The Ateneo Collegiate Society of Advertising (CoSA) announces Ad Camp 2022, an advertising case competition happening from April 29 to May 14, 2022. The event makes a return after a 2-year hiatus caused by the pandemic.
Through Ad Camp, CoSA offers a different take on the standard case competition by focusing on the creative strategic thinking utilized in the advertising industry. It’s with this difference of direction that this year’s Ad Camp has the theme “Above the Plain.”
Ad Camp 2022 will consist of two phases, with each one culminating in a case that the teams will have to crack by building an advertising pitch for their client. The event will also feature talks from prominent speakers in the advertising field and mentorship activities to hone the teams’ skills and aid them in producing their pitch. With each case, the number of teams that progress will get smaller until three teams are left standing.
₱25,000 in cash, vouchers, and gift certificates awaits the team that goes above the plain in the final phase.
To find out more about Ad Camp 2022 and how to register your team, stay tuned to CoSA’s social media pages at @ateneocosa on Facebook and @cosaateneo on Instagram.
Chroma is a fundraiser event to be held on International Dance Day, April 29, that will highlight I-SA’s goal and vision by presenting high-quality, creative, and innovative dance acts from both inside and outside the institution. This event will be live-streamed on I-SA’s Facebook Page, which will comprise pre-recorded dance performances of I-SA performers and the organizations they have collaborated with to exhibit the dancers’ diverse abilities and skills.
Make sure to participate on their raffle event to win exciting vouchers and prices!
Follow their social media pages as you wait for more information about this exciting and big night to remember: Facebook: I-SA Dance Organization Instagram: @isadanceorg #DanceToYourOwnRhythm #UnitingThroughDance #DareToInspire
Check out a new trailer for Disney and Pixar’s Lightyear, revealing new details about the upcoming sci-fi action adventure. The definitive origin story of Buzz Lightyear, the hero who inspired the toy, “Lightyear” follows the legendary Space Ranger after he’s marooned on a hostile planet 4.2 million light-years from Earth alongside his commander and their crew.
As Buzz tries to find a way back home through space and time, he’s joined by a group of ambitious recruits and his charming robot companion cat, Sox. Complicating matters and threatening the mission is the arrival of Zurg, an imposing presence with an army of ruthless robots and a mysterious agenda. A new poster and images are also available.
The film features the voices of Chris Evans as accomplished Space Ranger Buzz Lightyear, Uzo Aduba as his commander and best friend Alisha Hawthorne and Peter Sohn as Sox. Keke Palmer, Taika Waititi and Dale Soules lend their voices to the Junior Zap Patrol’s Izzy Hawthorne, Mo Morrison and Darby Steel, respectively, and James Brolin can be heard as the enigmatic Zurg. The voice cast also includes Mary McDonald-Lewis as onboard computer I.V.A.N., Isiah Whitlock Jr. as Commander Burnside, Efren Ramirez as Airman Diaz, and Keira Hairston as Young Izzy. Directed by Angus MacLane (co-director “Finding Dory”), produced by Galyn Susman (“Toy Story That Time Forgot”) and featuring a score by award-winning composer Michael Giacchino (“The Batman,” “Up”), “Lightyear” opens in Philippine cinemas this June 2022.
Starbucks and LINE FRIENDS, a global character brand loved by many, are joining together once again for a limited-edition merchandise collection to commemorate Earth Month across the Asia Pacific region.
Spotlighting BROWN with planet earth enjoying a cup of Starbucks® coffee, the collection includes an assortment of lifestyle accessories and reusable drinkware.
The drinkware is made in partnership with MiiR, a purpose-driven drinkware company dedicated to driving sustainable change.
Customers can also join BROWN on a planet-positive journey by participating in four fun-filled social media challenges for a chance to win Starbucks® Rewards Stars, inspiring them to take small steps to do better for the planet we share.
“Starbucks second merchandise collaboration with LINE FRIENDS represents our shared aspiration to create meaningful experiences in our communities,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The campaign captures both brands’ shared vision to harness scales for good for the betterment of people and the planet.”
“Following the success of the first Starbucks® X LINE FRIENDS collaboration, we are excited to bring the BROWN limited edition this April in celebration of Earth Month in Asia Pacific,” said LINE FRIENDS. “We hope to inspire people to incorporate small acts of sustainability into their everyday through fun social media mini-games with our beloved BROWN.”
The limited-edition merchandise collaboration will be available starting on April 22 at select Starbucks® stores across the Asia Pacific region, including Australia, Cambodia, Vietnam, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Taiwan while supplies last.
Netflix revealed the main trailer of The Sound of Magic– a story featuring Yoon Ah-yi, a girl who has lost her dreams in the face of reality, and Na Il-deung, a boy pressured to pursue his dreams. An unexpected yet enchanting story unravels as the two encounter the mystical magician Rieul.
The newly released trailer provides a clear context into the narrative, visuals, and relationships among the three main characters – the enigmatic magician Ri-eul (Performed by Ji-Chang Wook), Yoo Ah-yi (Performed by Choi Sungeun), and Na Il-deung (Performed by Hwang In Youp). As illustrated through the trailer, this fantasy music series will share a universal message of what it is to become a grown-up through a magical yet mysterious storyline.
Ji Chang Wook, introducing his role, said, “Ri-eul is a mysterious character that will surely intrigue the audience! The line between vice and virtue is irrelevant when it comes to Ri-eul as he constructs and lives in his own world,” stirring up curiosity about his character.
This spring, The Sound of Magic invites global audiences to a world of enchantment and heartwarming stories. The Sound of Magicwill be released on May 6th, only on Netflix.
Netflix has another K-drama set for release this May 6, and this time, the series will be a musical fantasy! Titled The Sound of Magic, this new drama follows a struggling teen whose life is changed when she meets the mysterious magician living inside an abandoned theme park.
Director Kim Sungyoun launched the project intending to preserve the original webtoon’s message. He was moved by how the original story depicted the characters wavering between dreams and reality and how “magic” alleviated their hardships. Kim first proposed this live series adaptation to the original webtoon writer Ha Ilkwon, and after a decade, they’re now ready to present it to global audiences!
Kim says working on the hit series Itaewon Class gave him a better understanding of the rift between a webtoon and live series. He involved writers Kim Minjeong and Ha Ilkwon from the early planning stages to share ideas and set the right direction and tone. He said, “I thought integrating music into the magic theme could effectively convey the story’s message.” By weaving in music, choreography, and CG to the original narrative, he created attractive visuals and a compelling narrative that can eventually drive emotional impact.
Writer Kim Minjeong focused on bridging the gaps between the webtoon and the live series, paying close attention to details to suit the overall production. She commented,“The necessary process of revising detailed elements was not easy. It simultaneously required matching the song lyrics to the plotline context, convincingly depicting the character’s emotions, and aligning the right kind of magic for the character Ri-eul.”
#The Message in Sound of Magic: From the eyes of the Creators
Both director Kim Sungyoun and writer Kim Minjeong agreed that they needed to preserve the message of the original webtoon. And through the story, they focused on delving into the question of what it means to dream and become a true adult. Writer Kim MinJeong hopes viewers can see the different types of adults from Ah-yi and Il-deung’s perspectives and reflect upon what it means to be a “good” grown-up.
The original webtoon writer Ha Ilkwon praised the newly reborn fantasy music series saying, “I was excited and truly happy watching the adaptation of my original story.” He added, “The Sound of Magic is a story about dreams and the reality of the young people and adults. Languages and cultures may differ, but I believe these key themes can resonate with everyone”.
Director Kim Sungyoun echoed the sentiment, “The series conveys a message about what it means to become a proper grown-up. I hope this message can become a gift for young and old alike during this delightful season of May!”
For more details, check out the show’s official page on Netflix.
Life’s unexpected twists and turns strike two women in utterly different ways in the HBOOriginal horror comedy limited seriesThe Babypremiering Monday, April 25, 11:30pmon HBO and HBO GO, as well as the Max Original series Made for Love Season 2debuting with two new episodes on Thursday, April 28only on HBO GO. New episodes of The Baby air each Monday up to June 13, while two new installments of Made for Love Season 2 debut every Thursday, with the two final episodes airing on May 19.
Motherhood does not come naturally to some women, as Natasha (Michelle De Swarte) discovers in The Baby, a darkly funny, raw examination of motherhood, from the perspective of a woman who doesn’t want to be one. Aged 38, she is furious that her closest friends are all having babies. But when she is unexpectedly landed with a baby of her own, her life dramatically implodes.
Controlling, manipulative, but incredibly cute, the baby twists Natasha’s life into a surreal horror show. As she discovers the true extent of the baby’s deadly nature, Natasha makes increasingly desperate attempts to get rid of it. She doesn’t want a baby. But the baby definitely wants her.
The series also stars Amira Ghazalla (The Rhythm Section) as Mrs. Eaves, the 70-year-old enigma who has spent the last fifty years living out of her car and seems to be everywhere the Baby is, and Amber Grappy as Bobbi, Natasha’s younger sister, a children’s magician who would love nothing more than to be a parent, to give love and to receive it.
Additional cast includes Patrice Naiambana (Spectre) as Natasha’s father Lyle, Sinéad Cusack (Marcella) as her mother Barbara. Shvorne Marks (Endeavour) as Mags, Isy Suttie (Peep Show) as Rita, Tanya Reynolds (Sex Education) as Helen, Seyan Sarvan (HBO Max’s It’s a Sin) as Nour, Karl Davies (The Tower) as Jack, and Divian Ladwa (Ant-Man and the Wasp) as Fooze.
The Baby is co-created by Siân Robins-Grace and Lucy Gaymer; executive produced by Jane Featherstone, Carolyn Strauss and Naomi de Pear for SISTER, Siân Robins-Grace and Nicole Kassell; co-executive produced by Katie Carpenter; produced by Lucy Gaymer. The series is directed by Nicole Kassell, Stacey Gregg, Faraz Shariat and Ella Jones, and written by Siân Robins-Grace, Susan Soon He Stanton, Kara Smith, Anchuli Felicia King and Sophie Goodhart.
Based on the novel by Alissa Nutting, Made for Love is a poignantly humorous story of modern love and divorce. The first season – also available to stream on HBO GO – followed Hazel Green (Cristin Milioti), a thirty-something woman on the run after ten years in a suffocating marriage to tech billionaire Byron Gogol (Billy Magnussen), as smart as he is insufferable. After discovering that her husband implanted a monitoring device – the Made for Love chip – in her brain, allowing him to track her, watch her and know her “emotional data,” Hazel fled to her desert hometown to take refuge with her outcast father Herbert (Ray Romano) and his synthetic partner, Diane.
In Made for Love Season 2, in order to save her father’s life, Hazel returns to the Hub, Byron’s high-tech palace. But once inside, she becomes ensnared by Gogol’s newest revolutionary (and dangerous) technology.
The series stars Cristin Milioti as Hazel Green, Billy Magnussen as Byron Gogol, Ray Romano as Herbert Green, Dan Bakkendahl as Herringbone, Noma Dumezweni as Fiffany, Caleb Foote as Bennett, and Sarunas J. Jackson as Jay.
Made for Loveis executive produced by Christina Lee, Alissa Nutting, Patrick Somerville, Dean Bakopoulos, Liza Chasin, Daisy Mayer and SJ Clarkson. Christina Lee, season one showrunner, is joined by Alissa Nutting to showrun season two.
Filipinos can stream or download The Babyfrom April 25 andMade for Love Season 2from April 28on HBO GO. Subscribe to HBO GO online at www.hbogoasia.ph or the mobile app via the App Store or Play Store on your device for as low as ₱99.70/month. Or access HBO GO via Cignal, Globe and Skycable. HBO GO is also available on Android TV, Apple TV, LG TV and Samsung Smart TV – and comes with AirPlay and Google Cast functionality.
After more than two years, the CCP Arthouse Cinema finally will have its on-site film screening, featuring award-winning films by National Artist Lino Brocka, on April 22, 2022, at the Tanghalang Manuel Conde.
To celebrate the birth month of the late National Artist, there will be a special screening of Bayan Ko: Kapit sa Patalim at 1PM, followed by Insiang at 4PM.
In Bayan Ko: Kapit sa Patalim (109 minutes), Turing who works in a printing press signs a contract agreeing not to participate in any labor union. When a strike begins, he refuses to support his colleagues. As a result, Turing and his pregnant wife find themselves alone and without help, leading Turing to become involved in a robbery.
Insiang follows the story of a young girl living with her mother in the slums of Manila. Her life becomes unbearable when her mother’s young boyfriend moves in with them.
Limited seats will be available for this on-site screening so it is advisable to pre-register (https://forms.gle/ZJTshJoNb3HHRE4m7). Those who will watch the films will get a limited copy of the Scenes Reclaimed catalog.
Both films will also be available worldwide from April 23 to 29 on CCP Vimeo Channel. To watch these films for free, go to vimeo.com/showcase/ccparthousecinema.
After the success of the pandemic love story “Dito at Doon” in 2021, TBA Studios is ready to roll out its 2022 lineup with a major movie project leading the way.
On April 20, the award-winning film company announced on its Facebook page that it’s teaming up with Sea’N’Sun Film Productions to produce an action-packed crime thriller called “Grace”.
To be helmed by critically acclaimed filmmaker Ato Bautista (“Expressway”), “Grace” tells the story of a college student who seeks revenge for the brutal death of his girlfriend and takes down an elite powerful fraternity whose members and alumni are seated in every power sect of Philippine society.
Musician-turned-actor Iken Ramirez takes the lead role in the movie with a screenplay written by Bautista, Kat Marasigan, and E. A. Rocha based on an earlier treatment developed by the late director Uro dela Cruz.
Rocha, the CEO and Co-Executive Producer of TBA Studios and one of the co-writers of the company’s massive box office hit “Heneral Luna”, felt that “Grace” is a very important story to tell because “it is indicative of the entitlement and abuse wielded by people in powerful positions—a reflection of what is wrong with our country.”
“I can only describe Grace as a relevant, violent, and ultimately devastating modern parable that had to be told and cinematically experienced,” he shared.
Alvin Anson of “Heneral Luna” and “Goyo: Ang Batang Heneral” fame will play the main antagonist.
The ensemble cast also includes veteran thespians Angeli Bayani, Art Acuña, E. A. Rocha, Ronnie Lazaro, Cholo Barretto, Kiko Matos, and young actors Mark Neumann, Shaun Salvador, and Vance Larena.
The cast recently held its first script reading in Quezon City ahead of its principal photography in May. More cast announcements for the film are also underway.
“Grace” is part of TBA Studios’ film offerings for the coming year. This also includes the star-studded comedy “The Comeback Trail” with Hollywood icons Robert De Niro, Morgan Freeman, and Tommy Lee Jones as well as the music documentary “Fanny: The Right To Rock” about the untold story of three Filipina American teens in the 1960s whose trailblazing impact in music was written out of history.
TBA Studios Executive Vice President and General Manager Daphne O. Chiu shared that their roster of titles “are distinctly TBA”, referring to the company’s trademark for producing, acquiring, and distributing world-class quality films.
“Film fans will have plenty to get excited about with TBA Studios’ diverse offerings. And this is just our initial lineup! We have more projects to be announced soon,” Chiu said.
Stay tuned to TBA Studios’ pages and tba.ph for more updates on “GRACE” and other films.
Batangas-born fashion designer, Jessan Macatangay, is making international headlines once again after bringing home the coveted L’Oreal Professionnel Womenswear Creative Award during Central Saint Martins’ (CSM) MA Fashion Graduation Show. The said award is bestowed only to CSM’s MA Fashion Class graduates with the best collection. Past winners include Kim Jones, Grace Wales Bonner, Christopher Kane, Mary Katrantzou, Molly Goddard, and Craig Green. This year’s judges include British Vogue’s Fashion Director, Julia Sarr-Jamois, Market Editor of WWD, Tianwei Zhang, and Fashion Features Director of I-D, Osman Ahmed.
For the uninitiated, CSM is the same art school that legendary designers Stella McCartney, John Galliano, and Alexander McQueen went to.
Entitled Sculptural Sensuality, Macatangay’s MA graduation collection draws inspiration from women’s inability to express their sensual side due to cultural restraints.
Catwalk images from Vogue Runway
Jessan Macatangay shares, “In our country, where—even in 2022—85% of the population remains to be Roman Catholic, religion and tradition still play major roles in putting restraints on women, especially with how they dress. This is especially true in areas outside Metro Manila. I grew up in Batangas where the prevalent dress code is always modest and conservative. Batangenos are naturally religious people. So religious, in fact, that they allow their beliefs to heavily influence every aspect of their lives.”
“These outdated restrictions are not only thrown at regular women. From celebrities and influencers to models, Filipinas from all walks of life oftentimes find themselves being subjected to bashing, unnecessary judgment, and being told to cover up when they post photos of themselves wearing clothes that do not conform to conservative standards of generations past. In fact, growing up, I even saw women wear t-shirts over their bikinis while swimming just to cover up. This is where my project started—from the fear and discomfort of showing skin. Could there be a way to make women let go of this fear?”
Lookbook & Campaign Photos by Han Yang
Sculptural Sensuality is composed of eight pieces in total—six of which made it to Jessan Macatangay’s MA Fashion Show. For each piece, Macatangay combined various types of jerseys that he stretched using wired frames to mimic a swimsuit’s outline. And the results are nothing short of amazing. Clean lines and silhouettes accentuate the wearer’s body in colors that border between bold and muted. The collection itself is very feminine and sensual yet avant-garde.
The way that Macatangay manipulated his chosen fabric to bring out the exact shades and shapes he want proves the level of his craftsmanship as well as his attention to detail.
“This collection is about making society realize that a woman is more than her body. Clothes exist to accentuate the feminine figure and showcase it in its most lustrous light. I really want to create pieces for women who adore sensuality without fearing sexuality; and for women who long to relax on the beach with her swimsuit, legs and arms sun-kissed, and exposed for all the world to adore (not judge). She does not want to cover up with a t-shirt while on the beach. She wants to be free.”
This year’s Central Saint Martins MA Graduation show marks the much-awaited event’s return to the catwalk since the breakout of the Covid-19 pandemic. To know more about Jessan Macatangay, you may follow his Instagram account @jessanmacatangay or visit www.jessanmacatangay.com.
