Starting September 30, 2026, every visit to Town comes with exciting rewards. Become a Rockwellist member and turn all your everyday favorites such as coffee runs, dining out with the crew, and shopping sprees into exclusive perks. Every swipe and spend at participating stores earns you Rockwellist points, bringing you closer to signature rewards, special privileges, and daily VIP perks.
Celebrate the launch. Opening highlights include a Crane Game featuring special prizes and vouchers, as well as the official Town Merch release with the exclusive Rockwellist tote bag in Cream and Brown.
How to become a Rockwellist member?
Getting started is easy. Simply download the latest version of The Rockwellist App via the Apple App Store or Google Play Store, pull up your digital member QR code, and scan it at checkout at participating stores. However you like to spend your day at Town, every visit now brings effortless rewards.
Ready to level up? Download today to claim 200 FREE bonus points, available until October 31 only.
More Points, More Exclusive Rewards
As your points add up, your benefits level up. Unlocking higher tiers bring you exclusive discounts at select dining and retail spots, hassle-free parking perks, special cinema privileges, and VIP invites to Town’s premier events—making every visit even more enjoyable.
Plus, there’s even more in store this holiday season. Earning points gives you direct entries into Rockwell’s highly-anticipated Christmas Raffle. Every qualified spend at Alabang Town Center brings you closer to driving home a brand-new car and winning other incredible prizes!
What’s Next for Townies?
Now that The Rockwellist has arrived at Alabang Town Center, Townies can also look forward to a more signature Rockwell lineup of exclusive pop-ups, curated lifestyle experiences, and special events throughout the year.
For full program mechanics, participating stores, and VIP tier privileges, visit therockwellist.com or follow Alabang Town Center on Facebook and Instagram for real-time updates.
ASUS Republic of Gamers (ROG) Philippines today announced the arrival of its latest flagship desktop and gaming lifestyle gear, redefining immersive performance and gamer mobility for local enthusiasts. Designed for ultra-enthusiasts who demand uncompromising power, cutting-edge thermal engineering, and standout personal expression, the new lineup brings bold innovation both on and off the desk.
Leading the charge is the ROG G1000, a revolutionary step forward in gaming performance, personalization and thermal efficiency, with limited edition ROG Edition 20 gears designed to protect your setup while celebrating two decades of pioneering gaming innovation.
The ROG G1000 redefines what a gaming desktop can be, combining extreme performance with show-stopping innovation. At its core, the built-in AniMe Holo fan is the world’s first holographic fan system in a prebuilt gaming PC that can project customizable holographic visuals, transforming the environment into a medium of personal expression.
The AniMe Holo module is housed in an independent chamber that incorporates the hinge-door design, ensuring airflow does not interfere with the main components’ thermal path and helping reduce overall system noise by limiting vibration from the Holo system. The ROG Thermal Atrium, dedicated for CPU cooling, channels fresh air through 420 mm AIO liquid cooler with three fans and isolated airflow paths, ensuring critical components remain cool and stable during extended gaming sessions.
Equipped with ROG Astral GeForce RTX 5080 and support for up to 128GB DDR5 memory, the G1000 is tuned and ready for peak performance. The 104L ultra tower chassis enhances airflow, accommodates larger cooling hardware, and supports easy maintenance, while the Fan Key unleashes maximum airflow when you need it, with a single touch.
Customization is extensive with Armoury Crate and Aura Sync, letting users control RGB lighting across GPU, cooling fans, water-cooling blocks, and the AniMe Holo, delivering a system that is as visually striking as it is powerful. The G1000 gives gamers and creators the confidence to push limits without compromise.
The ROG G1000 (GM1000TY) will be available at select ROG Exclusive Stores at an introductory price of PHP 399,995.
Celebrating the 20th anniversary of ROG, the ROG SLASH Backpack Edition 20 reflects the brand’s lifestyle ethos through a functional, premium, and stylish design. It features a black-and-translucent-gold palette accented by the signature ROG SLASH pattern woven into every detail.
An adjustable roll-top design allows users to expand or condense the backpack to suit varying loads, providing total control over capacity on the go. The front face features a custom ROG 20th anniversary FIDLOCK Magnetic quick-release buckle in matching black-and-translucent-gold, keeping gear securely fastened during travel.
Built to accommodate up to an 18-inch laptop alongside peripherals and additional essentials, the backpack offers flexible storage for both short trips and extended travel. Crafted from high-end materials, the ROG SLASH Backpack Edition 20 delivers a distinct look while maintaining everyday practicality.
The limited-edition ROG SLASH Backpack Edition 20 will be available at ROG Exclusive Stores in Q4 2026 for PHP10,995.
ROG SLASH Hard-Case Luggage Edition 20
The ROG SLASH Hard-case Luggage Edition 20 ensures all gear arrives safely at its destination. Featuring the same black-and-translucent-gold palette as the Edition 20 SLASH Backpack, this limited-edition luggage incorporates a stainless gold-steel plate, bringing ROG’s iconic DNA to every journey
A 100% polycarbonate outer shell backed by an aluminum frame with reinforced corners adds structural rigidity without extra weight, allowing it to easily handle airport baggage claims. The 360-degree silent skate wheels feature enhanced shock absorption and a new translucent black design for smoother rolling and refined travel performance
True to the ROG brand, the hard-case luggage includes a specialized compartment designed specifically for gaming equipment. Laptops, handhelds, and accessories fit securely inside the luggage for added peace of mind, while a removable foam divider featuring a woven ROG 20th Anniversary tag allows users to customize the interior layout to their exact needs.
Also available at ROG Exclusive Stores in Q4 2026, the ROG SLASH Hard-Case Luggage Edition 20 is priced at PHP 15,995.
AVAILABILITY
Visit the ROG Exclusive Store nearest you to get yourself of the latest ROG gaming desktops and gears.
Celebrating 20 years of gaming leadership, ROG Philippines continues the festivities with the Life with ROG campaign. Get a chance to win exclusive prizes! Visit the official Life with ROG website to learn more: https://rog.asus.com/ph/content/life-with-rog-ph/.
Stay updated on the latest gaming machines by following ROG Philippines on Facebook, Instagram, and TikTok.
The road to Miami begins. Filipino EA SPORTS FC™ players have a chance to compete on the international stage as Red Bull Wings Cup opens in the Philippines. A new EA SPORTS FC™ 27 competition giving everyday players the chance to compete for the opportunity to represent their country on a global stage like never before.
Taking place across almost 80 countries and in partnership with EA SPORTS and PlayStation, Red Bull Wings Cup welcomes players of all skill levels to compete, whether from home or on campus. Only those who rise to the top will earn a place at their National Finals for the chance to represent the Philippines at the Red Bull Wings Cup World Finals at Inter Miami’s Nu Stadium in Miami, USA, in early 2027. The once-in-a-lifetime World Finals will combine competitive gameplay with real-life football moments as finalists compete to become the inaugural Red Bull Wings Cup champion.
The journey begins when players register for one of two leagues:
The University League – where currently enrolled university students compete on PlayStation® 5 consoles in on-campus qualifiers against other students from across Metro Manila and Cebu, playing EA SPORTS FC™ 27 Rush.
The Open League – where players can log into PlayStation Tournaments on their PlayStation® 5 consoles to compete online using their own squad, playing EA SPORTS FC™ 27 Ultimate Team.
Red Bull Wings Cup is open to everyone of all skill levels, aged 18 and over who is a current resident of the Philippines. Local Terms and Conditions may apply. The University League will be from September 28 – October 16, 2026 and the Open League from October 17 – 18, 2026.
The top players from both the Open and University Leagues will progress to the National Finals on November 7, 2026, at Matchpoint Sportsbar, with eligible National Champions earning the right to represent their country at the World Finals in Miami against competitors from around the globe.
Red Bull Wings Cup is in partnership with EA SPORTS and PlayStation® Tournaments.
CF Sharp Crew Management Inc. has officially opened its new branch office at Harton Corporate Center in Aseana City, marking a significant milestone in the company’s continued growth and strengthening its commitment to Filipino seafarers and their families.
USEC Darlene Pajarito, DMW USEC for licensing, and anti-trafficking and Owner’s Representative Kjell Hjartnes join CF Sharp Holdings President/CEO Juan Jose Rocha, and CF Sharp Crew Management Inc. President/CEO Miguel Angel Rocha during the ribbon-cutting ceremony of the company’s new branch office at Harton Corporate Center in Aseana City
The new facility represents an important step forward for CF Sharp as the company prepares to service the rapidly growing passenger ship segment. With the expansion of the passenger ship industry expected to generate thousands of new employment opportunities for Filipino seafarers, CF Sharp is positioning itself to play a leading role in connecting qualified Filipino maritime professionals with these emerging opportunities.
CF Sharp’s largest principal is at the heart of the need for this expansion. Norwegian Cruise Line Holdings’ newbuilding program includes 16 new ships across its three brands—Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises—and is expected to create more than 15,000 jobs for Filipino seafarers over the next 10 years. Having partnered with Norwegian Cruise Line Holdings for more than 28 years, CF Sharp is proud to support its long-standing principal as it enters this exciting new chapter of growth.
CF Sharp Crew Management Inc staff
Designed as a one-stop service center, the new office brings together personnel from across CF Sharp’s various departments under one roof. This integrated approach allows the company to provide more accessible, efficient, and comprehensive services to seafarers throughout their employment journey.
A key feature of the new facility is the Family Center, supported by CF Sharp’s Social Welfare Department. The center provides assistance and support services not only to seafarers, but also to their families—recognizing that the challenges of working at sea extend well beyond the individual seafarer.
CF Sharp Crew Management Inc. President/CEO Miguel Angel Rocha welcoming guests and staff to CF Sharp’s new headquarters.
The new office will also serve as the headquarters of SeaFam International, CF Sharp’s non-profit organization dedicated to strengthening and supporting seafarers and their families. SeaFam International provides training, seminars, and workshops addressing a wide range of issues specifically relevant to the realities of the seafaring lifestyle, including family relationships, communication, financial matters, parenting, emotional well-being, and the unique challenges faced by families separated by long periods at sea.
“This new office is more than an expansion of our physical presence. It is a reflection of where CF Sharp is headed and, more importantly, of our commitment to the people who make our industry possible,” said Miguel Rocha, President/CEO. “As the passenger ship sector enters a period of significant growth, we want to make sure Filipino seafarers are prepared to take advantage of the opportunities ahead—and that their families have the support they need along the way.”
The establishment of the Aseana City branch underscores CF Sharp’s vision of providing end-to-end support for seafarers, combining professional crew management and employment services with social welfare and family support.
As the company enters this next period of growth, CF Sharp remains focused on its long-standing role in developing Filipino maritime talent and helping create sustainable opportunities for Filipino seafarers around the world.
The opening of the Harton Corporate Center office marks not simply the addition of another branch, but the beginning of an exciting new chapter for CF Sharp Crew Management, its seafarers, and the families who stand behind them.
About CF Sharp Crew Management
CF Sharp Crew Management Inc. is a leading provider of crew management and maritime employment services, committed to developing Filipino seafarers and connecting them with opportunities in the global maritime industry. Through its integrated services and people-centered approach, CF Sharp supports seafarers throughout their careers while recognizing the vital role their families play in their success.
About SeaFam International
SeaFam International is a non-profit organization established to support seafarers and their families through education, training, seminars, workshops, and other programs addressing the unique personal and family challenges associated with a career at sea.
Presented by the Manila Symphony Orchestra Foundation, Inc. and Standard Insurance, co-presented by EastWest Bank and DENZA Alabang by ACMobility Premium Dealership Inc., the Manila Symphony Orchestra continues its 100th Anniversary Season with a concert featuring internationally acclaimed Franco-Belgian cellist Camille Thomas and the World Premiere of Pasasalamat for choir and orchestra, music by National Artist for Music Ryan Cayabyab with text by National Artist for Literature Virgilio S. Almario, under the musical direction of MSO Principal Conductor Maestro Marlon Chen.
Commissioned by the MSO for its centennial, Pasasalamat reflects on the meaning of gratitude not only as a personal feeling, but as a responsibility to others and to the community. Almario’s text considers the values that shape a shared life, from compassion and respect for differences to freedom, justice, culture, knowledge, and the willingness to accept criticism and change. At its heart is the idea that being human is not simply a given, but something we become through our choices and actions.
For the MSO, the work is particularly fitting, offering an opportunity to reflect on the responsibilities that come with being the longest surviving institution that has been part of Philippine musical life and history for a century. The text will be brought to life by MSO’s featured choir, the Polytechnic University of the Philippines Bagong Himig Serenata.
The concert also features Camille Thomas, an internationally renowned Franco-Belgian cellist known for her expressive performances and technical artistry. An exclusive Deutsche Grammophon artist since 2017, Thomas has performed with major orchestras and conductors across Europe, Asia, and the Americas. Her recording Voice of Hope, released in partnership with UNICEF, reflects her belief in music as a means of creating connection and inspiring hope.
Thomas’ artistic advocacy resonates with the ideas at the heart of Pasasalamat. Both approach music as a way of connecting people and encouraging reflection and compassion. In the context of the MSO’s centennial, this shared perspective gives the program a contemporary dimension, inviting audiences to consider the role music can continue to play in bringing people together and strengthening the communities it serves.
Thomas joins the MSO for Pyotr Ilyich Tchaikovsky’s Variations on a Rococo Theme, Op. 33. Written in 1876, the work draws on the elegance of the Classical style while giving the soloist opportunities for expression and virtuosity.
The program concludes with Gabriel Fauré’s Requiem, Op. 48, performed with MSO and the award-winning PUP Bagong Himig Serenata. Fauré’s Requiem offers a gentler and more intimate take on the traditional music of remembrance. Its setting is lyrical and peaceful, focusing less on fear and judgment and more on comfort, hope, and rest. It brings the evening to a quiet and reflective close.Bringing together a new Filipino work by National Artists for Music and Literature, an internationally acclaimed cellist whose artistry is rooted in a sense of purpose, and music spanning different eras and musical worlds, Centennial Concert V finds common ground in music’s power to connect and inspire hope. MSO at 100 looks ahead with the belief that orchestral music can certainly build more harmonious communities around the world.
Tickets range from P1000-P5000 and are available on Ticketworld. Discount codes for students, seniors, and PWDs are available.
Sponsored by the Embassy of France to the Philippines, Grand Hyatt Manila, National Performing Arts Grantee, and SM Hotels and Conventions.
Special thanks to JTI ALL IN, The Laufey Foundation, Austrian Embassy Manila, HSTL Foundation, EON Group, 98.7 DZFE-FM | The Master’s Touch, and The Manila Times.
Erceflora, together with the Manila Water Foundation, Department of Education (DepEd), and the Pasig City Government, is expanding the Batang Matatag child health initiative across 44 schools in Pasig as the program marks its fifth year.
The initiative will bring refrigerated drinking water fountains and health education on gut health and everyday hygiene—including toothbrushing, handwashing, and sanitation—to school communities. The expansion is part of Batang Matatag’s broader effort to promote healthier school environments through sustained community partnerships.
“Batang Matatag has always been about creating healthier environments where children can grow and thrive. As we enter our fifth year, we are looking beyond immediate needs to help communities build the knowledge and habits that can support children’s health in the long term. Through our partnerships, we hope to make these healthy practices more accessible and sustainable for the communities we serve,” Rica Mateo, Erceflora ASEA Brand Zone Lead said.
Five Years of Batang Matatag: It Takes a Village
Since its launch, Batang Matatag has grown from a program focused on essential water access, sanitation and hygiene or WASH facilities into a broader child health initiative, reaching 150,000 students and healthcare professionals by 2026, up from 9,494 students in 2023.
In July and August, Erceflora brings Batang Matatag to De Castro Elementary School, Nagpayong High School, Pinagbuhatan High School, Manggahan High School, and San Miguel Elementary School to bring health education closer to school communities. Through the WASH paaralan sessions, select student attendees are challenged to be lead and role models of hygiene on campus.
The Pasig rollout began with a ceremonial turnover of WASH facilities and refrigerated drinking water stations at De Castro Elementary School, where more than 100 students, teachers, and parents participated in a gut health lecture.
“Access to safe, clean, and cold drinking water can make a real difference in encouraging our learners to drink more water and stay healthy. When children are healthy, they are better able to attend school, participate, and learn. That is why partnerships like this are important—not only in improving our school facilities, but also in supporting the health and learning of our students,” said Lailani Lucero, De Castro Elementary School Principal.
The program’s expanded focus reflects the growing recognition that child health requires more than access to safe water. Nutrition, gut health, and consistent hygiene practices also play an important role in supporting children’s immunity, development, and ability to learn.
“Providing access to safe water is an important first step, but children also need good nutrition, proper hygiene, and healthy habits to support their overall health. These practices should start at home and be reinforced in school, where children can learn how simple, consistent habits can help protect them from illnesses like diarrhea,” said Dr. Jo-Anne De Castro, Pediatric Infectious Disease expert.
Batang Matatag therefore continues to equip children, parents, teachers, and healthcare professionals with practical knowledge on gut health and everyday hygiene.
“Healthy habits need to be consistent. It’s not enough to have access to clean water or practice proper hygiene only sometimes. Children need an environment where these practices are maintained every day, because consistency is what helps turn good health practices into lasting habits,” Dr. Jo-Anne added.
Why Gut Health Deserves a Seat at the Table
The program’s growth reflects the scale of its expanding impact.“Seeing Batang Matatag grow from reaching just over 9,000 students in 2023 to 150,000 students and healthcare professionals in 2026 is a meaningful milestone for us. More importantly, these numbers represent more children and communities gaining access to healthier practices and resources. The program’s continued expansion shows what can be achieved when we sustain our commitment to child health and work closely with schools and communities,” Mateo noted.
For Manila Water Foundation, the collaboration highlights the importance of bringing together different sectors to create healthier learning environments. “Building healthier learning environments cannot be done by one organization alone. It requires the combined efforts of partners providing safe and reliable water, health resources, education, and support. When these efforts come together, we can give our learners the healthy and conducive environment they need to stay in school, stay well, and learn better,” the Manila Water Foundation Executive Director, Reginald Andal, emphasized.
As Batang Matatag enters its fifth year, Erceflora sees the milestone as a foundation for its next phase and its broader commitment to ensuring no child suffers needlessly from preventable and curable gut health issues. “Year 5 is an important milestone, but we see it as a foundation for what comes next. In Year 6, we hope to build on what we have learned and expand beyond Luzon and BARMM to reach more children in need of WASH facilities and gut health education.
Our goal is to keep evolving Batang Matatag and strengthen our efforts to help prevent childhood mortality caused by diarrhea,” Mateo concluded.
As part of the hotel’s 10th anniversary celebrations, Conrad Manila proudly introduces ORKIDÉA, its signature craft gin exclusively available at C Lounge starting 25 September 2026. Inspired by the Philippine orchid and, this bespoke spirit is crafted with indigenous botanicals, reflecting the richness of local craftsmanship and the diverse flavors of the Philippine archipelago.
“Marking our 10th anniversary gave us an opportunity to create something that is distinctly Conrad Manila and deeply connected to the Philippines,” said Rupert Hallam, general manager of Conrad Manila. “ORKIDÉA brings together local ingredients, craftsmanship, and creativity in a way that feels both celebratory and personal. Whether guests discover it in a cocktail at C Lounge or take a bottle home, we wanted it to reflect the richness of Philippine botanicals and the artistry behind local craft distilling.”
Distilled in partnership with Full Circle Craft Distillers Co. Inc. in Calamba, Laguna, ORKIDÉA is crafted using locally sourced ingredients, including calamansi from Pangasinan, pandan from Laguna, sampaguita from Antipolo, and other carefully selected botanicals. Delicate floral notes are balanced by layers of lemongrass from Cavite and Benguet pine from Sagada, resulting in a refined and contemporary spirit that captures the vibrant character of the Philippines. Created as a tribute to Conrad Manila’s decade of exceptional guest experiences, ORKIDÉA reflects the property’s enduring pursuit of excellence, attention to detail, and deep appreciation for local culture.
ORKIDÉA is available in two selections: a 200ml bottle priced at PHP 3,100 nett and a 700ml bottle at PHP 8,500 nett. Guests may also discover its distinctive profile through Conrad Manila’s curated collection of 10th anniversary cocktails at C Lounge, where the spirit lends depth, complexity, and a uniquely local identity to select creations.
The launch was marked by a special bar takeover featuring Alvin Lee of The Old Man Hong Kong, one of Asia’s most celebrated cocktail destinations. Crafting a series of innovative concoctions made with ORKIDÉA, the guest shift highlighted the versatility and refined character of this signature craft gin, bringing fresh life to classic gin cocktails and original serves alike.
As Conrad Manila celebrates its 10th anniversary this 2026, the hotel continues to introduce thoughtfully curated experiences that inspire meaningful connections and memorable celebrations by the bay. For more information on ORKIDÉA and Conrad Manila’s latest offerings, guests may call (63 2) 8833 9999 or (63 917) 650 3747, or email MNLMB.FB@ConradHotels.com.
A great night out in the city is all about unwinding, meaning time spent at the ticket counter should feel like a breezy pitstop rather than a time-consuming chore. And now, reclaiming that pre-show excitement just became much easier for fans of film and live entertainment as TicketNet and Gateway Cineplex 18 have officially rolled out support for Apple Pay for onsite, over-the-counter payments, transforming how customers secure their tickets at physical booth windows.
With the integration of Apple Pay, TicketNet customers now have access to even more onsite payment options, offering an alternative to traditional cash or physical credit cards and giving them the flexibility to tailor transactions to their lifestyles. Whether they like to travel light or simply want a highly secure way to check out, they now have the freedom to walk up to the counter and pay using the digital cards already stored on their personal devices.
The integration of Apple Pay is part of TicketNet’s continuous efforts to make the pre-show prep completely effortless for customers. By adopting fast contactless technology, the platform addresses the common pain points of standard lines, like fumbling through bags or waiting for card terminals to finish printing paper receipts. Transactions authorize in a fraction of a second with a quick Face ID scan, allowing physical ticket queues to move significantly faster for spontaneous moviegoers and organized event planners alike.
“At TicketNet, our goal has always been to modernize the local entertainment infrastructure by meeting our patrons exactly where they are digitally. Integrating Apple Pay at our physical box offices removes unnecessary friction, ensuring that securing a ticket is just as swift and enjoyable as the show itself,” said Irene L. Jose, Chief Operating Officer of Uniprom, the entertainment arm of the Araneta Group.
Now is the perfect time to head over to the box office to experience this seamless upgrade for yourself! Visit your nearest TicketNet outlet to secure your tickets so you can enjoy the latest blockbusters on the big screen or see your favorite artists live on stage with ease!
Texas Roadhouse’s tagline “We do great steaks”, but it is not merely a tagline but a promise. Before it is seasoned, grilled to perfection and served to the table, every Texas Roadhouse Hand-Cut steak begins with a Meat Cutter who knows the craft by heart.
It takes skill to be a meat cutter. One needs a trained eye to recognize the right cut, a steady hand to shape it, and the experience to make every piece count. This craft was demonstrated as Texas Roadhouse Philippines brought together it’s top 8 Meat Cutter finalists for the 2026 Meat Cutter Challenge, deciding the Philippine’s champion that will compete for the International Meat Cutter’s Competition for all Texas Roadhouse locations worldwide.
Gimel Siasico of Texas Roadhouse Venice Grand Canal Mall emerged as the 2026 Texas Roadhouse Philippines Meat Cutter Champion after going head-to-head with Meat Cutters from Texas Roadhouse locations across the country.
Held at the Venice Grand Canal Mall branch, the competition put the finalists’ skills to the test in the same 35°F walk-in cooler where Meat Cutters spend much of their days preparing steaks for guests. Each competitor was given approximately 30 to 40 pounds of beef—including sirloin, New York strip, and ribeye—and one hour to turn them into quality steaks according to Texas Roadhouse training specifications.
From there, it was a race against the clock.
Competitors were evaluated in three things: Quality of the Steak, Yield Ratio, and Speed, with the champion determined by the steaks they could produce within the one-hour time limit. Every cut mattered, and every gram counted.
Siasico took the top spot, with Samuel Bagdoc, also from Texas Roadhouse Venice Grand Canal Mall, named First Runner-Up, and Rannie Villanueva of Texas Roadhouse Clark taking Second Runner-Up.
For his win, Siasico took home the coveted Texas Roadhouse Championship Belt and a P20,000 cash prize, recognizing the skill, precision, and dedication behind the craft.
“Meat-cutting is truly a lost art,” says Chad Parker, Texas Roadhouse Manager, International Culinary & Supply Chain. “Our Challenge celebrates the success of our professional Meat Cutters. Our Meat Cutter Challenges are one way we show appreciation and reward their hard work and dedication to cutting legendary Hand-Cut Steaks for our guests.”
Created in 2001, the Texas Roadhouse Meat Cutter Challenge was established to recognize the people behind one of the brand’s most important signatures: its Hand-Cut Steaks. Every day, Meat Cutters hand-cut the steaks served at Texas Roadhouse restaurants, bringing skill and consistency to every cut.
Their work is also part of the guest experience. At Texas Roadhouse, steak cuts are displayed in the restaurant lobby, giving guests a chance to see the different cuts and choose their favorite before being seated.
The challenge became an international competition in 2020, with the finals held in Taipei, Taiwan, bringing together Meat Cutters from Texas Roadhouse locations around the world.
Today, Texas Roadhouse has 25 locations across the Philippines, with more to come. The brand is known for its Hand-Cut Steaks, Fall-Off-The-Bone Ribs, Made-From-Scratch Sides, Fresh-Baked Bread, and a fun, lively atmosphere filled with birthday celebrations, line dancing, and plenty of Texas-sized energy.
Because at Texas Roadhouse, the steak doesn’t just start on the grill.
Every great steak starts with the cut.
Based in Louisville, Kentucky, Texas Roadhouse was founded by Kent Taylor and opened its doors in 1993. Today, the brand has more than 700 locations across 49 states and 11 foreign countries. In 2025, Texas Roadhouse was named one of Newsweek’s “Most Loved Brands.” The brand was also recognized as Nation’s Restaurant News’ “2024 Brand Icon Award Winner” and USA Today’s “2024 America’s Customer Service Champion.”
For more Texas Roadhouse Philippines news and updates, follow @texasroadhouseph on Instagram and Texas Roadhouse Philippines on Facebook.
About The Bistro Group
Founded in 1994, The Bistro Group (TBG) is one of the Philippines’ leading restaurant groups, bringing together internationally recognized brands and homegrown concepts that have helped shape the country’s dining landscape.
Its portfolio includes Texas Roadhouse, TGI Fridays, Italianni’s, Denny’s, Fogo de Chão, Morton’s The Steakhouse, Dave & Buster’s, Hard Rock Café, LongHorn Steakhouse, Randy’s Donuts, and several other local and international restaurant concepts.
In 2025, The Bistro Group was acquired by Inoza Business Holdings Inc., bringing together TBG’s established expertise in the Philippine food and beverage industry with Inoza’s strategic resources and capabilities to support the Group’s continued growth.
What if pet parents could feel as confident about their pets’ food as they do about the food they choose for themselves?
With shelves crowded with products promising everything from “natural” ingredients to better digestion and healthier coats, making an informed choice can feel overwhelming. According to the 2025 ADM Pet Insights Report, pet parents are looking beyond the growing front-of-pack claims and becoming more discerning about the information behind the products they choose, making ingredient visibility an increasingly important part of premium pet nutrition.
“True transparency goes beyond simply listing ingredients. Pet parents are increasingly interested in understanding where those ingredients come from, how they are sourced, and the standards behind the food they give their pets,” said Romy Sia, Managing Director of Bow & Wow Philippines. “The more information pet parents have, the better they can make choices that are right for their pets and aligned with their values.”
What Real Transparency Looks Like
For Open Farm founders Jacqueline Prehogan and Isaac Langleben, the journey began after rescuing their first pugs, Maddie and Bella, and struggling to find pet food that met their standards for nutrition, animal welfare, sustainability, and transparency. This led them to build Open Farm around three core commitments: premium nutrition, animal welfare, and sustainability.
Today, Open Farm brings these commitments to life through every aspect of its products, from the ingredients it selects to the standards behind their sourcing and production.
Available at all Bow & Wow Stores and the Bow & Wow Online Store, Open Farm’s recipes feature ethically sourced meats as the first ingredient, alongside non-GMO fruits and vegetables, naturally occurring prebiotic fiber, and natural superfoods. Its animal proteins are also sourced according to specific welfare and sustainability standards, including pasture-raised lamb from New Zealand, crate-free pork, pasture-raised beef, and sustainably sourced, wild-caught fish.
Open Farm takes these commitments a step further through traceability, empowering pet parents to understand exactly where their ingredients come from and hold the brand accountable for delivering on its promises.
Through Open Farm’s own transparency platform, pet parents can enter the lot code found on the back of each bag to access information about where the ingredients in that specific batch came from. With this greater visibility into the supply chain, pet parents can see how the brand’s standards are carried through every step of the process, from sourcing and raising ingredients to their final production.
“Pet nutrition is becoming a more holistic conversation,” Sia added. “Pet parents are looking not only at whether it meets their pets’ nutritional needs, but also at the practices behind it. Understanding sourcing, animal welfare, and sustainability gives them a fuller picture of what they are choosing for their companions.”
Making Transparency Easier for Pet Parents
For Bow & Wow, this emphasis on transparency reflects a broader commitment to helping pet parents make more informed choices. As the pet care market continues to expand, the company puts standards first when curating its portfolio, considering ingredient quality, sourcing, nutritional standards, and transparency. By bringing in brands like Open Farm that align with these values, Bow & Wow aims to give pet parents access to better options and greater visibility into what they feed their pets.
Transparency is also the heart of Bow & Wow’s approach to pet care advice. Rather than simply recommending the most expensive options, its trained Pet Care Advisors work closely with pet parents to understand each pet’s individual needs and tailor recommendations based on formulation, ingredients, sourcing, and production practices, helping pet parents make informed decisions with confidence.
“Every pet is different, so choosing food should go beyond simply picking the product with the most appealing claims,” Sia concluded. “Our role is to help pet parents understand their options, ask the right questions, and find a food that fits their pet’s individual needs.”
For those who want to experience the products before committing, Bow & Wow also offers free in-store samples of Open Farm’s Wild-Caught Salmon and Homestead Turkey & Chicken Grain-Free Kibble recipes. Pet parents can also browse Bow & Wow’s full Open Farm Collection online to explore recipes tailored to their pets’ needs. to explore recipes tailored to their pets’ needs.
Ultimately, the evolution of pet nutrition isreshaping what “premium” means. Today, pet parents increasingly want to understand the story behind the bowl—from the ingredients and how they are sourced to the standards and practices behind them.
For Open Farm, that means traceable ingredients, responsible sourcing, and animal welfare standards. For Bow & Wow, it means making better options and the information behind them more accessible. For pet parents, it means greater visibility and confidence in every choice they make for the companions they love.
