Author: Press Release

  • Wattpad Celebrates 20th Anniversary at the Manila International Book Fair 2026

    Wattpad Celebrates 20th Anniversary at the Manila International Book Fair 2026

    Wattpad, the global webnovel platform and storytelling community, today announced its official return to the Manila International Book Fair (MIBF) at the SMX Convention Center from September 9–13, 2026, to celebrate the platform’s 20th anniversary.

    Wattpad

    As one of Wattpad’s largest global markets, the Philippines remains central to the platform’s ecosystem. To commemorate two decades of digital storytelling, Wattpad is bringing together a powerhouse lineup of Filipino writers whose stories have built multi-million-reader fandoms, topped best-seller lists, and been adapted into hit television and film projects.

    Throughout the five-day event, fans can visit the interactive Wattpad Booth to complete a “Reader Passport” challenge and collect exclusive anniversary merchandise. In-booth signings and meet-and-greets will take place throughout the book fair with popular Wattpad authors including Knightinblack (Hell University, 183M+ reads), beeyotch (Seducing Drake Palma, 85M+ reads), and CeCeLib (Possessive series, 80M+ reads). 

    Wattpad and The Hershey Company have partnered over the years to champion authentic Filipino storytelling among readers and top writers. At MIBF 2026, the two brands will host an exclusive in-booth activation featuring top creators eatmore2behappy (Ang Mutya Ng Section E, 171M+ reads) and 4reuminct (The Rain in España, 161M+ reads). Fans attending their meet-and-greet on September 12 can sample Hershey’s chocolates, play an interactive game, and get signed copies of special branded story editions.

    Additionally, Wattpad will host a panel discussion on September 11 titled “Just One More Chapter,” featuring superstar writers exploring their stories, inspirations, and creative journeys on the main stage.

    Wattpad at MIBF 2026 Schedule

    Wattpad Booth & Reader Activations

    Where: SMX Convention Center, Booths 2-156 & 2-157 (Second Floor)
    When: Wednesday, September 9 – Sunday, September 13 from 10:00 AM – 8:00 PM PHST daily

    MIBF 2026 Panel Event

    When: Friday, September 11 from 1:30 – 2:30 PM PHST
    Where: SMX Convention Center, ground floor stage area
    Details: A deep-dive conversation with some of Wattpad’s biggest Filipino writers exploring their stories, inspirations, and creative journeys.

    Author Signings +  Meet-And-Greets

    Where: SMX Convention Center, Booths 2-156 & 2-157 (Second Floor)
    When:

    Friday, September 11

    Saturday, September 12

    Sunday, September 13

    For real-time updates and behind-the-scenes coverage throughout MIBF 2026, follow along @WattpadFilipino. 

    About Wattpad

    Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. 

    Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats.

  • K-Pop Legends BIGBANG Set to Bring 20th Anniversary World Tour to Manila

    K-Pop Legends BIGBANG Set to Bring 20th Anniversary World Tour to Manila

    BIGBANG is back! Legendary K-POP icons BIGBANG are finally making their epic return to the world stage for the BIGBANG 2026-2027 WORLD TOUR < XX : COSMOS >. It has been 9 years since their last tour as a group and this time, G-DRAGON, TAEYANG, and DAESUNG, will be performing a total of 33 shows, in world-class stadiums across the globe. 

    Big Bang



    2026 marks the band’s 20th anniversary, a monumental milestone and cultural moment for BIGBANG and their fans – the V.I.P. Over the years, BIGBANG has revolutionized the music industry and set the global groundwork for the current K-POP phenomenon. V.I.P worldwide can look forward to the band’s signature stage presence, energetic choreography and sing-along moments to fan-favourite tracks.

    BIGBANG 2026-2027 WORLD TOUR < XX : COSMOS > IN MANILA, is promoted by AEG Presents Asia and Ovation Productions, Inc. with YG Entertainment. The band’s return to Manila will take place at the SMDC Festival Grounds at Parañaque, City, on 20 February 2027 (Sat).

    BIGBANG V.I.P MEMBERSHIP PRESALE: V.I.Ps (BIGBANG’s fandom) can sign up for the BIGBANG V.I.P MEMBERSHIP SURVEY via BIGBANG’s official b.stage platform from 7 September (Mon), 10AM PHT till 11 September (Fri), 11:59PM for the BIGBANG V.I.P MEMBERSHIP PRESALE, which begins 17 September (Thu), 10AM to 11:59PM PHT. Do note that only fans who have signed up for the survey will be eligible for these presale tickets.  

    GENERAL ON SALE: General on sale begins 21 September (Mon) at 10AM PHT. Tickets can be purchased via SM Ticketmasterand more details can be found on BIGBANG’s official website. 

    BIGBANG’s return to Asia will start at the Taipei Dome, followed by a performance at the Singapore National Stadium. The tour will then head to Hanoi at the My Dinh National Stadium, and then the Rajamangala National Stadium in Bangkok. The Asia tour will continue in 2027, with stops in Kuala Lumpur at the TM Stadium Nasional, Jakarta International Stadium, the SMDC Festival Grounds in Manila and finally conclude at the Kaohsiung National Stadium.

    BIGBANG 2026-2027 WORLD TOUR < XX : COSMOS > IN MANILA | Show Details

    Date20 September 2027 (Sat) 
    VenueSMDC Festival Grounds
    BIGBANG V.I.P MEMBERSHIP SURVEY 7 September (Mon), 10AM to 11 September (Fri), 11:59PM PHT
    https://bigbang.bstage.in 
    BIGBANG V.I.P MEMBERSHIP PRESALE17 September (Thu), 10AM to 11:59PM PHT
    General On Sale21 September (Mon), 10AM PHT onwards 
    Ticket Linkhttps://artist.ygfamily.com/ARTISTS/BIGBANG/concert/worldtour/index.html  
    https://ticketmaster.ph/activity/detail/27ph_bigbang2027 
    Ticket Prices BIGBANG ULTIMATE VIP PACKAGE – PHP25,888 (Standing)
    One (1) CAT 1 General Admission Standing Ticket
    * Set of BIGBANG Photocards
    Exclusive set includes four (4) custom BIGBANG photocards
    * On-site VIP Perks
    Dedicated check-in
    Dedicated ‘fast lanes’ at venue for official merchandise shopping
    * VIP Merchandise
    Special BIGBANG VIP Tour Gift (designed exclusively for VIPs)
    Souvenir VIP Laminate & Matching Lanyard 
    BIGBANG DIAMOND VIP PACKAGE – PHP23,888 (Seated) 
    * One (1) CAT 1 Reserved Seated Ticket
    * Set of BIGBANG Photocards
    Exclusive set includes four (4) custom BIGBANG photocards 
    * On-site VIP Perks
    Dedicated check-in
    Dedicated ‘fast lanes’ at venue for official merchandise shopping
    * VIP Merchandise
    Special BIGBANG VIP Tour Gift (designed exclusively for VIPs)
    Souvenir VIP Laminate & Matching Lanyard 
    BIGBANG GOLD VIP PACKAGE – PHP21,888 (Seated)
    One (1) CAT 1 Reserved Seated Ticket
    *Set of BIGBANG Photocards
    Exclusive set includes four (4) custom BIGBANG photocards 
    * On-site VIP Perks
    Dedicated check-in
    VIP Merchandise
    Special BIGBANG VIP Tour Gift (designed exclusively for VIPs)
    Souvenir VIP Laminate & Matching Lanyard
    * Venue seating configurations and package locations can vary by city. ** BIGBANG does not participate in any VIP activities. VIP Packages do not include a Meet & Greet or Photographs with members of BIGBANG.
    Category 1 – PHP19,888 (Seated) Category 2 – PHP18,888 (Seated)
    Category 3 – PHP17,888 (Seated)
    Category 4 – PHP11,888 (Seated)
    Category 5 – PHP9,888 (Seated – Partial Restricted View)
    Category 6 – PHP9,888 (Standing)
    Category 6 – PHP4,888 (Standing)
    Seatmap 1080x1350 B

    BIGBANG 2026-2027 WORLD TOUR < XX : COSMOS > | Tour Dates

    Screenshot 2026 08 29 at 5.10.53 PM
  • Naga City-based band IDLEPITCH casts a spell with new single “Salamangkera” 

    Naga City-based band IDLEPITCH casts a spell with new single “Salamangkera” 

    IDLEPITCH, one of the most prominent bands in Naga City, aims for a crossover breakthrough with the release of their new single “Salamangkera,” a funky, city pop-infused rock track that reveals an exciting new direction for the band.

    idlepitch press1 by Alliece Shazney
    Photo by: Alliece Shazney 

    Inspired by MOR and ‘80s groove, “Salamangkera” turns the familiar experience of being romantically smitten into a playful, metaphor-rich tune about attraction and losing oneself in the process.

    “This is actually inspired by the ’80s band America,” guitarist and composer Herbert Belbes shares. “They have this song called ‘You Can Do Magic’ that sparked the idea. There’s a saying, ‘good artists copy, great artists steal,’ and that applies to this song. Well, not directly, since it only has the same theme: a love interest, or a salamangkera, suddenly vanishing after she charmed you out of your mind.”

    What started as a phone-recorded demo eventually evolved into a more polished arrangement. The band worked with producer and co-writer Ahmad Tanji, whose collaborative approach pushed the group to rethink both the arrangement and the lyrics.

    idlepitch press2 by Alliece Shazney
    Photo by: Alliece Shazney 

    Jeremy Pronto’s arrival as keyboardist also proved essential to the song’s shift in sound and form. Originally conceived with a guitar riff, the track’s distinctive horn-like opening was recalibrated for keyboards, giving it an ‘80s pop sheen.

    According to the band, “Salamangkera” draws from a wide range of influences, including Pinoy funk, Manila Sound, yacht rock, and the band’s early exposure to acts such as Kala and P.O.T. The result is a song that balances funk-driven grooves, melodic sophistication, Filipino lyricism, and a touch of nostalgia.

    IDLEPITCH’s “Salamangkera” is out now on all digital music platforms worldwide.


    About IDLEPITCH

    Formed in 2005 as a high school garage project, IDLEPITCH initially built its identity around ‘90s Pinoy rock and early 2000s nu metal before evolving through years of independent releases and live performances. The Naga-based band released its self-produced debut album, One Way Trip, in 2019, along with singles such as “Cutout,” “Iisang Dugo,” “Febbie,” “Parusa,” and “Hari.”

    Through their collaboration with Wonder Collab Studios and distributor Underdog Music, IDLEPITCH is embracing a funk-inflected sound with Manila Sound sensibilities and modern pop-rock flair.

    Now, through its collaboration with Wonder Collab Studios and distributor Underdog Music, IDLEPITCH is embracing a funk-driven sound infused with classic Manila Sound sensibilities and modern alternapop flair.

  • How Shared Streaming is Reconnecting Filipino Homes

    How Shared Streaming is Reconnecting Filipino Homes

    There was a time when TV night was an unmissable household activity, way before each person got their own screen on their phone, computer, or tablet. Watching TV meant gathering in the living room at the exact same hour, squeezing onto the same sofa, sharing a bowl of popcorn or chips, and experiencing every twist, turn, cliffhanger, and even commercial break together in real time.

    But over the past decade, personalized algorithms, individual mobile feeds, and doomscrolling gradually turned into an increasingly solitary habit, as everyone retreated into their own favorite titles, in their own time.

    Now, a subtle yet meaningful shift is taking place.

    PLDT Home HBO Max House of the Dragon S3 1

    Across generations – especially among young Millennials and Gen Zs – there is a growing desire for slower, more intentional experiences. Just as vinyl records, film cameras, journal writing, and board game nights have seen a resurgence, people are rediscovering the unique warmth of shared viewing, even when the medium they’re watching remains digital. According to MNTN Research, younger generations are more likely to watch “connected TV” together – Gen Zs have one of the highest co-viewing rates of any generation, followed by Millennials. Family TV nights may just see a comeback as a simple yet meaningful way to reconnect.

    In Filipino culture, entertainment has always been a collective experience. Whether it’s dissecting character motives, laughing over comical mishaps, or gasping at a jaw-dropping plot twist, reacting to a shocking scene alone doesn’t feel the same as experiencing it with family and friends. Watching together can turn ordinary television moments into an event.

    Only a few series showcase the power of group viewing, like the House of the Dragon Season Three with its recent finale on HBO Max. The eight-episode season has expanded in scale – with massive battles, shifting loyalties, and epic dragon scenes, setting the stage for an epic finale.

    Unli thrills and entertainment with PLDT Home Fiber Unli All 1499

    The best part is, making these living room moments effortless shouldn’t require juggling multiple bills or worrying about lagging connections. That’s where the new PLDT Home Fiber Unli All Plan 1499 comes in. Designed to power full-household connectivity and entertainment, the plan comes bundled with a standard HBO Max subscription, giving families front-row access to the entire House of the Dragon series, alongside an expansive collection of hit movies, HBO Originals, and fan-favorite series.

    PLDT Home HBO Max House of the Dragon S3

    Beyond streaming, PLDT Home Fiber Unli All 1499 delivers a comprehensive home connection – combining unlimited fiber internet up to 200 Mbps with Cignal TV, landline calls, and 9Gb Smart mobile data. It ensures that while the main TV is hosting a Westeros watch party, other household members can seamlessly connect, browse, or stream their own favorites without compromising the home’s connection quality.

    This means the family can have a viewing party together, whether it’s A Knight of the Seven Kingdoms or other originals like Euphoria, The Last of Us, Succession, and more. More importantly, it means everyone gets a stable viewing experience at home, turning individual time into family time.

    In a fast-paced world dominated by quick clips and isolated scrolling, bringing back family TV night is a simple yet powerful way to pause, reconnect, and create shared memories right at home.

    Ready to level up your home viewing? Stream more unli entertainment with PLDT Home Fiber Unli All Plan 1499, the smart choice for your internet and entertainment combined.

  • REP Celebrates the Power of Classics As it Presents Shakespeare’s A Midsummer Night’s Dream 

    REP Celebrates the Power of Classics As it Presents Shakespeare’s A Midsummer Night’s Dream 

    Shakespeare is everywhere, and you’ve probably seen all sorts of modern adaptations of his works in various media possible. What made Shakespeare one of the most influential literary figures ever was how he transformed and elevated the English language to show his readers and audiences the beauty and the complexities of the human experience. 

    MSND KV Final v1

    As a Filipino theater company dedicated to showcasing English language productions, Repertory Philippines is bringing back its Shakespearean tradition with the staging of A Midsummer Night’s Dream, ahead of the company’s 90th season. Directed by REP Artistic Director Jeremy Domingo, the production will have a limited three-weekend run from September 12 to September 27 at the historic Saint Cecilia’s Hall, a National Cultural Landmark inside St. Scholastica’s College in Manila. 

    “Shakespeare has been such a significant part of REP’s 60-year history. It is about time that we revisited the Bard’s masterpieces, especially as our Artistic Director is known for his love for Shakespeare. We are all excited to approach a milestone year with one of the world’s finest works of drama that puts the playwright’s inventiveness in the spotlight,” says Mindy Perez-Rubio, REP President and CEO. The last Shakespearean play REP staged was Hamlet in 2008. 

    Domingo adds that REP’s A Midsummer Night’s Dream will be a faithful adaptation that focuses on Shakespeare’s text and themes. “We want to celebrate the power of Shakespeare’s dialogues, which of course defined modern theater as we know it today. It’s a faithful adaptation in a sense that my goal as a director is to guide these talented actors in reading, interpreting, and acting Shakespeare text to bring out the wit, the double entendres, and the sarcasm that made the Bard a pillar of English language and the art of theater-making, even four hundred years after he graced this earth,” adds Domingo.   

    Leading the cast is Leaf Awardee for Best Featured Actor Randy Villarama, who will play fairy king Oberon/Theseus, Duke of Athens. Actor and playwright Lesley Leveriza Lina and Giannina Ocampo-Van Hoven will alternate as fairy queen Titania/Hippolyta, Queen of the Amazons and Theseus’ fiancée. The four mixed-up young Athenian lovers will be played by promising young actors: Dani Roque and Isabelle Prado who will be alternating as Helena, Sevee Eslabra as Hermia, Luis Marcelo as Lysander, and GK Diola as Demetrius. 

    Joining them are Joey Cosio-Mercado as Puck/Philostrate and Joel Parcon as Hermia’s father Egeus. The Mechanicals will be played by Tristan Bite as Nick Bottom, Alexa P. Sandiego as Peter Quince, Rico Del Rosario as Francis Flute, Ysh Bautista as Robin Starveling, Robert Bradly Hao as Tom Snout, and Bella Alejandro as Snug. The Fairies include Alejandro doubling as Peaseblossom, Dana Lee as Cobweb, Rosea Ansay as Moth, and Lorrie Figueroa as Mustardseed. 

    Andie Villegas joins the creative team as Assistant Director, with Jay Pangilinan as Musical Director, Jomelle Era as Choreographer, Ohm David as Set Designer, Meliton Roxas as Lights Designer, and 2026 Gawad Buhay winner for Best Costume Design Carlos Siongco as Costume Designer. The production team will be headed by Production Manager Bojo Barnes. Completing the team are Assistant Production Manager Phalie Medina, Stage Manager Nicole Chua, and Deputy Stage Manager Marta Muñoz. 

    Don’t miss REP’s return to Shakespearean theater and catch A Midsummer’s Night Dream only from September 12 to September 27 at Saint Cecilia’s Hall in St. Scholastica’s College, Manila.

    For tickets, visit Ticket2Me and Ticketworld or contact REP at 0966-9054013 or 0962-6918540 send us an email at promotions@repphil.org or sales@repphil.org. 

    For updates and show schedules, visit www.repertoryphilippines.ph, or like and follow repertoryphilippines on Facebook and Instagram.

  • GX Sports in Motion Bring Hyrox-Inspired Challenge to Robinsons Galleria

    GX Sports in Motion Bring Hyrox-Inspired Challenge to Robinsons Galleria

    Robinsons Sports and Leisure (RSL), the entertainment, sports, and wellness arm of Robinsons Land, is bringing fitness enthusiasts together through GX Sports In Motion, a hybrid fitness challenge that offers a fresh take on HYROX, the standardized indoor fitness race that is rapidly gaining popularity among the Philippines’ growing fitness and wellness communities.

    CHALLENGE

    Set to take place on September 5 and 6 at the Robinsons Galleria Activity Area, the event is expected to attract athletes, fitness enthusiasts, and wellness advocates eager to experience the excitement and challenge of a HYROX-inspired competition.

    “The primary reason we mounted GX Sports In Motion is to provide a venue where performance meets play, fitness meets community, and sport becomes part of everyday life,” shared Ramon Rivero, Head of Robinsons Sports and Leisure.

    COMMUNITY

    As one expression of the broader GX Sports platform, GX Sports In Motion reflects the brand’s commitment to creating more opportunities for people to move, play, and connect through sport.

    The event will feature three activity zones and six challenge stations, allowing participants to simulate key elements of a HYROX race. These stations include Row, Ski, Weighted Squats, Weighted Lunges, Alternating Dumbbell Snatch, and Burpees Over the Line, offering a well-rounded test of endurance, strength, and functional fitness.

    PRODUCT

    All registered participants will receive a Race Kit, exclusive GX Sports merchandise, and special participant perks they can enjoy once GX Sports opens its doors.

    Registration for GX Sports In Motion is open until September 1. Participants may register at [https://gxsports.helixpay.ph/]. For event updates and more from GX Sports, follow GX Sports and Robinsons Sports and Leisure on Facebook and Instagram.

  • Unlock Race-Day Speed for Everyday Runs With the Pegasus Plus 2, Nike’s New Tempo Trainer

    Unlock Race-Day Speed for Everyday Runs With the Pegasus Plus 2, Nike’s New Tempo Trainer

    The Nike Pegasus Plus 2 embodies speed without sacrifice: a fast tempo trainer powered by a visible Air Zoom engine with responsive ZoomX foam designed to make each stride feel lighter, quicker and more alive. 

    007 nike pegasus plus 2 1

    Refined to reveal what matters most, the Pegasus Plus 2 introduces a system of speed runners can both see and feel, whether they’re logging daily miles, building through long runs or picking up the pace. 

    The next-generation Pegasus is designed for runners who want speed, longevity and versatility each time they lace up, tapping into race-day energy with a fast, powerful and smooth run that demands less and delivers more. 

    006 nike pegasus plus 2 2

    At the heart of the shoe is an exposed, curved Air Zoom unit in the forefoot, fundamentally changing how a Pegasus feels and performs. Paired with a light and bouncy ZoomX foam midsole, this system helps creates a smooth, propulsive ride that delivers at least 18 percent more energy return than the inaugural Pegasus Plus. 

    Inspired by the fast feel of Nike road racing footwear, the Pegasus Plus 2 delivers the smooth, powerful sensation of a supershoe without the plate, helping runners lock in from the moment they take off. 

    005 nike pegasus plus 2 5 1

    “Our goal was simple: speed without sacrifice,” says Deepa Ramprasad, senior director, Nike Running footwear. “We spent years obsessing every ingredient in this system. Nothing more and nothing less than what a runner needs to feel fast, comfortable and confident to push their pace. This is a revolution for the Pegasus franchise, bringing inspiration from race-day sensation into a daily trainer.” 

    The Pegasus Plus 2 is engineered to enable a smooth, comfortable and versatile ride, making it a go-to option for runners who want a shoe with range across run types. The curved Air Zoom unit helps ease each step into the next, creating a rhythm that feels natural and uninterrupted, with inner tensile fibers that act like preloaded springs to pump out more of the energy runners put in. 

    010 nike pegasus plus 2 jacob kiplimo 3

    A fine-tuned MR10 2.0 last, first introduced in the Pegasus 42, provides a more accommodating forefoot and toe box, while the midfoot system helps keep the foot secure yet nimble for peak comfort. Elevated materials around the ankle, reflective elements, and a modern waffle outsole with innovative flex zones round out the design for an experience that feels light, smooth and more connected to the road. 

    “I love a run where I’m locked in but still enjoying every step,” says Cameron Myers, Nike athlete and world leader in the 1,500 meter. “That’s the feeling I get from this shoe. Easy, fast, smooth. It just flows.” 

    The Pegasus Plus 2 was tested by more than 30 elite Nike athletes across disciplines, from top marathoners to leading track and field icons. The Nike Sport Research Lab rigorously evaluated how runners move and feel to inform design and help deliver the best on-foot experience. The silhouette’s Air Zoom unit features precise pressure tuning, with construction adapted across sizes to help maximize energy return and deliver a consistent experience for all runners. 

    The Pegasus Plus 2 also represents the latest evolution of Nike’s longest-tenured and best-selling running shoe franchise of all time, which is one of three distinct categories comprising the brand’s road running footwear lineup. Pegasus carries forward a legacy of responsive cushioning for all-day energy return, while Vomero offers maximum cushioning for ultimate comfort and Structure provides supportive cushioning for a stable ride. 

    The introduction of the Pegasus Plus 2 — and the innovation at the heart of Nike’s entire road running footwear lineup — reflects Nike’s history as the brand built by runners, for runners, and its continued commitment to creating the most technologically advanced products to help all athletes, from the elite to the everyday, unlock their breakthrough and greatest speed potential. 

    The Nike Pegasus Plus 2 will be available from 1 October 2026 at nike.com and select retail locations.

    For more information, please refer to the Nike Newsroom Article here.

  • Zoom Into Your Memorable Moments with the 5G-Ready HUAWEI Pura 90s Series, Now Available from PHP 54,999

    Zoom Into Your Memorable Moments with the 5G-Ready HUAWEI Pura 90s Series, Now Available from PHP 54,999

    The HUAWEI Pura 90s Series brings together flagship imaging, next-level intelligence, stable 5G connectivity, and sophisticated, fashionable design to redefine how you capture your most cherished memories. From capturing once-in-a-lifetime moments to staying productive on the go, the latest “King of Imaging” is designed to help you see and share life in greater detail.

    The HUAWEI Pura 90s Pro Max is now available for PHP 79,999 for the 512GB storage, while the HUAWEI Pura 90s Pro is priced at PHP 54,999 for the 256GB storage and PHP 64,999 for the 512GB storage variant.

    01 Pura90s FirstSale 16x9

    Preserve Your Best Moments Exactly the Way You Remember Them

    Even when you’re standing at the back row as your favorite artist takes the stage, or watching wildlife from a great distance, the HUAWEI Pura 90s Series brings the world closer with its powerful imaging capabilities.

    Deemed an absolute Zoom Beast, the HUAWEI Pura 90s Pro Max helps you get closer to the moments you want to remember. Its 200MP Ultra Large Sensor Telephoto Camera, with 20x Telephoto Zoom, lets you capture every expression of an artist performing on stage or even the most microscopic details of nature. Even when you’re having the time of your life at a concert, your recorded handheld zoom videos will stay smooth and steady, thanks to the camera’s groundbreaking CIPA 7.0 image stabilization.

    02 Telephoto

    Lighting can make or break a photo. But with the HUAWEI Pura 90s Pro Max’s 50MP Ultra Lighting HDR Camera with up to 16 EV dynamic range, your photos will always look well lit, no matter what the lighting condition is. It captures brilliant highlights and rich shadow details, adding depth to every image. Whether you’re capturing the rays of the sun as it shimmers across coastal waters during a trip to the beach, taking a portrait photo of a loved one standing against a golden sunset, or photographing a bustling street as the city begins to glow at dusk, you can preserve the atmosphere, colors, and details of every moment with impressive clarity and realism.

    03 HDR

    Vibrant, lifelike photos require colors that are faithful to what your eyes see. The HUAWEI Pura 90s Series’ 2nd Gen True-to-Colour Camera delivers a wider, more precise color range with expanded color gamut processing. It produces balanced, lifelike colors that reflect the scene exactly how you saw it. From the vivid blue waters of tropical waters during your island getaway and the warm hues of sunlight at your favorite cafe, to the natural skin tones in a group shot of your loved ones, every color is captured with lifelike accuracy, helping your photos feel as authentic and memorable as the moments themselves.

    04 True to Colour

    Turn Every Shot Into a Story with AI Imaging Features

    The HUAWEI Pura 90s Series makes great photography easier to achieve with AI-powered imaging capabilities for endless creativity, so you can turn spontaneous moments and everyday memories into polished, story-driven images you can look back on. With the upgraded AI Composition, taking professional-looking photos becomes more effortless. When you’re on a trip and you find the perfect spot to shoot portrait images of a friend or an iconic city landmark that you want to post online, the feature eliminates the guesswork of framing your image. You can simply follow the on-screen framing suggestions and visual guides to get the best shot with greater ease.

    05 AI Composition

    Even the most stunning images can come with unexpected distractions, but the HUAWEI Pura 90s Series’ AI-powered editing tools make it easier to turn your imperfect shots into polished keepsakes. When you’re taking a photo of the city skyline through a hotel window or capturing an aquarium exhibit, the reflections from the glass can be distracting from the beauty of an image. With AI De-Glare, you can remove these unwanted reflections and recover the details behind them with a single tap.

    Meanwhile, AI Move gives you greater creative freedom after the shot, such as removing a passerby who wandered into your beach photo, repositioning a friend who ended up too close to the edge of a group shot, or resizing a landmark or object to create a more playful travel memory.

    Carry the Mood of a Perfect Getaway, Wherever You Go

    More than just a powerful imaging tool, the HUAWEI Pura 90s Series is designed to make you stand out. Its new Rhythm of Colour design philosophy draws inspiration from the interplay of light, form, and movement, pairing sleek flat-edged lines with richly layered hues. When you’re heading out to dinner, attending a special celebration, or checking into a luxury getaway, the phone’s refined design makes it a natural statement.

    The HUAWEI Pura 90s Pro Max offers a striking impression with its industry-first Dual-Tone Gradient Mid-Frame in Orange Ocean. Blazing Purple captures the changing hues of the sky as day turns to night, while Blush Gold and Graphite Black offer a more timeless expression. Whether you’re heading to a beachside dinner in a breezy summer outfit, dressing up for an evening event, or looking for the perfect accessory to complement a more understated look, each finish of the HUAWEI Pura 90s Pro Max offers a distinct way to express your personal style.

    06 ProMax

    Meanwhile, the HUAWEI Pura 90s Pro brings a lighter, more playful mood with Orange Soda and Guava Soda, while Coconut White and Mulberry black provide understated elegance. From casual brunches and weekend city strolls, to spontaneous gatherings with friends, the color palettes easily transition between laid-back and polished moments.

    07 Pro

    Stay Connected, Get More Done in a Day

    In today’s fast-moving world, you need a smartphone that can match the pace of your lifestyle. With 5G connectivity on the HUAWEI Pura 90s Series, you can enjoy faster signal recovery and better connectivity, even when you find yourself in weak-signal areas. Retrieving files and images is faster with higher peak upload and download speeds. From joining a video call while in transit, to uploading high-resolution photos after an event or streaming content on the go, you stay connected wherever your day takes you.

    08 5G

    Handling your daily tasks is more seamless and intuitive with the enhanced Celia AI. Whether it’s checking the weather before heading out, setting reminders for important appointments, drafting messages or making calls, you can simply ask Celia AI and get it done easily. While you’re travelling, you can hail your ride via voice command to make it easier to get to your next destination without having to fumble through the app.

    09 Celia AI

    Sharing files across device ecosystems is effortless as the HUAWEI Pura 90s Series now supports cross-OS sharing with iOS devices. If you need to send vacation photos to friends, transfer videos you captured at a concert, or share an important work document, the HUAWEI Pura 90s Series helps you move files between devices with less friction to keep your memories and workflow moving wherever they go.

    Powerful Performance and Reliable Strength to Handle Your Everyday

    The HUAWEI Pura 90s Series is ready for whatever your busy day brings. Its massive 6,000mAh battery gives you the freedom to spend more time shooting, streaming, navigating, and creating without worrying that your battery power will run out. When you’re rushing between errands, exploring a new destination, or playing an epic match with friends, and you need to suddenly recharge, the 100W Wired HUAWEI SuperCharge on the HUAWEI Pura 90s Pro Max gives you enough power to last you the whole day in just 15 minutes. For more convenient fast-charging, it also supports 80W Wireless HUAWEI SuperCharge.

    10 600mAh

    The HUAWEI Pura 90s Series is as durable as it is stylish. With the Anti-Reflective and Scratch-Resistant Kunlun Glass, you’ll feel confident that the HUAWEI Pura 90s Pro Max will remain protected against scratches and accidental drops to keep it looking pristine as ever. This tough material also reduces reflections, so you can enjoy a clear, distraction-free display even in the bright outdoors.

    HUAWEI Pura 90s Series x Summer Sunset Party

    From August 21 to 22, HUAWEI lit up the BGC Amphitheater, Bonifacio High Street, for the HUAWEI Pura 90s Series x Summer Sunset Party. The event brought together good vibes, creativity, and golden-hour moments captured with the HUAWEI Pura 90s Series.

    Guests experienced the power of the HUAWEI Pura 90s Series firsthand through interactive booths and activities, with exciting gifts up for grabs. A-list actor Jericho Rosales also joined the celebration, alongside special live performances from P-pop superstars KAIA and OPM hitmakers Sunkissed Lola, making the event a memorable celebration of sunset moments with HUAWEI.

    Bring Your Best Moments to Life with the HUAWEI Pura 90s Series

    Discover a flagship smartphone performance like no other with the HUAWEI Pura 90s Series, now available in the Philippines. Starting August 20, you can grab vouchers worth PHP 2,000 on Shopee, Lazada, TikTok. Vouchers worth PHP 3,500 will also be available on the HUAWEI Online Store beginning August 20 at 12:00PM. These vouchers are available in limited quantities only, so get yours fast and don’t miss out.

    Get the HUAWEI Pura 90s Pro Max 512GB for PHP 79,999 and enjoy a free Premium Service (worth PHP 8,999). The HUAWEI Pura 90s Pro in 256GB is valued at PHP 54,999 and comes with a free Premium Service (worth PHP 6,499). Secure your HUAWEI Pura 90s Pro 512GB for PHP 64,999 with a freebie Premium Service (worth PHP 7,499).

    Avail exclusive savings of up to PHP 5,000 when you pay using credit or debit cards from select banks. Plus, bring home an exclusive HUAWEI Pura Series gift box (worth PHP 3,999).

    To learn more about the HUAWEI Pura 90s Series, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).

  • LG Electronics’ PRISM AI Wins Best AI Tool/Product at 2026 IN2 SABRE Awards Asia-Pacific

    LG Electronics’ PRISM AI Wins Best AI Tool/Product at 2026 IN2 SABRE Awards Asia-Pacific

    LG Electronics’ (LG) proprietary AI-powered communications intelligence platform, PRISM AI, has been awarded one of the industry’s most prestigious honors, the Best AI Tool or Product category at the 2026 IN2 (Insight & Innovation) SABRE Awards Asia-Pacific. PRISM AI has also advanced as a finalist for the Consumer Electronics & Telecommunications category at the 2026 SABRE Awards Asia Pacific.

    The SABRE Awards Asia-Pacific, presented by PRovoke Media, are among the most respected programs in the global public relations industry, recognizing excellence in branding, reputation and engagement. The IN2 SABRE Awards Asia-Pacific, part of the broader SABRE Awards program, recognizes innovation in the evolving PR landscape, highlighting achievements in areas such as AI, data and analytics, digital engagement and emerging communications technologies.

    Image Main IN2 SABRE

    AI-powered global PR analytics platform, PRISM AI leverages large language models (LLMs) and deep learning to analyze data related to 200 markets and 30 brands worldwide, measure PR performance and deliver strategic insights. By conducting in-depth analysis of millions of news articles, the platform generates key metrics, including PR Score and CI Index, while using context-based keyword analysis and AI Agents to transform complex data into actionable insights and reports. This enables executives and communications professionals to make faster, more objective communications decisions. Its evaluation methodology and measurement metrics have been validated by Burson, a leading global PR consultancy, further strengthening the objectivity and credibility of the platform.

    Image PRISM AI Award Winner

    The honor represents comprehensive global recognition of the PRISM AI’s innovation, validating both its advanced technological capabilities and tangible value for business. This milestone stands as a premier example of successfully deploying AI technology within real-world communications. By extending its impact beyond a single function to redefine how a global organization operates, PRISM AI sets a new benchmark for AI Transformation (AX) in the industry – solidifying LG’s position as a pioneering leader driving the future of data-driven communications.

    As LG’s group-wide AI transformation efforts gained recognition as a leading example of enterprise-wide innovation, LG sought to bring the same data-driven discipline to its communications activities. With a deep understanding of the growing importance of global communications and the diverse needs of overseas markets, the Overseas Sales and Marketing Company identified the need for a data-driven framework to measure and optimize PR performance worldwide.

    “PRISM AI enables us to objectively measure communications impact across markets and derive strategic insights from our activities – supporting LG’s business portfolio transformation and differentiated market strategies around the globe,” said Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics. “It is an indispensable tool for making more informed decisions with greater speed and precision.”

    “Combining LG’s global PR expertise with advanced AX capabilities, PRISM AI represents something few companies can replicate,” added Cho Jung-bum, head of the AX Center of CSO at LG Electronics. “PRISM AI exemplifies how AX is taking root not only within LG Electronics but across LG Group as a whole — moving beyond individual tools to reshape how LG operates.”

  • Film Concerts PH Presents Undertale: The Determination Symphony

    Film Concerts PH Presents Undertale: The Determination Symphony

    As UNDERTALE celebrates its 10th anniversary, Film Concerts PH, in partnership with SOHO Live, brings the game’s first-ever international concert tour to the Philippines with UNDERTALE: The Determination Symphony. The official concert experience arrives at the Proscenium Theater, Makati City, on October 17, 2026.

    UT Main Poster w Ticketmelon 1080x1080

    UNDERTALE: The Determination Symphony features unforgettable, fan-favorite music from the game, performed live by the 25-piece Filharmonika Orchestra conducted by Thanapol Setabrahmana.  The concert pairs newly arranged orchestral music with gameplay footage displayed on a big screen, allowing fans to relive the game’s memorable characters, battles, and emotional moments.

    Developed by Lambert Jackson with Materia Music, the concert features sweeping new arrangements by Adam Hoskins, created for the game’s 10th anniversary and expanded with additional scoring for the world tour.

    One of the most influential independent games of its generation, UNDERTALE is praised for its storytelling, memorable characters, humor, and player-driven choices. Since its first release in 2015, it has sold millions of copies across multiple platforms and continues to inspire a passionate global community of fans.

    Toby Fox, creator and composer of UNDERTALE, shared his excitement: “UNDERTALE is a game with a lot of music. It’s good when skilled professionals play the music, and people listen to it.”

    Fans are encouraged to attend in their best cosplay as part of this global celebration, sharing the experience with fellow fans as they relive their favorite moments together.

    Pre-sale access begins on August 4 at 10:00 AM, exclusively for members of the Film Concerts PH community. To gain early access to tickets and exclusive offers, register now at https://www.filmconcerts.ph/community. 

    Public ticket sales will start on August 11 at 12:00 PM via Ticketmelon: https://www.ticketmelon.com/. 

    Stay determined and experience UNDERTALE: The Determination Symphony live in Manila this October.