures a more accurate reflection of society.”
Teng echoes this sentiment, emphasizing how women in Philippine art have historically fought to carve out space for themselves. “Women in Philippine art are dynamic, resilient, and deeply influential. They have played a crucial role in shaping the country’s artistic landscape, breaking barriers in traditionally male-dominated spaces while using their work to tell stories of identity, history and social issues,” she explains.
She expounds: “Women in Philippine art are also at the forefront of advocating for gender equality, environmental issues, and cultural preservation. Through painting, sculpture, digital art and performance, they challenge societal norms and celebrate the richness of Filipino heritage. Platforms like ARTablado have amplified women’s contributions, showcasing them not just as participants but as leaders in the country’s art movement. By providing a space for artistic expression, ARTablado continues to nurture women’s creativity and advocacy.
Indeed, “Liquid Dreams” is a testament to the power of female creativity — bold, undeniable, and ever-expanding. It not only highlights the artistic prowess of its contributors but also serves as a beacon for future generations of women artists.
Over at Robinsons Antipolo, “Mutya” — a showcase by senior high school students from La Salle College of Antipolo — takes a different yet equally powerful approach. The exhibit’s title, “Mutya,” is a Filipino term that connotes beauty, charm and value. She is Inspiration herself, a muse. The students’ works explore the deeper dimensions of beauty, beyond physical appearances, presenting femininity as both delicate and resilient.
“The title ‘Mutya’ is meant to personify beauty and elegance,” explains Danielle Azuela, one of the student artist. “The word is synonymous with ‘pearl’ — a luxurious and valuable treasure meant to be appreciated. The students deliberately chose this theme to celebrate the efforts, achievements and beauty of women during Women’s Month.”
One of the exhibition’s focal points is a striking centerpiece: a single pearl necklace shared by different women, symbolizing unity in diversity. The various artworks surrounding it offer unique interpretations of what it means to be a woman in today’s world.
For Jade Alfonso Cabauatan, artist and head of the Arts & Design Track of La Salle College of Antipolo, the exhibition is also a reflection of the growing role of women in art. “Throughout history, women had fewer opportunities in the arts compared to men. However, in contemporary times, women have gained more recognition and opportunities,” she notes. “Many women are making significant contributions and leaving their mark on art history, like Pacita Abad, who paved the way for Filipino female artists on a global scale.”
She expounds: “This progress is also reflected in emerging artists, such as the students presenting in the ‘Mutya’ exhibit, who are mostly women, further proving that female artists continue to shape and redefine the art world.”
Both exhibitions go beyond the traditional exhibit format by incorporating community engagement. As part of ARTablado’s commitment to accessibility and empowerment, the artists are giving back through free art workshops. The “Liquid Dreams” artists will conduct a session for female employees of Robinsons Land Corporation, while the young artists of “Mutya” will host a coffee art workshop for female shoppers.
The partnership between ARTablado and La Salle College of Antipolo has been instrumental in fostering young talent. “This year marks our third year of partnership with ARTablado, and we’re thrilled to be presenting our fourth exhibit,” Alfonso shares. “It’s been an incredible journey seeing our young student artists grow and gain opportunities through this platform.”
ARTablado’s commitment to women in art is a much-needed counterforce to the historical marginalization of female artists. As Teng aptly puts it, “Platforms like ARTablado have further highlighted women’s contributions, proving that women artists are not just participants but leaders in the country’s art movement.”
The power of these exhibitions lies not just in the works displayed but in the reverberations they create — echoes of past struggles, declarations of present triumphs, and blueprints for the future. “Liquid Dreams” and “Mutya” underscore how women are storytellers, disruptors, and change-makers. And through ARTablado’s commitment, their voices — fluid, fierce, and unrelenting —will continue to shape the artistic landscape, unbound and unstoppable.
In an era where misinformation spreads faster than light and truth seems to wear many faces, the question asked over 2,000 years ago by one of the most divisive persons in history still reverberates with haunting relevance: “Ano ba ang katotohanan?” This serves as the heartbeat of Pilato, an all-original Filipino musical set to captivate audiences this April at the PETA Theater Center.
With its daring perspective and poignant relevance, the production revisits the so-called “greatest story ever told”–the trial and crucifixion of Jesus Christ–through the eyes of Poncio Pilato, a man caught at the crossroads of power, faith, and duty.
The musical traces Pilato’s journey from his early ambitions in Rome to his appointment as prefect of Judea, a province brimming with religious and political unrest. There, Pilato’s every decision is scrutinized by a constellation of figures: the enigmatic historiographer, Josepo; the calculating high priest, Caiaphas; his wise and foreboding wife, Procla; and Hesus, a mysterious and magnetic presence rumored to be the King of the Jews.
In a time when Holy Week invites reflection and as the country approaches the critical 2025 elections, Pilatoemerges as a vital meditation on truth in all its complexity. Through haunting melodies and powerful storytelling, it challenges us to confront the choices we make as individuals and as a society.
“Information comes to us in countless forms and modes. But how do we sift through the chaos to uncover the truth? Would we even recognize the truth if we meet it face-to-face?” shares writer-director Eldrin Veloso. “Essentially, that is what the play hopes to put out there–a journey that dares to unravel the mystery of truth’s many faces. With our society on the brink of a post-truth era, I believe this is a story that demands to be told, now more than ever.”
With a cast of seasoned musical theater artists and gifted newcomers, Pilato offers an emotional and intellectual journey unlike any other. It is a poignant reminder that even after two millennia, the search for truth remains both our greatest burden and our ultimate salvation.
This marks the inaugural theatrical venture of The Corner Studio, a creative agency renowned for weaving compelling narratives through its expertise in branding, production, marketing, and design. Now, it steps boldly onto the stage, bringing its storytelling vision to life in a new dimension.
Don’t miss Pilato on April 4 at 8pm for its world premiere and on April 5, 6, 11, 12 and 13 at 3pm and 8pm, at the PETA Theater Center.
Tickets are now available at pilato.helixpay.com. Follow them on social media for updates and behind-the-scenes content.
Steve Rogers was the definition of classic heroism—strong, steadfast, and a man out of time. But now, the shield belongs to someone new, and let’s be honest—we’re absolutely here for it! Sam Wilson brings a fresh, modern, and undeniably charismatic take on Captain America, proving that he’s not just stepping into Steve’s shoes; he’s making the role his own.
As Captain America: Brave New World soars into cinemas on February 12, here’s why Sam Wilson is the Cap we need (and deserve!) right now:
1. His One-Liners Are Chef’s Kiss
Sam Wilson knows how to deliver a witty comeback. One of his best? When addressing the wild rumor that Steve Rogers is chilling on the moon, he casually shuts it down—but not without a playful jab. His humor adds a refreshing dynamic to the MCU, keeping things light even in the most intense moments.
2. He’s Bucky’s Best Frenemy (and North Star)
Sure, Sam loves roasting Bucky—calling him “White Panther” and giving him grief about his staring problem—but underneath the jokes, he’s the one who truly understands him. He checks in, offers advice, and ensures Bucky stays on the right path. Their frenemy energy? Absolutely elite.
3. He Puts in the Work—Literally
Taking up the shield isn’t just a title—it’s a responsibility. Sam knows this and doesn’t cut corners. We saw him train relentlessly in The Falcon and the Winter Soldier, perfecting his shield throws and aerial acrobatics. He’s not just filling a role; he’s earning it.
4. He Sees Beyond Black and White
Sam isn’t just about throwing punches—he’s about understanding people. When everyone else saw Karli Morgenthau as a terrorist, he saw a young woman caught in an impossible situation. His empathy sets him apart, making him a Captain America who fights with both his fists and his heart.
5. He’s the Ultimate “Uncle Sam”
Superhero life doesn’t come with a paycheck, and Sam knows the struggle is real. Instead of fame and fortune, he returned to a family in financial distress after The Blip. But instead of running, he steps up—supporting his sister, being a father figure to his nephews, and proving that even heroes have real-world responsibilities.
6. He Stands His Ground—No Matter What
Sam knew taking the shield wouldn’t be easy. “Every time I pick this thing up, I know there are millions of people out there who are going to hate me for it. Even now. Here. I feel it. The stares, the judgment. And there’s nothing I can do to change it. Yet I’m still here.” But does he back down? Not a chance. He carries the weight of history with grace, proving he’s more than worthy.
7. He Knows How to Make an Entrance
What’s a new Captain America without an epic entrance? From his high-flying Falcon days to his grand debut in the star-spangled suit, Sam commands attention every time he swoops in. With his shield in hand and confidence on full display, he’s nothing short of unstoppable.
Sam Wilson is not Steve Rogers—and that’s exactly why we love him. He’s writing his own legacy, bringing humor, heart, and hard-hitting action to the role of Captain America. Don’t miss his big-screen return! Book your tickets now for Captain America: Brave New World, landing in cinemas on February 12.
Six-time GRAMMY® Award-winning trio and one of the best-selling groups of all time, BLACK EYED PEAS is finally coming to Manila on August 27, 2025 at the Mall of Asia Arena. Presented by Wilbros Live. Tickets go on-sale on Saturday, March 15, 12PM via SMTickets.com and SM Tickets outlets nationwide.
Over the past 30 years, the Los Angeles trio–will.i.am, Apl.de.Ap, and Taboo–have achieved sales of 35 million albums and 120 million singles across seminal releases such as Elephunk, The E.N.D., and more. One of the era’s biggest acts, they emerged as “the second best-selling artist/group of all-time for downloaded tracks” (Nielsen) and landed on Billboard’s “Hot 100 Artists of the Decade”. In 2011, they dazzled the world with a landmark performance at the Super Bowl XLV Halftime Show.
They have released several chart-topping hits, including “I Gotta Feeling”, “Where is the Love?”, “Pump It”, “Boom Boom Pow”, “My Humps”, “Meet Me Halfway”, “Let’s Get It Started”, “The Time (Dirty Bit)”, “Don’t Stop The Party”, and many more.
Their eighth studio album, TRANSLATION, achieved staggering international success after its release in 2020. Featuring major collaborations with artists such as J Balvin, Ozuna, Maluma, Shakira, Nicky Jam, and Tyga, the long-player garnered eight nominations at the Billboard Latin Music Awards, including ‘Crossover Artist of the Year” and “Hot Latin Song of the Year” for “RITMO” and a nomination at the 2021 Latin Music Awards for ‘“Favorite Artists – Crossover”. The album resulted in a series of chart-topping singles, including the massively successful “RITMO (Bad Boys For Life)” [feat. J Balvin] and “MAMACITA” [feat. Ozuna and J.Rey Soul], both of which achieved #1 status on three Billboard Charts each, numerous award nominations, and gold, platinum, and diamond certifications globally. The knockout album single from December 2020, “GIRL LIKE ME” [feat. Shakira] continued this streak, achieving success on Latin and Top 40 radio, sparking a viral TikTok challenge in late 2020, and scooping “Best Latin” award at the MTV VMAs, while 2021’s ‘HIT IT’ with Saweetie and Lele Pons racked up 5.8M global audio streams, 1.1M US audio streams and almost 10M YouTube views in its first week alone.
The success of TRANSLATION demonstrated Black Eyed Peas’ ability to reinvent themselves along with the changing times, a fact reconfirmed in 2022 when the band reunited with Shakira and David Guetta for DON’T YOU WORRY, the first single to drop from their ninth studio album ELEVATION. The hugely successful lead single was swiftly followed by the Anitta and El Alfa collaboration SIMPLY THE BEST. In 2023 true BEP fashion, harnessing the musical forces of the Americas, the next single BAILAR CONTIGO (with reggaeton superstar Daddy Yankee) followed by GUARANTEE (SUMMER MIX), has opened up yet another brilliant chapter in the continuing story of the Black Eyed Peas in nothing less than international chart-topping style.
Follow @WilbrosLive on Facebook, Twitter, Instagram and TikTok.
Today, Prime Video confirmed that Jamie Campbell Bower and Eddie Marsan have joined the cast of The Lord of the Rings: The Rings of Power for the series’ upcoming third season, which is currently in pre-production and will begin filming this spring at the series’ new production home at Shepperton Studios in the UK. Bower will be a series regular, while Marsan will appear in a recurring role. The globally successful series, which has attracted over 170 million viewers worldwide, continues to be one of Amazon’s strongest drivers for new Prime membership sign-ups.
JAMIE CAMPBELL BOWER
Widely considered one of Britain’s brightest stars, with a career spanning theatre, TV and film, Jamie Campbell Bower is also an accomplished musician who has toured Europe and America. He is widely known for his incredible performance as Henry Creel/Vecna in Stranger Things. Other TV appearances include playing Mick Jagger in Urban Myths: Mick & Margaret, Christopher Marlow in Will, King Arthur in Camelot, the voice of Skiff in the wonderful Thomas & Friends, and 11-12 in the remake of The Prisoner alongside Sir Ian McKellen.
Bower made his film debut in Tim Burton’s gothic musical Sweeney Todd: The Demon Barber of Fleet Street in a leading role opposite Johnny Depp, Alan Rickman and Helena Bonham Carter. He played the role of Gellert Grindelwald in Harry Potter and the Deathly Hallows, Part I and reprised that role in Fantastic Beasts: The Crimes of Grindelwald. He also appeared in London Boulevard, Guy Richie’s RocknRolla, Martin Koolhoven’s Winter in Wartime, Anonymous directed by Roland Emmerich, The Twilight Saga: New Moon, The Twilight Saga: Breaking Dawn Part 1 & 2,The Mortal Instruments: City of Bones, and most recently in Kevin Costner’s Horizon: An American Saga – Chapter 1.
EDDIEMARSAN
The recipient of two BIFA Awards for his role in Mike Leigh’s features Vera Drake and Happy Go Lucky, as well several international critics and festival awards, Eddie Marsan’s extensive body of work spans over 20 years. Eddie has been a fierce champion of underprivileged and diverse representation in the film industry and was recently awarded an OBE. He has several films and TV projects coming out over the next year. He recently starred in the Amy Winehouse biopic Back to Black, the Apple TV+ series Franklin opposite Michael Douglas, Netflix’s Supacell, the feature Firebrandalongside Jude Law and Alicia Vikander, the Brian Epstein biopic Midas Man, The Winter King with Toni Collette and Guy Ritchie’s Operation Fortune: Ruse de Geurre. He also starred in the Netflix thriller Choose or Die and the dystopian sci-fi drama Vesper.
In 2013 Marsan began his iconic role as Terry Donovan in Ray Donovan, which ran for seven seasons on Showtime, and which he reprised for the 2022 feature film. A role in Deadpool 2 brought Marsan into the DC Universe, and his role in the pulp thriller Atomic Blonde marked the beginning of his multiple collaborations with director David Leitch. Other notable roles include Guy Ritchie’s Wrath of Man for Prime Video, the four-part Channel 4 drama Deceit, the TV adaptation of the novel Ridley Road, the crime thriller White Boy Rick, Adam McKay’s political comedy Vice. His expansive career includes acclaimed independent projects such as Tyrannosaur alongside Olivia Coleman and Edgar Wright’s franchise The World’s End, alongside Nick Frost and Simon Pegg. He has also appeared in blockbuster features such as Gangs of New York, War Horse, V for Vendetta, Mission Impossible 3, Hancock, Snow White and the Huntsman, Hobbs and Shaw, and Guy Ritchie’s Sherlock Holmes.
The Lord of the Rings: The Rings of Power has been an unprecedented success, with a broad, highly engaged, global fan base. Critics have praised the series for its epic scope and production values, and Seasons One and Two are Certified Fresh on Rotten Tomatoes. Season One remains the biggest TV premiere in the history of Prime Video and Season Two the most-watched returning season by hours watched.
The Lord of the Rings: The Rings of Power is produced by showrunners and executive producers J.D. Payne & Patrick McKay. They are joined by executive producers Lindsey Weber, Justin Doble, Kate Hazell, and executive producer-director Charlotte Brändström. Matthew Penry-Davey is producer and Ally O’Leary, Tim Keene, and Andrew Lee are co-producers.
About Prime Video – PHILIPPINES
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, and documentaries – including Amazon MGM Studios-produced series and movies You Are Cordially Invited, Red One, Cross, Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favorites The Beekeeper and Challengers; exclusive entertainment such as local titles Saving Grace, LOL: Last One Laughing Philippines, Comedy Island Philippines, Linlang, Drag Den with Manila Luzon, Firefly; Korean titles such as Newtopia, No Gain No Love, Marry My Husband, Spice Up Our Love, Death’s Game, Jinny’s Kitchen; and anime hits such as Demon Slayer and many more. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. For more info visit https://www.primevideo.com/
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit Amazon.com/about and follow @AmazonNews.
A two-act romantic musical comedy set against the backdrop of a bustling metropolis and the ever-present glow of dating apps and social media.
This fresh take on a timeless tale explores the highs and lows of love in today’s fast-paced world. Played by four actors in twenty vignettes, it covers “everything you have ever secretly thought about dating, romance, marriage, lovers, husbands, wives and in-laws, but were afraid to admit.”
From awkward first dates to courtship, marriage and the complexities of commitment, each vignette captures the essence of contemporary romance, reminding us that amidst the chaos, love and genuine connections still prevail.
𝐈 𝐋𝐎𝐕𝐄 𝐘𝐎𝐔, 𝐘𝐎𝐔’𝐑𝐄 𝐏𝐄𝐑𝐅𝐄𝐂𝐓, 𝐍𝐎𝐖 𝐂𝐇𝐀𝐍𝐆𝐄
FEB. 20 to MAR. 9, 2025
REP Eastwood Theater 4th Floor Eastwood Citywalk 2 Eastwood City
In celebration of women’s month, Bridgetowne Destination Estate will be hosting a series of Yoga Sessions in partnership with Movement in Play, BreatheLearnThrive and Yoga-and-life. The combination of yoga and the peaceful setting of Bridgetowne Central Park seems like the perfect way to celebrate and unwind for Women’s Month.
Beginners and art enthusiasts can indulge in sessions led by BreatheLearnThrive. “Rooted in Art”, a painting workshop will be held on March 16 at 4 pm. Beginners and Sundown Yoga for 2 will be held on March 29, while another art “Thoughts in a Tote” workshop will be held on March 30. Vina Oca, a certified yoga teacher will teach vinsaya yoga which combines yoga /movement/breathing with music and choreography. This will be on March 15 at 4:30 pm. The series of sessions hosted by Movement in Play will be a great way for participants to immerse themselves in yoga and experience the health benefits it offers, especially in terms of stress relief. Sessions will be held at the Bridgetowne Central Park on all Saturdays of March: 8, 15, 22 and 29 at 7:00 am.
Interested individuals are encouraged to be part of all 4 sessions to learn more on the benefits of Yoga. Yoga uses physical postures, breathing exercises and meditation to improve overall health. In today’s lifestyle, yoga has proven provide long term relief from daily stressors.
For more details follow bridgetownedestinationestate at IG/FB to know more.
For fans of gripping high school dramas packed with mystery, action, and heartfelt moments, this year brings an exciting lineup of K-dramas that promise to keep you at the edge of your seat. Whether you love intense fight scenes, undercover missions, or thought- provoking narratives, Study Group, The Witch, and Undercover High School each bring something fresh to the screen. Here’s why these dramas should be on your must-watch list.
Study Group: When Studying is a Battle Cast: Hwang Min Young, Han Ji Eun
For anyone who has ever struggled to ace their exams, Study Group offers a story that resonates—but with a thrilling twist. Yun Ga Min, a hardworking student at one of the worst schools in South Korea, dreams of getting into college. The problem? He’s only good at fighting, not studying. Despite his dedication, his grades never seem to improve. But when bullies start targeting his study group, Ga Min doesn’t hesitate to use his fists to protect his friends.
Viu Original, The Witch: A Tale of Misunderstood Love and Redemption Cast: Park Jin Young, Roh Jeong Eui
Have you ever wanted to change the past? The Witch dives deep into the weight of unspoken feelings, regrets, and the power of redemption. The story follows Dong-jin, who never confessed his feelings for Mi-jeong, a girl excluded by their classmates and unfairly labeled as a witch after a tragic incident in high school. Haunted by guilt, he dedicates his life to statistical studies in a desperate attempt to rewrite her story.
Viu Original, Undercover High School: Action, Espionage, and Second Chances? Cast: Seo Kang Joon, Jin Ki Joo, Kim Shin Rok
If you enjoy K-dramas with undercover agents, secret missions, and unexpected romance, then Undercover High School is the perfect pick. Jung Hae Seong, a demoted NIS agent, is sent on an unusual mission—he must pose as a high school student at Byeongmoon High School to recover a missing national treasure. But things get complicated when his homeroom teacher, Oh Soo A, starts to notice something eerily familiar about him. Could he be connected to her painful past?
Which one are you adding to your watchlist? Don’t miss out—catch these new K-dramas and experience the best of Korean entertainment!
Established in 2022, PICKUP COFFEE is redefining the coffee experience in the Philippine coffee scene. With over 300 branches nationwide and 20 million cups sold—including 3 million cups of its iconic Kape Kastila—PICKUP COFFEE has cemented its role as a key player in delivering premium yet surprisingly affordable coffee to Filipinos.
On February 5, PICKUP COFFEE celebrated a milestone moment during its Welcoming Event at SM Megamall Fashion Hall, where the brand unveiled its newest endorser, Donny Pangilinan, and showcased its signature handcrafted beverages. During the event, Francis Flores, PICKUP COFFEE’s Country CEO, highlighted the company’s mission:
“Since we launched in February 2022, our team has remained steadfast in achieving our mission—to UPlift everyone through delicious, high-quality, and surprisingly affordable beverages, everywhere, one PICKUP at a time.”
Donny Pangilinan’s introduction was a major highlight of the program, complete with a playful backstage search that built excitement among fans in attendance. Sharing the stage with PICKUP COFFEE’s iconic beverages, Donny expressed his enthusiasm: “Saying yes to joining the PICKUP COFFEE family was easy. They’ve perfected the balance of premium quality and affordability—it’s something you don’t see every day. It’s become my go-to because it just hits the spot every time.”
Known for its bean-to-cup promise, PICKUP COFFEE espresso-based beverages are made with 100% Arabica beans and a double shot of espresso, ensuring bold, rich flavor in every sip. Fans got to witness this firsthand during a live demo, where Donny prepared perfect espresso shots and served Kape Kastilas to lucky audience members.
At the heart of the celebration were PICKUP COFFEE’s renowned PICKUP Signatures: the rich and velvety Kape Kastila, the smooth and indulgent White Mocha, the sweet and bold Caramel Macchiato, and the creamy PICKUP Crème Latte. These crowd favorites underscore the brand’s dedication to serving beverages that cater to every coffee lover’s palate.
PICKUP COFFEE continues to make premium coffee experiences accessible to all, proving that quality doesn’t have to break the bank. From its beverages to its latest partnership with Donny Pangilinan, PICKUP COFFEE continues to prove why #ItsBetterEspresso