Author: Press Release

  • Soulful R&B Artist Mac Ayres to Mesmerize Fans in Manila on August 19

    Insignia Presents is thrilled to announce the highly anticipated debut solo live performance of rising star Mac Ayres in Manila. With his mesmerizing vocals and soulful melodies, Mac Ayres is set to captivate audiences on Saturday, August 19.

    Mac Ayres Show August 19

    Mac Ayres, a prodigious singer, songwriter, and multi-instrumentalist, has been selling out venues across the globe and making waves in the music industry with his unique blend of R&B, soul, and jazz influences. Hailing from Sea Cliff, New York, Mac Ayres has garnered a dedicated fan base and critical acclaim with his soul-stirring performances and introspective songwriting.

    Renowned for his velvety smooth voice and heartfelt lyrics, Mac Ayres has been hailed as a fresh and innovative voice in contemporary R&B. With influences ranging from Stevie Wonder to D’Angelo and John Mayer, Ayres seamlessly fuses elements from different eras to create a sound that is both nostalgic and refreshingly modern.

    The upcoming concert at Samsung Hall, SM Aura Premier, promises to be an unforgettable experience, as Mac Ayres will perform his most beloved tracks along with new material from his latest album, Comfortable Enough. Fans can expect to be immersed in an evening of soulful vibes, groovy rhythms, and heartfelt storytelling.

    Tickets for the concert are available for purchase starting July 15 at 11AM through www.InsigniaPresents.com and SM Tickets outlets nationwide. Don’t miss out on this incredible opportunity to witness Mac Ayres’s incredible talent in person. Secure your tickets early as this event is expected to sell out quickly.

  • Disney+ Welcomes Marvel Studios’ “Guardians of the Galaxy Vol. 3”

    Disney+ announced today that Marvel Studios’ “Guardians of the Galaxy Vol. 3”  will begin streaming on Disney+ August 2. Watch the TV spot and get ready for our beloved heroes’ arrival on the streaming service. 

    In Marvel Studios’ “Guardians of the Galaxy Vol. 3” our beloved band of misfits are settling into life on Knowhere. But it isn’t long before their lives are upended by the echoes of Rocket’s turbulent past. Peter Quill, still reeling from the loss of Gamora, must rally his team around him on a dangerous mission to save Rocket’s life—a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them.

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    The film stars Chris Pratt, Zoe Saldaña, Dave Bautista, Karen Gillan, Pom Klementieff, featuring Vin Diesel as Groot and Bradley Cooper as Rocket, Sean Gunn, Chukwudi Iwuji, Will Poulter and Maria Bakalova. James Gunn is the director and also wrote the screenplay. Kevin Feige produces with Louis D’Esposito, Victoria Alonso, Nikolas Korda, Sara Smith, and Simon Hatt serving as executive producers. 

    Marvel Studios’ “Guardians of the Galaxy Vol. 3” comes exclusively to Disney+ on August 2, joining the other two films of the trilogy, “Guardians of the Galaxy” and “Guardians of the Galaxy Vol. 2.”

  • Dare to speak her name and find out about her real story, “Mary Cherry Chua,” in cinemas July 19

    The name Mary Cherry Chua became popular in the early 2000s. According to the urban legend, Mary is an intelligent young student who was raped and killed by the school janitor. Stories say that up to now, her spirit still wanders the school premises.

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    Get a new perspective about this famed school urban legend written and directed by 2018 CineFilipino finalist Roni S. Benaid. “I remember nung high school ako, sikat siya sa amin. Gusto kong ibalik siya at ipakilala sa younger generations, sa mga Gen-Z.” (I remember that it was a very famous story back when I was in high school. I wanted to introduce it to the younger generation, to Gen Z.) says the director on why he chose to bring this famous horror story into the big screen.

    Mary Cherry Chua (Abby Bautista) was a student back in the 60s from a prestigious school. A cheerful young girl with long black hair, Mary Cherry Chua has it all – she’s beautiful, rich, and smart. She is adored and envied by many and is known as their school’s Miss Popular. But her seemingly perfect life is cut short when she is found lifeless on their campus grounds and declared to have been raped and murdered.

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    Joko Diaz

    At present, Karen (Ashley Diaz), a high school student who enjoys reading horror stories and urban legends, is so intrigued about Mary Cherry Chua’s life that she decides to re-open the case to do a little investigation of her own and further strengthen the evidence about the crime. With the help of her friends and classmates, Karen gets new information about the case. But as she digs deeper, looking for the truth, it seems that she may have also been digging her own grave after she uncovers something that could endanger her own life.

    Mary Cherry Chua is Ashley Diaz’s first lead role in a movie. Ashley shares how she managed to handle the pressure while working for this movie, “There will always be pressure naman sa bawat project pero iba po talaga kasi kapag first lead mo tapos solo ka pa, pero nasa sayo naman yon kung i-take mo yung pressure positively or negatively. Eh ngayon naman I’m taking it positively.” (There will always be pressure in every project, especially if it’s your first lead role and solo project, but it’s up to you if you will take the pressure positively or negatively. Right now, I’m taking it positively.)

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    Ashley Diaz

    She also shares the biggest challenge she had to face in portraying her character, “Pinaka-challenging na ginawa ko for this role ay yung nagpagupit ako, kasi halos years bago ko napahaba yung buhok ko, pero for the role I cut it short. Worth it naman.” (The most challenging thing that I did for this role was cutting my hair. It took years for me to grow my hair and make it long, but for the role, I had to cut it short. Well, it was worth it.)

    Ashley’s father, award-winning actor, Joko Diaz gives his all-out support as he plays Mr. Manzano, Karen’s term paper adviser. “Kay Ashley, I’m a proud papa, pero siyempre kailangan gina-guide mo pa rin siya.” (With Ashley, well I’m a proud papa, but of course, you still have to guide her for this movie.)

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    Mary Cherry Chua also stars young and promising stars: Kokoy De Santos as Paco (Karen’s coward research partner), Lyca Gairanod as Faith (Karen’s supportive best friend), Krissha Viaje as Lena (Karen’s protective sister) and Abby Bautista as Mary Cherry Chua. Playing a very important role in the film is Ms. Alma Moreno who will play Ms. Estrella, who will give crucial information about Mary Cherry Chua’s death. Direk Roni expresses his appreciation for the cast and their professionalism “Lahat sila cooperative, tinutulungan nila ako maituro ko sa kanila or masabi ko sa kanila yung intention ng character.” (All of them are very cooperative. They allow me to help them and guide them with the intention of their characters.)

  • Meet the cast of upcoming Netflix K-series: “The Trunk”

    Netflix has announced the production of The Trunk, a mystery series featuring Korea’s A-list talents Seo Hyun-jin and Gong Yoo. The story draws a whirlwind of unforeseen events and secrets after a mystifying trunk is found in the depths of a lake. 

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    Seo Hyun-jin, known for her transformative performances in Another Miss Oh and The Beauty Inside, will play In-ji, an employee of an intriguing matchmaking organization, NM. Gong Yoo, celebrated for his roles in Guardian: The Lonely and Great God and Train to Busan, and Netflix’s Squid Game & The Silent Sea, is set to depict Jeong-won, a solitary music producer who finds himself in an unexpected marriage contract with In-ji.

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    Jeong-won ironically encounters his “second wife” In-ji through a contract-based marriage service arranged by his ex-wife Seo-yeon. However, their lives take a twist when a mysterious trunk found in the lake throws them into a whirlwind of secrets and events behind the matchmaking service. 

    Penned by Park Eun-young of Hwarang: The Poet Warrior Youth and directed by Kim Gyu-tae, famed for his work in Our Blues, The Trunk is set to attract attention for its unique storyline and the dream pairing of Seo Hyun-jin and Gong Yoo. The Trunk will premiere exclusively on Netflix.

  • Greta Gerwig’s “Barbie” Opens in Ph July 19, Granted Permit in Other Asian Countries

    Greta Gerwig, who directed the highly anticipated “Barbie” movie. The best way to achieve this? Pink, and lots of it! “One of the first days I met with [production designer] Sarah Greenwood and the art team, we looked at all the different shades of pink to determine how they would interact,” adds Gerwig. “As a little girl, I liked the brightest pinks, but Barbie Land would incorporate the full spectrum of the color, so it was important to figure out where those bright pinks would live alongside our palest, pastel pink, and of course every tone of pink in between.”

    Another unique thing about Barbie Land: “There’s no place for Newton’s laws in Barbie Land,” says Gerwig. “There is no wind, there is no sun, no gravity and no water, but as filmmakers we do live in a world of physics, so when dealing with the reality of Barbie Land, there were the rules of Barbie Land and then there were the rules we’ve set up for the filmmaking, and then how those two things interacted. I’m in love with 1950s soundstage musicals, those wonderfully artificial spaces, and because Barbie was invented in 1959, it felt like we could ground everything in that look and not be so beholden to it. I want everyone to feel like they can reach up to the screen and touch everything, because that’s the great thing about dolls and toys.” 

    Gerwig grew up with Barbie. She shares that when she was little, “I was always waiting for our neighbors’ children to grow tired of theirs so they would give me the hand-me-down Barbies.  That was the big thing I was always looking forward to.  I have a very vivid, visceral memory of Barbie and what it meant.”

    Her own love for Barbie when she was a kid helped Gerwig understand Barbie the way she’s meant to be understood. “The idea of the multiplicity of the Barbies and then the Kens really did come out of my first meeting with Mattel, when I started talking about different characters and they said, ‘No, we don’t have different characters. All of these women are Barbie,’” shares Gerwig. “And I replied that if all of these women are Barbie then Barbie is all of these women, and they said, ‘Yes.’”

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    Greta Gerwig

    Robbie Brenner, who runs the movie division of Mattel, and is one of the producers of “Barbie,” lauds Gerwig’s vision for the film. “It’s amazing how Barbie has evolved as something really wonderful to play with and also to dream with,” she says. “That said, there are people who aren’t fans of Barbie, and Greta and Noah [Baumbach] did what they do so brilliantly, which is to explore all sides of Barbie and of the conversation around Barbie. By laughing with and embracing all things about Barbie at the same time makes the movie complex, interesting and simply brilliant.”

    Margot Robbie, who plays the titular doll in the film, gives high praise to Gerwig too: “Greta has this superpower in the vibe she creates on set, which is so in line with what we wanted Barbie Land to be: bright, happy and supportive. Greta is the happiest, loveliest, most supportive director and she’s also insanely talented. She’s literally got Barbie energy.”

    The highly anticipated movie about the iconic doll has been rated PG without cuts by the Movie & Television Review and Classification Board (MTRCB), which means children below 13 years old and below will be allowed admission if they are accompanied by an adult.  

    “Barbie” has also been granted permits for exhibition without cuts in other Asian countries such as Taiwan, Indonesia, Malaysia, Singapore and South Korea.

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    Michael Cera, America Ferrera, Greta Gerwig, Ryan Gosling, Margot Robbie, Issa Rae, and Kate McKinnon

    “Barbie,” directed by Gerwig and starring Robbie as Barbie and Ryan Gosling as Ken, opens in Philippine cinemas July 19. Reserve your tickets now at  https://www.barbiemovie.com.ph/ 

    About “BARBIE”

    To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis.  Or you’re a Ken.

    From Oscar-nominated writer/director Greta Gerwig comes “Barbie,” starring Oscar-nominees Margot Robbie and Ryan Gosling as Barbie and Ken, alongside America Ferrera, Kate McKinnon, Michael Cera, Ariana Greenblatt, Issa Rae, Rhea Perlman and Will Ferrell. The film also stars Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa, Scott Evans, Jamie Demetriou, Connor Swindells, Sharon Rooney, Nicola Coughlin and Oscar-winner Helen Mirren.

    Gerwig directed “Barbie” from a screenplay by Gerwig & Oscar nominee Noah Baumbach, based on Barbie by Mattel. The film’s producers are Oscar nominee David Heyman, Robbie, Tom Ackerley and Robbie Brenner, with Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.

    In Philippine cinemas starting July 19, “Barbie” is distributed by Warner Bros. Pictures, a Warner Bros. Discovery company.

    Join the conversation online and use the hashtag #Barbie #BarbieTheMovie

    Photo & Video Credit: “Warner Bros. Pictures”

  • Cetaphil’s Skin Awareness Global Campaign Makes a Bold Return for Year Two

    Leading skincare brand, Cetaphil, makes a triumphant return with its second year of the Global Skin Awareness Month campaign. This worldwide initiative has one noble objective at heart – to raise awareness around the importance of skin-friendly, Dermatologist-approved solutions tailored for individuals graced with sensitive skin.

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    Combating Skin Sensitivity – A Global Concern

    Affecting 70% of individuals globally, skin sensitivity is more than just a personal concern – it’s a worldwide phenomenon. Marked by discomforting skin sensations like stinging and burning, it can afflict various body parts, the face not being an exception.

    Jade Silva-netto Ponoc, the Business Unit Head of Galderma Prescription, OTx & Consumer Care, sheds light on Cetaphil’s commitment, “We truly believe that those with sensitive skin shouldn’t have to compromise on the products and ingredients they use, which is why all our dermatologist-recommended products are formulated with a deep understanding of sensitive skin needs. We ensure that all our products hydrate and protect all types of sensitive skin – dry, dehydrated, combination, oily, acne-prone, eczema-prone, and everything in between.”

    Every Skin Story Deserves the Best Care

    Guided by the mantra that each skin story deserves nothing but the best care, Cetaphil offers an array of product lines catering to diverse skin conditions.

    For the ones grappling with sensitive and dry skin, the Gentle Skin Cleanser and Moisturizing Lotion stand as their warriors. They are clinically proven to offer continuous hydration and protect the skin against dryness.

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    Cetaphil believes that every skin story deserves the best care, which is why the brand offers different product lines that cater to different skin conditions. For individuals with sensitive and dry skin, Gentle Skin Cleanser is clinically proven to provide continuous hydration to protect skin against dryness, while Moisturizing Lotion is clinically proven to soothe and provide lasting 48-hour hydration instantly.

    For dull and uneven skin tone, the Cetaphil Bright Healthy Radiance line is recommended for consumers experiencing hyperpigmentation and uneven skin tone. The Cetaphil Bright Healthy Radiance line is clinically proven to visibly brighten skin without causing damage to the skin barrier. It is specifically designed for sensitive skin and is a proven regimen to diminish the appearance of dark spots and improve skin’s radiance in just as early as 14 days. 

    For a baby’s delicate skin, the Cetaphil Baby line is clinically proven to support and strengthen the natural development of babies’ sensitive skin with a range of daily care products specially designed to protect and nourish from birth onwards. The brand’s organic calendula line soothes and moisturizes the baby’s sensitive skin all day without irritation. All the products in the Cetaphil Baby range are hypoallergenic, paraben-free, tear-free, and alcohol-free.

    While for those with Atopic Dermatitis, the brand offers the Cetaphil Pro line. Cetaphil Pro products are known for its patented Filaggrin Technology that helps restore the skin’s natural moisture barrier and soothes very dry, itchy, eczema-prone skin.

    Empowering Skincare Education through YouTube

    As part of its commitment to promoting skin health, Cetaphil has launched a YouTube channel in collaboration with board-certified Dermatologists. This platform shares valuable insights on proper skincare practices, making it easier for individuals to access derma-approved and quality skincare solutions that cater to their unique skin needs.

    A Celebration of Skin Awareness

    Cetaphil’s Skin Awareness Month initiative is an integral part of their “We Do Skin, You Do You” advocacy. The goal is simple – to empower individuals to take control of their skin health and focus on what truly matters in their lives.

    Celebrate Skin Awareness Month with Cetaphil and discover the best skincare solutions tailored for your skin type. Always remember, every skin story deserves the best care!

    Cetaphil is available in all leading drugstores, supermarkets, and e-commerce platforms, Shopee and Lazada. For more information, see here.

  • “Mission: Impossible – Dead Reckoning Part One” to hold late and midnight screenings this weekend, July 14-16

    Moviegoers seeking a thrilling and exhilarating time at the movies this weekend have more options to catch the latest installment in the Mission: Impossible franchise. The Tom Cruise starrer will have late screenings on July 14, and midnight screenings on July 15 to 16.

    Dead Reckoning Part One late screenings

    Directed by Christopher McQuarrie, Mission: Impossible – Dead Reckoning Part One has scored high among critics with a 96% fresh rating on Rotten Tomatoes. The film has also scored well with audiences, earning a 95% fresh rating on Rotten Tomatoes and an A on CinemaScore. 

    For the list of participating cinemas for the late screenings, please see below: 

    Mission: Impossible – Dead Reckoning Part One is now showing in cinemas. 

    About Mission: Impossible – Dead Reckoning – Part One

    Paramount Pictures and Skydance present a Tom Cruise Production a film by Christopher McQuarrie, Tom Cruise in MISSION: IMPOSSIBLE – DEAD RECKONING PART ONE

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    Directed by Christopher McQuarrie, based on the television series created by Bruce Geller.  Produced by Tom Cruise, Christopher McQuarrie. Executive produced by David Ellison, Dana Goldberg, Don Granger, Tommy Gormley.

    Starrring Tom Cruise, Ving Rhames, Simon Pegg, Rebecca Ferguson, Vanessa Kirby, Hayley Atwell, Shea Whigham, Pom Klementieff, Esai Morales, Henry Czerny, Rob Delaney, Cary Elwes, Indira Varma, Mark Gatiss, Charles Parnell, Greg Tarzan Davis, Frederick Schmidt.

    Now showing in cinemas, Mission: Impossible – Dead Reckoning – Part One is distributed in the Philippines by Paramount Pictures through Columbia Pictures. Connect with #MissionImpossible and tag paramountpicsph

    Photo and Video Credit: “Paramount Pictures International”

  • Ken’s a 10 in his own music video “Just Ken” for “Barbie” movie

    Watch Ryan Gosling get emotional as Ken in the music video “Just Ken.” “Barbie,” directed by Greta Gerwig and featuring a star-studded cast led by Margot Robbie and Gosling, opens in Philippine cinemas July 19. 

    The highly anticipated movie about the iconic doll has been rated PG without cuts by the Movie & Television Review and Classification Board (MTRCB), which means children below 13 years old and below will be allowed admission if they are accompanied by an adult.  

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    Ryan Gosling

    “Barbie” has also been granted permits for exhibition without cuts in other Asian countries such as Taiwan, Indonesia, Malaysia, Singapore and South Korea.

    About “BARBIE”

    To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis.  Or you’re a Ken.

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    Simu Liu

    From Oscar-nominated writer/director Greta Gerwig comes “Barbie,” starring Oscar-nominees Margot Robbie and Ryan Gosling as Barbie and Ken, alongside America Ferrera, Kate McKinnon, Michael Cera, Ariana Greenblatt, Issa Rae, Rhea Perlman and Will Ferrell. The film also stars Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa, Scott Evans, Jamie Demetriou, Connor Swindells, Sharon Rooney, Nicola Coughlin and Oscar-winner Helen Mirren.

    Gerwig directed “Barbie” from a screenplay by Gerwig & Oscar nominee Noah Baumbach, based on Barbie by Mattel. The film’s producers are Oscar nominee David Heyman, Robbie, Tom Ackerley and Robbie Brenner, with Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.

    In Philippine cinemas starting July 19, “Barbie” is distributed by Warner Bros. Pictures, a Warner Bros. Discovery company.

    Join the conversation online and use the hashtag #Barbie #BarbieTheMovie

    Photo & Video Credit: “Warner Bros. Pictures”

  • Empower Your Daily Beauty Routine with Primo Skin’s Homegrown Skincare Line

    The glow of health is a beacon that radiates confidence from within. This radiance, born of inner and outer well-being, empowers us to live our lives boldly and proudly. Primo Skin – the fresh-off-the-press face and body care brand from the charming island of Cebu. With a dedicated mission to help you rediscover and enhance your natural glow, Primo Skin is an embodiment of the beauty of Filipino skincare.

    Co-founder Phoebe Fernandez – Varquez passionately shares the brand’s vision of a skincare routine that’s straightforward yet compelling in its results – a healthy, radiant complexion.

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    A Fabulous Launch: The Pink World Welcomes Hydro Glow Line

    At its “Fabulous Pink World” launch event, held on July 7, Primo Skin revealed the secret to luminous skin – the Hydro Glow line. This splendid range of face and body care products is specially formulated with two superstar ingredients: Hyaluronic Acid and Niacinamide.

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    (L–R: Jaime C. Fernandez Jr., Co-founder, Head of Operations; Phoebe Fernandez-Varquez, Co-founder, Head of Marketing; Chad Paolo Y. Varquez, Co-founder, Head of Business Development; Dr. Roberto G. Lim, President; Ma. Editha C. Animas, Vice President; Dr. Rosemarylin Lim-Or, Co-founder, Head of Regulatory Affairs; Stephanie C. Animas, Distributions Head for Mindanao

    Fernandez – Varquez explains, “Hyaluronic acid and niacinamide work wonders together, complementing each other’s moisturizing properties,” Fernandez – Varquez shares. “Niacinamide promotes collagen formation, reducing the appearance of fine lines and wrinkles, while hyaluronic acid enhances suppleness. This dynamic duo delivers optimal hydration for a brighter complexion.”

    Show How #Skinfident You Are with the Primo Skin Hydro Glow Line

    The Hydro Glow line is a ‘one-size-fits-all’ solution, designed for all skin types. It delivers a four-step skincare routine that’s easy to follow but packs a powerful punch of benefits:

    Step 1: Hydro Glow Facial Wash (Php 280 / 100ml)

    Infused with niacinamide, the Hydro Glow Facial Wash evens out skin tone, smoothens texture, and controls oil and acne, revealing a radiant complexion.

    Step 2: Hydro Glow Toner (Php 310 / 120ml)

    Enhance your skin’s water retention capacity with the Hydro Glow Toner. Fortified with Vitamin B3, it strengthens the skin barrier, minimizes pores and fine lines, and lightens dark spots, leaving you with smoother, tighter skin.

    Step 3: Hydro Glow Moisturizer (Php 430 / 50ml)

    Fight premature aging with the powerful Hydro Glow Moisturizer, your defense against fine lines and wrinkles, keeping your skin youthful and radiant.

    Step 4: Hydro Glow Facial Sunscreen (Php 445 / 50g)

    Shield your skin from harmful UV rays while maintaining hydration and smoothness with Primo Skin’s Hydro Glow Facial Sunscreen. With SPF50 PA++++, it reduces the risk of skin cancer and protects against UVA and UVB damage.

    Additionally, the Hydro Glow collection offers bath and body products:

    The Hydro Glow Body Lotion (Php 395 / 300ml) promotes healthier, supple skin with long-lasting moisture and increased collagen production. While the Hydro Glow Body Soap (Php 95 / 135g) is enriched with coconut oil and lauric acid, this soap helps keep the skin firm and healthy while retaining essential moisture. Its acne-fighting and anti-bacterial properties make it a valuable addition to the skincare routine.

    “Skin brightening is the key to restoring your natural glow and revitalizing your skin,” Fernandez – Varquez explains. “The Hydro Glow line eliminates dull and dead skin cells, revealing a brighter complexion that lets you be #PrimoSkinfident with healthy, glowing skin that’s worth showing off.”

    The Hydro Glow Line by Primo Skin is available in over 170 stores nationwide, including Robinsons Supermarket, The Marketplace, Shopwise, Metro Supermarket, and All-Day Supermarket branches in Metro Manila, Cebu, Davao, and General Santos, and online through the brand’s official stores on  Shopee and Lazada. 

    Join the Primo Skin journey by following their social media accounts on Facebook and Instagram.

  • THE ASICS GT-2160™ makes its Paris Fashion Week debut

    Paris Fashionweek was in full swing at the Dover Street Market as ASICS wowed the crowd with the debuting ASICS SportStyle GT-2160™, a premium concept sneaker created in partnership with top fashion brands. The two-floor, collaborative Pop-Up event showcased the different variations of GT-2160™, as interpreted by the likes of Cecilie Bahnsen, DIME, Hal Studios® and AIREI.

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    The GT-2160™ is the brand’s pinnacle of ASICS SportStyle running technology, and this celebrative collaboration aims to showcase their evolution since the 2010s. The iconic design language now sports an updated silhouette and three new colorways.

    Stealthy sci-fi with Cecilie Bahnsen

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    The ASICS GT-2160™ Cecilie Bahnsen in White/ Pure Silver (c) stephane sby balmy

    The popular Danish womenswear designer gave her timeless celebration of modern femininity a sleeker, more modern twist with the ASICS Sportstyle GT-2160™. The sneaker comes in two contrasting colorways and a semi-translucent mesh upper– both capturing the embodiment of noir, sci-fi, and playful self-expression.

    The semi-futuristic design exudes a “Tokyo after dark” mood, as inspired by the work of renowned Japanese photographer, Takashi Homma.

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    The sneaker was presented in a gallery format, with the walls adorned with framed large-scale prints that reflect the heart and soul put into this collaboration, as well as the Tokyo in twilight imagery. The ASICS SportStyle GT-2160™ x Cecilie Bahnsen will be priced at PHP 14,290 and be made available locally some time in November.

    Dime makes a statement

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    Creative and fun visual storytelling has always been the name of the game for Dime. The Montreal-native fashion brand is well-known for their humorous, graphic-driven skateboarding fashion. In this collaboration, they’ve decided to showcase a more rugged and playful, yet classy and chic interpretation.

    The modernized 2000s silhouette became the centerpiece for their ASICS GT 2160™ design, with gradient elements such as a mesh upper and midsole, bringing together both current and classic aesthetics.

    Dime’s immersive pop-up theme paid homage to their humble, gritty beginnings in skate culture with wavy, tactile aesthetics that mirrored their famous design language.

    HAL STUDIOS® brings a melting pot of culture

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    The creative house of HAL STUDIOS® made sure to showcase their meticulous sampling of various subcultures brought to life in their design concepts. This third collaboration with ASICS embodies the brand’s core elements as it strikes a balance between fashion and function.

    The GEL -1130™ MK III “Glacier” reflects the rugged textures of the world’s topography, simulating the frozen terrain of actual glaciers. The contrasting black and white simulate the tones of black sand beaches and snowy valleys which served as inspiration for the MK III’s design language.

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    Following through with their glacial theme, the HAL STUDIOS® installation showcased the collaborative sneakers encased in blocks of ice, housed in industrial freezers. This “cool” theme draws inspiration from the principles of readymade art, and appreciating it from a distance. The ASICS SportStyle GEL-1130™ x HAL STUDIOS® will be priced at Php 9,990 and be made available locally this August.

    A celebration of the human experience with AIREI

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    The Los Angeles-based concept brand kept things fresh in their partnership with ASICS. Known for their artisanal touch and attention to detail, they’re bringing a one-of-a-kind, limited-edition GT-2160™ through the collaborative Crafts for Mind program.

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    AIREI’s Autumn/Winter 2023 collection theme, “Refuge, Deluge, Transfuge,” saw the debut of this new GT-2160™ in a harmonic fusion between avant-garde and athletic excellence. The sneaker’s theme embodied the hero’s journey, pushing one to set out on their own adventure.

    This ASICS x AIREI concept will be through theCrafts for Mind project. The proceeds will be dedicated to the Right to Play organization.

    Filipino fashion icons bring the ASICS hype

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    The ASICS SportStyle Pop-up Event saw the biggest names in the Filipino Sportstyle fashion scene. David Guison, Ry Velasco, Bella Racelis, and LA Aquinaldo displayed their own curated ensembles featuring the best of ASICs sportstyle shoes in a harmonic fusion made fit for only the likes of Paris Fashion week.

    They each took turns in showcasing the various colorways of the new ASICS Sportstyle models from the Spring Summer 2023 Collection and garnered much buzz as they created content in the ASICS Paris Fashion Week Pop-Up Showroom featuring the different collaboration shoes of GT-2160™. As expected, the boldness brought by the new ASICS designs fit perfectly with the artistic flair of each outfit.

    Check out the official Instagram and Facebook accounts of ASICS Philippines.

    For more information on new and upcoming products from ASICS, consumers can visit the online website at http://asics.com.ph/.